WD Deli
WD Deli is a family-owned neighborhood deli and catering business in San Antonio, Texas, serving individual diners, corporate clients, and event hosts since 1990 with made-from-scratch food, weekend brunch, and catering for groups of 8 to 1,000+.
- Company typePrivate
- Founded1990
- HeadquartersSan Antonio, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What WD Deli does
WD Deli is a privately held neighborhood cafe and catering business operating from a single location at 3123 Broadway in San Antonio, Texas, in the Olmos Park area. Founded in April 1990, the company sells made-from-scratch soups, salads, sandwiches, brunch items, and baked goods to individual diners, corporate/office clients, and event hosts. Its core product surface is a weekday lunch menu, a weekend all-day brunch menu, and a catering program capable of serving groups from 8 to over 1,000 people via box lunches ($13.79–$16.79), sandwich trays, breakfast trays, and full lunch packages ($135.99–$182.99). Private event hosting inside the historic two-story house venue adds a third monetization layer.
The business operates with six employees and no proprietary technology stack. Ordering runs through Toast Tab for both individual online orders and catering, supplemented by direct phone, email ([email protected]), and in-person channels, with a Toast Tab loyalty rewards program for retention. WD Deli has been under new ownership since March 2022, when Steve Clemens and Kelly Palubiak acquired the deli from the original founders, stating an intent to preserve the menu legacy and expand community engagement. Marketing relies on owned social channels (Facebook, Instagram, LinkedIn, TikTok, Yelp), an email signup, a Google Business profile, and earned media coverage on KSAT SA Live, San Antonio Magazine, Out in SA and MySA.com. Revenue is not publicly disclosed and the company is privately financed with no outside institutional capital.
WD Deli firmographics
Firmographics- Name
- WD Deli
- Legal name
- WD Deli
- Website
- https://wddeli.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- WD Deli is a family-owned neighborhood deli and catering business in San Antonio, Texas, serving individual diners, corporate clients, and event hosts since 1990 with made-from-scratch food, weekend brunch, and catering for groups of 8 to 1,000+.
- Ownership category
- akta.pro rank
WD Deli industry classification
Industry- Product category
- Deli and Catering Services
- NAICS
- Limited-Service Restaurants (722513), Full-Service Restaurants (722511), Special Food Services (7223)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Delis & Sandwich Specialty Stores (CRAHAGAF)
- akta.pro secondary industries
- All-Day Dining Restaurants (THAFACAJ), Corporate/Workplace Meal Programs & Bulk Prepared Meals (CRAHAJAJ)
Keywords
Where WD Deli is headquartered
LocationHeadquarters
- HQ city
- San Antonio
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
WD Deli business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Breakfast items ranging from $3.99 to $12.99 |
| Unit Pricing | Pay-as-you-go | Lunch sandwiches ranging from $9.99 to $11.99 |
| Unit Pricing | Pay-as-you-go | Catering box lunches from $13.79 to $16.79 |
| Unit Pricing | Pay-as-you-go | Catering trays and packages |
Distribution channels4 records
Marketing channels5 records
WD Deli product offering
Product offeringCore offering
WD Deli is a neighborhood cafe and catering business in San Antonio, Texas, preparing and selling made-from-scratch soups, salads, sandwiches, and desserts daily. The company operates a single retail location serving breakfast/brunch on weekends and lunch on weekdays, and offers full-service catering (box lunches, sandwich trays, breakfast catering, salad catering, and dessert trays) for groups of 8 to 1,000+. It also hosts private events such as showers, corporate lunches, rehearsals, and weddings in its historic two-story house venue.
Product overview
WD Deli is a neighborhood cafe and catering business operating since 1990 in San Antonio, Texas. The company offers a single unified offering centered around fresh, handmade food service. The product portfolio consists of five interconnected components: a weekend Breakfast/Brunch Menu (Saturday-Sunday), a weekday Lunch Menu featuring signature sandwiches, panini, salads, and build-your-own options, Catering Services for groups from 8 to 1000+ (including box lunches, sandwich trays, and full catering packages), Private Events hosting in their flexible space, and Baked Goods & Desserts (cookies, bars, muffins, cakes) available both in-restaurant and through catering. Online ordering is facilitated through Toast Tab integration.
Differentiator
Problem solved
Functional benefit
Products and services
- Breakfast and Weekend Brunch Menu Weekend brunch service featuring breakfast sandwiches (e.g., Broadway Breakfast Bagel Sandwich, Wake Up Call, Simple Start, Kelly's Salmon Sandwich, Book Club Breakfast), light starts (croissants, bagels, oatmeal, yogurt parfaits, avocado toast), weekend brunch plates (French toast, pancakes, Monte Cristo, kids' breakfast), and beverages including coffee, juices, and mimosas. Pricing ranges from $3.99 to $12.99.
- Lunch Menu Weekday lunch menu featuring signature sandwiches (Chicken Chipotle Parmesan, Turkey Club, Southwest Roast Beef, Reuben), a panini series (The Italian, The Ranchy Chicken, The Kick'n Turkey, The Beefy Cheddar), classic sandwiches (tuna salad, egg salad, vegetarian options), build-your-own sandwich options, salads (Caesar, Garden, Greek, Cobb, Mike's Salad), daily soup features, and a kids menu. Sandwiches priced from $9.99 to $11.99.
