we are
Custom software development studio in Ghent, Belgium building tailored web and mobile apps, AI automations, system integrations, and Excel-to-software migrations for Belgian SMEs, startups, and mid-market clients using an AI-augmented delivery workflow.
- Company typePrivate
- Founded2022
- HeadquartersGent, Oost-Vlaanderen, Belgium
- Headcount11–50
- GTM typeB2B
- OfferingServices
What we are does
We Are Technology BV (operating as "we are") is a custom software development studio founded in 2022 and headquartered in Ghent, Belgium. The company builds tailored web applications, mobile apps, and internal platforms primarily for small and medium-sized enterprises (SMEs) and startups in Belgium, alongside select mid-market clients such as Baker Tilly Belgium and Aluvision. Its five core service lines are Custom Software Development, AI & Automations, Apps & Digital Platforms, System Integrations, and Excel & Legacy Software Migration, delivered as bespoke projects rather than packaged SaaS. The studio positions an "AI-first workflow" — integrating AI tooling throughout scoping, code generation, testing, and documentation — as its primary delivery differentiator versus traditional Belgian development agencies.
The technical stack is built on Node.js, React, and Fastify with serverless architecture, and integrates with third-party platforms including Beeple, Billit, Microsoft Dataverse, Officient, and Stripe via APIs. Notable proprietary capabilities include a Smart Invoicing Logic Engine for healthcare shift-rate invoicing (deployed at EvaCare) and an AI-powered Excel-to-Application Migration workflow that reverse-engineers complex spreadsheets into custom software. The revenue model combines time-and-materials project billing (typical duration 1-6 months) with monthly support retainers in two tiers — best-effort and full 24/7 coverage — and hourly billing under standard ICT terms. Go-to-market is co-founder-led and consultative: Guillaume Vande Maele and Manu De Buck run the full sales cycle from discovery through delivery, with inbound demand generated through the bilingual EN/NL website, case studies, a monthly newsletter, and an active LinkedIn presence. Headcount is approximately 13, the company is founder-owned with no external investors disclosed, and it is registered as a private limited company (BV) under Belgian law.
we are firmographics
Firmographics- Name
- we are
- Legal name
- We Are Technology BV
- Website
- https://we-are.be
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Custom software development studio in Ghent, Belgium building tailored web and mobile apps, AI automations, system integrations, and Excel-to-software migrations for Belgian SMEs, startups, and mid-market clients using an AI-augmented delivery workflow.
- Ownership category
- akta.pro rank
we are industry classification
Industry- Product category
- Custom Software Development Services
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design Services (541512)
- SIC
- Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Data App Builders (Forms, Portals & Internal Tools) (HDAEAKAK)
- akta.pro secondary industry
- AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)
Keywords
Where we are is headquartered
LocationHeadquarters
- HQ city
- Gent, Oost-Vlaanderen
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
we are business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Custom Software Development Projects: Time-and-materials project-based billing for custom software development, integrations, and automation projects. Scope is defined after an intake meeting with realistic timelines. Projects typically span 1-6 months from kickoff to production.
- Ongoing Support and Maintenance: Post-launch support services including security updates, maintenance, monitoring, and 24/7 emergency response options. Billed as monthly retainer with scope depending on coverage level. Also offers hourly rates for small updates outside the agreement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Hourly billing for ICT services (time and materials) |
| Subscription | Monthly | Best-effort support retainer (baseline) |
| Subscription | Monthly | Full coverage support retainer |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
we are product offering
Product offeringCore offering
we are is an AI-first custom software development studio that designs, builds, and maintains tailored web and mobile applications, automations, and system integrations for SMEs, startups, and mid-market companies in Belgium. Core deliverables are project-based: bespoke software replacing overloaded Excel files and legacy systems, AI agents and automations embedded into existing tools, and APIs connecting ERP, CRM, HRM, and legacy platforms.
Product overview
we are is a custom software development studio that builds tailored software with an AI-first workflow. Its core offering comprises Custom Software Development, AI & Automations, Apps & Digital Platforms, System Integrations, and Excel & Legacy Software Migration. Solutions are delivered as bespoke project implementations — not as a packaged SaaS product — across web applications, mobile applications, internal platforms, and automation tools. Representative client solutions include the EvaCare Invoicing Automation, Symons CPQ Software, Aluvision Planning Tool, Upkot Cleaning Planner, Permeke Museum Tour App, YourTimeline Platform, Mace Legal Platform, and Baker Tilly HR-Payroll Synchronization.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Software Development Tailored custom software development that automates operations, connects systems, and turns data into decisions for SMEs, startups, and mid-market clients, delivered with an AI-first workflow.
