Weddings By Lauren

What Weddings By Lauren does

Weddings by Lauren is a sole proprietorship registered in Australia, founded in 2013 by Lauren Hinton, a qualified and registered Marriage Celebrant based in Wagga Wagga, NSW. The company's core offering is personalized wedding ceremony officiation: Lauren works directly with couples to plan, script, and legally solemnize their marriage, including lodgement of the Notice of Intent to Marry and day-of coordination. Services are delivered directly to consumers on a one-off, in-person basis across regional NSW (Riverina) and parts of Victoria (East Gippsland, Wodonga), with no intermediaries.

The business operates a dual product model. The primary revenue stream is wedding celebrant services priced via a PDF document (last updated March 2023) and paid per ceremony. In 2020, the owner launched a secondary line, Love & Words, comprising locally designed and printed wedding cards (300gsm textured linen stock with linen envelopes), sold through Facebook and Instagram shops. Card artwork is partly sourced from a marketing partner, Hannah of Kin - Family Portraits.

Weddings by Lauren has no proprietary technology, no AI or software capability, no external funding, and no institutional ownership. Marketing relies on the company website (WordPress), a blog covering ceremony planning topics, an active Facebook page with 17+ couple testimonials, and Instagram for the Love & Words sub-brand. Pricing is not publicly disclosed on the website and is gated behind a PDF. The business remains a single-operator lifestyle service, with the proprietor concurrently working as a primary school teacher and undertaking a PhD.

Name

Weddings By Lauren

Legal name

Weddings by Lauren

Website

https://weddingsbylauren.com.au

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Weddings by Lauren is an Australian sole proprietorship in Wagga Wagga, NSW, providing personalized wedding ceremony officiation across regional NSW and Victoria, with a secondary wedding stationery line called Love & Words.

Ownership category

akta.pro rank

Product category

Wedding Celebrant Services

NAICS

Greeting Card Publishers (513191)

SIC

Greeting Cards (2771)

akta.pro primary industry

Ceremony Planning & Officiant Coordination (HSACABAL)

akta.pro secondary industry

Full-Service Wedding Planning (HSACABAA)

Keywords

• Wedding celebrant services
• Marriage ceremony officiation
• Wedding stationery products
• Personalized wedding ceremonies
• Legal marriage documentation

Headquarters

HQ city

Wagga Wagga

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Wedding Celebrant Services: Primary revenue stream from officiating wedding ceremonies. Services include personalized ceremony creation, legal marriage documentation, and day-of coordination. Pricing available via PDF document (current as of April 2023).
2. Love & Words Wedding Cards: Secondary revenue stream from designing and selling high-quality wedding cards. Products are designed and printed locally in Wagga Wagga, NSW. Orders placed via email, Facebook shop, or Instagram.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Weddings by Lauren is a sole-proprietor marriage celebrant practice owned by Lauren Hinton, providing personalised, legally compliant wedding ceremonies in Wagga Wagga and across regional NSW and Victoria. The offering spans ceremony planning consultation, personalised vows, lodgement of the Notice of Intent to Marry, and on-the-day officiation and coordination. A secondary line, Love & Words, supplies high-quality, locally printed wedding cards (105mm x 148mm, 300gsm textured linen stock) as a complementary retail product.

Product overview

Weddings By Lauren operates as a dual offering business: a core wedding celebrant service providing personalised wedding ceremonies across Wagga Wagga and surrounding NSW regions, complemented by a branded stationery product line called Love & Words, which offers physical wedding cards and stationery. The core service handles ceremony planning, legal documentation, and officiation, while the Love & Words product provides tangible wedding stationery items.

Differentiator

Problem solved

Functional benefit

Brands

• Love & Words: High-quality wedding cards designed and printed with love in Wagga Wagga, NSW. Dimensions 105mm(W) x 148mm(H), printed on 300gsm white textured linen card, comes with linen paper envelope and reusable gift ribbon.

Products and services

• Wedding Ceremony Services Personalised, legally compliant wedding ceremonies for couples in Wagga Wagga and across regional NSW and Victoria. Includes ceremony planning consultation, personalised vows, lodgement of the Notice of Intent to Marry, legal marriage documentation, and day-of officiation and coordination.
• Love & Words Wedding Cards High-quality blank wedding cards printed on 300gsm white textured linen card, 105mm x 148mm, supplied with a linen paper envelope and reusable gift ribbon. Sold directly to couples via email, Facebook shop, and Instagram.

Named customers5 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Hannah from Kin – Family PortraitsminorGTM or Marketing PartnerProvides artwork for Love & Words wedding card designs. Artwork by Hannah featured on wedding card products sold through the Love & Words brand.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Minted: US-based design marketplace for stationery, wedding invitations, and greeting cards featuring independent designers. Comparable to Love & Words' artist collaboration model (Hannah from Kin) and the sale of premium card products direct to consumers online.
• Hello May: Australian wedding magazine and online publication featuring real weddings, vendor directories, and planning content targeted at modern Australian couples. Comparable as an influencer of celebrant selection and a potential listing channel for similar celebrant businesses.
• The Knot: Large US-headquartered wedding planning marketplace with global brand recognition, vendor directories, planning tools, and stationery. Comparable to Easy Weddings and Hello May in category and customer base, and to Love & Words through its invitation and stationery offerings.
• kikki.K: Australian stationery and paper-goods retailer operating retail stores and e-commerce across greeting cards, planners, and gift stationery. Comparable to the Love & Words product line because both sell premium paper cards targeted at gifting and occasions, including weddings.
• Easy Weddings: Australia's largest wedding directory and vendor marketplace, connecting couples with celebrants, venues, photographers, and other suppliers. Directly comparable because Weddings by Lauren competes for the same couples through a similar regional service offering and is a candidate vendor on such platforms.
• Wedding Wire: Global online wedding marketplace connecting couples with vendors including officiants, venues, and stationery suppliers. Comparable as a competing vendor-discovery channel and a benchmark for what scaled celebrant-booking infrastructure looks like.
• Polka Dot Weddings: Long-running Australian wedding blog, directory, and inspiration platform serving engaged couples with vendor listings including celebrants. Comparable as a competing channel for the same customer base and a complementary venue for showcasing celebrant services.

Emerging players

• Papier: Online custom stationery and greeting card brand offering personalized cards and invitations. Comparable as a direct competitor to the Love & Words card line in the personalized wedding/greeting card category, particularly via social commerce.

Regional players

• Hitched: Major UK-based wedding planning platform and directory with global reach, connecting couples to suppliers including celebrants. Comparable as a same-category vendor-discovery platform serving couples, although geographically distinct from Lauren's Australian regional focus.

Others

• Australian Marriage Celebrants: Peak professional body representing registered marriage celebrants in Australia. Comparable as the industry association governing the same marriage-celebrant profession Lauren practices and through which competing celebrants are listed and discoverable.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/weddingsbylauren
• Instagraminstagram.com/love_andwords
• LinkedInlinkedin.com/company/weddings-by-lauren

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Weddings By Lauren