WCAG.nl

What WCAG.nl does

WCAG.nl, operated by VoorMeerWaarde B.V. (KvK 08158572) and headquartered in Zutphen, Netherlands, is a specialist digital accessibility services firm that audits, consults, and trains organizations on WCAG 2.2 AA compliance. Founded in 2016 and currently operating with a five-person team, the firm positions itself as the leading Dutch-language reference for web accessibility, combining a deep content/knowledge platform (Kennisbank, Richtlijnen, blog, WCAG-kennisquiz, Wet- en regelgeving) with paid professional services. Its core technology footprint consists of proprietary scanning and research tooling developed in-house to support auditors and clients, automated scanning that covers approximately 20% of WCAG guidelines (offered free as the "Gratis Webscan"), and a reporting workflow compliant with the WCAG-EM evaluation methodology. Reports are delivered as accessible PDFs and integrate directly with toegankelijkheidsverklaring.nl, the official Dutch platform for mandatory accessibility statements under the Wet digitale toegankelijkheid.

The company monetizes through quote-based professional services: quickscans, full WCAG 2.2 AA investigations, advisory engagements (WCAG Advies), and training programs. A free webscan acts as a freemium funnel for the paid audit pipeline, while the firm's PSO 30+ certification — the highest tier of the Dutch Prestatieladder Socialer Ondernemen, independently audited biennially by PSO Nederland and TÜv Nederland — allows public-sector clients to count WCAG.nl invoices as fulfillment of Social Return on Investment (SROI) obligations, a distinctive angle in public procurement. Named customers include the Rijksoverheid (national government), Gemeente Doetinchem, Provincie Zeeland, Bij12, VNG (Vereniging Nederlandse Gemeenten), Gemeente Vijfheerenlanden, and nonprofit Deedmob.

The go-to-market model is content-led and consultative: an extensive Dutch knowledge base, blog, and a free scan tool drive organic inbound, while quote requests are routed through crm.wcag.nl and closed via consultative sales with personal presentation of findings to both the client and its web agency. Following the September 2020 Dutch accessibility legislation, the firm experienced what it describes as explosive growth in investigations, and the company remains exposed to further regulation-driven demand — including the EU Accessibility Act — though scalability is constrained by the five-employee headcount and the professional-services delivery model.

Name

WCAG.nl

Legal name

VoorMeerWaarde B.V.

Website

https://wcag.nl

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

WCAG.nl, operated by VoorMeerWaarde B.V., is a Dutch digital accessibility services firm that audits, consults, and trains organizations on WCAG 2.2 AA compliance, primarily serving Dutch government bodies and regulated private organizations subject to mandatory accessibility legislation.

Ownership category

akta.pro rank

Product category

Digital Accessibility Services

NAICS

Testing Laboratories and Services (541380), Educational Support Services (611710)

SIC

Services-Management Services (8741)

akta.pro primary industry

Digital Accessibility & Web/App Compliance (WCAG) (EDALAGAG)

Keywords

• Digital accessibility audits
• WCAG compliance consulting
• Accessibility training programs
• Website accessibility testing
• WCAG-EM reporting

Headquarters

HQ city

Zutphen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Accessibility Research/Audits: Full WCAG compliance audits of websites, ranging from quickscans to complete investigations conducted at WCAG 2.2 AA level. Reports are delivered in accessible PDF and conform to WCAG-EM methodology.
2. WCAG Consulting: Advisory services where consultants provide practical WCAG advice to organizations making their websites accessible independently. Includes personal presentation of research results to the client and their web agency.
3. Training: Training programs on digital accessibility for organizations and their staff.
4. Free Webscan (Lead Generation): A free initial scan covering ~20% of guidelines is offered to generate leads for paid quickscan and full investigation services.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

WCAG.nl is a Dutch digital accessibility services firm that conducts website accessibility audits (ranging from free quickscans to full WCAG 2.2 AA investigations), provides consultative WCAG advice to organizations making their sites accessible independently, and delivers accessibility training. Audits are reported using the WCAG-EM methodology, delivered as accessible PDFs, and integrate directly with toegankelijkheidsverklaring.nl for official Dutch accessibility statements.

Product overview

WCAG.nl operates as a digital accessibility services company offering a portfolio of integrated services rather than a single software product. The core offerings consist of website accessibility audits (Onderzoek) ranging from free basic scans to full WCAG 2.2 AA compliance investigations, practical WCAG consulting (Advies), and training programs. These are complemented by self-service knowledge resources including a knowledge base (Kennisbank), guidelines documentation covering WCAG 2.1 and 2.2 standards, an interactive WCAG knowledge quiz, and a tool for creating accessibility statements. The services are delivered by VoorMeerWaarde B.V. and are primarily consulting and assessment-based rather than software-product based.

