madewithlove
madewithlove is a Leuven-based professional services firm delivering software engineering, fractional CTO leadership, technical due diligence, recruiting, and CTO coaching to startups, scale-ups, and investors across Belgium, the Netherlands, and beyond.
- Company typePrivate
- Founded2008
- HeadquartersLeuven, Belgium
- Headcount11–50
- GTM typeB2B
- OfferingServices
What madewithlove does
madewithlove is a Belgian professional services firm headquartered in Leuven (madewithlove BV, VAT BE0898833969) that helps startups, scale-ups, investors, and CTOs solve technical and engineering-leadership challenges across the Benelux region and beyond. Its core offerings span software engineering (staff augmentation by experienced engineers who lead client teams with a planned exit), CTO-as-a-Service (fractional and resident technical leadership), audits and technical due diligence (market-leading SaaS assessment practice with 150+ audits completed in Belgium and the Netherlands), CTO coaching, technical recruiting, and product management advisory delivered through sister company Smooth Sailing.
The firm is practitioner-led, with services delivered by CTOs in residence and staff engineers rather than traditional management consultants, and it is recognized as the market leader for SaaS technical due diligence in Belgium and the Netherlands by investors including Capricorn, PMV, Fortino Capital, Smartfin, Peak Capital, and others. Its technology stack and delivery model are augmented by AI tooling — Claude Code, Codex, n8n orchestration, and GitHub-backed agent memory — used internally to accelerate code generation, documentation, and audit work.
Revenue is generated through custom, quote-based professional services engagements sourced via direct B2B sales, professional network referrals, and thought-leadership content (the SaaS Show podcast, AI Fast Track newsletter, two published books, and an active blog). The 11-50 person team is distributed globally across Belgium, Argentina, Brazil, Canada, Madeira, and France, with no disclosed revenue figures, funding history, or public pricing.
madewithlove firmographics
Firmographics- Name
- madewithlove
- Legal name
- madewithlove BV
- Website
- https://madewithlove.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- madewithlove is a Leuven-based professional services firm delivering software engineering, fractional CTO leadership, technical due diligence, recruiting, and CTO coaching to startups, scale-ups, and investors across Belgium, the Netherlands, and beyond.
- Ownership category
- akta.pro rank
madewithlove industry classification
Industry- Product category
- Software Engineering Consulting
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Management Consulting Services (54161)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Consulting Services (8742), Services-Computer Programming Services (7371)
- akta.pro primary industry
- IT & Software Engineering Staffing (BPACADAA)
- akta.pro secondary industries
- Software/Application Support (SaaS, Enterprise Apps) (BPAAACAC), Administrative, Clerical & Office Support Direct Hire (BPACAFAF)
Keywords
Where madewithlove is headquartered
LocationHeadquarters
- HQ city
- Leuven
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
madewithlove business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Professional Services: Consulting and professional services revenue from software engineering staff augmentation, CTO-as-a-service engagements, technical audits and due diligence, CTO coaching, recruiting services, and product management advisory.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
madewithlove product offering
Product offeringCore offering
madewithlove is a professional services firm that embeds staff engineers and fractional/resident CTOs into B2B SaaS startups and scale-ups to build software, lead engineering teams, and resolve technical leadership gaps. Its flagship deliverable is technical due diligence audits on SaaS codebases, teams, and AI posture, marketed as the market-leading practice in Belgium and the Netherlands with 150+ audits conducted. Complementary paid offerings include technical recruiting by practitioners, CTO coaching, and product management advisory (delivered via sister company Smooth Sailing).
Product overview
madewithlove is a software engineering and technical leadership consulting firm offering a portfolio of interconnected services. The core offerings include Software Engineering (staff augmentation with experienced engineers), CTO as a Service (fractional technical leadership), Audits & Technical Due Diligence (technical assessment for investors and acquirers), Recruiting (technical talent acquisition), CTO Coaching (leadership development), and Product Management (strategic product guidance via sister company Smooth Sailing). The company also produces thought leadership content through the 'Bridging Code and Capital' book on software engineering economics, the 'Free Range Management' book, the SaaS Show podcast, and the AI Fast Track newsletter. All services are delivered by practitioners—CTOs and engineers—rather than traditional consultants.
Differentiator
Problem solved
Functional benefit
Products and services
- Software Engineering Staff engineers embedded with client engineering teams to deliver high-quality code, lead teams, and bring software and the team to a self-sustaining level with a planned exit. Specializations include back-end, front-end, mobile, and AI & data. Targeted at B2B SaaS startups and scale-ups.
- CTO as a Service Fractional or resident CTOs who inject technical leadership into client teams, providing strategic technical direction for startups and scale-ups that cannot yet justify or recruit a full-time CTO.
- Audits & Technical Due Diligence Technical due diligence of SaaS companies' codebase, team, processes, documentation, security, and AI posture, delivered as sharp, top-notch reports for investors and acquirers. Positioned as the market leader in Belgium and The Netherlands, with 150+ audits conducted.
- Recruiting Technical talent recruiting staffed by CTOs and software engineers who evaluate candidates on the engineering skills required to make an impact, rather than via traditional recruiter screening.
