What Fat Panda does

Fat Panda is a UK-based creative digital content agency founded in 2013 and headquartered in Sherwood Forest, operating as a small five-person core team supplemented by a trusted network of multi-skilled associates. The company delivers video production, animation, photography, and podcast production services, with a primary customer base in UK higher education and research institutions — including Imperial College London, UCL, the Royal College of Music, Cranfield University, the University of Huddersfield, and the Association of Colleges — alongside smaller accounts in healthcare, corporate, and government sectors. Its positioning is built on translating complex academic, scientific, and institutional subject matter into accessible, engaging digital content for student recruitment, research communication, alumni engagement, and policy advocacy audiences.

The service portfolio spans four categories. Animation services produce 2D and 3D motion graphics for scientific explainers and educational content, typically delivered within a 3-4 week window with a recommended runtime of around 90 seconds. Video production covers documentary, promotional, and scripted live-action content with mobile/on-location capability. Photography includes corporate headshots, events coverage, and behind-the-scenes material. Podcast production is the most recently formalized offering, structured into three tiers: Starter (audio only), Pro (audio and video with 4K recording), and Premium (full brand identity including naming, logo design, and launch strategy). Production technology relies on professional-grade equipment — Sony 4K mirrorless cameras, prime lenses, gimbals, lighting rigs, CAA-certified drone pilots, and Zoom F6 field recorders — together with software tools such as Adobe Creative Suite and Cinema 4D, and core specialist partnerships with Ink for illustration and Fine Line Audio for sound design.

The business runs a project-based professional services model with custom quote-based pricing and no publicly disclosed standardized tiers; the company explicitly rejects a one-size-fits-all approach. Go-to-market is sales-led and portfolio-driven, relying on a case-study-rich website, organic search, direct enquiries, discovery calls, and client referrals, with social sharing of completed animations providing incremental reach. Geographic scope is domestic UK, with no disclosed international operations. Fat Panda is privately held with no external funding, no parent company, no acquisitions, and no leadership changes recorded in the available data.

Name

Fat Panda

Legal name

Fat Panda

Website

https://wearefatpanda.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Fat Panda is a UK-based creative digital content agency founded in 2013, offering video, animation, photography, and podcast production services primarily to UK universities and research institutions through custom, project-based engagements delivered by a five-person core team and an associate network.

Ownership category

akta.pro rank

Headquarters

HQ city

Sherwood Forest

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Creative Production Services: Project-based creative production services including animation, video production, photography, and podcast production. Pricing is quote-based and customized for each project based on complexity, duration, and production requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Fat Panda is a UK-based creative digital content agency that produces animation, live-action video, photography, and podcasts on a project basis. The agency handles the full production pipeline from concept and script through filming or illustration, motion graphics, sound design, voiceover, music, and final delivery, and brings mobile production equipment to client sites across the UK. Its work is delivered primarily to universities, research institutes, further-education bodies, healthcare organisations, and a small number of corporate and government clients.

Product overview

Fat Panda is a UK-based creative digital content agency offering video, animation, photography, and podcast production services primarily for higher education and research institutions. The core service portfolio consists of Animation (2D and 3D motion graphics for scientific explainers and educational content), Video Production (documentary, promotional, and scripted live action), Photography (corporate headshots and events coverage), and Podcast Production (with Starter, Pro, and Premium packages). Services are delivered through a four-stage production process covering initial enquiry through to final delivery, with typical animation projects taking 3-4 weeks and recommended lengths of 90 seconds. The agency collaborates with trusted associate networks and uses project management tools to maintain communication throughout production.

