we are

What we are does

We Are Technology BV (operating as "we are") is a custom software development studio founded in 2022 and headquartered in Ghent, Belgium. The company builds tailored web applications, mobile apps, and internal platforms primarily for small and medium-sized enterprises (SMEs) and startups in Belgium, alongside select mid-market clients such as Baker Tilly Belgium and Aluvision. Its five core service lines are Custom Software Development, AI & Automations, Apps & Digital Platforms, System Integrations, and Excel & Legacy Software Migration, delivered as bespoke projects rather than packaged SaaS. The studio positions an "AI-first workflow" — integrating AI tooling throughout scoping, code generation, testing, and documentation — as its primary delivery differentiator versus traditional Belgian development agencies.

The technical stack is built on Node.js, React, and Fastify with serverless architecture, and integrates with third-party platforms including Beeple, Billit, Microsoft Dataverse, Officient, and Stripe via APIs. Notable proprietary capabilities include a Smart Invoicing Logic Engine for healthcare shift-rate invoicing (deployed at EvaCare) and an AI-powered Excel-to-Application Migration workflow that reverse-engineers complex spreadsheets into custom software. The revenue model combines time-and-materials project billing (typical duration 1-6 months) with monthly support retainers in two tiers — best-effort and full 24/7 coverage — and hourly billing under standard ICT terms. Go-to-market is co-founder-led and consultative: Guillaume Vande Maele and Manu De Buck run the full sales cycle from discovery through delivery, with inbound demand generated through the bilingual EN/NL website, case studies, a monthly newsletter, and an active LinkedIn presence. Headcount is approximately 13, the company is founder-owned with no external investors disclosed, and it is registered as a private limited company (BV) under Belgian law.

Name

we are

Legal name

We Are Technology BV

Website

https://we-are.be

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Custom software development studio in Ghent, Belgium building tailored web and mobile apps, AI automations, system integrations, and Excel-to-software migrations for Belgian SMEs, startups, and mid-market clients using an AI-augmented delivery workflow.

Ownership category

akta.pro rank

Product category

Custom Software Development Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512)

SIC

Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Data App Builders (Forms, Portals & Internal Tools) (HDAEAKAK)

akta.pro secondary industry

AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)

Keywords

• Custom software development
• AI workflow automation
• System integration services
• Excel-to-application migration
• Mobile and web application development

Headquarters

HQ city

Gent, Oost-Vlaanderen

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Software Development Projects: Time-and-materials project-based billing for custom software development, integrations, and automation projects. Scope is defined after an intake meeting with realistic timelines. Projects typically span 1-6 months from kickoff to production.
2. Ongoing Support and Maintenance: Post-launch support services including security updates, maintenance, monitoring, and 24/7 emergency response options. Billed as monthly retainer with scope depending on coverage level. Also offers hourly rates for small updates outside the agreement.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

we are is an AI-first custom software development studio that designs, builds, and maintains tailored web and mobile applications, automations, and system integrations for SMEs, startups, and mid-market companies in Belgium. Core deliverables are project-based: bespoke software replacing overloaded Excel files and legacy systems, AI agents and automations embedded into existing tools, and APIs connecting ERP, CRM, HRM, and legacy platforms.

Product overview

we are is a custom software development studio that builds tailored software with an AI-first workflow. Its core offering comprises Custom Software Development, AI & Automations, Apps & Digital Platforms, System Integrations, and Excel & Legacy Software Migration. Solutions are delivered as bespoke project implementations — not as a packaged SaaS product — across web applications, mobile applications, internal platforms, and automation tools. Representative client solutions include the EvaCare Invoicing Automation, Symons CPQ Software, Aluvision Planning Tool, Upkot Cleaning Planner, Permeke Museum Tour App, YourTimeline Platform, Mace Legal Platform, and Baker Tilly HR-Payroll Synchronization.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Software Development Tailored custom software development that automates operations, connects systems, and turns data into decisions for SMEs, startups, and mid-market clients, delivered with an AI-first workflow.
• AI & Automations AI agents handling routine tasks and automations that remove manual work, integrated into the tools clients already use, including automated document drafting, capacity prediction, task routing, PDF data extraction, and pattern detection.
• Apps & Digital Platforms Design and development of web applications, mobile applications, and internal platforms built for the client's business with future scalability in mind.
• Connecting Systems (System Integrations) API-level integration of ERP, CRM, HRM, and legacy systems to eliminate spreadsheets and duplicate data entry between platforms.
• Excel & Legacy Software Migration AI-powered analysis of complex Excel files and legacy applications to extract and map business logic, formulas, rules, and exceptions, then rebuild them as scalable custom software suitable for AI and agent integration.
• Ongoing Support and Maintenance Retainers Post-launch support services including security updates, maintenance, monitoring, proactive AI-powered notifications, and optional 24/7 emergency response, billed as a monthly retainer with tiered coverage.

Quantifiable outcome

• EvaCare saves ~30 hours per month on invoicing; ROI within 1-2 years
• +4 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability6 records

Feature3 records

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Xebia: Global IT consultancy of Dutch origin with strong AI, cloud, and custom software practices serving enterprise and mid-market — overlapping capabilities with a global delivery footprint.
• Cegeka: Large Belgian IT services group providing custom software, cloud, and managed services to mid-market and enterprise across Benelux — overlapping capabilities but vastly larger and broader portfolio.
• iO: Large Benelux digital agency (formerly Intracto) offering custom development, marketing, and strategy across many verticals — same target customer profile but significantly broader portfolio and scale.
• Incentro: Dutch digital services and consultancy firm delivering custom platforms, integrations, and AI-driven transformation for mid-market — similar SME/mid-market focus but at significantly larger scale.

Direct peers

• Ixor: Belgian custom software development agency serving SMEs and mid-market with bespoke web applications and integrations; closely comparable customer base and project-based delivery model.
• Hackages: Belgian software engineering and AI training studio based in Brussels with comparable size and a similar focus on JavaScript/React custom development and AI enablement for enterprise clients.
• In The Pocket: Belgian digital product studio building custom mobile and web applications for SMEs and mid-market across multiple verticals; comparable bespoke project model with a stronger mobile emphasis.
• Craftworkz: Dutch custom software development agency with an explicit AI-first positioning, building tailored web apps and automation for SMEs and mid-market — directly comparable scope, technology stack, and target segment.
• The New Stuff: Belgian web and software development studio delivering custom web platforms for SMEs and startups; similar size, geography, and project-based bespoke delivery approach.

Regional players

• Ordina: Dutch IT services provider offering custom software development, data, and cloud services across the Netherlands — comparable service portfolio but primarily Dutch rather than Belgian market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/we-are-be

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about we are