InBetween
InBetween is a Dallas, TX-based director duo (Brandon Oldenburg and Limbert Fabian) specializing in animation and interactive work. They serve entertainment, media, and brand clients through commissioned projects and a slate of original animated IP, represented by Anonymous Content and production rosters.
- Company typePrivate
- Founded1992
- HeadquartersDallas, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What InBetween does
InBetween is a director duo consisting of Brandon Oldenburg and Limbert Fabian, based in Dallas, TX, focused on animation and interactive work. The partners met as 19-year-olds in art school in 1992 and have collaborated for 32 years, accumulating an Academy Award, four Emmy Awards, and multiple Cannes Lions including the Grand Prix. Their creative philosophy positions them 'agnostic to mediums or cutting edge technologies,' balancing nostalgia with futurism, and they describe their work as thriving 'in the in-between.'
The business operates on a professional services revenue model, generating income through commissioned creative projects including film production, commercial work, branded content, and music video direction. They are represented on production rosters at Red Productions for Hybrid/Live Action and Brazen Animation for Animation, with management handled by Anonymous Content in Beverly Hills. In addition to commissioned work, InBetween has developed a slate of six original animated properties — Opal, Upload, The Grave Robbers Mule, The Book Is Always Better, Big Baby, and Bokeh — marketed through pitch deck requests to prospective buyers.
The company serves entertainment and media companies as its primary segment, with brand and advertising clients as a secondary segment. GTM operates through industry management inquiries and roster-based inbound, with minimal owned marketing infrastructure beyond an Instagram presence. The entity is privately held by the two founders, with no institutional investors or parent company identified in available sources.
InBetween firmographics
Firmographics- Name
- InBetween
- Legal name
- InBetween
- Website
- https://weareinbetween.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- InBetween is a Dallas, TX-based director duo (Brandon Oldenburg and Limbert Fabian) specializing in animation and interactive work. They serve entertainment, media, and brand clients through commissioned projects and a slate of original animated IP, represented by Anonymous Content and production rosters.
- Ownership category
- akta.pro rank
InBetween industry classification
Industry- Product category
- Animation Services
- NAICS
- Independent Artists, Writers, and Performers (7115), Broadcasting and Content Providers (516)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)
- akta.pro primary industry
- Motion Graphics & Title Design (MPADACAD)
- akta.pro secondary industries
- Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ), Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
Keywords
Where InBetween is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
InBetween business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Creative Services & Commissioned Work: As a director duo specializing in animation and interactive work, InBetween generates revenue through commissioned creative projects, likely including film production, commercial work, and original content development.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels1 record
InBetween product offering
Product offeringCore offering
InBetween is a Dallas, TX-based director duo (Brandon Oldenburg and Limbert Fabian) that provides creative direction for animation and interactive projects, including commissioned commercial work, branded content, and original animated film properties. The studio maintains a slate of original story properties available for production partnerships, with each original marketed through dedicated pitch decks accessible by request. The duo describes their work as "agnostic to mediums or cutting edge technologies," blending nostalgia and futurism across formats.
Product overview
InBetween is a director duo (Brandon Oldenburg and Limbert Fabian) from Dallas, TX, specializing in Animation and Interactive work. They operate as an animation studio with a portfolio of original animated film projects called 'Originals.' Their portfolio includes six distinct animated properties: Opal (a fantasy adventure in the mind), Upload (an 80s arcade-themed adventure), The Grave Robbers Mule (a dark comedy set in early 1900s New Orleans), The Book Is Always Better (a children's character adventure through alternate realities), Big Baby (a comedy about a giant baby swap between planets), and Bokeh (a time-travel story involving a camera and portals between the 1920s and present day).
Differentiator
Problem solved
Functional benefit
Products and services
- Opal Original animated film project following Grandmother Opal with memory loss and her estranged granddaughter Joey who traverses a universe within Opal's mind to finish what Opal started years ago. Described as 'Big Fish meets Frequency' in the form of a fantasy adventure set in suburbia. Available for production partnership via pitch deck request.
- Upload Original animated film project where an 80s arcade game is the key to Earth's survival, following a lonely teenager with the high score who discovers the game was tailor-made for him and that he is humanity's hope. Available for production partnership via pitch deck request.
- The Grave Robbers Mule Original animated film project — a dark comedy set in early 1900's New Orleans about Burke, a Creole graverobber with survivors guilt who finds redemption through dealings with the dead. Available for production partnership via pitch deck request.
- The Book Is Always Better Original animated film project about a beloved children's character who vanishes from her story, triggering a global publishing crisis, and embarks on a magical journey through alternate realities to reclaim her place in the world. Available for production partnership via pitch deck request.
