Webster Manor Rehabilitation & Health Care Center

What Webster Manor Rehabilitation & Health Care Center does

Webster Manor Rehabilitation & Health Care Center is a privately held skilled nursing facility located at 745 School Street in Webster, Massachusetts, currently owned by Webster MA SNF LLC and operated under management by Athena Health Care Systems, a Connecticut-based healthcare management group established in 1984. The facility is part of Athena's network of 38 managed communities spanning Connecticut, Massachusetts, and Rhode Island, which enables a 'continuum of care' model allowing residents to age in place across changing acuity needs. Service offerings include 24-hour skilled nursing care for medically complex illness, short-term rehabilitative therapy (physical, occupational, and speech), hospice care delivered in partnership with Hospice Services of Massachusetts, therapeutic recreation and life-enrichment programming, respite care, registered dietitian services, and a specialty substance-use supportive services program that includes in-house counseling, aftercare coordination, and methadone clinic access.

Webster Manor's go-to-market is referral-driven rather than direct-to-consumer, with admissions sourced primarily from hospital discharge planners and case managers across Massachusetts, coordinated by Athena's Regional Directors of Admissions in CT, RI, and MA. Technology use is limited to operational healthcare delivery tools: tele-medicine contracts for physician coverage when attending physicians cannot be on-site, and operational partnerships (notably CVS Pharmacy for in-house COVID-19 vaccination and Massachusetts National Guard task forces for pandemic-era testing and PPE training). Pricing is not publicly disclosed; revenue mechanics rely on Medicare, Medicaid, and private insurance reimbursement typical of skilled nursing facilities.

The facility's competitive position rests on a deeply tenured licensed nursing workforce (collectively 203 years of service as of May 2024), demonstrated regulatory compliance (a perfect 28/28 infection control inspection score under MA DPH), and brand association with Athena's established network. Notable organizational milestones include McKnight's Women of Distinction recognition for Diamond Boone (Director of Therapeutic Recreation, MA/RI) in 2024, a National Quality Award in 2025, and an active Massachusetts DPH application filed February 12, 2026 by Webster Manor SNF Operations, LLC to acquire the facility from its current owner, with no planned changes to bed capacity or services.

Name

Webster Manor Rehabilitation & Health Care Center

Legal name

Webster Manor Rehabilitation & Health Care Center

Website

https://webstermanorrehab.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Webster Manor Rehabilitation & Health Care Center is a privately held skilled nursing and rehabilitation facility in Webster, MA, managed by Athena Health Care Systems. It provides 24-hour nursing, short-term rehab, hospice, respite, and substance-use support to post-acute and long-term care residents across central Massachusetts.

Ownership category

akta.pro rank

Product category

Skilled Nursing & Rehabilitation Services

NAICS

Nursing Care Facilities (Skilled Nursing Facilities) (62311), Nursing Care Facilities (Skilled Nursing Facilities) (6231), Residential Intellectual and Developmental Disability, Mental Health, and Substance Abuse Facilities (6232)

SIC

Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Long-Term Care Nursing Homes (Custodial LTC) (HLADADAB)

akta.pro secondary industries

Short-Stay Respite SNFs (HLADADAN), Long-Term Care Rehabilitation Centers (HLAFAFAD), Residential Substance Use Rehabilitation (Inpatient Rehab) (HLAFACAE)

Keywords

• Skilled nursing care
• Short-term rehabilitation
• Hospice care
• Post-hospital recovery
• Substance use treatment

Headquarters

HQ city

Farmington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Skilled Nursing Care Services: 24-hour skilled nursing care for residents requiring ongoing long-term nursing care or short-term concentrated care for medically complex illness. Services include restorative care, therapeutic recreation, respite care, primary and specialty physician services, registered dietitian services, and social services.
2. Short-Term Rehabilitation Services: Rehabilitative therapy services including physical therapy, occupational therapy, and speech therapy for post-hospital recovery patients

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Webster Manor Rehabilitation & Health Care Center is a skilled nursing facility in Webster, Massachusetts that provides 24-hour nursing care and rehabilitation services. The center offers both short-term post-hospital rehabilitation and long-term residential care, with specialized programs in hospice care, respite care, and substance use treatment.