- Catering Services Full-service catering for groups of 8 to 1,000+ guests, including breakfast catering (box breakfasts, bakery trays, bagel/croissant trays, fruit/cheese trays, smoked salmon trays, coffee packages), box lunches (Classic $13.79, Deluxe $15.29, Executive $16.79), lunch packages (Working Lunch $135.99, Client Lunch $154.99, VIP Luncheon $182.99), sandwich trays (build-your-own, deli favorites, classic, signature), salad catering, sides and snacks, and dessert trays. Ordered via phone, email, website inquiry, or Toast Tab catering platform.
- Private Events Hosting Private event hosting in a flexible on-site space within the deli's historic two-story house, accommodating quiet individual lunches, client business meetings, and gatherings with friends. Event types include alumni events, birthdays, cocktail receptions, corporate lunches, showers, rehearsals, and weddings.
- Baked Goods and Desserts Assortment of baked goods including cookies (chocolate chip, double chocolate chip, butterscotch black salt, peanut butter, oatmeal raisin, cranberry orange oatmeal, lemon white chocolate, oatmeal cream pie, ranger), dessert bars (brownie, gooey lemon bar, raspberry pecan bar, hello dolly), muffins (blueberry, lemon poppyseed), banana nut bread, chocolate zucchini bread, carrot bread, and whole cakes (chocolate, carrot, lemon blueberry). Available in-restaurant and via catering dessert trays.
Companies that use WD Deli
Customer profileSegments3 records
Ideal customer profiles3 records
WD Deli technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
WD Deli partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
WD Deli competitors and assessment
Company assessmentDirect peers
- Firehouse Subs: Sub sandwich chain with catering platter and box lunch programs. Comparable in sandwich-led menu and group-order catering sales motion.
- Potbelly Sandwich Shop: Sandwich-and-salad chain with a neighborhood-shop feel and catering. Direct comparable in dine-in sandwich/salad model with catering support.
- McAlister's Deli: Deli chain with stacked sandwiches, soups, salads, and catering trays. Closely matches WD Deli's signature sandwich, panini, and box lunch offerings.
- Jersey Mike's Subs: Sub/deli sandwich chain with catering trays and box lunches. Comparable on sandwich menu, catering packaging, and individual lunch customer base.
- Jimmy John's: Sandwich-focused chain with catering box lunches and party platters. Direct competitor in the sandwich and group-ordering category that WD Deli serves.
- Jason's Deli: National deli chain offering sandwiches, salads, soups, and catering for groups of all sizes. Closest direct comparable given WD Deli's identical menu structure and prominent catering vertical.
Regional players
- Bill Miller Bar-B-Q: Iconic San Antonio restaurant chain with catering for large groups. Comparable as a regional San Antonio foodservice operator with strong catering and group-event capabilities.
- Schilo's Delicatessen: Historic San Antonio-based deli serving soups, sandwiches, and German specialty fare. Regional comparable given shared San Antonio market and similar long-standing neighborhood deli positioning.
Broad incumbents
- Panera Bread: Established café-bakery chain with soups, salads, sandwiches, and catering. Comparable as a broad incumbent in the cafe/deli/catering space, though much larger and more standardized than WD Deli.
Others
- ezCater: Online catering marketplace connecting corporate buyers to local restaurants including delis. Relevant as a channel/ecosystem participant that influences WD Deli's corporate catering demand.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
WD Deli social profiles
Digital presenceWD Deli financial estimates
Financial estimateRevenue estimate
Valuation estimate
WD Deli leadership team
Management profileNumber of profiles
Profiles2 records
WD Deli funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WD Deli M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WD Deli
What does WD Deli do?
WD Deli is a neighborhood cafe and catering business in San Antonio, Texas, preparing and selling made-from-scratch soups, salads, sandwiches, and desserts daily. The company operates a single retail location serving breakfast/brunch on weekends and lunch on weekdays, and offers full-service catering (box lunches, sandwich trays, breakfast catering, salad catering, and dessert trays) for groups of 8 to 1,000+. It also hosts private events such as showers, corporate lunches, rehearsals, and weddings in its historic two-story house venue.
Is WD Deli a public or private company?
WD Deli is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WD Deli founded?
WD Deli was founded in 1990. It employs 1 to 10 people.
Where is WD Deli based?
WD Deli is headquartered in San Antonio, United States, in the North America region.
Who are WD Deli's main competitors?
Direct peers on record are Firehouse Subs, Potbelly Sandwich Shop, McAlister's Deli, Jersey Mike's Subs, Jimmy John's and Jason's Deli. Regional players are Bill Miller Bar-B-Q and Schilo's Delicatessen. Panera Bread is listed as a broad incumbent. ezCater is listed as an others.
Does WD Deli have an API?
No public API is recorded for WD Deli.
What industry is WD Deli in?
WD Deli's product category is Deli and Catering Services. Its primary akta.pro industry code is CRAHAGAF, Delis & Sandwich Specialty Stores, with a secondary code of THAFACAJ, All-Day Dining Restaurants. Its NAICS code is 722513 and its SIC code is 5810.