Weagant Farm Supplies Ltd.

What Weagant Farm Supplies Ltd. does

Weagant Farm Supplies Ltd. is a family-owned farm equipment dealership headquartered in Brockville, Ontario, operating continuously since 1953. The company retails new and used agricultural, construction, and outdoor power equipment through two physical locations — Brockville and Winchester — serving Eastern Ontario and Western Quebec. Its franchise backbone is Kubota (tractors, compact tractors, utility vehicles, mowers, skid steer loaders, mini excavators, and compact track loaders), complemented by Kawasaki ATVs and MULE side-by-side vehicles, with additional OEM and short-line brands covering implements, attachments, hay and forage, forestry, and snow equipment (Bush Hog, Buhler, Farm-Fleet, Harco-Ag, DR-Power, Troy-Bilt, Baumalight, Wallenstein, Columbia). A wholly-owned division, Topline Trailer and Equipment Sales (established 1993 in Winchester), sells horse, stock, cargo, and landscape trailers.

The business operates a traditional authorized-dealer model: one-time equipment sales (new and used), OEM and aftermarket parts, a service and repair department with seasonal after-hours emergency coverage, and facilitated financing through Kubota Financial and Carfii. Stated new-equipment price points range from approximately CAD $28,000 to $167,000 for Kubota tractors and CAD $18,000 to $28,000 for Kawasaki vehicles. Customers span farmers, acreage owners, horse and livestock owners, contractors, and municipalities — predominantly SMB and local-government buyers. Marketing is conducted through a content/inventory website, Facebook, seasonal financing promotions, and sponsorship of regional agricultural events.

Ownership and leadership remain entirely within the Weagant and Black families across three generations (founders Fred and Anita Weagant; second generation Bob Weagant, Laird Weagant, David Black; third generation Scott Weagant, Stacey Weagant, Julie Black). There is no external institutional investor, no disclosed funding history, and no public listing. Operations are supported by dealer management software for inventory, parts lookup, and work order management; no proprietary technology platform or AI capabilities are referenced in the source material.

Name

Weagant Farm Supplies Ltd.

Legal name

Weagant Farm Supplies Ltd.

Website

https://weagantbrockville.com

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

11–50 employees

Short description

Weagant Farm Supplies Ltd. is a family-owned farm equipment dealership operating since 1953 across two Ontario locations (Brockville and Winchester), selling Kubota and Kawasaki equipment plus implements, parts, service, and trailers to Eastern Ontario and Western Quebec farmers, acreage owners, and contractors.

Ownership category

akta.pro rank

Product category

Farm Equipment Dealership

NAICS

Farm and Garden Machinery and Equipment Merchant Wholesalers (42382)

SIC

Farm Machinery & Equipment (3523), Wholesale-Machinery, Equipment & Supplies (5080)

akta.pro primary industry

Tractors & Power Units (IMAHACAA)

akta.pro secondary industries

Farm Material Handling & Attachments (Loaders/Implements) (IMAHACAI), Farm Machinery Parts, Service & Maintenance Equipment (Spare Parts, Diagnostics, Workshop Tools) (AFAAAAAH), Farm Transport & Hauling Equipment (Farm Trailers, Grain Carts, Wagons) (AFAAAAAD)

Keywords

• Farm equipment dealership
• Agricultural machinery sales
• Tractor dealership
• Outdoor power equipment
• Trailer sales

Headquarters

HQ city

Brockville

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Equipment Sales: Sales of new Kubota tractors, Kawasaki ATVs and Mules, and other equipment brands including Bush Hog, Buhler, Farm-Fleet, Harco-Ag, DR-Power, Troy-Bilt, Baumalight, and Wallenstein
2. Used Equipment Sales: Sales of pre-owned farm equipment and tractors
3. Parts Sales: Genuine OEM parts for Kubota, Kawasaki, and other supported brands. Everyday low pricing with parts lookup through manufacturer catalogues.
4. Service and Repair: Equipment service, repairs, and maintenance including seasonal after-hours emergency support
5. Trailer Sales (Topline): Full line of horse, stock, cargo and landscape trailers through Topline Trailer and Equipment Sales division

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Weagant Farm Supplies Ltd. operates as an authorized farm equipment dealership selling new and used Kubota tractors, Kawasaki ATVs and MULE utility vehicles, and multiple complementary equipment brands (Bush Hog, Farm Fleet, Harco-Ag, DR Power, Troy-Bilt, Baumalight, Wallenstein). The company also sells horse, stock, cargo and landscape trailers through its Topline Trailer division, supported by in-house parts and service departments with after-hours emergency support.

