What Hopefully Made does

Hopefully Made is a privately held creative studio and retail hub founded in 2022 by Hope and Becky in Shrewsbury, United Kingdom. The business operates from a retail storefront at 9-10 Milk Street and a secondary workshop venue at Swan Hill Studios, offering in-person art workshops (screen printing, Risograph, lino, watercolour, acrylic), eco-friendly apparel and art prints sold direct-to-consumer, and custom branding/logo design services for small businesses. Its core technology stack is analog craft: hand-cut stencil screen printing and Risograph stencil printing using solvent-free and soy-based inks, combined with eco-friendly cotton fabrics that use 50% less water than traditional methods.

The company generates revenue through four streams: pay-as-you-go workshop fees (£40-£50 per person), e-commerce apparel and print sales (£18-£60 per item, printed-to-order with 2-4 week lead time), one-off branding project fees for SMB clients, and in-store coffee and merchandise sales that drive foot traffic. The printed-to-order apparel model and Royal Mail 2nd-class shipping enable nationwide reach from a domestic-only footprint, while workshops and branding services are predominantly local.

The company is bootstrapped with no disclosed external funding, employs approximately 6 people (centered on the two founders), and serves a mix of local art enthusiasts, conscious consumers, and SMB clients across F&B, retail, hospitality, fitness, and technology. Marketing is community-led via a WhatsApp-based Shropshire Hill Club, Eventbrite event bookings, organic social media, and word-of-mouth referrals.

Name

Hopefully Made

Legal name

Hopefully Made

Website

https://wearehopefullymade.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Hopefully Made is a Shrewsbury-based creative studio and retail hub founded in 2022 that runs in-person art workshops, sells eco-friendly screen-printed apparel and prints via e-commerce, and provides custom branding services to local small businesses.

Ownership category

akta.pro rank

Product category

Creative Arts Services and Eco-Friendly Printed Apparel

NAICS

Graphic Design Services (54143), Industrial Design Services (541420)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Crafts & Maker Arts (Ceramics, Textiles, Jewelry, Mixed Media) (EDAMAAAD)

akta.pro secondary industries

Creator Content Production & Co-Creation Studios (BPAFAHAD), Prepress, Plate-Making & Artwork Services (IMALAKAM), Art & Drafting Supplies Retail (CRALABAG), Content & Creative Studio for Creators (Concepting/Production) (MPAAAHAD)

Keywords

• Art workshops
• Screen printing
• Risograph printing
• Custom branding
• Eco-friendly apparel

Headquarters

HQ city

Shrewsbury

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Art Workshops and Classes: In-person workshops including Screen Printing (£50), Acrylic (£40), Watercolour, Lino Printing, and Riso Printing. Classes held at their studio or Swan Hill Studios.
2. Eco-Friendly Apparel and Prints: T-shirts and prints sold through e-commerce. Printed to order with 2-4 week production time. Products include Shropshire Hills collection, Earth Friendly collection, and custom designs.
3. Branding and Logo Design Services: Custom branding services for businesses including logo design, illustrations, and brand identity packages. Hope specializes in crafting distinctive brand identities working closely with businesses.
4. Retail - Coffee and Merchandise: Combined retail space selling coffee alongside ethical apparel and prints. Physical storefront drives foot traffic.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Hopefully Made is a creative studio in Shrewsbury that runs in-person art workshops (Screen Printing, Risograph, Lino, Acrylic, Watercolour), designs and prints eco-friendly apparel and art prints under its own collections, and delivers custom branding and logo design services to small businesses. The studio combines a retail storefront selling coffee alongside ethical apparel with on-site printed-to-order production.

