株式会社プレステージ
- Company typePrivate
- Founded1996
- HeadquartersSumida, Tokyo, Japan
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
株式会社プレステージ firmographics
Firmographics- Name
- 株式会社プレステージ
- Legal name
- 株式会社プレステージ
- Website
- https://web-prestige.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
株式会社プレステージ industry classification
Industry- Product category
- Automotive Care Products
- NAICS
- Soap and Cleaning Compound Manufacturing (32561)
- SIC
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Car Wash, Auto Detailing & Vehicle Cleaning Supplies Distribution (CRAOAGAM)
Keywords
Where 株式会社プレステージ is headquartered
LocationHeadquarters
- HQ city
- Sumida, Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices2 records
Markets served
株式会社プレステージ business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Car care product sales: Direct sales of proprietary car care and chemical products (wet wipes, shampoos, waxes, cleaners, deodorizers, oil additives) through own e-commerce sites, online marketplaces (Rakuten, Yahoo, Amazon), and wholesale to retailers. Primarily one-time product purchases with consumable/replenishment cycle.
- Cosmetics and personal care product sales: Body care products including body soap, body gel, and body bath developed as part of a diversification into beauty and health. Sold through similar retail and e-commerce channels.
- Wholesale/bulk orders: Wholesale supply to retailers, drug stores, convenience stores, GMS, gas stations, and car dealerships. Orders start from single units for retail, with bulk/blanket orders for enterprise retail buyers.
- Automat ground mat sales: Sale of Automat temporary ground mat kits and individual units for vehicle parking on soft ground. Vehicle-specific bundles for motorcycles, compact cars, standard sedans, and large vehicles.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Automat single units (mat, ramp, pin) |
| Unit Pricing | Pay-as-you-go | Automat vehicle-specific bundle kits |
| Unit Pricing | Pay-as-you-go | Wholesale pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
株式会社プレステージ product offering
Product offeringCore offering
Prestige develops, manufactures, and markets proprietary automotive care products including wet wipe cleaning cloths, chemical cleaners, shampoos, waxes, deodorizers, oil additives, and temporary ground mats for vehicle parking on soft surfaces. The company also distributes imported car care brands (PLEXUS, QUIXX) and Bluetooth in-car devices under the yada brand, selling directly via its own e-commerce sites and through wholesale to major Japanese retail chains.
Product overview
株式会社プレステージ (Prestige Co., Ltd.) is a car care product developer and marketer founded in 1996, offering a diversified portfolio of automotive care products. The core product lines include: the おそうじクロスシリーズ (wet wipe car care cloths for windows, interiors, seats, and bicycles), the 洗車ケミカル 達人100シリーズ (car chemical product line with shampoos, cleaners, waxes, and leather care), 、消臭剤 (mineral-based deodorant sprays), Bluetooth in-car devices (yada series), imported chemicals (PLEXUS from the USA, QUIXX from Germany), ZOIL metal surface modification agent, ピースイ fuel efficiency spray, レイニーエース covered umbrellas, and オートマット temporary road surface mats. Products are sold through multiple online channels including Rakuten, Yahoo! Shopping, and Amazon, as well as to drugstores, convenience stores, GMS, and automotive supply retailers. The company operates with approximately 5 employees and has a capital of 14 million yen.
Differentiator
Problem solved
Functional benefit
Brands
- おそうじクロスシリーズ (Osoji Cross Series): Wet cloth-type easy car care products including window glass, interior, seats, convertible tops, and bicycle cleaning cloths.
- 洗車ケミカル 達人100シリーズ (Car Chemical Master 100 Series)
- Deo Minera (デオミナ)
- yada (ヤダ) Bluetooth Series
- オートマット (Automat)
- ピースイ (Peacee)
- ZOIL
- レイニーエース (Rainy Ace)
- BIO IT EVERLASTING
Products and services
- Osoji Cross Series (おそうじクロスシリーズ) Wet wipe-type easy car care products available in varieties for windows, interior, seats, soft tops, and bicycles. Lightweight and compact, designed for use anytime, anywhere, by anyone without tools or water.
- Car Chemical Tatsujin 100 Series (洗車ケミカル達人100シリーズ) Automotive chemical product line covering exterior and interior surfaces in bottle and spray formats. Includes the long-selling iron powder and water-scale removing shampoo and cleaner (19-year bestseller), brake dust cleaner, super body cleaner, maintenance shampoo, and leather cleaner.
- Deo Minera Deodorant Spray (デオミネラル) Deodorizing and antibacterial spray using mineral power, plus natural deodorizing inserts for ashtrays.
- Bluetooth yada Series (YD-1, YD-3, YD-5, Hello Kitty YD-K1) Bluetooth in-car devices including the convenient YD-1, basic model YD-3, wireless receiver YD-5, and Hello Kitty-branded YD-K1.
- Imported Chemicals — PLEXUS and QUIXX Imported automotive chemical products including USA-made PLEXUS cleaning/protection/shine agents and German-made QUIXX scratch remover.
- Peacew (ピースイ) Fuel efficiency improvement spray that enhances engine combustion efficiency, cleans exhaust gases, and improves fuel economy.
- ZOIL Metal Surface Modification Agent (金属表面改質剤) Engine oil additive that modifies and protects metal surfaces inside the engine for improved engine performance and fuel efficiency.
- Rainy Ace (レイニーエース) Covered Umbrella Cover-attached umbrella designed for convenient car entry and exit on rainy days.
- Automat (オートマット) Multi-purpose Ground Mat Temporary road surface system for improving soft, muddy, gravel, or dirt parking areas and garages. Tool-free installation with mats, slopes, and fixing pins in vehicle-specific bundle kits for motorcycles, compact cars, standard sedans, and large vehicles.
