West Central London Mind
Allkind Mental Health and Wellbeing (formerly West Central London Mind) is an independent London mental health charity delivering free adult, children/young people, and corporate training services — including NHS Talking Therapies, peer support, suicide services, and school-based mental health support across West Central London.
- Company typePrivate
- Founded1986
- HeadquartersLondon, England, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingServices
What West Central London Mind does
Allkind Mental Health and Wellbeing (formerly West Central London Mind) is a London-based mental health charity founded in 1986 and rebranded in 2025 after exiting the Mind Federation to operate as an independent entity (Charity No. 292708, Company No. 01796928). The organisation delivers human-delivered mental health services across three pillars: adult mental health support, children and young people services, and mental health training for organisations. Its adult portfolio includes NHS-commissioned Talking Therapies, RISE Low-Cost Counselling, peer support (Community Living Well, In-Reach, Complex Emotional Needs), suicide services (bereavement, prevention, WAFER), housing support, and community programmes (Walk and Talk, Allkind Music Studio, Befriending, Skills Development). Its children and young people portfolio covers school-based delivery (Be Kind to Your Mind, Whole School Approach, Mental Health Support Teams), out-of-school provision including an Early Support Hub, youth clubs, a Mental Health Hub, and SEND-specific services delivered with partner Mushkil Aasaan. Its training pillar offers Mental Health First Aid, awareness, diversity and inclusion, and suicide awareness training to corporate and public-sector clients.
The underlying operating model is human-delivered clinical and peer-led service delivery; no proprietary technology platform is disclosed. Allkind operates from a registered office at 23 Monck Street, London, SW1P 2AE, serving the West Central London catchment. Its revenue model is a non-profit mix of NHS-commissioned contracts, individual donations (one-time and recurring), corporate partnership packages, training fees, legacy gifts, and challenge event fundraising. End-user mental health services are provided free of charge; training is quote-based for organisations. The organisation claims 100% of donations go directly to service users, supports thousands of people annually, and was Highly Commended at the 2026 KCW Business Awards.
West Central London Mind firmographics
Firmographics- Name
- West Central London Mind
- Legal name
- Allkind Mental Health and Wellbeing
- Website
- https://wclmind.org.uk
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Allkind Mental Health and Wellbeing (formerly West Central London Mind) is an independent London mental health charity delivering free adult, children/young people, and corporate training services — including NHS Talking Therapies, peer support, suicide services, and school-based mental health support across West Central London.
- Ownership category
- akta.pro rank
West Central London Mind industry classification
Industry- Product category
- Community Mental Health Services
- NAICS
- Offices of Mental Health Practitioners (except Physicians) (62133), Other Individual and Family Services (624190), Child and Youth Services (624110)
- SIC
- Services-Social Services (8300), Services-Health Services (8000), Services-Specialty Outpatient Facilities, Nec (8093)
- akta.pro primary industry
- Mental Health & Crisis Support Services (BPAGACAD)
- akta.pro secondary industries
- Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA), Social-Emotional Learning (SEL) Programs & Supports (EDAJAIAC), Mental Health & Crisis Support Services (BPAGAEAH)
Keywords
Where West Central London Mind is headquartered
LocationHeadquarters
- HQ city
- London, England
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
West Central London Mind business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Donations and Fundraising: Individual donations, one-time and recurring, processed through the website. Includes tribute donations and gifts in celebration.
- Legacy Gifts: Charitable bequests and wills, encouraging supporters to leave lasting gifts.
- Corporate Partnerships: Corporate partnership packages providing sponsorship and funding opportunities for businesses.
- NHS Talking Therapies: Commissioned NHS services providing talking therapies, likely funded through NHS contracts.
- Mental Health Training for Organizations: Bespoke training programs for businesses and organizations including Mental Health First Aid, Awareness Training, and Diversity & Inclusion Training.
- Challenge Events and Fundraising: Sponsored events, challenge events, and community fundraising activities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free community support services for individuals |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
West Central London Mind product offering
Product offeringCore offering
Allkind Mental Health and Wellbeing provides free mental health support services to adults and children/young people in West Central London, including NHS Talking Therapy, RISE Low-Cost Counselling, peer support, suicide bereavement and prevention services, housing support, and community wellbeing programmes (Walk and Talk, Music Studio, Befriending). The charity also delivers school-based mental health support (Be Kind to Your Mind, Whole School Approach, Mental Health Support Teams) and bespoke paid training programmes for organisations covering Mental Health First Aid, Diversity & Inclusion Training, and Suicide Awareness Training. Funding is sourced from individual donations, corporate partnerships, legacy gifts, fundraising events, and NHS service contracts.
Product overview
Allkind Mental Health Support (formerly West Central London Mind) is a mental health charity offering a diverse portfolio of services across three main pillars: adult mental health support, children and young people services, and mental health training for organisations. The service portfolio includes talking therapies (NHS Talking Therapy and RISE Low-Cost Counselling), peer support programmes, suicide services, housing support, community wellbeing programmes, school-based mental health support, and professional training courses. Services are delivered with a person-centred approach, emphasising accessibility and community integration across West Central London.
