WeCare
WeCare is a Minnesota community social services provider delivering ARMHS, PCA/CFSS, Adult Day, Outpatient Therapy, and MNsure Navigation to Medicaid beneficiaries, seniors, and culturally diverse communities across Central Minnesota and the Twin Cities.
- Company typePrivate
- Founded2018
- HeadquartersWaite Park, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What WeCare does
WeCare is a Minnesota-based, privately held community social services and behavioral health provider headquartered in Waite Park, with service delivery across Central Minnesota, the Twin Cities metro, Alexandria, and Winona. Founded in 2018, the organization delivers five core programs: Adult Rehabilitative Mental Health Services (ARMHS), personal care assistance under PCA and the newer CFSS framework, Adult Day Services, Outpatient Therapy, and MNsure navigator enrollment assistance. It serves adults 18+ with serious mental illness, seniors and adults with disabilities needing daily living support, and culturally diverse communities including Somali, Hispanic, East African, and Hmong families, with a stated 4.8-star Google rating and 500+ clients served. Services are delivered primarily in clients' homes and community settings.
The underlying technology stack is minimal: client access is facilitated through a third-party ProCentive client portal, with no documented proprietary platform, API, SDK, or AI/ML components. The organization is staffed by approximately 21 employees including LICSW-supervised clinical supervisors, regional ARMHS supervisors, QA, HR, and community engagement roles.
The business model is reimbursement-driven, anchored on Minnesota Medical Assistance (Medicaid) with supplementary billing to Medicare, MinnesotaCare, and major Minnesota Medicaid managed care plans including UCare, BCBS, HealthPartners, PrimeWest, Medica, and UnitedHealthcare. MNsure navigation is provided free of charge. Go-to-market is community-led, relying on referral pathways from healthcare providers, case managers, county workers, family members, and self-referrals, supported by content marketing through blogs, email, and social media.
WeCare firmographics
Firmographics- Name
- WeCare
- Legal name
- WeCare Minnesota
- Website
- https://wecaremn.org
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WeCare is a Minnesota community social services provider delivering ARMHS, PCA/CFSS, Adult Day, Outpatient Therapy, and MNsure Navigation to Medicaid beneficiaries, seniors, and culturally diverse communities across Central Minnesota and the Twin Cities.
- Ownership category
- akta.pro rank
WeCare industry classification
Industry- Product category
- Community Mental Health & Personal Care Services
- NAICS
- Services for the Elderly and Persons with Disabilities (624120), Home Health Care Services (62161), Ambulatory Health Care Services (621)
- SIC
- Services-Home Health Care Services (8082), Services-Social Services (8300), Services-Health Services (8000)
- akta.pro primary industry
- Personal Care / Non-Medical Home Care (Private Duty) (HLAFAEAB)
- akta.pro secondary industries
- Social Adult Day Care (Non-Medical Supervision & Activities) (HSABANAA), Caregiver Support & Education Programs (Center-Based) (HSABANAN), Special Needs Adult Day Programs (Developmental/Physical Disabilities, Seniors) (HLADAIAI)
Keywords
Where WeCare is headquartered
LocationHeadquarters
- HQ city
- Waite Park
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
WeCare business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others, Technology or R&D
Revenue model
- Medical Assistance (Medicaid) Reimbursement: WeCare generates revenue primarily through Medical Assistance (Minnesota Medicaid) reimbursement for ARMHS, CFSS/PCA, and adult day services. Services are billable to Medical Assistance when clients meet eligibility criteria.
- Insurance Reimbursement: Revenue is also generated through reimbursement from Medicare, MinnesotaCare, and major Medicaid-supporting insurance plans including UCare, BCBS, HealthPartners, PrimeWest, Medica, and UnitedHealthcare.
- Free Navigator Services: MNsure Navigation services are provided free of charge to clients. Navigators are certified by MNsure and provide unbiased guidance at no cost.
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
WeCare product offering
Product offeringCore offering
WeCare Minnesota provides community-based mental health rehabilitation (ARMHS), in-home personal care assistance (PCA/CFSS), adult day services, outpatient therapy, and free MNsure health insurance navigation. Services are delivered primarily in clients' homes and community settings across Central Minnesota and the Twin Cities metro, with clinical oversight by a LICSW-supervised team and culturally responsive care delivered in Somali, Spanish, and additional languages.
Product overview
WeCare Minnesota is a social services provider offering five integrated service programs: ARMHS (Adult Rehabilitative Mental Health Services) for community-based mental health rehabilitation; PCA/CFSS for in-home personal care assistance; Adult Day Services for structured daytime care and caregiver respite; Outpatient Therapy for office-based counseling; and MNsure Navigator for free health insurance enrollment help. Services are delivered across Central Minnesota (St. Cloud area) and the Twin Cities metro, with culturally responsive care in multiple languages including Somali and Spanish. All programs accept Medical Assistance and major insurance plans.
Differentiator
Problem solved
Functional benefit
Products and services
- ARMHS (Adult Rehabilitative Mental Health Services) Community-based mental health rehabilitation services delivered in clients' homes and community settings across St. Cloud and the Twin Cities metro for adults 18+ with serious mental illness. Includes skill-building in emotional regulation, daily living skills, crisis planning, medication adherence, community integration, and employment readiness. Must be enrolled in Minnesota Medical Assistance.
