West Central London Mind

What West Central London Mind does

Allkind Mental Health and Wellbeing (formerly West Central London Mind) is a London-based mental health charity founded in 1986 and rebranded in 2025 after exiting the Mind Federation to operate as an independent entity (Charity No. 292708, Company No. 01796928). The organisation delivers human-delivered mental health services across three pillars: adult mental health support, children and young people services, and mental health training for organisations. Its adult portfolio includes NHS-commissioned Talking Therapies, RISE Low-Cost Counselling, peer support (Community Living Well, In-Reach, Complex Emotional Needs), suicide services (bereavement, prevention, WAFER), housing support, and community programmes (Walk and Talk, Allkind Music Studio, Befriending, Skills Development). Its children and young people portfolio covers school-based delivery (Be Kind to Your Mind, Whole School Approach, Mental Health Support Teams), out-of-school provision including an Early Support Hub, youth clubs, a Mental Health Hub, and SEND-specific services delivered with partner Mushkil Aasaan. Its training pillar offers Mental Health First Aid, awareness, diversity and inclusion, and suicide awareness training to corporate and public-sector clients.

The underlying operating model is human-delivered clinical and peer-led service delivery; no proprietary technology platform is disclosed. Allkind operates from a registered office at 23 Monck Street, London, SW1P 2AE, serving the West Central London catchment. Its revenue model is a non-profit mix of NHS-commissioned contracts, individual donations (one-time and recurring), corporate partnership packages, training fees, legacy gifts, and challenge event fundraising. End-user mental health services are provided free of charge; training is quote-based for organisations. The organisation claims 100% of donations go directly to service users, supports thousands of people annually, and was Highly Commended at the 2026 KCW Business Awards.

Name

West Central London Mind

Legal name

Allkind Mental Health and Wellbeing

Website

https://wclmind.org.uk

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

51–100 employees

Short description

Allkind Mental Health and Wellbeing (formerly West Central London Mind) is an independent London mental health charity delivering free adult, children/young people, and corporate training services — including NHS Talking Therapies, peer support, suicide services, and school-based mental health support across West Central London.

Ownership category

akta.pro rank

Product category

Community Mental Health Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (62133), Other Individual and Family Services (624190), Child and Youth Services (624110)

SIC

Services-Social Services (8300), Services-Health Services (8000), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Mental Health & Crisis Support Services (BPAGACAD)

akta.pro secondary industries

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA), Social-Emotional Learning (SEL) Programs & Supports (EDAJAIAC), Mental Health & Crisis Support Services (BPAGAEAH)

Keywords

• Mental health services
• Talking therapy
• Peer support
• Community wellbeing
• Suicide prevention

Headquarters

HQ city

London, England

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Fundraising: Individual donations, one-time and recurring, processed through the website. Includes tribute donations and gifts in celebration.
2. Legacy Gifts: Charitable bequests and wills, encouraging supporters to leave lasting gifts.
3. Corporate Partnerships: Corporate partnership packages providing sponsorship and funding opportunities for businesses.
4. NHS Talking Therapies: Commissioned NHS services providing talking therapies, likely funded through NHS contracts.
5. Mental Health Training for Organizations: Bespoke training programs for businesses and organizations including Mental Health First Aid, Awareness Training, and Diversity & Inclusion Training.
6. Challenge Events and Fundraising: Sponsored events, challenge events, and community fundraising activities.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Allkind Mental Health and Wellbeing provides free mental health support services to adults and children/young people in West Central London, including NHS Talking Therapy, RISE Low-Cost Counselling, peer support, suicide bereavement and prevention services, housing support, and community wellbeing programmes (Walk and Talk, Music Studio, Befriending). The charity also delivers school-based mental health support (Be Kind to Your Mind, Whole School Approach, Mental Health Support Teams) and bespoke paid training programmes for organisations covering Mental Health First Aid, Diversity & Inclusion Training, and Suicide Awareness Training. Funding is sourced from individual donations, corporate partnerships, legacy gifts, fundraising events, and NHS service contracts.

Product overview

Allkind Mental Health Support (formerly West Central London Mind) is a mental health charity offering a diverse portfolio of services across three main pillars: adult mental health support, children and young people services, and mental health training for organisations. The service portfolio includes talking therapies (NHS Talking Therapy and RISE Low-Cost Counselling), peer support programmes, suicide services, housing support, community wellbeing programmes, school-based mental health support, and professional training courses. Services are delivered with a person-centred approach, emphasising accessibility and community integration across West Central London.

Differentiator

Problem solved

Functional benefit

Products and services

• Mental health support for adults Comprehensive mental health services for adults including talking therapies, peer support, suicide services, housing support, and community-based wellbeing programmes.
• NHS Talking Therapy

Quantifiable outcome

• 100% of donations spent directly on service users

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Mushkil AasaancoreStrategic or Co-development PartnerPartnership with Mushkil Aasaan for a new SEND Community Project, providing specialized support for children and young people with Special Educational Needs and Disabilities.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• CALM (Campaign Against Living Miserably): UK charity focused on preventing male suicide through helpline, webchat and campaigns. Compares to Allkind's Suicide Prevention and Suicide Awareness Training offerings.
• Anxiety UK: UK charity providing support, advice and therapy services for people with anxiety, stress and anxiety-based depression. Directly comparable to Allkind's NHS Talking Therapies and RISE Low-Cost Counselling services.
• Rethink Mental Illness: UK charity providing community mental health services, housing support, advice and information — overlapping Allkind's housing support, suicide services and community wellbeing programmes. Operates at national scale across England.
• Sane: UK mental health charity offering emotional support, information and services for people affected by mental illness. Comparable mission and service mix to Allkind's adult mental health support line.
• YoungMinds: UK charity focused on children and young people's mental health. Comparable to Allkind's CYP services (school-based support, SEND, Mental Health Support Teams, Youth Clubs) though YoungMews is primarily campaigning/advice rather than direct clinical delivery.
• Samaritans: UK charity providing emotional support for people in distress and at risk of suicide. Overlaps with Allkind's Suicide Bereavement Support, Suicide Prevention and WAFER services, though Samaritans is primarily a listening service rather than therapy provider.
• Together for Mental Wellbeing: UK charity providing community mental health support, housing support, and advocacy — directly comparable to Allkind's housing support, peer support and community-based adult services.

Emerging players

• Kooth: Digital mental health platform providing online counselling and emotional well-being support to young people, including via NHS contracts. Emerging technology-enabled competitor to Allkind's CYP school-based and community services.

Regional players

• Centre for Mental Health: UK mental health research and policy charity. While not a direct service deliverer, comparable UK mental health sector focus; potentially a thought-leadership peer for Allkind's policy positioning.

Broad incumbents

• Mind (the mental health charity, national): National federation of which Allkind was a member for ~40 years. Directly comparable mission (mental health support, information, campaigning) and service mix (talking therapies, peer support, advocacy), but Mind operates at national scale across England and Wales.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/allkindmentalhealth
• LinkedInlinkedin.com/company/west-central-london-mind
• Instagraminstagram.com/allkindmentalhealth
• TikToktiktok.com/@allkindmentalhealth

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about West Central London Mind