The Overview Effect

What The Overview Effect does

The Overview Effect is a Madrid-headquartered B2B consulting firm founded in 2020 that helps large enterprises identify, launch, and scale positive-impact products and services. The firm operates three core consulting service lines — portfolio strategy and analysis, product innovation, and sustainable go-to-market — delivered as bespoke engagements from strategic vision through execution. Client work spans financial services (BNP Paribas, Santander, GCash), energy and infrastructure (Repsol, Iberdrola, Acciona), retail (IKEA, Inditex), food and beverage (Hijos de Rivera, Deoleo, Juan Valdez), and circular economy initiatives (APED).

The firm complements its consulting practice with two proprietary AI-powered digital platforms. Impact Map (deployed as ATLAS for Acciona) is a modular-architecture platform for geolocated impact reporting that cross-references operational data with social and environmental information layers and includes a governed AI assistant for natural language querying of sustainability data. Impact Community (deployed for Inditex) is a digital employee engagement platform, built on Bettermode with Microsoft Teams integration, that connects teams across geographies and has scaled to 214 markets and 5,562 stores. The firm describes an in-house AI operating system that accelerates its interdisciplinary team combining entrepreneurship, business, strategy, technology, and design capabilities.

The Overview Effect generates revenue through project-based professional services engagements with enterprise clients. Pricing is not publicly disclosed and is likely quote-based and engagement-specific. Go-to-market is direct enterprise field sales supported by a published case-study portfolio and a 14-partner ecosystem spanning technology (Airflows, Astis, Bettermode, Cocuus, NFQ Consultora), finance (BBVA Microfinanzas, EMF), academia (Comillas, IE, Instituto de Empresa Familiar), and ESG/sustainability (Foretica, IDH, Commonhouse, Nova). Active engagements extend beyond Spain into the UK, Portugal, France, the Netherlands, Colombia, and the Philippines.

Name

The Overview Effect

Legal name

The Overview Effect S.L.

Website

https://weareoverview.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

The Overview Effect is a Madrid-based B2B consulting firm founded in 2020 that helps large enterprises identify, launch, and scale positive-impact products and services through bespoke consulting and proprietary AI-powered impact measurement and employee engagement platforms.

Ownership category

akta.pro rank

Product category

Sustainability Consulting

NAICS

Management Consulting Services (54161), Environmental Consulting Services (541620)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Environmental Impact Assessment (EIA) & Due Diligence (BPAHAJAB)

Keywords

• Sustainability consulting
• Positive impact strategy
• ESG reporting software
• Portfolio strategy consulting
• Purpose-driven product innovation

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Strategic Consulting Services: Tailormade consulting engagements helping organizations identify, launch and scale positive-impact products and services. Services include portfolio strategy and analysis, product innovation, and sustainable go-to-market support. Revenue generated through project-based professional services engagements with enterprise clients.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

The Overview Effect is a B2B consulting firm that helps large enterprises identify, launch, and scale positive-impact products and services. It delivers bespoke engagements across three service lines — portfolio strategy and analysis, product innovation, and sustainable go-to-market — and packages two AI-powered digital solutions: Impact Map (geolocated impact measurement and reporting) and Impact Community (digital employee engagement for sustainability objectives).

Product overview

The Overview Effect offers a portfolio of two AI-powered digital solutions (Impact map and Impact community) complemented by three consulting service lines (Portfolio strategy and analysis, Product innovation, and Sustainable go-to-market). The Impact map is a modular platform for geolocated impact reporting with AI capabilities for natural language data interaction, while the Impact community is an employee engagement platform that connects teams across geographies. The consulting services support organizations in identifying, launching, and scaling positive-impact products and services through strategic vision to execution.

Differentiator

Problem solved

Functional benefit

Products and services

• Impact Map AI-powered digital platform to measure and communicate a company's positive impact in the territories where it operates. Cuts measurement time using AI and conveys impact in an interactive, experiential way, with an integrated AI assistant for natural-language queries on sustainability data.
• Impact Community Digital employee community platform to engage every team in delivering positive-impact objectives. Surfaces initiatives across geographies and enables cross-team knowledge sharing, with chat and Teams integration.
• Portfolio strategy and analysis Consulting service helping companies define a clear strategic positioning, identify business and growth opportunities with positive impact, and integrate them into the company's product portfolio.
• Product innovation End-to-end design of products and services that integrate positive impact as a value driver in their business model, from ideation through to market-ready product.
• Sustainable go-to-market Consulting service accelerating sales and growth of existing positive-impact products and services through improved market strategy, segmentation, and customer experience.