Differentiator

Problem solved

Functional benefit

Brands

• Shropshire Hills Club: A collection celebrating Shropshire hills and outdoor enthusiasts, featuring apparel and prints featuring local landmarks.
• Earth Friendly Collection

Products and services

• Lino Printing Workshop A 2-hour hands-on workshop teaching carving techniques, texture experimentation, and unique print creation for beginners and creatives. All materials provided; bookings taken via Eventbrite.
• Riso Printing Workshop A 2-hour Risograph printing workshop teaching stencil-based printing with soy-based inks, textured papers, collage, and mark-making techniques. Held at Swan Hill Studios.
• Screen Printing Workshop Workshop teaching stencil screen printing techniques using hand-cut paper stencils to create unique prints on paper and fabric. Evening sessions, £50 per person, 4 spots per session; participants keep all samples and final prints.
• Acrylic Workshop Hands-on workshop for beginners and hobbyists covering blending, layering, brush control, and colour mixing techniques. All materials provided, £40 per person.
• Watercolour Painting Workshop Laid-back watercolour workshop focusing on landscapes, foundational brush techniques, blending methods, and achieving ideal paint texture and consistency.
• Eco-Friendly Apparel (Tops) Eco-friendly t-shirts and tops printed with non-toxic, solvent-free inks on earth-positive or fair wear fabrics using cotton that uses 50% less water than traditional methods. Sold in the Earth Friendly, Coffee Tee, and Shropshire Hills Club collections, printed to order at the Shrewsbury studio.
• Art Prints Art prints and limited edition prints sold through the online shop, including the Shropshire Hills Club A2 limited edition digitally printed print at £60 (print only).
• Custom Branding and Logo Design Project-based branding service for small businesses, covering logo design, illustrations, and brand identity packages. Hope works closely with clients to deliver distinctive brand identities; past clients include Plant Kind, Key & Co, Badda Boom Bagels, Sumit Cafe, Wyld Bloomers, Raw Milk, Climbing Hut, Tribe Events, Growth, Bagit, and Dismount.

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record.

• Plant KindOthersBrand client for Hope's graphic design services. Plant Kind is one of the diverse brands Hope has worked with to craft distinctive brand identities.
• Key & CoOthersBrand client for graphic design services. Hope has had the privilege of working with Key & Co as part of her experience designing for diverse brands.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Studio Output: Independent branding and graphic design studio serving brands across sectors. Comparable B2B design-services component of Hopefully Made's offering led by co-founder Hope.
• Kingdom & Sparrow: Independent branding studio producing logo and brand identity work for ambitious brands. Comparable to the bespoke brand identity services segment of Hopefully Made's B2B offering.
• East London Printshop: London-based screen printing studio offering workshops, custom prints, and apparel. Comparable niche as a small-batch screen printing workshop, though more geographically concentrated in London.

Direct peers

• Print Club London: London-based screen printing studio offering workshops, custom prints, and design services. Closely comparable to Hopefully Made's model of combining screen printing education, custom print commissions, and apparel under one creative studio brand.
• Hot Bed Press: Manchester print workshop offering screen printing classes, studio hire, and custom printing. Comparable community-driven print education model with similar workshop + commission structure.
• Teemill: UK-based sustainable apparel platform offering made-to-order, eco-friendly printed clothing using renewable energy. Highly comparable e-commerce and eco-credentials positioning to Hopefully Made's Earth Friendly collection.
• Spike Print Studio: Bristol-based open-access printmaking studio offering workshops in screen printing, etching, and lithography. Directly comparable as a printmaking-focused education + studio space serving hobbyists and artists.
• Rapanui: Isle of Wight eco-fashion brand producing printed apparel on demand using renewable energy. Comparable to Hopefully Made's vertically-integrated print-on-demand model with sustainability positioning.

Broad incumbents

• Stanley/Stella: European wholesale eco-apparel brand supplying blanks and decorated garments to independent brands. Overlaps with Hopefully Made's use of Fair Wear and eco-cotton blanks, though at a much larger scale.

Regional players

• Artful Making: UK craft workshops and creative experiences provider. Adjacent competitor in art-education workshops, though with a different geographic and channel mix than Hopefully Made's Shrewsbury-based studio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hopefully-made

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hopefully Made