Product overview

Weagant Farm Supplies Ltd. is a farm equipment dealer offering a diversified portfolio of equipment brands and services. The core offering centers on Kubota tractors and equipment (including compact tractors, utility vehicles, mowers, skid steer loaders, mini excavators, and compact track loaders) complemented by Kawasaki ATV and MULE side-by-side vehicles. The product portfolio includes multiple complementary sub-brands: Bush Hog rotary cutters and mowers; Farm Fleet implements (aerators, disc harrows, hay rakes, landscape rakes, post drivers, rotary cutters, tillers); Harco-Ag agricultural equipment (livestock feeding, tillage, planting, spraying, harvesting); DR Power equipment (trimmers, stump grinders, chippers); Troy-Bilt lawn and garden equipment; Baumalight attachments (brush mulchers, tree shears, stump grinders); and Wallenstein forestry equipment (wood chippers, log splitters). The company operates Kubota Implements as performance-matched attachments across tillage, hay & forage, landscaping, mowing & cutting, material handling, crop care, and snow categories. A full-service Parts Department and Service Department support all equipment, with after-hours emergency support available. The company also operates Topline Trailer and Equipment Sales as a division selling horse, stock, cargo, and landscape trailers. Both new and used inventory are available alongside special deal promotions.

Differentiator

Problem solved

Functional benefit

Products and services

• Kubota Equipment

Quantifiable outcome

• Serving Eastern Ontario since 1953 - over 70 years of continuous operation
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core, flagship and minor.

• KawasakicoreChannel Partner/ Reseller/ Distributor · 1 January 1983Authorized Kawasaki dealer for ATVs, MULE side-by-side vehicles, and motorcycles. Promotional financing offers available through Kawasaki programs.
• KubotaflagshipChannel Partner/ Reseller/ Distributor · 1 January 1953Authorized Kubota dealer since 1983. Sells full line of Kubota tractors, mowers, utility vehicles, skid steer loaders, mini excavators, and implements. Access to Kubota parts lookup, warranty support, and promotional financing programs.
• VISAminorOthersPayment processor for phone and email parts orders
• MastercardminorOthersPayment processor for phone and email parts orders

Scale indicators4 records

Recent moves12 records

Expansion highlights5 records

Direct peers

• Norwood Sales & Service: Family-owned Kubota and agricultural equipment dealer in Ontario with parts and service departments. Closely comparable in size, business model, and customer profile to Weagant.
• Premier Equipment: John Deere dealer group operating multiple locations across Southwestern Ontario. Comparable multi-location farm equipment dealer serving similar Ontario customer base with competing flagship OEM.
• AgriVision Equipment: Multi-store Kubota dealership group across Ontario (formerly known as MacDonell Marketing and Maple Farm Equipment). Comparable as a multi-location farm equipment retailer with full parts and service operations.
• Greenland Equipment: Authorized Kubota and Mahindra dealer serving Eastern Ontario with multiple locations. Directly comparable multi-brand farm equipment dealership competing for the same farm and acreage customers in an adjacent territory.
• Mazergroup: Multi-location Kubota and shortline equipment dealer across Manitoba and Western Canada with full service departments. Comparable family-founded dealer group operating Kubota franchises at similar scale.
• McGrail Farm Equipment: Ontario farm equipment dealership offering Kubota and New Holland tractors with parts and service. Comparable regional dealer competing for similar farmer and acreage customers.

Broad incumbents

• Brandt Tractor: Canada's largest privately held equipment dealer, offering Caterpillar ag tractors plus a broad range of attachments and implements. Comparable dealership model but at much greater scale and with a different flagship OEM.
• Rocky Mountain Equipment: One of Canada's largest ag and construction equipment dealer networks (former Cervus), operating Case IH, New Holland, and other franchises across Western Canada. Comparable business model but at materially larger scale and broader geographic footprint.

Others

• Tigercat International: Canadian manufacturer of forestry and mulching equipment. Adjacent rather than direct competitor — Weagant resells Tigercat-adjacent products like Wallenstein and Baumalight chippers/attachments.
• Kubota Canada: OEM whose dealer network Weagant operates within. Relevant as the principal supplier and franchise grantor that determines Weagant's product access and competitive positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/WeagantFarmSuppliesBrockville
• LinkedInlinkedin.com/company/weagant-farm-supplies-ltd.

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Weagant Farm Supplies Ltd.