HEARTLAND CHURCH OF SUN PRAIRIE

What HEARTLAND CHURCH OF SUN PRAIRIE does

Heartland Church of Sun Prairie is a non-profit Christian religious organization founded in 2007 and headquartered at 800 Wilburn Rd, Sun Prairie, Wisconsin. The church delivers weekend worship services in-person and online, alongside an integrated suite of age-based ministry programs — including Heartland Kids, 608 Middle School, 608 High School, Young Adults, Adult(ish), Bridge, Regeneration, and Care — that span preschool through senior adults. It also operates a 3K/4K preschool, a Wonderfully Made ministry, and a 'Beyond Our Walls' community outreach portfolio (Sunshine Supper, Night to Remember, Love Your Neighbor, Care Portal, international missions, and Meals Ministry). Its stated mission is to 'awaken our diverse community to Jesus,' with an explicit inclusive and non-judgmental positioning distinguishing it from traditional denominational peers. The church is led by Lead Pastor Jon McNary together with a multi-speaker teaching team and a small staff of approximately 8 employees, and it maintains a second site, the Madison Campus, which is being expanded via the 'Build the Bridge' capital campaign.

The organization's technology stack is built on third-party SaaS platforms rather than proprietary systems: SnapPages for the public website, Subsplash for online giving, the Church Center platform for event registration, and dedicated iOS and Android mobile apps for giving, prayer requests, and content access. Live streaming is delivered through YouTube and Facebook, with the Heartland Message Podcast and Bonus Content Podcast distributed on Spotify, and a live Spanish translation layer provided by OneAccord.ai. A media library archives sermon series by topic, speaker, and scripture, and a weekly worship playlist is published on Spotify. The integration of OneAccord.ai is the sole AI-adjacent capability and is consumed rather than built internally.

As a non-profit, Heartland is funded primarily through voluntary contributions from its congregation via three revenue streams: tithes and offerings collected during services, digital online giving (one-time or recurring) via the Subsplash-powered website and mobile app, and traditional mail-in donations. Services and ministry programs are free to participants. Membership-based giving implies a highly fragmented donor base with no enterprise concentration. Strategic emphasis over the review period (May 2024 to June 2025) has been on multi-channel digital ministry, geographic extension to the Madison Campus, and capital expansion through the Build the Bridge campaign.

Name

HEARTLAND CHURCH OF SUN PRAIRIE

Legal name

Heartland Church of Sun Prairie

Website

https://weareheartland.us

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Heartland Church of Sun Prairie is a non-profit Christian church founded in 2007 in Sun Prairie, Wisconsin, offering inclusive weekend worship services and age-based ministry programs (children, students, young adults, recovery, care) across its main campus and Madison Campus, supported by online giving, mobile app, podcast, and live streaming.

Ownership category

akta.pro rank

Product category

Religious Services

NAICS

Religious Organizations (8131), Religious Organizations (81311), Religious Organizations (813110)

SIC

Services-Social Services (8300)

akta.pro primary industry

Local Congregations & Worship Communities (Churches, Mosques, Temples, Synagogues) (BPAGAJAA)

akta.pro secondary industries

Faith-Based Social Services & Community Outreach (Food Pantries, Shelters, Counseling) (BPAGAJAG), Faith-Based Education & Formation (Seminaries, Religious Schools, Catechesis) (BPAGAJAD), Faith-Based Nursery & Playgroups (EDACACAK)

Keywords

• Christian worship services
• Religious ministry programs
• Faith-based community outreach
• Online tithing platform
• Church sermon podcast

Headquarters

HQ city

Sun Prairie

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Tithes and Offerings: Voluntary financial contributions from congregation members collected during services and through online giving platforms
2. Online Giving: Digital giving through website and mobile app allowing one-time or recurring donations via bank account or credit card
3. Mail-in Donations: Traditional check donations mailed to church office for members who prefer snail mail giving

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Heartland Church of Sun Prairie is a non-profit Christian church that provides in-person and live-streamed weekend worship services every Sunday at 9:00am and 10:30am, accompanied by age-segmented ministry programs (children, youth, young adults, adults), pastoral care, and community outreach initiatives. Its offering is supported by digital products including the Heartland Message Podcast, Media Library, Worship Playlist, Online Giving platform, and a dedicated mobile app. The church also runs a Madison Campus and a Beyond Our Walls community outreach program.