Differentiator

Problem solved

Functional benefit

Products and services

• Onderzoek (Website Accessibility Audits) Website accessibility investigation services ranging from quickscans (covering ~20% of guidelines) to full WCAG 2.2 AA compliance investigations reported per WCAG-EM methodology, with accessible PDF reports and personal presentation of findings; serves Dutch organizations with legal accessibility obligations.
• WCAG Advies (Consulting) Practical WCAG consulting services where consultants help organizations make their websites accessible independently; includes a free consultation offer and personal presentation of research results to the client and their web agency.
• Training Accessibility training programs delivered to organizations and their staff to build internal knowledge and capability regarding digital accessibility and WCAG requirements.
• Gratis Webscan (Free Webscan) Free website scanning tool that analyzes a page against approximately 20% of WCAG guidelines, providing an initial impression of accessibility levels; functions as a freemium lead-generation entry point for paid services.
• Toegankelijkheidsverklaring Tool

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• toegankelijkheidsverklaring.nlcoreTechnology or IntegrationWCAG.nl's audit results integrate directly with toegankelijkheidsverklaring.nl, the official Dutch platform where organizations publish their mandatory accessibility statements. Clients can easily transfer audit results to comply with legal requirements.
• PSO NederlandcoreOthersPSO Nederland is the certifying body for the Prestatieladder Socialer Ondernemen (PSO), the TNO-developed national standard for social entrepreneurship. WCAG.nl is independently assessed every two years by PSO Nederland and Tüv Nederland.
• Tüv NederlandcoreOthersTüv Nederland co-assesses WCAG.nl's PSO 30+ certification every two years alongside PSO Nederland, providing independent verification of the company's social entrepreneurship credentials.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Stichting Accessibility: Dutch non-profit foundation promoting digital accessibility in the Netherlands, providing awareness, training, and resources. Regional peer with overlapping Dutch-language accessibility mission but a non-commercial, awareness-driven focus distinct from WCAG.nl's paid audit/consulting business.
• Digitaal Toegankelijk: Dutch digital accessibility advisory firm offering WCAG audits, consulting, and training to organizations. Closely comparable to WCAG.nl in geography, language, and core service mix, making it a direct regional competitor in the Netherlands.

Direct peers

• AbilityNet: UK-based charity providing digital accessibility services including WCAG audits, consultancy, and training to public and private organizations. A directly comparable services-led accessibility firm operating in a single European geography similar to WCAG.nl's Dutch focus.
• Deque Systems: Specialist digital accessibility services and tools provider offering WCAG audits, consulting, and the axe DevTools / axe-core product family. Directly comparable to WCAG.nl as an accessibility audit, consulting, and training firm, with a broader international footprint.
• TPGi (The Paciello Group): Accessibility consultancy offering WCAG audits, advisory, and training globally, anchored by its ARC platform and accessibility engineering expertise. Comparable to WCAG.nl in core service mix (audit + consulting + training) and target buyer (organizations needing WCAG compliance).
• Level Access: US-headquartered digital accessibility consultancy and technology provider offering WCAG audits, remediation, training, and an enterprise accessibility platform. Direct peer because both firms sell expert-led WCAG audit and consulting services, with WCAG.nl focused on the Dutch market and Level Access dominant in the US.

Emerging players

• UserWay: AI-powered accessibility widget and scanning platform targeting SMBs and mid-market with low-cost automated remediation. Adjacent rather than directly comparable to WCAG.nl's expert-led, WCAG-EM-conformant audits, but increasingly competing for the same compliance-driven buyer.
• Fable: North American accessibility platform combining user testing by people with disabilities with consulting and audit services. Comparable to WCAG.nl as an accessibility services firm but differentiated by its user-testing-centric approach and emerging product focus.

Broad incumbents

• AudioEye: Publicly listed digital accessibility platform combining automated remediation technology with expert audit services. Overlaps with WCAG.nl on audits and training but is primarily a software/automation platform, making it a broad incumbent rather than a pure-services peer.
• Siteimprove: Large-scale digital governance and web-quality platform whose Accessibility module offers automated WCAG scanning as part of a broader content quality, SEO, and analytics suite. Competes with WCAG.nl's free Webscan and partial-audit offerings but serves accessibility as one of many functions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/wcagnl
• LinkedInlinkedin.com/company/wcag

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WCAG.nl