WEAR

Pre-loved Sneaker Retailwear-store.nl

Company typePrivate
Founded2023
HeadquartersNot specified, Netherlands
Headcount11–50
GTM typeB2C
OfferingDigital Commerce or Content

WEAR firmographics

Firmographics

Name: WEAR
Legal name: WEAR
Website: https://wear-store.nl
Company type: Private
Founded year: 2023
Operating status: Operating
Headcount range: 11–50 employees
Ownership category
akta.pro rank

WEAR industry classification

Industry

Product category: Pre-loved Sneaker Retail
NAICS: Shoe Retailers (45821)
SIC: Retail-Shoe Stores (5661)
akta.pro industry: PRIMARYCRAAACAB
Casual & Lifestyle Footwear
Consumer Products & Retail/Apparel, Footwear & Accessories/Footwear Brands & Manufacturing

Keywords

Pre-loved sneakers
Vintage footwear
Sneaker resale
Sustainable fashion
Curated sneakers

Where WEAR is headquartered

Location

Headquarters

HQ city: Not specified
HQ country: Netherlands
HQ region: Europe

Offices1 record

Markets served

WEAR business model

Business model

GTM type: B2C
Offering type: Digital Commerce or Content
Cost components: Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

Retail Sneaker Sales: One-time retail transaction model selling pre-loved PUMA Mostro sneakers directly to consumers through online storefront. Products sold at various price points with discounts on original retail prices.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Individual sneaker unit pricing

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

WEAR product offering

Product offering

Core offering

WEAR is a direct-to-consumer e-commerce retailer that sells pre-loved (secondhand) PUMA Mostro sneakers through its own Shopify-powered online storefront at wear-store.nl. The store offers a curated collection called PUMA Mostro RE:BOOT, with individual pre-owned pairs sold at $77.00 versus an original retail price of $153.00, in more than 20 color variants and EU sizes 38-47, targeting sneaker enthusiasts interested in vintage and discontinued silhouettes.

Product overview

WEAR is a pre-loved sneakers e-commerce store specializing in vintage and revived PUMA Mostro silhouettes. The company operates a single-product focused offering centered around the PUMA Mostro RE:BOOT collection, featuring a wide range of color variants and sizes. The business model emphasizes sustainability through the resale of pre-owned sneakers, with products available in EU sizes ranging from 38 to 47.

Differentiator

Problem solved

Functional benefit

Products and services

PUMA Mostro RE:BOOT collection

Companies that use WEAR

Customer profile

Segments1 record

Ideal customer profiles1 record

WEAR technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration10 records

WEAR partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

ShopifycoreTechnology or IntegrationE-commerce platform powering the online storefront, checkout, and payment processing infrastructure.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

WEAR competitors and assessment

Company assessment

Direct peers

Flight Club: Sneaker consignment and retail platform specializing in hard-to-find and resale sneakers. Closely mirrors WEAR's curated, scarcity-driven approach to sneaker retail with an emphasis on collectible silhouettes.
Restocks: UK-based sneaker resale platform focused on limited releases and sought-after silhouettes. Comparable to WEAR's curated-drop approach to hard-to-find footwear in the European market.
StockX: Leading global sneaker resale marketplace with authentication. Competes with WEAR for the same pre-loved / vintage sneaker demand, particularly around cult silhouettes, but at significantly larger scale with a mobile-first bid/ask marketplace model.
GOAT: Authenticated sneaker resale platform operating D2C and marketplace models. Directly comparable to WEAR as a destination for verified pre-owned and new sneakers across cult and lifestyle silhouettes.
Sneakersnstuff (SNS): Stockholm-based sneaker boutique with curated drops and collaborations. Closely comparable to WEAR in positioning around limited, curated sneaker releases with a strong European identity.
Klekt: European sneaker and streetwear resale marketplace headquartered in Germany. Highly comparable as a regional peer targeting the same European sneakerhead demographic with authentication-led resale.

Emerging players

End Clothing: UK-based luxury and streetwear retailer with strong sneaker curation. Comparable as an emerging player in curated premium/lifestyle footwear with similar drop-based marketing mechanics.

Broad incumbents

Zalando: Largest European online fashion and footwear platform. Comparable as a broad incumbent in European online footwear retail, with growing emphasis on circular/pre-owned fashion (Zalando Wardrobe).
Foot Locker: Global multi-brand athletic footwear and apparel retailer. Provides scale-based competition in casual/lifestyle sneakers and represents the primary retail channel WEAR's resale model disrupts.

Regional players

Pro:Direct: UK-based premium athletic and lifestyle footwear retailer with strong sneakerhead positioning. Comparable as a European regional peer carrying lifestyle/athletic silhouettes with a curated retail experience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

WEAR financial estimates

Financial estimate

Revenue estimate

Valuation estimate

WEAR leadership team

Management profile

Number of profiles

WEAR funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

WEAR M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WEAR

What does WEAR do?

Is WEAR a public or private company?

WEAR is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was WEAR founded?

WEAR was founded in 2023. It employs 11 to 50 people.

Where is WEAR based?

WEAR is headquartered in Not specified, Netherlands, in the Europe region.

How does WEAR make money?

One revenue line is on record: retail Sneaker Sales.

Who are WEAR's main competitors?

Direct peers on record are Flight Club, Restocks, StockX, GOAT, Sneakersnstuff (SNS) and Klekt. End Clothing is listed as an emerging player. Broad incumbents are Zalando and Foot Locker. Pro:Direct is listed as a regional player.

Does WEAR have an API?

No public API is recorded for WEAR.

What industry is WEAR in?

WEAR's product category is Pre-loved Sneaker Retail. Its primary akta.pro industry code is CRAAACAB, Casual & Lifestyle Footwear. Its NAICS code is 45821 and its SIC code is 5661.