Quantifiable outcome

• ATLAS platform reduced sustainability reporting burden, with 327 projects and 9 business units reporting through the platform for Acciona
• +5 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability4 records

Feature3 records

Partnerships

14 partnerships are on record, tiered supporting.

• AirflowssupportingTechnology or IntegrationTechnology partner featured in capabilities section. Specific integration or collaboration details not disclosed.
• AstissupportingTechnology or IntegrationTechnology partner featured in capabilities section. Specific integration or collaboration details not disclosed.
• BBVA MicrofinanzassupportingStrategic or Co-development PartnerFinancial inclusion specialist partner. Collaboration details not fully specified in source materials.
• BettermodesupportingTechnology or IntegrationCommunity platform technology provider. Used for Impact Community digital employee engagement solution.
• CocuussupportingStrategic or Co-development PartnerStrategic partner in capabilities ecosystem. Details of collaboration not specified.
• Comillas (Comillas Pontifical University)supportingStrategic or Co-development PartnerAcademic partner providing research and expertise support. Part of specialist partner network.
• CommonhousesupportingStrategic or Co-development PartnerStrategic partner in capabilities ecosystem. Collaboration details not fully specified.
• EMF (European Microfinance Network)supportingStrategic or Co-development PartnerEuropean microfinance network partner. Alignment with financial inclusion and impact focus.
• ForeticasupportingStrategic or Co-development PartnerSustainability and ESG specialist partner. Supports impact measurement and strategy work.
• IDH (Sustainable Trade Initiative)supportingStrategic or Co-development PartnerSustainable trade initiative partner. Also listed as a client for positive impact solutions.
• IE (Instituto de Empresa)supportingStrategic or Co-development PartnerBusiness school partner providing academic expertise and research collaboration.
• Instituto de Empresa FamiliarsupportingStrategic or Co-development PartnerFamily business institute partner. Supports family business sustainability strategies.
• NFQ ConsultorasupportingImplementation/ SI/ Consulting PartnerConsulting partner in network. Provides implementation support for client engagements.
• NovasupportingStrategic or Co-development PartnerStrategic partner in capabilities ecosystem. Collaboration details not fully specified.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Persefoni: Climate management and carbon accounting platform for enterprises. Partial overlap — competes at the impact-measurement layer where The Overview Effect's ATLAS operates.
• Watershed: Enterprise carbon accounting and climate platform combining proprietary software with advisory services for large companies. Comparable in pairing AI-enabled measurement tooling with high-touch enterprise support.

Broad incumbents

• Sphera: Large enterprise ESG, EHS, and sustainability software vendor with broad portfolio. Overlaps with ATLAS / Impact Map on sustainability reporting and impact measurement at large enterprise scale.
• McKinsey Sustainability: Strategy consultancy's sustainability and climate practice. Competes at the C-suite level on the same 'sustainability as value driver' positioning, with a much larger delivery footprint.
• BCG Climate & Sustainability: Strategy consultancy's dedicated sustainability practice. Competes for the same Fortune 500-level enterprise sustainability strategy mandates, with vastly larger resources and distribution.
• ERM (Environmental Resources Management): Global environmental and sustainability consulting giant. Competes across strategy, impact measurement, and ESG advisory for the same enterprise client base.

Direct peers

• BSR (Business for Social Responsibility): Long-established sustainability and impact strategy consultancy working with global enterprises on ESG strategy, supply chain, and human rights. Direct peer in providing advisory plus collaborative sustainability initiatives for large corporates.
• Forum for the Future: Impact-focused strategy nonprofit that works with global brands on sustainability and system-change programs. Comparable in framing sustainability as a value-driver for product and business-model innovation.
• Quantis: Boutique sustainability strategy and science-based consulting firm serving large enterprises across food, fashion, and industrials. Comparable in size, client base, and the positioning of impact as a strategic lever rather than compliance.
• South Pole Group: Global sustainability solutions provider combining strategy consulting with proprietary carbon and impact tools for enterprises. Closest direct peer in blending bespoke advisory with productized climate/impact offerings for large corporates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/we-are-overview

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Overview Effect