Quantifiable outcome
- 19 years of continuous product development culminating in approximately 300 product items
- +2 more outcomes
Companies that use 株式会社プレステージ
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles3 records
株式会社プレステージ technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
株式会社プレステージ partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- Hong Kong company (un-named)minorIn March 2014, Prestige partnered with a Hong Kong company to launch a Bluetooth headset business (Bluetooth yada series). The partnership involved co-branded Bluetooth products including YD-1, YD-3, YD-5, and Hello Kitty YD-K1 models.
- UK company (un-named) — Out of the Blue brandminorIn December 2004, Prestige partnered with a UK company to import and distribute the British premium car wax brand 'Out of the Blue' in Japan. The wax, used by Rolls-Royce owners, became a highly sought-after luxury item among Japanese car enthusiasts.
- US company (un-named)minorIn April 2004, Prestige partnered with an American company to co-develop water dispersion products (散水用品). The partnership involved joint product development leveraging both companies' expertise.
- Autobacs Seven Co., Ltd.coreAutobacs Seven is listed as a principal customer in the company profile, indicating a direct wholesale supply relationship. Prestige products are sold through Autobacs automotive retail stores across Japan.
- Yellow Hat Ltd.coreYellow Hat is listed as a principal customer in the company profile, indicating a direct wholesale supply relationship. Prestige products are sold through Yellow Hat automotive retail chains across Japan.
Scale indicators3 records
Recent moves8 records
Expansion highlights4 records
株式会社プレステージ competitors and assessment
Company assessmentBroad incumbents
- Autoglym: UK premium car care brand. Particularly relevant given Prestige already distributes a competing premium UK wax brand (Out of the Blue); Autoglym operates in similar premium automotive channels in Japan.
- Sonax: German premium car care brand sold globally and in Japan. Competes in similar cleaning and finishing categories with a strong technical positioning that overlaps with Prestige's chemical product line.
- Turtle Wax: One of the largest global car care brands with extensive distribution in Japan. Competes directly with Prestige's wet wipes and chemical cleaners category but with a mass-market premium positioning and broader international scale.
- Armor All: Major US mass-market car care brand with a strong wipes and interior protectant line. Directly competes with Prestige's Osoji Cross wet wipe series for interior cleaning, though with significantly broader marketing reach.
- Meguiar's: Global leader in car care products including waxes, cleaners, and polishes. Major competitor in the same product categories as Prestige, with substantially broader international footprint, larger R&D, and stronger global brand recognition.
Direct peers
- Eikosha (Platinum, Deo Doc): Japanese car care product maker best known for deodorizers and air fresheners (Platinum series, Deo Doc). Directly overlaps with Prestige's Deo Minera car air care line and sells through overlapping mass retail channels.
- Soft99 Corporation: Japan's leading dedicated car care products manufacturer producing waxes, glass coatings, cleaners, and similar consumables. The closest direct competitor in the same product categories and same Japanese retail channels (auto specialty stores and mass retail).
- Carmate: Japanese automotive accessories manufacturer selling through major auto retailers including Autobacs and Yellow Hat. Directly comparable to Prestige in distribution channels and overlapping product range (cleaning and accessory categories).
Emerging players
- Chemical Guys: US-based car care brand that has rapidly expanded into Asian markets. Competes in the cleaning chemicals and detailing products categories Prestige targets, but with a digitally-led growth model and stronger enthusiast/consumer brand identity.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
株式会社プレステージ social profiles
Digital presence株式会社プレステージ financial estimates
Financial estimateRevenue estimate
Valuation estimate
株式会社プレステージ leadership team
Management profileNumber of profiles
Profiles1 record
株式会社プレステージ subsidiaries and ownership
Company hierarchySubsidiaries1 record
株式会社プレステージ funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
株式会社プレステージ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 株式会社プレステージ
What does 株式会社プレステージ do?
Prestige develops, manufactures, and markets proprietary automotive care products including wet wipe cleaning cloths, chemical cleaners, shampoos, waxes, deodorizers, oil additives, and temporary ground mats for vehicle parking on soft surfaces. The company also distributes imported car care brands (PLEXUS, QUIXX) and Bluetooth in-car devices under the yada brand, selling directly via its own e-commerce sites and through wholesale to major Japanese retail chains.
Is 株式会社プレステージ a public or private company?
株式会社プレステージ is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 株式会社プレステージ founded?
株式会社プレステージ was founded in 1996. It employs 11 to 50 people.
Where is 株式会社プレステージ based?
株式会社プレステージ is headquartered in Sumida, Tokyo, Japan, in the Asia region.
How does 株式会社プレステージ make money?
Four revenue lines are on record. Car care product sales are the primary driver. The others are cosmetics and personal care product sales, wholesale/bulk orders and automat ground mat sales.
Who are 株式会社プレステージ's main competitors?
Broad incumbents on record are Autoglym, Sonax, Turtle Wax, Armor All and Meguiar's. Direct peers are Eikosha (Platinum, Deo Doc), Soft99 Corporation and Carmate. Chemical Guys is listed as an emerging player.
Does 株式会社プレステージ have an API?
No public API is recorded for 株式会社プレステージ.
What industry is 株式会社プレステージ in?
株式会社プレステージ's product category is Automotive Care Products. Its primary akta.pro industry code is CRAOAGAM, Car Wash, Auto Detailing & Vehicle Cleaning Supplies Distribution. Its NAICS code is 32561 and its SIC code is 2840.