Product overview

Heartland Church of Sun Prairie operates as a multi-site Christian church with a unified digital ministry platform. The core offering consists of weekend worship services (in-person and live-streamed via YouTube and Facebook) complemented by the Heartland Message Podcast distributed through Spotify. Supporting digital products include Online Giving via Subsplash, a Mobile App for iOS and Android, the Media Library of archived sermon series, and the Worship Playlist featuring weekly setlists. The church also runs age-based ministry programs (Heartland Kids, 608 Middle School, 608 High School, Young Adults, Adult-ish) and specialized ministries (Bridge, Regeneration, Care, Wonderfully Made). Community outreach is conducted through the Beyond Our Walls program, while the Build the Bridge campaign supports campus expansion.

Differentiator

Problem solved

Functional benefit

Products and services

• Weekend Worship Services
• Live Streaming
• Heartland Message Podcast
• Online Giving
• Heartland Mobile App
• Worship Playlist
• Media Library
• Prayer Request
• Heartland Kids Children's ministry program for infants through 3rd grade, open at all weekend services, with 4th and 5th grade programming at the 10:30 AM service.
• 608 Middle School Middle school youth ministry program for 6th through 8th grade students, providing age-appropriate community and spiritual formation.
• 608 High School High school youth ministry program for 9th through 12th grade students, providing youth group activities, service opportunities, and leadership development.
• Young Adults Ministry Ministry program for young adults, including groups for college-age and early career individuals focused on community, career guidance, and relationship building.
• Heartland Preschool 3K and 4K preschool program providing early childhood education and spiritual development.
• Beyond Our Walls Community outreach umbrella program including Sunshine Supper, Night to Remember, Love Your Neighbor, Care Portal, International missions, and Meals Ministry.
• Build the Bridge Campaign Capital campaign for building expansion of the Madison Campus location.

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Northland Church: Multi-site non-denominational church based in Wausau, WI with age-segmented ministry programs for kids, students, and young adults. Comparable in operating model, Wisconsin footprint, and multi-generational programming strategy.
• Watermark Church: Non-denominational community church with multi-generational ministry programming and digital outreach. Comparable as a similarly-structured contemporary church with comparable age-segment programs.
• Cross Church: Multi-site Arkansas-based non-denominational church network with weekend services, online streaming, and outreach programming. Comparable multi-site model and digital distribution strategy.
• Real Life Church: Multi-site non-denominational Christian church emphasizing contemporary worship, family ministry, and digital community. Comparable in operating structure and congregational programming.
• Blackhawk Church: Non-denominational Christian church headquartered in Madison, WI with multiple campuses and a contemporary worship model. Directly comparable as a same-region, similarly-sized Midwestern community church competing for overlapping congregants.
• The Chapel: Non-denominational Christian church operating weekend services, kids' ministries, and digital content. Comparable as a community-focused contemporary church with similar ministry breadth.

Broad incumbents

• Elevation Church: Large multi-site church with weekly online streaming, mobile app, and podcast distribution. Comparable in adopting the digital channel mix Heartland uses, but at substantially larger scale.
• North Point Ministries: Multi-site church network pioneered by Andy Stanley with an online strategy emphasizing serialized teaching content. Comparable as an incumbent operating a similar multi-site + digital-content distribution model.
• Life.Church: One of the largest multi-site churches in the U.S. with a national online presence (Church Online Platform, YouVersion Bible app). Comparable as a broader incumbent operating the same digital-first, multi-site contemporary church model at scale.
• Church of the Highlands: One of the largest multi-site churches in the U.S. with strong online presence, age-segment ministries, and outreach programming. Comparable as an incumbent operating an expanded version of Heartland's ministry and digital playbook.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@HeartlandChurchofSunPrairie/streams
• Facebookfacebook.com/heartlandsunprairie
• LinkedInlinkedin.com/company/heartland-church-of-sun-prairie-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HEARTLAND CHURCH OF SUN PRAIRIE