Kobi

What Kobi does

Kobi is a Chicago-based direct-to-consumer personal care company that formulates and sells natural, aluminum-free deodorant products specifically for children ages 5 to 14. Founded in 2020 by Siôn Owen after a friend's 9-year-old daughter experienced body odor with no age-appropriate product on shelves, the company spent 60 product iterations developing its initial roll-on deodorant. The company operates two core SKUs: a roll-on deodorant ($12 single / $22 two-pack) and a more recent whole-body aerosol-free pump spray ($14 single / $26 two-pack), both built on a proprietary natural ingredient stack including zinc oxide, tapioca starch, witch hazel, triethyl citrate, and zinc ricinoleate, with low-concentration essential-oil fragrance blends.

Products are manufactured in small batches at Kobi's Chicago facility at 2010 W. Fulton Street, which also serves as corporate headquarters. The company sells through a Shopify-powered DTC website, Amazon, and TikTok Shop, and accepts direct-inquiry bulk orders from schools, sports teams, and retail stores. All shipments are US-domestic (plus Puerto Rico). Marketing is concentrated in content (educational blog on children's hygiene), email (newsletter signup with 20% first-order discount and a free ebook), and organic social (Facebook, Instagram, TikTok).

Kobi is privately held and operates as a brand under the KPI Brands holding entity. The team is small (six employees), no outside funding rounds are disclosed, and no revenue figures are public. Pricing follows a one-time unit model with bundle discounts rather than a recurring subscription structure, though a newsletter-coupon mechanic drives first-order conversion.

Name

Kobi

Legal name

Kobi

Website

https://wearekobi.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Kobi is a Chicago-based direct-to-consumer personal care brand that formulates and sells natural, aluminum-free roll-on and spray deodorants designed for children ages 5 to 14, distributing via Shopify, Amazon, and TikTok Shop.

Ownership category

akta.pro rank

Product category

Children's Personal Care (Natural Deodorant)

NAICS

Soap and Cleaning Compound Manufacturing (32561), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Kids Deodorants & Body Sprays (CRABAJAM)

akta.pro secondary industry

Deodorants & Antiperspirants (CRADANAA)

Keywords

• Natural kids deodorant
• Aluminum-free deodorant
• Children's personal care
• Roll-on deodorant
• Natural body spray

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales - Roll-On Deodorant: One-time purchase of natural roll-on deodorant for kids, available in single units and 2-packs at $12 and $22 respectively. Multiple scent variations and unscented option available.
2. Product Sales - Whole Body Spray Deodorant: One-time purchase of whole body spray deodorant for kids, available in single units and 2-packs at $14 and $26 respectively. Multiple scent variations and unscented option available.
3. Bulk/Wholesale Orders: B2B sales of products in bulk quantities for schools, teams, and retail stores via direct contact inquiry.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Kobi manufactures and sells natural, aluminum-free deodorant products designed specifically for children ages 5–14. Its two core SKUs are a Natural Roll-On Deodorant and a Natural Whole Body Spray Deodorant, both formulated with plant-based ingredients such as zinc oxide, tapioca starch, witch hazel, triethyl citrate, and zinc ricinoleate, with 100% natural fragrances at low concentrations to suit kids' sensitive skin. The products are made in small batches at Kobi's Chicago facility and sold through the company's own e-commerce store, Amazon, and TikTok Shop.

Product overview

Kobi is a direct-to-consumer personal care brand focused exclusively on children's deodorant products. The company offers two core product formats: the Natural Roll-On Deodorant for Active Kids (launched first, approximately 2020-2021) and the Natural Whole Body Spray Deodorant for Active Kids (newer addition). Both products are aluminum-free, paraben-free, baking soda-free, and made with natural fragrances derived from essential oils. They are available in multiple scent options (Mint Sprint, Lime Twist, Lavender Leap, Cherry Kick, Unscented) and pack configurations (1-Pack, 2-Pack, Fresh Variety Pack, Sweet Variety Pack). Products are manufactured in small batches at Kobi's facility in Chicago, IL.