- CTO Coaching Behind-the-scenes coaching for CTOs or technical leads to enhance leadership skills, drive effective change, and grow their teams confidently.
- Product Management Strategic product management support for evaluating roadmaps, sharpening product vision, and deciding what to build for scaling, delivered in coordination with sister company Smooth Sailing.
Quantifiable outcome
- 150+ SaaS audits conducted across Belgium and The Netherlands
- +1 more outcomes
Companies that use madewithlove
Customer profileNamed customers20 records
Segments3 records
Ideal customer profiles3 records
madewithlove technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
madewithlove partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Smooth SailingcoreSister company providing product management services. When clients' struggles go beyond technical needs, madewithlove refers them to Smooth Sailing for roadmap evaluation and vision sharpening.
Scale indicators6 records
Recent moves1 record
Expansion highlights5 records
madewithlove competitors and assessment
Company assessmentDirect peers
- Ixor: Belgian software development and consultancy firm offering custom software engineering, team augmentation, and technical advisory to enterprises and scale-ups. Directly comparable to madewithlove in geography, service mix, and target customer profile (Benelux mid-market and SaaS companies).
- Xebia: Dutch-origin IT consultancy specializing in software engineering, DevOps, cloud, and AI services with offices across Europe and globally. Comparable in staff augmentation model, technical leadership offerings, and enterprise/scale-up customer base, though larger in scale.
- Thoughtworks: Global technology consultancy focused on software engineering excellence, digital transformation, and technical strategy for enterprises. Directly comparable in software engineering services, CTO-level advisory work, and thought leadership content (books, podcasts) serving similar buyer personas.
Broad incumbents
- Devoteam: European technology consultancy with strong Benelux presence offering cloud, data, AI, and software engineering services. Comparable as a broader IT services player with overlapping software engineering and AI capabilities, though typically serving larger enterprises than madewithlove's startup/scale-up focus.
- Endava: Global technology services firm providing custom software engineering, digital transformation, and IT advisory across industries. Comparable business model in software engineering services and similar mid-market/enterprise customer focus, though at significantly larger scale and broader geographic footprint.
- Capgemini Engineering: Global engineering and R&D services arm of Capgemini covering software, digital, and systems engineering. Comparable in software engineering services delivery and CTO-level advisory engagements, though much larger and with broader portfolio offerings.
- Deloitte Digital (Technical Due Diligence): Big Four advisory practice performing technical due diligence for M&A and investment transactions. Directly competes with madewithlove's audit offering for investor and PE/VC mandates, though typically serving larger enterprise transactions and lacking the SaaS-specific niche positioning.
Emerging players
- Dott (formerly Faktion): Belgian AI and data engineering consultancy helping enterprises build AI-powered products and platforms. Comparable as a Benelux-based specialist consultancy with overlapping technical expertise, though with stronger AI/data orientation than madewithlove's general software engineering focus.
Regional players
- BlueTape (Belgium): Belgian software development consultancy offering custom software engineering and team augmentation. Comparable as a Benelux-based competitor in software engineering staff augmentation, though smaller in scale and without madewithlove's audit/due diligence franchise.
Others
- Smooth Sailing: Sister company of madewithlove providing product management services. Closely related entity offering complementary (not competing) product strategy and roadmap services, with referrals flowing between the two firms.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
madewithlove social profiles
Digital presencemadewithlove financial estimates
Financial estimateRevenue estimate
Valuation estimate
madewithlove leadership team
Management profileNumber of profiles
Profiles3 records
madewithlove funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
madewithlove M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about madewithlove
What does madewithlove do?
madewithlove is a professional services firm that embeds staff engineers and fractional/resident CTOs into B2B SaaS startups and scale-ups to build software, lead engineering teams, and resolve technical leadership gaps. Its flagship deliverable is technical due diligence audits on SaaS codebases, teams, and AI posture, marketed as the market-leading practice in Belgium and the Netherlands with 150+ audits conducted. Complementary paid offerings include technical recruiting by practitioners, CTO coaching, and product management advisory (delivered via sister company Smooth Sailing).
Is madewithlove a public or private company?
madewithlove is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was madewithlove founded?
madewithlove was founded in 2008. It employs 11 to 50 people.
Where is madewithlove based?
madewithlove is headquartered in Leuven, Belgium, in the Europe region.
How does madewithlove make money?
One revenue line is on record: professional Services.
Who are madewithlove's main competitors?
Direct peers on record are Ixor, Xebia and Thoughtworks. Broad incumbents are Devoteam, Endava, Capgemini Engineering and Deloitte Digital (Technical Due Diligence). Dott (formerly Faktion) is listed as an emerging player. BlueTape (Belgium) is listed as a regional player. Smooth Sailing is listed as an others.
Does madewithlove have an API?
No public API is recorded for madewithlove.
What industry is madewithlove in?
madewithlove's product category is Software Engineering Consulting. Its primary akta.pro industry code is BPACADAA, IT & Software Engineering Staffing, with a secondary code of BPAAACAC, Software/Application Support (SaaS, Enterprise Apps). Its NAICS code is 541511 and its SIC code is 7370.