- PCA / CFSS (Personal Care Assistance / Community First Services and Supports) In-home personal care assistance for adults and seniors on Medical Assistance across St. Cloud and the Twin Cities metro. Covers bathing, dressing, mobility, meal preparation, medication reminders, light housekeeping, and community integration. Operates under Minnesota's CFSS framework that replaced PCA.
- Adult Day Services Structured daytime program at the 136 Division St, Waite Park facility for adults 55+ and individuals with certified disabilities on Medical Assistance. Includes activities, nutritious meals, health monitoring, fitness programs, social engagement, and caregiver respite. Door-to-door transportation is provided from St. Cloud, Sartell, and Sauk Rapids.
- Outpatient Therapy Office-based individual, couples, family, and group therapy services delivered at the Waite Park location near St. Cloud. Treats depression, anxiety, trauma, PTSD, relationship issues, life transitions, grief, and stress management, under the LICSW-supervised clinical team.
- MNsure Navigator Services Free, MNsure-certified health insurance enrollment assistance helping individuals and families understand MNsure options, compare plans, verify eligibility for subsidies, and complete applications. Available by phone across Minnesota and in-person at the Waite Park office.
Quantifiable outcome
- Most referrals begin services within days, not weeks
- +2 more outcomes
Companies that use WeCare
Customer profileNamed customers2 records
Segments6 records
Ideal customer profiles5 records
WeCare technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
WeCare partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights5 records
WeCare competitors and assessment
Company assessmentBroad incumbents
- BrightSpring Health Services: Public provider of home and community health services, including home health, hospice, and pharmacy, with significant Medicaid personal care exposure. Comparable to WeCare in Medicaid home and community-based service delivery model.
- Pennant Group: Public senior living and home health and hospice operator with community-based services across multiple states. Comparable to WeCare in combining in-home care with community-based senior services for Medicaid-eligible populations.
- Bayada Home Health Care: Large nonprofit home health and personal care provider serving adults and seniors across multiple states. Comparable to WeCare's PCA/CFSS and adult day offerings in home-based personal care for Medicaid and Medicare populations.
- Sevita Health (formerly The MENTOR Network): National provider of home and community-based services for individuals with intellectual and developmental disabilities and complex needs, with significant Minnesota presence. Comparable to WeCare's ARMHS and PCA/CFSS offerings in serving Medicaid-funded populations with community-based rehabilitative and personal care services.
- Aveanna Healthcare: Public home health and medical solutions company serving Medicaid pediatric and adult complex-care populations. Overlaps with WeCare on Medicaid-funded in-home personal care delivery and operates community-based programs in multiple states.
- AccentCare: National home health, hospice, and personal care operator with a strong Medicaid personal care segment. Comparable to WeCare in personal care and adult day-adjacent community services for Medicaid-eligible seniors and adults with disabilities.
- Interim HealthCare: Franchised home health, hospice, and personal care provider with broad U.S. footprint. Comparable to WeCare's PCA/CFSS and outpatient therapy service lines under a community-based delivery model.
- Help at Home: One of the largest U.S. personal care and home and community-based services providers, primarily serving Medicaid populations with PCA-type services. Highly comparable to WeCare's PCA/CFSS line in payer mix and target population, but operating at national scale rather than regional.
Regional players
- Touchstone Mental Health: Minnesota-based nonprofit providing community-based mental health services, housing, and ARMHS-equivalent programs in the Twin Cities. Directly comparable to WeCare's ARMHS line in geography and target population.
- People Incorporated: Minnesota-based nonprofit providing mental health, ARMHS, residential, and community-based services across the Twin Cities and Greater Minnesota. Highly comparable to WeCare's integrated mental health and personal care model within Minnesota.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
WeCare social profiles
Digital presenceWeCare compliance and trust
Trust signalCompliance4 records
WeCare financial estimates
Financial estimateRevenue estimate
Valuation estimate
WeCare leadership team
Management profileNumber of profiles
Profiles8 records
WeCare funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WeCare M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WeCare
What does WeCare do?
WeCare Minnesota provides community-based mental health rehabilitation (ARMHS), in-home personal care assistance (PCA/CFSS), adult day services, outpatient therapy, and free MNsure health insurance navigation. Services are delivered primarily in clients' homes and community settings across Central Minnesota and the Twin Cities metro, with clinical oversight by a LICSW-supervised team and culturally responsive care delivered in Somali, Spanish, and additional languages.
Is WeCare a public or private company?
WeCare is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WeCare founded?
WeCare was founded in 2018. It employs 11 to 50 people.
Where is WeCare based?
WeCare is headquartered in Waite Park, United States, in the North America region.
How does WeCare make money?
Three revenue lines are on record. Medical Assistance (Medicaid) Reimbursement is the primary driver. The others are insurance Reimbursement and free Navigator Services.
Who are WeCare's main competitors?
Broad incumbents on record are BrightSpring Health Services, Pennant Group, Bayada Home Health Care, Sevita Health (formerly The MENTOR Network), Aveanna Healthcare, AccentCare, Interim HealthCare and Help at Home. Regional players are Touchstone Mental Health and People Incorporated.
Does WeCare have an API?
No public API is recorded for WeCare.
What industry is WeCare in?
WeCare's product category is Community Mental Health & Personal Care Services. Its primary akta.pro industry code is HLAFAEAB, Personal Care / Non-Medical Home Care (Private Duty), with a secondary code of HSABANAA, Social Adult Day Care (Non-Medical Supervision & Activities). Its NAICS code is 624120 and its SIC code is 8082.