OVAL

What OVAL does

OVAL is a European creative agency founded in 2012 by Wouter Boits in Antwerp, Belgium, that delivers brand experiences across three core service pillars: Employee Experience (internal communications, employee events, employer branding, change communications), Consumer & Citizen Experience (external communications, brand activation, loyalty communications), and Business Experience (B2B marketing, business events, corporate branding). A fourth offering, Events, spans strategy, concept development, and production at scales ranging from intimate dinners to 20,000+ attendee events, while Content & PR extends the agency into earned media and influencer work. The agency operates from four hubs covering Belgium, the Netherlands, France, and Germany (Antwerp, Amsterdam, Paris, Düsseldorf), and is differentiated by B Corp certification (2024) and a 2nd-place ranking in the BEA World Top 30 (2025).

The firm's client roster spans large enterprises, public sector, and NGOs across automotive (BMW, Mercedes-Benz), consumer goods (Henkel/Persil/Pattex/Schwarzkopf), technology (Google, YouTube, TikTok, Canon, Nintendo), logistics (Royal Vopak, Port of Antwerp-Bruges), retail (Decathlon, bol.com, B&B Hotels), government (French Ministry of Culture, Road Safety France, Centre for Cybersecurity Belgium), and NGOs (Invictus Games, Prince Albert Fund, Great Place to Work). Notable engagements include BMW 360 with 6,000 guests, Mercedes-Benz THE OPEN CAMPUS training 14,500 sales experts across 71 markets, a Canon "Unfreeze" campaign generating 14.7M impressions, and a Shattered Lives road safety campaign winning 10 awards with EUR 250K PR value.

OVAL's business model is professional services revenue from project-based engagements, acquired through direct outreach, website lead capture, referrals, and industry award recognition. The agency employs approximately 179 professionals across its four European hubs (with earlier sources citing 90+), led by founder Wouter Boits and country managers in each market. No proprietary technology platform is disclosed; the tech stack is operational (Personio for HR, TRACE for CO2 measurement of events) rather than product-facing. The agency is privately held with no external investment or parent company disclosed, and revenue is not publicly reported.

Name

OVAL

Legal name

OVAL Germany GmbH

Website

https://weareoval.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

OVAL is a European creative agency founded in 2012 that delivers brand experiences, events, and communications across Employee, Consumer & Citizen, and Business Experience pillars for enterprise clients in automotive, technology, consumer goods, government, and NGO sectors from four hubs in BENELUX, France, and Germany.

Ownership category

akta.pro rank

Product category

Creative Brand Experience Services

NAICS

Convention and Trade Show Organizers (56192)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Activation/Experiential Creative Agencies (MPAAAAAO)

akta.pro secondary industry

Executive Summits & Invitation-Only Forums (MPAGAGAK)

Keywords

• Brand experience agency
• Event production services
• Experiential marketing
• Employer branding
• Creative communications

Headquarters

HQ city

Antwerp

HQ country

Belgium

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Brand Experience Services: Professional services revenue generated through creative agency work including event production, brand activations, internal/external communications, employer branding, and corporate branding projects for enterprise clients.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

OVAL is a European creative agency that designs, produces, and delivers brand experiences for enterprise and government clients. Core offerings span Employee Experience (internal communications, employee events, employer branding, change communications), Consumer & Citizen Experience (brand activation, consumer events, loyalty communications, public campaigns), Business Experience (B2B marketing, business events, corporate branding), standalone Event production (intimate dinners to 20,000+ attendee events), and Content & PR services.

Product overview

OVAL is a European creative agency that delivers brand experiences across four service pillars: Employee Experience (internal communications, events, employer branding, change communications, learning & development), Consumer & Citizen Experience (external communications, events, brand activation, loyalty), Business Experience (B2B marketing, corporate events, branding), and Events & Content/PR services. Additionally, OVAL Earth is their internal social initiative focused on societal impact projects. The agency operates from hubs in Amsterdam, Antwerp, Düsseldorf, and Paris, serving clients across Europe.

Differentiator

Problem solved

Functional benefit

Brands

• OVAL Earth: Initiative developing self-initiated projects around societal themes such as nature, biodiversity, health, inclusion, education, livable cities, and social connectedness.

Products and services

• Employee Experience Creative solutions for internal communications, employee events, employer branding, change communications, and learning & development that help organizations engage and develop their workforce.
• Consumer & Citizen Experience External communications, consumer and citizen events, brand activation, and loyalty communications services designed to connect brands with consumer and citizen audiences.
• Business Experience B2B marketing, business events, and corporate branding services to help brands connect with clients, customers, and partners through human-centric professional experiences.
• Events Event strategy, concept development, and production services ranging from intimate dinners to large-scale events with over 20,000 attendees, focused on creating positive impact.
• Content & PR Public relations, content creation, and content strategy services to help brands tell compelling stories through earned media, social content, and influencer partnerships.

Quantifiable outcome

• 96% satisfaction rate at BMW 360 event with 6,000 guests
• +4 more outcomes

Named customers25 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• MOBGEN (Accenture Song): Digital experience agency now part of Accenture Song — overlaps with OVAL in brand experience and event-tech delivery but embedded within a much larger global services platform, competing for enterprise digital experience budgets.
• Jack Morton Worldwide: Global brand experience agency within the IPG network with delivery in 20+ countries; overlaps directly with OVAL's experiential services but operates at far greater scale with broader geographic and channel reach.
• Hogarth Worldwide: WPP-owned global content and production company providing brand experience, production, and adaptation services — competes for similar enterprise brand content and event-adjacent production work but at significantly larger global scale.
• George P. Johnson Experience Marketing (GPJ): World's largest experiential marketing agency (Project Worldwide) producing corporate events, brand activations, and trade shows for enterprise clients — directly competing for the same brand-experience RFPs OVAL targets, but with significantly larger delivery scale.

Direct peers

• MKG: New York– and London-based brand experience agency that creates experiential campaigns and live events for Fortune 500 brands — closely comparable business model, customer base, and event-driven creative focus to OVAL.
• Sparks: US/global experiential agency specializing in brand experiences, pop-ups, and event design — comparable offering and customer profile to OVAL, including engagement with consumer goods and tech enterprise brands.
• Amplify: London-headquartered brand activation and experiential agency that designs live brand experiences and activations for global enterprises — directly comparable to OVAL's experiential creative-agency offering and similar client verticals (consumer, tech, automotive).

Emerging players

• We Are Pi: Amsterdam-based independent creative agency focused on brand purpose and experience — comparable to OVAL in size, B Corp/ESG orientation, and European independency that competes for similar purpose-driven brand clients.
• Dept Agency: Amsterdam-headquartered creative technology and digital agency with European scale — comparable to OVAL in geography, founder-led culture, and emerging European creative-brand-experience positioning, with growing overlap in digital experience work.

Regional players

• Pico Group: Asia-headquartered experiential marketing and event production group operating globally in brand experiences — directly comparable services but primarily serves Asia-Pacific and Middle East markets, limiting direct competition with OVAL in Europe while sharing global RFPs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/weareoval
• YouTubeyoutube.com/@weareoval
• LinkedInlinkedin.com/company/weareoval-eu
• Instagraminstagram.com/weareoval

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OVAL