Another

What Another does

Another (legal entity: Another Production) is a privately held B2B creative production agency founded in London in 2002 by Helen Parker and Tanja Adams, both formerly of McCann Erickson. The firm operates a hybrid production model that embeds production into the creative process from the outset, enabling real-time development and refinement of ideas across TV commercials, stills, social content, branded content, OOH/DOOH, and virtual studio outputs. Its core service pillars are Production Services, Creative Services (strategy, campaign development, scripts, music composition), and a Global Partner Network providing access to directors, photographers, influencers, AI specialists, Unreal Studios, LED specialists, motion control, CGI, VFX, and sound/music teams. The firm is headquartered in London with an Amsterdam office and serves enterprise clients globally.

The business generates revenue through project-based creative production engagements (professional services) and a long-term managed-services arrangement as Diageo's decoupled production partner since 2017, covering brands such as Guinness, Baileys, Cîroc, Johnnie Walker, and Smirnoff. Pricing is quote-driven and bespoke, with no public tiers. Go-to-market is enterprise field sales and creative agency partnerships, supported by award recognition (Cannes Lions 2019 for UEFA's We Play Strong campaign), a portfolio website, content marketing, and co-founder-led thought leadership. The firm's positioning is differentiated by its 20+ year track record, 350+ campaigns delivered, diversity initiatives (Equal Lens, 40+ university mentorship program), and sustainability commitments (AdGreen membership, Carbon Neutral Britain certification).

Name

Another

Legal name

Another Production

Website

https://weareanother.co.uk

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Another (Another Production) is a London-based B2B creative production agency founded in 2002 that delivers TV, stills, social, branded content, and virtual studio production for enterprise brands and creative agencies, with a long-term decoupled production partnership with Diageo and a second office in Amsterdam.

Ownership category

akta.pro rank

Product category

Advertising Production Services

NAICS

Advertising Agencies (541810), Motion Picture and Sound Recording Industries (512)

SIC

Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ), Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

Keywords

• Creative production services
• Advertising production agency
• Commercial content production
• Brand campaign production
• Creative agency services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Creative Production Services: Full executive production services for brands and creative agencies, TV, stills and content production. Revenue is generated through project-based engagements for campaign creation and delivery.
2. Production Partnership Services: Long-term partnership arrangements with major clients like Diageo, serving as their decoupled production partner since 2017, providing ongoing production capabilities.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Another is an agile creative and production partner operating a hybrid model that integrates production directly into the creative process for brands and creative agencies. The agency delivers end-to-end creative production services including TV commercials, stills campaigns, branded content, social content, digital assets, OOH and DOOH, plus strategic creative development (campaign strategy, scripts, music composition). Revenue is generated through project-based engagements and long-term managed services partnerships, leveraging a global partner network of directors, photographers, influencers, AI specialists, specialist crews, Unreal Studios, LED specialists, motion control, CGI, VFX, and sound and music teams.

Product overview

Another is an agile creative and production partner that operates a hybrid model integrating production directly into the creative process. The company offers three interconnected service pillars: Production Services (covering OOH, DOOH, Commercials, Branded, Social, and Virtual Studio), Creative Services (including Strategy, Campaigns, Creative Development, Scripts, and Music Composition), and a Global Partner Network providing access to Directors, Photographers, Influencers, AI specialists, Specialist Crews, Unreal Studios, LED specialists, Motion Control, CGI, VFX, and Sound and Music Teams. This integrated approach enables real-time development and refinement of content with production considerations embedded from project inception.

Differentiator

Problem solved

Functional benefit

Products and services

• Production Services End-to-end creative production services spanning OOH (Out-of-Home), DOOH (Digital Out-of-Home), Commercials, Branded Content, Social Media, and Virtual Studio production for brands and creative agencies.
• Creative Services Strategic and executional creative services including campaign strategy, creative development, script crafting, and music composition for brand campaigns.
• Global Partner Network Access to a network of global creative talent and specialist production partners including Directors, Photographers, Influencers, AI specialists, Specialist Crews, Unreal Studios, LED specialists, Motion Control, CGI, VFX, and Sound and Music Teams.

Quantifiable outcome

• 150% increase in unaided brand awareness for Dassault Systèmes campaign
• +3 more outcomes

Named customers17 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Equal LenscoreOthers · 1 January 2019Co-founded non-profit organization established in 2019 to champion the work of women and non-binary photographers. Inspired by Free the Work (formerly Free the Bid), Equal Lens promotes female photographers in the industry by showcasing underrepresented talent and providing clients with access to diverse creative professionals.
• ERICcoreGTM or Marketing PartnerPartnership with ERIC, a creative career app, on a series of podcasts about the roles available within the industry. ERIC found that only 19% of 13-16 year olds in UK schools feel informed about screen industry careers. Through these podcasts, Another and ERIC aim to highlight available jobs by speaking to people who do them and show the industry is accessible regardless of background.
• AdGreencoreOthersAnother joined AdGreen, an industry association seeking to unite the advertising industry to eliminate negative environmental impacts of production. They track and report campaign emissions using AdGreen's carbon calculator.
• Carbon Neutral BritainminorOthersAnother achieved certification by Carbon Neutral Britain in recognition of their efforts to reduce carbon emissions through sustainable office practices.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Radical Media: Independent production company producing commercials, branded content, and documentary films globally. Comparable as a creative production partner offering integrated production services to major brands and agencies.
• Anonymous Content: Global production company and talent management firm producing commercials, feature films, and branded content. Comparable as an integrated production partner with director representation and enterprise brand relationships.
• Stink Studios: Global creative production and studio company with offices in London, New York, LA, and Shanghai. Directly comparable as a hybrid creative/production partner offering content, film, and immersive experiences for major brands.
• Smuggler: Bicoastal and London production company producing commercials, branded content, and feature films. Directly comparable as a high-end independent production partner working with leading agencies and brands on premium campaigns.
• Pulse Films: London-headquartered creative production company producing commercials, branded content, and music videos for global brands. Directly comparable as an independent production partner offering integrated creative and production services to enterprise advertisers.
• B-Reel: Creative agency and production company with offices in NYC, LA, London, and Stockholm. Comparable as a creative production partner offering integrated campaigns, film, and interactive content for global brands.
• RSA Films: Ridley Scott-associated production company producing commercials, feature films, and branded content globally. Comparable as a high-end production partner with deep brand relationships and a director-led model serving similar enterprise clients.
• Independent Films: London-based independent production company producing commercials and branded content. Directly comparable as a UK-headquartered creative production partner serving major brands and agencies.

Broad incumbents

• Craft Worldwide: McCann Worldgroup's global production company offering content production and adaptation services. Comparable as a decoupled production partner within a major agency network, directly serving similar enterprise brand clients with production capabilities.
• Hogarth Worldwide: WPP-owned global production company providing production services at scale across all major markets. Comparable as a decoupled production partner offering end-to-end content production to global advertisers, though operating at significantly larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/another-production

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Another