- AI & Automations AI agents handling routine tasks and automations that remove manual work, integrated into the tools clients already use, including automated document drafting, capacity prediction, task routing, PDF data extraction, and pattern detection.
- Apps & Digital Platforms Design and development of web applications, mobile applications, and internal platforms built for the client's business with future scalability in mind.
- Connecting Systems (System Integrations) API-level integration of ERP, CRM, HRM, and legacy systems to eliminate spreadsheets and duplicate data entry between platforms.
- Excel & Legacy Software Migration AI-powered analysis of complex Excel files and legacy applications to extract and map business logic, formulas, rules, and exceptions, then rebuild them as scalable custom software suitable for AI and agent integration.
- Ongoing Support and Maintenance Retainers Post-launch support services including security updates, maintenance, monitoring, proactive AI-powered notifications, and optional 24/7 emergency response, billed as a monthly retainer with tiered coverage.
Quantifiable outcome
- EvaCare saves ~30 hours per month on invoicing; ROI within 1-2 years
- +4 more outcomes
Companies that use we are
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
we are technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability6 records
Feature3 records
we are partnerships and signals
Strategic signalScale indicators8 records
Recent moves5 records
Expansion highlights5 records
we are competitors and assessment
Company assessmentBroad incumbents
- Xebia: Global IT consultancy of Dutch origin with strong AI, cloud, and custom software practices serving enterprise and mid-market — overlapping capabilities with a global delivery footprint.
- Cegeka: Large Belgian IT services group providing custom software, cloud, and managed services to mid-market and enterprise across Benelux — overlapping capabilities but vastly larger and broader portfolio.
- iO: Large Benelux digital agency (formerly Intracto) offering custom development, marketing, and strategy across many verticals — same target customer profile but significantly broader portfolio and scale.
- Incentro: Dutch digital services and consultancy firm delivering custom platforms, integrations, and AI-driven transformation for mid-market — similar SME/mid-market focus but at significantly larger scale.
Direct peers
- Ixor: Belgian custom software development agency serving SMEs and mid-market with bespoke web applications and integrations; closely comparable customer base and project-based delivery model.
- Hackages: Belgian software engineering and AI training studio based in Brussels with comparable size and a similar focus on JavaScript/React custom development and AI enablement for enterprise clients.
- In The Pocket: Belgian digital product studio building custom mobile and web applications for SMEs and mid-market across multiple verticals; comparable bespoke project model with a stronger mobile emphasis.
- Craftworkz: Dutch custom software development agency with an explicit AI-first positioning, building tailored web apps and automation for SMEs and mid-market — directly comparable scope, technology stack, and target segment.
- The New Stuff: Belgian web and software development studio delivering custom web platforms for SMEs and startups; similar size, geography, and project-based bespoke delivery approach.
Regional players
- Ordina: Dutch IT services provider offering custom software development, data, and cloud services across the Netherlands — comparable service portfolio but primarily Dutch rather than Belgian market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
we are social profiles
Digital presencewe are financial estimates
Financial estimateRevenue estimate
Valuation estimate
we are leadership team
Management profileNumber of profiles
Profiles2 records
we are funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
we are M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about we are
What does we are do?
we are is an AI-first custom software development studio that designs, builds, and maintains tailored web and mobile applications, automations, and system integrations for SMEs, startups, and mid-market companies in Belgium. Core deliverables are project-based: bespoke software replacing overloaded Excel files and legacy systems, AI agents and automations embedded into existing tools, and APIs connecting ERP, CRM, HRM, and legacy platforms.
Is we are a public or private company?
we are is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was we are founded?
we are was founded in 2022. It employs 11 to 50 people.
Where is we are based?
we are is headquartered in Gent, Oost-Vlaanderen, Belgium, in the Europe region.
How does we are make money?
Two revenue lines are on record. Custom Software Development Projects are the primary driver. The others are ongoing Support and Maintenance.
Who are we are's main competitors?
Broad incumbents on record are Xebia, Cegeka, iO and Incentro. Direct peers are Ixor, Hackages, In The Pocket, Craftworkz and The New Stuff. Ordina is listed as a regional player.
Does we are have an API?
No public API is recorded for we are.
What industry is we are in?
we are's product category is Custom Software Development Services. Its primary akta.pro industry code is HDAEAKAK, Data App Builders (Forms, Portals & Internal Tools), with a secondary code of HDAEANAJ, AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs). Its NAICS code is 541511 and its SIC code is 7371.