Werner Druck & Medien AG

What Werner Druck & Medien AG does

Werner Druck & Medien AG is a Swiss commercial printing and creative packaging company headquartered in Basel, founded in 1862 and operating for over 160 years. With approximately 30 employees working in two- or three-shift production, the company delivers printed materials and creative packaging to KMU, large enterprises, and marketing agencies across Switzerland under fixed all-inclusive pricing that bundles layout, design, printing, finishing, storage, proofreading, and dispatch.

The production stack combines three core technologies: HD-Inkjet digital printing on a Konica Minolta KM1e HD press (up to 1200 dpi, 3,000 sheets/hour, multi-substrate including paper, films, metals, plastics), dual-sided 8-colour offset printing in a single pass, and toner-based digital printing. A Motioncutter laser system — described as unique in Switzerland — enables high-precision cutting of paper, wood, metal, glass, and stone, underpinning the company's creative-packaging line (e.g. Mercedes-Benz anniversary boxes, Porsche ski box, Brändli chocolate box, Diamantbox, Hasenbox) as well as standard print products (selfmailers, catalogues, business cards, flyers, envelopes).

W.D&M runs a sales-led and inside-sales hybrid GTM: relationship-driven consultation, on-site facility tours, free advisory appointments, and self-service online portals (wd-online.wd-m.ch, mailing.wd-m.ch) for order intake and account management. Revenue is generated primarily through one-time print product sales complemented by ancillary services (consulting, proofreading, prepress, finishing, storage, logistics/dispatch via own network and Swiss Post). Marquee enterprise logos (Mercedes-Benz, Porsche, Brändli) coexist with a long tail of KMU and agency customers, and payments are on 30-day-net terms; the company is privately held with no external funding rounds disclosed.

Name

Werner Druck & Medien AG

Legal name

Werner Druck & Medien AG

Website

https://wd-m.ch

Company type

Private

Founded year

1865

Operating status

Operating

Headcount range

1–10 employees

Short description

Werner Druck & Medien AG is a Basel-based Swiss printing and creative-packaging company founded in 1862, employing approximately 30 staff across two- or three-shift operations. It serves KMU, large enterprises, and marketing agencies throughout Switzerland with offset, HD-Inkjet, and laser-cut print services under fixed all-inclusive pricing.

Ownership category

akta.pro rank

Product category

Commercial Printing Services

NAICS

Commercial Printing (except Screen and Books) (323111), Printing (32311), Printing and Related Support Activities (3231)

SIC

Commercial Printing (2750), Service Industries For The Printing Trade (2790), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Direct-to-Container & Digital Printing (Inkjet/Laser) (IMALAKAF)

akta.pro secondary industries

Folding Carton & Paperboard Packaging Printing (IMALAKAH), Large-Format & Specialty Printing (Signage, Posters, Displays) (MPAJALAD), Printing & Business Forms (continuous forms, checks, tickets) (IMAMAHAH)

Keywords

• Commercial printing services
• Offset digital printing
• Creative packaging printing
• Direct mail printing
• Prepress finishing services

Headquarters

HQ city

Basel

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Print product sales: One-time sale of printed materials (flyers, brochures, catalogues, selfmailers, envelopes, business cards, creative packaging). Fixed price model with all-inclusive pricing covering layout, design, printing, finishing, and mailing.
2. Additional services: Supplementary services including consulting, proofreading, prepress, finishing, storage, and logistics. These are bundled with print products or charged as add-ons to the core printing service.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Werner Druck & Medien AG runs a commercial printing operation in Basel producing printed materials (flyers, brochures, catalogs, selfmailers, envelopes, business cards, and creative packaging) for customers throughout Switzerland. It delivers end-to-end service from layout and design through offset, digital, and HD-inkjet printing, plus finishing, storage, mailing, and logistics, using a Konica Minolta KM1e HD inkjet press, dual-sided 8-color offset, and a Switzerland-unique Motioncutter laser system. Approximately 30 employees work in two- or three-shift mode to serve SMEs, large enterprises, and marketing agencies at fixed all-inclusive prices.

Product overview

Werner Druck & Medien AG is a Swiss printing company in Basel operating for over 160 years, offering a comprehensive portfolio of printing services and creative packaging solutions. The core product portfolio consists of three main categories: standard Drucksachen (printed materials) including Selfmailer, Katalog (catalogs), Kuvert (envelopes with/without windows), Visitenkarten (business cards), Faltkarte (fold cards), Flyer, and Faltposter (folded posters); creative products (Kreative) featuring themed gift boxes such as Hasenbox (Easter rabbit box), Lunchbox, Diamantbox (diamond box), Tasche (shopping bags), Kissenbox (cushion box), Bierhalter (beer holders), Flaschentasche (bottle bags), and seasonal/brand boxes like Judith (Christmas), Mercedes Benz, Porsche, Surer, Château des Métiers, Brändli, and Alfons Baier; and services spanning HD-Inkjet printing (Konica Minolta KM1e HD), Offset printing, Digital printing, Motion Cutter/Laser cutting, Digital finishing, Consulting, Special requests, Prepress, Proofreading, Online media, Finishing, Storage, and Logistics/Shipping. The company serves SMEs, large enterprises, and marketing agencies across Switzerland with a team of approximately 30 employees operating in two- or three-shift production.