Differentiator

Problem solved

Functional benefit

Products and services

• Animation Animation service covering 2D and 3D motion graphics, scientific and educational explainer animations, and promotional animations, including illustration, voiceover direction, music selection, and sound design, built using Adobe After Effects, Premiere, Illustrator, Audition, and Cinema 4D. Targeted at universities, research institutions, and public-interest organisations.
• Video Production Live-action video production covering documentary, promotional, scripted, event-coverage, testimonial, and interview-based content, often combined with motion graphics. Produced with mobile 4K mirrorless cameras, prime lenses, lighting, gimbals, and CAA-certified drone pilots, delivered to universities, research institutions, corporates, and government clients.
• Photography Still photography service covering corporate headshots, event coverage, and behind-the-scenes content for use in social media and marketing materials, with content often combined with motion graphics in animation outputs.
• Podcast Production Audio and video podcast production service with three tiers: Starter (audio only), Pro (audio and 4K video), and Premium (full brand-identity creation including naming, logo design, and launch strategy). Production uses Zoom F6 Field Recorder and Aston Microphones Stealth microphones, with mobile capability to record at client locations and full post-production including sound design, mixing, and mastering.

Quantifiable outcome

• Animation series for Grantham Institute achieved significant engagement with over 12,000 views on Twitter within first week of launch
• +1 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• ink (Designed by Ink)coreStrategic or Co-development PartnerLong-term illustration and animation partner for graphic design work. Ink (Matt and Nicole) has collaborated with Fat Panda on multiple projects including HEartS animations, Grantham Institute animations, Edge Future Learning animations, and Magic Words brand assets. They bring specialized illustration skills and have developed consistent visual styles across project series.
• Fine Line Audio (Eddie Dobson)coreStrategic or Co-development PartnerSound design and audio mastering partner. Eddie Dobson from Fine Line Audio handles sound design, audio mastering, and podcast mixing for Fat Panda productions. Worked on HEartS animations, UCL Data Literacy project, and Performance Science podcast series.
• Kyle PriorminorStrategic or Co-development PartnerIndependent illustrator who has contributed to Fat Panda projects including Microbial Foods animation for IMSE Imperial College and Magic Words Therapy brand assets.
• Grit PicturesminorStrategic or Co-development PartnerFilmmaking partner for the JTC corporate seasonal greetings video project. Grit Pictures collaborated with Fat Panda on script development and two-day filming at JTC's Jersey office.
• Ritchie ClarkminorOthersProfessional voiceover artist selected for UCL Data Literacy animations. Chosen for his engaging, conversational delivery with subtle Yorkshire accent appropriate for young adult target audience.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Unit9: Internationally established production studio producing interactive content, animation, film and immersive experiences for global brands and institutions. Comparable creative production capabilities at significantly larger scale.
• Jellyfish (Brandtech Group): Global digital creative and media agency with creative content production capabilities serving enterprise clients. Comparable in creative services but operates at much larger scale and broader portfolio.

Direct peers

• Big Button: UK video production and animation specialist delivering corporate, educational and promotional content for institutions and enterprises. Closely comparable in terms of services offered and SME agency profile.
• Tricolor Studios: UK creative production company delivering animation, video and motion graphics for brands, education and public sector clients. Comparable in service offering and project-based bespoke delivery model.
• Storm Ideas: UK-based creative agency offering animation, video production and digital content services to a mix of brands and institutions. Comparable to Fat Panda in size, service mix (animation/video/photography/podcasts) and bespoke project-based commercial model.
• Pixelwave Creative Co. Boutique UK animation and video production studio producing explainer animations and brand films for education, charity and B2B clients. Comparable boutique scale and animation-led offering.
• Kode Studios: UK creative studio producing animation, video and branded content for higher education, public sector and corporate clients. Directly comparable in target verticals and service mix.
• Matte Black Studios: Boutique video and animation production house working with brands and institutions on documentary, promotional and explainer content. Comparable creative agency profile and SME scale.

Others

• The Edge Picture Company: UK-headquartered creative production company producing video, animation and branded content for global brands and broadcasters. Comparable core services at larger incumbent scale.

Emerging players

• Listen (podcast production agency): UK podcast production agency producing branded and editorial podcasts for brands, publishers and institutions. Comparable in podcast production offering and SME agency profile, though narrower service scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/wearefatpanda

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fat Panda