Differentiator

Problem solved

Functional benefit

Products and services

• Natural Roll-On Deodorant for Active Kids Aluminum-free, natural roll-on deodorant for active kids, formulated with tapioca starch for moisture absorption and zinc oxide for bacteria control; non-staining and non-clumpy; available in multiple scents (Mint Sprint, Lime Twist, Lavender Leap, Cherry Kick, Unscented) and pack sizes (1-Pack $12, 2-Pack $22, Fresh Variety Pack, Sweet Variety Pack).
• Natural Whole Body Spray Deodorant for Active Kids Aluminum-free, aerosol-free all-over deodorant spray for active kids using witch hazel, triethyl citrate, zinc ricinoleate, and magnesium chloride to prevent and eliminate odor on underarms and feet; available in 1-Pack ($14) and 2-Pack ($26) with Mint Sprint, Cherry Kick, Lime Twist, Lavender Leap, Unscented, Fresh Variety Pack, and Sweet Variety Pack options.

Quantifiable outcome

• 30,000+ satisfied customers
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered core and supporting.

• ShopifycoreTechnology or IntegrationShopify powers Kobi's e-commerce website, providing the platform for product listings, shopping cart, checkout, payment processing, and order fulfillment. Shopify also enables personalized advertising and data analytics for marketing purposes. The company is powered by Shopify according to their privacy policy.
• TikTok ShopsupportingChannel Partner/ Reseller/ DistributorMarketplace channel where Kobi products are available for purchase, expanding reach to TikTok's user base.
• AmazonsupportingChannel Partner/ Reseller/ DistributorMarketplace channel where Kobi products are sold, providing accessibility to Amazon's shopping customer base.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Lume: Whole-body natural deodorant brand using similar odor-neutralizing ingredients (e.g., zinc ricinoleate) in roll-on and spray formats; directly comparable to Kobi's product format, formulation ethos, and DTC-first distribution model.
• Salt of the Earth: Natural crystal deodorant brand offering aluminum-free roll-ons and sprays with similar ingredient philosophy; comparable to Kobi as a smaller, natural-focused deodorant competitor targeting health-conscious consumers.
• Each & Every: Natural, aluminum-free deodorant brand using essential-oil fragrances; directly comparable to Kobi in clean-ingredient positioning, multi-format offering, and DTC marketplace go-to-market.
• Hello Bello: Direct-to-consumer natural personal care brand focused on babies and kids; comparable to Kobi in target customer (parents seeking safe, natural products for children), multi-product category strategy, and DTC + retail (Walmart) channel mix.
• Native: Direct-to-consumer natural deodorant brand offering aluminum-free deodorants in multiple formats and scents; comparable to Kobi in product category (natural deodorant), channel mix (DTC + marketplaces), and target buyer (clean-conscious consumers), though primarily adult-focused.
• Crystal Mineral Deodorant: Long-standing natural deodorant brand using mineral salts (potassium alum); comparable to Kobi as a natural/aluminum-free alternative with established brand recognition in the clean deodorant category.
• Schmidt's Naturals: Natural deodorant brand (owned by Unilever) offering aluminum-free deodorants and bar soaps; directly comparable to Kobi in natural deodorant category, formulation philosophy (plant-based ingredients), and DTC/retail omnichannel strategy.

Emerging players

• Pipette: Baby and kids skincare brand (Shiseido) emphasizing clean, gentle formulations; comparable to Kobi in the clean-ingredient positioning and parent-buyer focus, though operating in skincare rather than deodorant.

Broad incumbents

• Tom's of Maine: Established natural personal care brand (Colgate-Palmolive) with aluminum-free deodorants and kids' toothpaste lines; comparable to Kobi in natural positioning and deodorant manufacturing, but serves a much broader personal care portfolio across all ages.
• Fridababy: Parent-focused baby and kids personal care brand with multi-product portfolio (nasal aspirators, grooming, skincare); comparable to Kobi in targeting parents of young children with purpose-built, design-forward products via DTC and retail channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/wearekobi
• Facebookfacebook.com/wearekobi
• Instagraminstagram.com/wearekobi
• TikToktiktok.com/@wearekobi
• LinkedInlinkedin.com/company/wearekobi

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kobi