Differentiator

Problem solved

Functional benefit

Products and services

• Selfmailer Personalized direct mail piece that serves as its own envelope and eliminates the need for additional packaging, marketed as an eco-friendly mailing option for Swiss customers.
• Katalog (Catalog) High-quality, customizable catalogs and booklets featuring premium binding that keeps pages securely intact, produced in Basel for Swiss customers.
• Kuvert ohne Fenster (Envelope without Window) Standard envelope without a transparent window for secure, discreet document shipping.
• Kuvert mit Fenster (Envelope with Window) Personalizable envelope with a transparent window showing address details for easy document identification.
• Visitenkarten (Business Cards) Professional business cards for individuals and businesses to maintain a professional image when exchanging contact information.
• Faltkarte (Fold Card) Personalized greeting cards and folded messages delivered on paper for a personal touch.
• Flyer Marketing flyers for conveying messages quickly and effectively, suitable for street marketing and promotional activities.
• Faltposter (Folded Poster) Large-format posters that fold to fit in standard envelopes and unfold to full size for recipients.
• Creative Themed Packaging (Hasenbox, Lunchbox, Diamantbox, Tasche, Kissenbox, Bierhalter, Flaschentasche, seasonal/brand gift boxes) Customisable creative packaging (Easter rabbit boxes, lunchboxes, diamond boxes, shopping bags, cushion boxes, beer holders, bottle bags, seasonal Christmas boxes, and branded editions for Mercedes-Benz, Porsche, Brändli, Château des Métiers, Alfons Baier, etc.), produced in Basel for corporate gifting and premium presentation.
• HD-Inkjet-Druck (HD Inkjet Printing Service) High-definition inkjet printing using Konica Minolta KM1e HD technology at up to 1200 dpi, up to 3000 sheets per hour, on paper, films, metals, and plastics, with Pantone colour matching, for personalised and premium print runs.
• Offsetdruck (Offset Printing Service) State-of-the-art offset printing with dual-sided 8-colour capability, 4-colour both sides in a single pass, short cycle times, and constant colour density, executed by the Leiter Offsetdruck.
• Digitaldruck (Digital Printing Service) Modern toner-based digital printing for current publications and personalized products, available with finishing and editing options.
• Motion Cutter / Laser Laser cutting service using the Switzerland-unique Motioncutter system, capable of cutting paper, wood, metal, glass, and stone to high precision and any shape or design.
• Digitales Veredeln (Digital Finishing) Digital finishing service including spot varnish and foil stamping for premium visual effects on printed materials.
• Beratung (Consulting) Expert consulting accompanying projects from concept through execution to deliver optimal print solutions for SME, large enterprise, and agency customers.
• Vorstufe (Prepress) Prepress services including electronic data uploads, digital colour control, personalised address preparation, and text/image editing, headed by Leiter Druckvorstufe.
• Lektorat (Proofreading) Editorial proofreading and copyediting services for print and digital materials to ensure text quality before printing.
• Online-Medien (Online Media) Digital media services including web design, app development, electronic newsletters, SEO, and editorial content, positioned as an extension of the company's print offering.
• Ausrüsten (Finishing/Equipment) Finishing services including stapling, banding, mass enveloping, complex die-cutting, multiple holdings, and letter-shop operations, headed by Leiter Ausrüsterei.
• Lagern (Storage) Climate-controlled storage service with 24-hour delivery, inventory monitoring, and reprint planning for customers without space to hold printed materials.
• Logistik/Versand (Logistics/Shipping) Flexible shipping solutions from the finishing department or directly from the print press, delivering anywhere from single items up to 500,000 copies, with Swiss Post integration for mailing projects across Switzerland.
• Sonderwünsche (Special Requests) Custom special-request fulfillment for extraordinary printing projects including spectacular folded flyers and extravagant packaging.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Sticker Mule: Digital-first custom printing company specializing in stickers, labels, and packaging with fast-turnaround e-commerce ordering. Comparable in fixed-price online B2B printing and creative packaging formats, though digitally native rather than a traditional press shop.

Others

• Konica Minolta Production Printing: Manufacturer of the KM1e HD inkjet press used by Werner Druck, plus broader production print hardware portfolio. Not a direct competitor but a key technology supplier and ecosystem participant for commercial print shops worldwide.

Broad incumbents

• Cimpress / Vistaprint: Global mass-customization printing platform serving small businesses and consumers with marketing materials, signage, and packaging. Comparable business model (fixed-price, all-inclusive online ordering) and overlapping product categories (business cards, flyers, brochures).
• CEWE Stiftung: Large European printing group with commercial print, photo products, and retail services. Comparable in commercial printing capabilities; broader in scale and product mix, including direct-to-consumer photo services.
• Onlineprinters (Wunderman): Large European online commercial printer offering flyers, business cards, brochures, and packaging across B2B customers. Comparable to Werner Druck's commercial printing portfolio and fixed-price all-inclusive model, but at significantly greater scale and with pan-European reach.

Direct peers

• Wirz Druck & Verlag: Established Swiss commercial printer with offset and digital production serving B2B clients across Switzerland. Direct comparable in scale, geography, and product offering (brochures, reports, catalogs, stationery).
• Flyerline Schweiz AG: Swiss online commercial printer specializing in flyers, brochures, business cards, and selfmailers with fixed-price ordering. Direct competitor in the same Swiss B2B print market with overlapping product categories and self-service online portal model.
• Druckerei Lenzburg AG: Mid-sized Swiss commercial printer offering offset, digital, and finishing services to B2B customers across Switzerland. Direct peer in scale, geography, and service mix for KMU and enterprise clients.
• Gremper AG: Swiss commercial printer (Basel-area historically) offering offset, digital, and large-format printing plus creative packaging. Direct Swiss competitor with overlapping service portfolio and similar target segments (KMU, enterprises, agencies).

Regional players

• Druckerei Nissen Germany: DACH-region commercial printer offering flyers, postcards, brochures, and packaging with online self-service. Comparable offering but primarily serving Germany rather than Switzerland directly.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/WernerDruckMedien
• LinkedInlinkedin.com/company/werner-druck-medien-ag
• Instagraminstagram.com/wernerdruckmedienag

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Werner Druck & Medien AG