Product overview

Webster Manor Rehabilitation & Health Care Center offers a continuum of skilled nursing and rehabilitative care services managed by Athena Health Care Systems. The facility provides skilled nursing care, short-term rehabilitation (physical, occupational, and speech therapy), hospice care, life enrichment programming, substance use supportive services, and respite care. Residents can access care at every level through fully furnished private and semi-private rooms, with staff including physicians, nurses, clinical staff, rehabilitation therapists, and ancillary team members.

Differentiator

Problem solved

Functional benefit

Products and services

• Short-term Rehabilitation
• Long-term Skilled Nursing Care
• Hospice Care
• Substance Use Treatment
• Respite Care

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core, major and minor.

• CVS PharmacycoreStrategic or Co-development Partner · 6 January 2021Partnership for COVID-19 vaccine administration. CVS pharmacists delivered and administered vaccines to residents and staff on January 6, 2021 with second dose clinic on January 27, 2021. This partnership enabled in-house vaccination access for the entire facility.
• National Guard Task Force Shield Strike Team 13 & MTT7 Mobile Testing TeammajorOthers · 8 May 2020National Guard testing teams conducted mass COVID-19 testing for residents and staff to establish baseline COVID status per state requirements.
• Walmart / Massachusetts Senior Care AssociationminorGTM or Marketing Partner · 27 April 2020Tablet donation through Massachusetts Senior Care Association partnership to enable virtual visits and communication for residents during visitor restrictions.
• Massachusetts National GuardmajorOthers · 1 March 2020National Guard Task Force RAPTOR and TEAM JULIET assisted with COVID-19 response, providing testing support, PPE procedures training, and resident care assistance during the pandemic outbreak.
• Hospice Services of MAcoreStrategic or Co-development PartnerPartnership providing hospice care services as part of the continuum of care, enabling seamless transitions for residents requiring end-of-life care.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Emerging players

• Bayada Home Health Care: Large nonprofit home health and post-acute provider operating across the Northeast. Comparable to Webster Manor as a competing post-acute destination for hospital discharges, though primarily delivering home-based rather than facility-based care.

Direct peers

• Bear Mountain Healthcare: Massachusetts- and Connecticut-based operator of skilled nursing and rehabilitation facilities. Directly comparable to Webster Manor as a regional multi-facility SNF provider in the same states with similar referral-driven GTM and Medicare/Medicaid reliance.
• Marquis Health Services: Regional skilled nursing and rehabilitation operator with a strong presence in the Northeast, including Massachusetts. Directly competes with Webster Manor for hospital referrals and short-term rehab patients in adjacent markets.

Broad incumbents

• Genesis HealthCare: One of the largest U.S. skilled nursing and rehabilitation providers with facilities across multiple states. Comparable to Webster Manor at the service-line level (skilled nursing, short-term rehab) but operates at vastly greater scale and is publicly traded.
• National HealthCare Corporation: Publicly traded skilled nursing and assisted living operator with a presence in the Eastern U.S. Compares to Webster Manor on core SNF/rehab services and CMS reimbursement exposure, though at national scale.
• The Ensign Group: National skilled nursing and rehabilitation operator with a strong cluster of facilities in the Northeast. Competes with Webster Manor for short-term rehab patients and shares a Medicare/Medicaid payer mix, though at meaningfully larger scale.

Regional players

• Athena Health Care Systems: Parent company and network operator of 38 skilled nursing, hospice, and private duty care communities across CT, RI, and MA. Sibling facilities in the Athena network are the most direct comparables at the operational level.
• CareOne: Northeast-focused senior care operator offering skilled nursing, rehabilitation, and assisted living, with significant Massachusetts presence. Comparable as a multi-service regional SNF/rehab provider competing for similar post-acute referrals.

Others

• Welltower: Healthcare REIT with a major SNF/senior housing portfolio that includes operators similar to Webster Manor. Relevant as the capital provider behind many competing SNFs in the same market and as a comparable valuation reference.
• American Healthcare Association (AHCA) Member Operators: Industry association representing SNF operators including Athena and similar facility-based providers. Relevant as the lobbying and policy counterpart that shapes the Medicare/Medicaid environment Webster Manor operates in.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@athenahealthcaresystems
• Facebookfacebook.com/WebsterManorRehab
• LinkedInlinkedin.com/company/webster-manor-rehabilitation-&-health-care-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Webster Manor Rehabilitation & Health Care Center