WebApp

What WebApp does

WebApp is a Belgian sole proprietorship operating under the legal name Timmy D'Hooghe, registered in Grobbendonk (province of Antwerp) with VAT number BE-0841.488.460. The business is operated by a single individual who serves simultaneously as developer, project manager, team lead, and consultant. WebApp delivers custom digital services across three integrated practice areas: digital strategy consulting, full-stack web development (websites, Statamic CMS implementations, webshops, and custom web applications), and digital project management (including product owner, Scrum Master, team lead, and interim CTO engagements). Pricing is project-based and quote-driven, with a 35% upfront deposit and remainder invoiced on delivery; no public pricing or recurring subscription model exists on the services side. The customer base spans Belgian SMEs to multinationals, with publicly cited past work for Alpro, Danone, SWIFT, Bancontact Payconiq Company, Sodexo, Q8, and the Flemish Government.

The core technology stack centers on modern web frameworks with a specialization in Statamic, a Laravel-based content management system positioned as a more secure and maintainable alternative to WordPress. Differentiated capabilities include component libraries, live preview, multilingual support, role-based permissions, and version control within CMS implementations. E-commerce engagements cover product variants, stock management, discount campaigns, payment integration, shipping, and reporting. Marketing and lead generation run through the web-app.be website (portfolio + contact form), a LinkedIn presence for Timmy D'Hooghe, and direct outreach; there are no resellers, marketplaces, or third-party distribution channels for services.

Beyond client services, WebApp has developed two standalone consumer/SaaS products distributed via self-serve web channels: Rolroutes (a wheelchair-accessible route discovery platform for Belgium) and Publicboards.com (a Linear integration that exposes project boards to external stakeholders in kanban, helpdesk, roadmap, or changelog formats). These products are positioned separately from the consulting business and are accessible globally, contrasting with the Belgian-domestic focus of the services practice. There is no external investment, parent entity, or institutional ownership evidenced in the data.

Name

WebApp

Legal name

Timmy D'Hooghe

Website

https://web-app.be

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

WebApp is a Belgian sole proprietorship operated by a single freelance developer and project manager (Timmy D'Hooghe), delivering custom web development, Statamic CMS, e-commerce, and digital project management services to Belgian SMEs and multinationals, alongside two self-developed products (Rolroutes, Publicboards.com).

Ownership category

akta.pro rank

Product category

Web Development Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Other Scientific and Technical Consulting Services (54169), Software Publishers (5132)

SIC

Services-Computer Programming Services (7371), Services-Management Consulting Services (8742)

akta.pro primary industry

Custom Application Development (Web/Mobile/Desktop) (BPAEAFAA)

akta.pro secondary industries

Web Content Management (WCM) & Experience Platforms (Content Services) (HDAEAGAK), Emerging Tech (IoT, Blockchain, AR/VR, Edge) Consulting (BPAHAEAL)

Keywords

• Custom web development
• Statamic CMS implementation
• Webshop development
• Web application consulting
• Digital project management

Headquarters

HQ city

Grobbendonk

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Web Development: Bespoke website development services, including design, development, and deployment of custom websites tailored to client business needs. One-time project-based billing.
2. CMS Implementation: Custom Statamic CMS implementations, giving clients full control over their content. Project-based pricing with a 35% upfront deposit and remainder upon delivery.
3. E-commerce / Webshop Development: Custom webshop development with tailored features including payment processing, shipping, and inventory management. Project-based pricing.
4. Project Management Consulting: Digital project management services helping companies deliver projects on time, within budget, and with high quality. Ongoing or project-based engagements.
5. Own Digital Products: Self-developed digital products offered to the public, including Rolroutes (wheelchair-accessible route finder) and Publicboards.com (Linear project sharing boards). Products are available online for anyone to use.
6. Digital Strategy Consulting: Consulting services for companies seeking a partner to tackle digital challenges. Involves early-stage strategic planning to guide digital decisions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

WebApp is a freelance digital consultancy operated as a sole proprietorship in Belgium that delivers custom web development, Statamic CMS implementation, webshop/e-commerce development, web application development, and digital project management services. In addition to client services, the operator builds and sells standalone digital products including Rolroutes and Publicboards.com, the latter offered as a subscription-based product.

Product overview

WebApp is a digital consultancy operated by Timmy D'Hooghe, offering a portfolio of custom digital services and standalone products. Services include custom website development, CMS implementation (Statamic), e-commerce/webshop development, web application development, and project management consulting. The company also develops its own digital products: Rolroutes (wheelchair-accessible route discovery) and Publicboards.com (Linear integration for stakeholder boards). The service offerings form an integrated digital solutions practice, while the products represent independent consumer/SaaS tools.

Differentiator

Problem solved

Functional benefit

Brands

• Rolroutes: Wheelchair-accessible running and walking routes in Belgium.
• Publicboards.com

Products and services

• Website Development Custom website design and build services delivered to businesses ranging from SMEs to multinationals, providing bespoke web solutions not available through off-the-shelf products.
• Statamic CMS Implementation Implementation, customization, and migration services for the Statamic flat-file CMS, targeting businesses seeking a flexible, developer-friendly content management platform.
• Webshop Development Custom e-commerce / webshop design and development services for businesses launching or upgrading online stores.
• Application Development Custom web application and bespoke digital solution development, including custom API work, for organizations with requirements unmet by standard products.
• Digital Project Management Consulting Project management services for digital initiatives, providing structure, oversight, and on-time/on-budget delivery for client digital projects.
• Rolroutes Proprietary standalone digital product developed and sold by WebApp.
• Publicboards.com Proprietary standalone digital product developed by WebApp, offered on a subscription basis to customers.

Quantifiable outcome

• Project delivery on time and within budget through structured planning, budget tracking, and risk analysis
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Emakina: Large Belgian-headquartered digital agency group offering strategy, websites, e-commerce, and project management at scale. Represents the higher end of the competitive set WebApp encounters when pitching enterprise clients like Alpro, Danone, and SWIFT.
• Cronos Public Services: Belgian IT consultancy group providing custom software development, consulting, and digital project staffing. Overlaps with WebApp's application development and interim-management offerings but at a much larger scale and with institutional clients.
• Intracto: Dutch/Belgian digital commerce and development agency with strong e-commerce capabilities (including custom webshops and CMS integrations) and a broader multi-country team. A larger incumbent in the same space, often shortlisted against small shops for enterprise e-commerce RFPs.

Direct peers

• Wijs: Belgian digital agency providing custom websites, apps, and digital strategy to Belgian enterprises and government — a comparable-sized peer for the same Flemish/Belgian enterprise client pool.
• Spatie: Belgian software studio specializing in Laravel, Statamic, and modern PHP — directly overlapping on Statamic CMS expertise and Laravel-based custom development. Comparable in scale and Benelux focus, making it the closest head-to-head competitor for Statamic-oriented enterprise work.
• Madewithlove: Belgian Laravel/PHP development agency of comparable size, building bespoke web applications and platforms. Directly comparable in stack (Laravel ecosystem), service model (custom development, consulting), and Benelux market focus, and a credible substitute for clients seeking a small, senior team rather than a solo freelancer.
• Netlash: Established Belgian digital agency offering custom websites, webshops, and digital strategy — a comparable mid-sized direct competitor for the same Belgian enterprise and SME clients that WebApp targets.
• Superlinear: Belgian/Dutch custom software agency with strong Laravel, Statamic, and web application credentials, serving SMEs and enterprises. Directly comparable on stack, project-based delivery model, and Benelux geographic scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/webapp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WebApp