Differentiator
Problem solved
Functional benefit
Products and services
- Mental health support for adults Comprehensive mental health services for adults including talking therapies, peer support, suicide services, housing support, and community-based wellbeing programmes.
- NHS Talking Therapy
Quantifiable outcome
- 100% of donations spent directly on service users
Companies that use West Central London Mind
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
West Central London Mind technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
West Central London Mind partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Mushkil AasaancorePartnership with Mushkil Aasaan for a new SEND Community Project, providing specialized support for children and young people with Special Educational Needs and Disabilities.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
West Central London Mind competitors and assessment
Company assessmentDirect peers
- CALM (Campaign Against Living Miserably): UK charity focused on preventing male suicide through helpline, webchat and campaigns. Compares to Allkind's Suicide Prevention and Suicide Awareness Training offerings.
- Anxiety UK: UK charity providing support, advice and therapy services for people with anxiety, stress and anxiety-based depression. Directly comparable to Allkind's NHS Talking Therapies and RISE Low-Cost Counselling services.
- Rethink Mental Illness: UK charity providing community mental health services, housing support, advice and information — overlapping Allkind's housing support, suicide services and community wellbeing programmes. Operates at national scale across England.
- Sane: UK mental health charity offering emotional support, information and services for people affected by mental illness. Comparable mission and service mix to Allkind's adult mental health support line.
- YoungMinds: UK charity focused on children and young people's mental health. Comparable to Allkind's CYP services (school-based support, SEND, Mental Health Support Teams, Youth Clubs) though YoungMews is primarily campaigning/advice rather than direct clinical delivery.
- Samaritans: UK charity providing emotional support for people in distress and at risk of suicide. Overlaps with Allkind's Suicide Bereavement Support, Suicide Prevention and WAFER services, though Samaritans is primarily a listening service rather than therapy provider.
- Together for Mental Wellbeing: UK charity providing community mental health support, housing support, and advocacy — directly comparable to Allkind's housing support, peer support and community-based adult services.
Emerging players
- Kooth: Digital mental health platform providing online counselling and emotional well-being support to young people, including via NHS contracts. Emerging technology-enabled competitor to Allkind's CYP school-based and community services.
Regional players
- Centre for Mental Health: UK mental health research and policy charity. While not a direct service deliverer, comparable UK mental health sector focus; potentially a thought-leadership peer for Allkind's policy positioning.
Broad incumbents
- Mind (the mental health charity, national): National federation of which Allkind was a member for ~40 years. Directly comparable mission (mental health support, information, campaigning) and service mix (talking therapies, peer support, advocacy), but Mind operates at national scale across England and Wales.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
West Central London Mind social profiles
Digital presenceWest Central London Mind financial estimates
Financial estimateRevenue estimate
Valuation estimate
West Central London Mind leadership team
Management profileNumber of profiles
West Central London Mind funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
West Central London Mind M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about West Central London Mind
What does West Central London Mind do?
Allkind Mental Health and Wellbeing provides free mental health support services to adults and children/young people in West Central London, including NHS Talking Therapy, RISE Low-Cost Counselling, peer support, suicide bereavement and prevention services, housing support, and community wellbeing programmes (Walk and Talk, Music Studio, Befriending). The charity also delivers school-based mental health support (Be Kind to Your Mind, Whole School Approach, Mental Health Support Teams) and bespoke paid training programmes for organisations covering Mental Health First Aid, Diversity & Inclusion Training, and Suicide Awareness Training. Funding is sourced from individual donations, corporate partnerships, legacy gifts, fundraising events, and NHS service contracts.
Is West Central London Mind a public or private company?
West Central London Mind is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was West Central London Mind founded?
West Central London Mind was founded in 1986. It employs 51 to 100 people.
Where is West Central London Mind based?
West Central London Mind is headquartered in London, England, United Kingdom, in the Europe region.
How does West Central London Mind make money?
Six revenue lines are on record. Donations and Fundraising is the primary driver. The others are legacy Gifts, corporate Partnerships, NHS Talking Therapies, mental Health Training for Organizations and challenge Events and Fundraising.
Who are West Central London Mind's main competitors?
Direct peers on record are CALM (Campaign Against Living Miserably), Anxiety UK, Rethink Mental Illness, Sane, YoungMinds, Samaritans and Together for Mental Wellbeing. Kooth is listed as an emerging player. Centre for Mental Health is listed as a regional player. Mind (the mental health charity, national) is listed as a broad incumbent.
Does West Central London Mind have an API?
No public API is recorded for West Central London Mind.
What industry is West Central London Mind in?
West Central London Mind's product category is Community Mental Health Services. Its primary akta.pro industry code is BPAGACAD, Mental Health & Crisis Support Services, with a secondary code of HLAFACAA, Outpatient Mental Health Clinics & Counseling Centers. Its NAICS code is 62133 and its SIC code is 8300.