What Magic Camp Yandex Go does

Magic Camp is an in-house creative studio operating within Yandex (Яндекс), legally housed under OOO Yandex.Taksi (ООО «Яндекс.Такси»), a Russian limited liability company headquartered at 1st Krasnogvardeysky Proezd 21, Building 1, Moscow. Its function is to invent and implement creative solutions for brand communications across the Yandex consumer surface — including Yandex Go, Yandex Pro, Yandex Market, Yandex Gas Stations, and Yandex's international projects — while also serving selected external clients in the ride-hailing and taxi space such as Uber Russia, Vezet, Fasten, and Ultima. The studio operates across Russia and Kazakhstan, with an International Projects workstream covering markets beyond those two.

The studio runs on a 36-person multidisciplinary team spanning art direction, design, copywriting, editing, production, and creative direction (two creative directors). The product surface is intentionally lean: a portfolio site (wearemagiccamp.com), a Vacancies page for ongoing recruitment, a Contacts page, and an Open Brief Marketplace (wearemagiccamp.com/market) that publishes open briefs and accepts creative ideas from external freelancers, agencies, and students for potential purchase and implementation. There are no disclosed proprietary software products, SDKs, APIs, patents, or AI/ML capabilities; the underlying technology stack is human creative labor plus standard web publishing.

The business model is professional services rendered primarily to a captive internal client base. Pricing is not publicly disclosed and there are no public rate cards, retainers, or transaction-level fees. Revenue is not reported externally, consistent with Magic Camp's role as an internal cost center inside OOO Yandex.Taksi (ООО «Яндекс.Такси»). Distribution to internal clients is direct (in-house field sales/enterprise engagement), and external client acquisition flows through portfolio submissions and the Open Brief Marketplace. There are no funding events, M&A activity, regulatory actions, or leadership changes disclosed in the input.

Name

Magic Camp Yandex Go

Legal name

OOO Yandex.Taksi (ООО «Яндекс.Такси»)

Website

https://wearemagiccamp.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Magic Camp is a 36-person in-house creative studio within Yandex (Яндекс) that develops brand communications for Yandex services like Yandex Go, Yandex Pro, and Yandex Market, and serves selected external clients including Uber Russia while operating an Open Brief Marketplace for external ideas.

Ownership category

akta.pro rank

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Internal Creative Services: Magic Camp operates as an in-house creative studio under Yandex.Taxi LLC, providing creative solutions and brand communications for Yandex services and selected external projects.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Magic Camp is an in-house creative studio within Yandex (operating under OOO Yandex.Taksi / ООО «Яндекс.Такси») that invents and implements creative solutions for brand communications. It primarily serves Yandex services such as Yandex Go, Yandex Pro, Yandex Market, and Yandex Gas Stations, and also delivers creative campaigns for select external enterprise clients including Uber Russia, Ultima, Vezet, and Fasten. The studio additionally runs the Open Brief Marketplace, an online platform where external creatives, freelancers, agencies, and students submit ideas that Magic Camp may purchase and produce.

Product overview

Magic Camp is an in-house creative studio operated by Yandex (ООО «Яндекс.Такси»). The studio operates as a single unified offering — a creative services studio that invents and implements brand communication solutions. Their portfolio includes creative campaigns for Yandex services (Яндекс Go, Яндекс Про, Яндекс Заправки, Маркет) and external clients (Uber Russia, Ultima, Везёт, Fasten). The studio also runs an Open Brief Marketplace where external creatives can submit ideas for potential purchase and implementation.

Differentiator

Problem solved

Functional benefit

Products and services

• Magic Camp Creative Studio In-house creative studio at Yandex (operating under OOO Yandex.Taksi / ООО «Яндекс.Такси») that invents and implements creative solutions for brand communications, including advertising campaigns, visual design, copywriting, and content production, for Yandex business units and select external enterprise clients.
• Open Brief Marketplace Online platform where Magic Camp publishes open briefs and accepts creative ideas from external contributors, freelancers, agencies, and students for potential purchase and implementation by the studio.

Named customers8 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights5 records

Broad incumbents

• BBDO Worldwide: Global advertising network with deep brand-communications heritage across consumer and tech clients. Comparable as a broad incumbent competitor for enterprise creative mandates.
• Droga5: Globally recognized creative agency known for major brand campaigns across tech and consumer verticals. Comparable competitor for high-end brand communications work.
• 72andSunny: Global creative agency with a strong track record in tech, transportation, and platform brand work. Comparable as a large-scale competitor for major brand-communications mandates.
• Publicis Groupe: Global advertising holding company with creative, media, and production capabilities across major markets. Comparable as a broad incumbent offering enterprise creative services at scale.
• Wieden+Kennedy: Large independent global creative agency known for tech and brand communications work. Comparable as an enterprise creative-services provider competing for the same kind of brand-communications mandates Magic Camp serves.
• Anomaly: Independent creative agency with deep tech and consumer-brand experience. Comparable as an enterprise creative-services provider serving large brand and platform clients.

Regional players

• Friends Moscow: Independent creative agency based in Moscow, Russia. Comparable as a regional creative-services provider operating in the same geography and competing for Russian and CIS brand mandates.

Direct peers

• Google Creative Lab: In-house creative studio at Google that develops brand communications and creative campaigns for Google's products and selected external initiatives. Highly comparable in-house studio model serving a major tech parent with multidisciplinary creative teams.
• Uber Brand Studio: Uber's in-house creative team producing brand work for the ride-hailing vertical globally. Direct peer given Magic Camp's anchor work for Yandex Go (Uber Russia's competitor) and shared transportation-industry client base.
• Meta Creative Shop: Meta's in-house creative unit producing brand and advertising work for Meta's platforms. Comparable as a tech-parent-owned creative studio with multidisciplinary teams and external-collaboration programs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/magic-camp

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magic Camp Yandex Go