What Extra Credit does

Extra Credit is a Los Angeles-based experiential marketing and creative production studio founded in 2023 by a team of creative producers with 20+ years of combined agency, brand-side, and production company experience. The firm designs and executes high-impact stunts, immersive installations, and interactive brand activations for entertainment, consumer, Web3, healthcare, and tourism clients, with a portfolio that includes more than 30 documented campaigns across the U.S., Canada, and Europe.

The studio's underlying technology stack blends creative strategy, custom fabrication, and emerging experiential technologies. Notable technical components include AI-powered conversational experiences (the What Next animatronic fortune teller for Netflix), robotics integration (a 50-bot choreographed swarm produced with UCLA's robotics team for The Electric State), interactive out-of-home mechanics (Times Square phone-stunt unlock for The Night Agent), bio-data sensor systems with custom algorithms (the Cigna Stress Visualization Machine, delivered with McCann), AR/3D-OOH, projection mapping, LED-wall virtual production (Rebel Moon fan trailer), and large-scale fabrication including a Guinness World Record 22-foot action figure for Netflix's Fubar.

Extra Credit generates revenue through project-based professional services fees on a per-engagement basis, with pricing determined by campaign scope, fabrication requirements, talent involvement, and execution complexity. The go-to-market is event-driven: the firm responds to briefs from entertainment brands, major studios, and consumer companies through direct relationships. Anchor client Netflix accounts for the majority of documented engagements, with additional enterprise work for WWE, Yuga Labs, Cigna (via McCann), Spotify (via Interscope), eBay, CÎROC, NBCU/SYFY, and LA Tourism. The company is privately held and founder-owned, with no disclosed external funding.

Name

Extra Credit

Legal name

Extra Credit

Website

https://weareextracredit.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Extra Credit is a Los Angeles-based experiential marketing studio founded in 2023 that designs high-impact stunts, interactive installations, and immersive brand activations for entertainment, consumer, Web3, healthcare, and tourism clients including Netflix, WWE, Yuga Labs, Cigna, and Spotify.

Ownership category

akta.pro rank

Product category

Experiential Marketing Services

NAICS

Motion Picture and Video Production (51211)

akta.pro primary industry

Activation/Experiential Creative Agencies (MPAAAAAO)

akta.pro secondary industries

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ), Content & Creative Studio for Creators (Concepting/Production) (MPAAAHAD)

Keywords

• Experiential marketing agency
• Live event production
• Brand activation campaigns
• Interactive installations
• Entertainment stunts

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Experiential Campaign Production: Project-based fees for designing and executing experiential activations, stunts, and immersive brand experiences for entertainment brands and consumer companies.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Extra Credit is a Los Angeles-based experiential marketing and creative production studio that designs and executes turn-key live experiences, stunts, immersive installations, and interactive brand activations for entertainment brands, streaming platforms, and consumer companies. The studio operates on a project-based services model, building physical fabrication, projection mapping, AI-driven interactivity, robotics performances, and out-of-home experiences that generate measurable social engagement and earned media coverage for clients such as Netflix, WWE, Yuga Labs, Cigna, eBay, and Spotify.

Product overview

Extra Credit is a Los Angeles-based experiential marketing and creative production studio specializing in turn-key live experiences and interactive campaigns. The company does not offer a traditional software product but rather delivers a portfolio of creative campaign activations across multiple categories: experiential/fabrication/OOH events, entertainment/campaign/stunt activations, interactive technology experiences, Web3/community activations, and event productions. Their portfolio includes high-profile activations for major entertainment brands such as Netflix, WWE, Yuga Labs, Cigna, eBay, Spotify, and NBCUniversal, featuring innovative installations like climbable billboards, AI-powered interactive booths, immersive crime scenes, projection mapping events, robotics performances, and large-scale experiential displays. The company leverages technologies including conversational AI, augmented reality, LED-wall virtual production, projection mapping, and bio-data sensors to create memorable brand experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• APEX Climbable Billboard

Quantifiable outcome

• Campaigns routinely generate 10M-34M+ views and engagements
• +3 more outcomes

Named customers16 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• UCLA Robotics TeamcoreTechnology or IntegrationCollaborated with UCLA's robotics team to bring 50 Coco Bots to life for The Electric State campaign. The team choreographed a one-time-only performance where all 50 bots opened their lids in unison to reveal a giant Cosmo-face mosaic.
• McCanncoreImplementation/ SI/ Consulting PartnerTasked by Cigna Health and McCann with depicting stress through the world's first Stress Visualization Machine. McCann brought the client brief; Extra Credit built the bio-data sensor system and custom algorithm.
• InterscopecoreStrategic or Co-development PartnerPartnered with Interscope and Spotify to transform Billie Eilish's debut album into a multi-sensory experience with themed rooms featuring unique themes, smells, temperatures, and colors.
• Mass AppealsupportingGTM or Marketing PartnerCollaborated with Mass Appeal on CÎROC Hip Hop @ 50 campaign honoring women of the genre. Mass Appeal hosted the exclusive luxury dinner with Bia and Rapsody.
• Netflix GamescoreStrategic or Co-development PartnerOngoing partnership with Netflix Games to promote gaming content through experiential activations. Defined the Netflix Games red couch concept and took internationally renowned creators on adventures to play on biggest screens.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• MKG: MKG is a creative experiential agency that builds brand experiences, activations, and immersive events for consumer and entertainment clients — directly comparable in offering and client mix.
• MAS Event Design: MAS Event Design is an event design and production studio creating immersive branded environments and experiential activations, comparable in custom fabrication and large-scale execution.
• Sparks: Sparks is a large experience agency owned by Freeman that designs and executes experiential campaigns, trade shows, and brand activations for enterprise clients — directly comparable to Extra Credit's project-based experiential production model.
• Fake Love: Fake Love is a New York-based experiential design and creative studio known for immersive brand experiences and interactive installations, closely mirroring Extra Credit's blending of creative fabrication with emerging technology.
• Giant Spoon: Giant Spoon is a creative agency with strong entertainment marketing and brand experience capabilities, frequently producing campaign activations for major streaming and consumer brands — a direct peer in capability and client overlap.
• Optimist: Optimist is a creative agency specializing in experiential design, brand storytelling, and immersive activations, making it a close peer in scope and creative ambition.

Broad incumbents

• Momentum Worldwide: Momentum Worldwide is a global experiential and shopper marketing agency within IPG that designs large-scale brand experiences, sponsorship activations, and entertainment marketing campaigns.
• George P. Johnson Experience Marketing: GPJ is a large global experiential marketing network serving enterprise clients across technology, entertainment, and consumer verticals — a broader incumbent that competes for the same high-budget experiential RFPs.
• Jack Morton Worldwide: Jack Morton is a global brand experience agency within the IPG network, offering experiential campaigns at scale for major brands including entertainment studios — a broader incumbent peer.

Emerging players

• Caravents: Caravents is a boutique experiential agency producing brand activations and immersive events for consumer and entertainment clients — an emerging player with a comparable boutique creative model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/weareextracredit

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Extra Credit