What WD People does

WD People is a Dutch healthcare-focused recruitment agency (bemiddelaar) operating as a specialized brand within the Rousch Recruitment Group, a privately held Dutch recruitment organization founded in 2003 by Etienne Rousch. Headquartered in Breda at Neerloopweg 21, the firm places healthcare professionals in three niche verticals: Arbo (occupational health, including Bedrijfsartsen, ANIOS Bedrijfsgeneeskunde, Arbeidsdeskundigen, and Casemanagers Verzuim), GZ/Geestelijke Gezondheidszorg (mental health, including GZ Psychologen, Basispsychologen, Psychotherapeuten, and Orthopedagoog-Generalisten), and Paramedische Zorg (paramedical care). It supports both permanent placements and ZZP/freelance intermediation.

The company's product is a website-based job board at wdpeople.nl, augmented by a Job Search Agent that sends email alerts to registered candidates when matching vacancies are posted. The underlying matching is consultant-led rather than technology-led: a team of approximately 8 staff, including Managing Consultant Michelle Rousch-Broers, Consultants Sabrina Claessens, Ilkay Calim, and Kirsten de Ridder, plus support functions (Office Manager, HR Coordinator, Head of Finance, and Group Director Etienne Rousch), manually source, screen, and present candidates to employers. The platform exposes no proprietary AI/ML matching, API, or integration surface; search is keyword- and filter-based.

WD People generates revenue through transaction-based placement fees charged to employer clients upon successful candidate placement. Pricing is quote-based and not publicly disclosed. Customers are fragmented across GGZ organizations, Arbodiensten, and broader healthcare employers throughout the Netherlands. The firm holds SNA/NEN 4400-1 certification for payroll and flex-work compliance, which is a meaningful credibility signal in the Dutch ZZP intermediation market. The legal entity is Wellington Densmore Executive Search BV, of which WD People is a brand.

Name

WD People

Legal name

WD People

Website

https://wdpeople.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

WD People is a Dutch healthcare recruitment agency placing occupational health, mental health (GZ), and paramedical professionals with employers across the Netherlands, operating as a specialized brand within the Rousch Recruitment Group via consultant-led matching and a website job board.

Ownership category

akta.pro rank

Product category

Healthcare Recruitment Services

NAICS

Employment Placement Agencies (561311)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Healthcare Clinical Direct Hire (Nursing/Allied/Physicians) (BPACAFAH)

akta.pro secondary industry

Temp-to-Hire Staffing (BPACACAG)

Keywords

• Healthcare recruitment services
• Occupational health staffing
• Mental health recruitment
• Paramedical staffing
• Healthcare job matching

Headquarters

HQ city

Breda

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Recruitment Fee / Placement Commission: WD People charges employers for placing qualified healthcare professionals in vacant positions. Fees are typically structured as a percentage of the candidate's annual salary or as a one-time placement fee upon successful hiring.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

WD People is a Dutch specialized recruitment agency that mediates between healthcare professionals and employer organizations across the Arbo (occupational health), GZ (mental healthcare), and Paramedische Zorg (paramedical care) sectors. The company places candidates into both permanent positions and ZZP/freelance assignments via a consultant-led matching service supported by an online job board, candidate registration portal, and automated Job Search Agent email alerts. It operates as part of the Rousch Recruitment Group under Wellington Densmore Executive Search BV.

Product overview

WD People operates as a specialized recruitment agency for the Dutch healthcare sector, focusing on Arbo (occupational health), GZ (mental healthcare), and Paramedische Zorg (paramedical care) professionals. The company offers a job matching platform where healthcare professionals can search and apply for vacancies, register as candidates, and receive job alerts via a Job Search Agent. For employers, WD People provides vacancy posting services and recruitment consultation. The portfolio includes temporary staffing (ZZP/freelance) placements alongside permanent positions across roles such as GZ Psycholoog, Bedrijfsarts, Arbeidsdeskundige, and Casemanager Verzuim.

Differentiator

Problem solved

Functional benefit

Products and services

• Healthcare Recruitment Placement Services (Arbo, GZ, Paramedische Zorg) Consultant-led recruitment and matching service that places qualified professionals such as GZ Psychologen, Bedrijfsartsen, Arbeidsdeskundigen, Casemanagers Verzuim, Basispsychologen, and Orthopedagogen-Generalisten into healthcare employer organizations across the Netherlands. Targeted at GGZ institutions, arbodiensten, and paramedical care providers.
• ZZP / Freelance Healthcare Assignments Brokering of freelance (ZZP) assignments for self-employed healthcare professionals, including Bedrijfsarts ZZP and ANIOS Bedrijfsgeneeskunde ZZP roles, typically offered on hybrid or remote bases with hourly rates.
• Job Search Agent (Job Alert Service) Subscription-based automated job alert service that allows healthcare candidates to receive daily, weekly, or monthly email notifications when new vacancies matching their profile are posted on the WD People platform.

Quantifiable outcome

• Job seekers receive personalized matching based on skills, preferences, and cultural fit, not just CV matching

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Rousch Recruitment GroupcoreStrategic or Co-development PartnerWD People is a brand within the Rousch Recruitment Group, a Dutch recruitment organization founded in 2003. The group comprises five specialized brands: Rousch (Accountancy & Finance), Jelling (IT), Wellington Densmore (Legal and Banking/Insurance), WD People (Healthcare, Education, and Office), and SmartTech (Engineering). The brands share DNA, infrastructure, and a common approach to recruitment while maintaining specialized focus within their respective sectors.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Maandag®: Large Dutch staffing firm with a strong healthcare and public-sector vertical, including Arbo and GGZ placements. Direct competitor with broader scale and similar Dutch-market focus.
• Matchpartner: Dutch recruitment agency with a dedicated healthcare and education practice, including GGZ and paramedical placement. Closely overlapping niche with WD People in the Netherlands.
• BKV Group: Dutch recruitment agency specialized in healthcare (GGZ, Arbo, ziekenhuizen, VVT) — the closest direct competitor to WD People in Arbo and GZ placement, operating at significantly larger scale.
• Medi Interim: Specialized Dutch healthcare staffing and ZZP intermediary, part of RGF Staffing. Directly comparable in Arbo and ZZP healthcare placement with larger network reach.
• TMI (The Medical Interim): Netherlands-based healthcare interim and recruitment firm placing medical specialists, nurses, and allied health professionals. Directly comparable model to WD People with ZZP/freelance focus.

Emerging players

• Care Force: Dutch healthcare recruitment firm focused on international and domestic placement of nurses and medical specialists. Comparable in target candidate profile, with a more internationally-oriented funnel.

Broad incumbents

• Hays Netherlands: Global recruitment firm with a Netherlands healthcare practice covering permanent and contract placement of clinical and healthcare management professionals.
• HeadFirst Group: Dutch interim and recruitment group serving healthcare, public sector, and finance. Comparable mid-market positioning with a significant healthcare and freelance ZZP book of business.
• Yacht (Randstad): Randstad-owned Dutch brand focused on high-end professional staffing, including healthcare management and clinical specialist roles. Broader portfolio but overlapping placement categories.
• DPA Professionals: Dutch-listed staffing and professional services firm with healthcare, finance, and technical verticals. Overlaps with WD People in healthcare support roles and HR/office placement.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/wd-people

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WD People