- Big Baby Original animated film project — a comedy about first-time parents who unexpectedly receive a giant-sized baby while on another planet, the baby's adoptive parents erroneously receive a tiny baby. Available for production partnership via pitch deck request.
- Bokeh Original animated film project about a broken camera with undeveloped film found in a high school photography lab that opens a portal between the 1920s and present day, enabling two photo students from different time periods to interact. Available for production partnership via pitch deck request.
- Animation and Interactive Creative Direction Services Commissioned creative direction for animation and interactive projects, serving entertainment/media companies and brand/advertising clients. The duo works across mediums and cutting-edge technologies, agnostic to format, providing directorial services for commercials, branded content, music videos, and original content development.
Companies that use InBetween
Customer profileSegments2 records
Ideal customer profiles3 records
InBetween technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
InBetween partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Red ProductionscoreProduction roster for Hybrid/Live Action projects. Red Productions represents InBetween for hybrid and live action directorial work.
- Brazen AnimationcoreProduction roster for Animation projects. Brazen Animation represents InBetween for animation directorial work.
Scale indicators4 records
Recent moves5 records
Expansion highlights3 records
InBetween competitors and assessment
Company assessmentDirect peers
- LAIKA: Independent feature animation studio focused on original hybrid/CG stop-motion films with award-caliber craft. Comparable in original-IP-driven animation model, though at larger scale.
- Nexus Studios: London-based animation and interactive studio producing commercials, music videos, and original short-form IP. Closely comparable boutique scale, medium-agnostic positioning, and commercial/original mix.
- Reel FX Creative Studios: Dallas-based animation and entertainment studio with a comparable mix of commercial and original animated feature work. Geographic and category overlap with InBetween makes it the closest structural peer.
- Psyop: Animation and visual effects studio producing commercials, music videos, and branded entertainment. Overlaps on the commercial-animation and creative-directorial service side of InBetween's business.
- Cartoon Saloon: Irish independent animation studio with multiple Oscar nominations for original feature films. Comparable in original-IP-led animation model and craft-leadership positioning.
- Buck: Design-driven animation and motion studio producing commercial work and original IP. Comparable boutique-directorial model with strong commercial roster.
- Giant Ant: Boutique animation and design studio producing commercials, shorts, and branded content. Comparable directorial/creative service offering for advertising clients.
- Moonbot Studios: Small, award-winning animation studio (Oscar-winning short) producing commercials and original shorts. Closely comparable size, craft pedigree, and commercial/original split.
Others
- Anonymous Content: Management and production company representing InBetween and a roster of A-list directors across film, advertising, and interactive. Ecosystem enabler rather than competitor.
Broad incumbents
- Aardman Animations: Established stop-motion animation powerhouse with deep original IP (Wallace & Gromit, Shaun the Sheep) plus commercials division. Larger-scale incumbent in the same craft-led animation category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
InBetween social profiles
Digital presenceInBetween financial estimates
Financial estimateRevenue estimate
Valuation estimate
InBetween leadership team
Management profileNumber of profiles
Profiles2 records
InBetween funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
InBetween M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about InBetween
What does InBetween do?
InBetween is a Dallas, TX-based director duo (Brandon Oldenburg and Limbert Fabian) that provides creative direction for animation and interactive projects, including commissioned commercial work, branded content, and original animated film properties. The studio maintains a slate of original story properties available for production partnerships, with each original marketed through dedicated pitch decks accessible by request. The duo describes their work as "agnostic to mediums or cutting edge technologies," blending nostalgia and futurism across formats.
Is InBetween a public or private company?
InBetween is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was InBetween founded?
InBetween was founded in 1992. It employs 11 to 50 people.
Where is InBetween based?
InBetween is headquartered in Dallas, United States, in the North America region.
How does InBetween make money?
One revenue line is on record: creative Services & Commissioned Work.
Who are InBetween's main competitors?
Direct peers on record are LAIKA, Nexus Studios, Reel FX Creative Studios, Psyop, Cartoon Saloon, Buck, Giant Ant and Moonbot Studios. Anonymous Content is listed as an others. Aardman Animations is listed as a broad incumbent.
Does InBetween have an API?
No public API is recorded for InBetween.
What industry is InBetween in?
InBetween's product category is Animation Services. Its primary akta.pro industry code is MPADACAD, Motion Graphics & Title Design, with a secondary code of BPAFAIAJ, Content Studio & Creative Resourcing (In-house/Embedded Teams). Its NAICS code is 7115 and its SIC code is 7812.