DIVE

What DIVE does

DIVE is a London-based, privately-held advertising agency specializing exclusively in cinema advertising. Founded in 2020 and operating under the legal entity DIVE Agency ltd from its headquarters at 209 Blackfriars Road, the agency creates bespoke cinema campaigns that combine on-screen advertising with experiential activations, product sampling, events, and branded content. Its client base is composed of enterprise consumer brands across aviation, telecommunications, automotive, beverages, food, cosmetics, pet insurance, and smart home security — including Emirates, giffgaff, Volvo, Range Rover, Birra Moretti, Estée Lauder, Green & Black's, Little Moons, The Singleton, and Ring. DIVE delivers campaigns through deep channel partnerships with at least eight UK and Ireland cinema circuits, with flagship relationships at Everyman (49 venues) and Curzon, alongside Picturehouse, Showcase, Luna Cinema, Rooftop Cinema Club, Prince Charles Cinema, Adventure Cinema, and Pearl & Dean.

DIVE's core product set centers on four service lines: cinema advertising campaigns, the proprietary Wild Spaces concept (a cinema advertising format that funds nature restoration in UK National Parks), experiential marketing activations, and branded content production. The agency has also launched a consumer-facing mobile application that incorporates audio watermark recognition technology and location-based features for cinema discovery and targeted advertising. The underlying technology stack is light — DIVE is fundamentally a creative services business rather than a software or platform company, and its competitive differentiation rests on category-specific creative IP and channel access rather than proprietary technology infrastructure.

DIVE's revenue model is project-based advertising services revenue: the agency quotes bespoke campaigns to enterprise brands, executing across strategy, creative production, media planning, experiential activations, and partnership management with cinema circuits. Pricing is not publicly disclosed and is scope-dependent. Go-to-market is sales-led, driven by direct enterprise relationships and reinforced by case studies on the company website. No funding rounds, valuation events, or institutional investors are disclosed; the business appears independently operated with operations extending beyond the UK into Germany, the United States, Spain, and New Zealand based on customer footprint.

Name

DIVE

Legal name

DIVE Agency ltd

Website

https://wedive.co

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

DIVE is a London-based advertising agency specializing in cinema advertising, creating on-screen campaigns, experiential activations, and branded content for enterprise consumer brands through partnerships with major UK cinema circuits.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Cinema Advertising Agency Services: DIVE generates revenue by creating and executing cinema advertising campaigns for brands. This includes campaign strategy, creative production, media planning, experiential activations, and partnership management with cinema circuits. The agency creates bespoke campaigns that combine on-screen advertising with events, sampling, and branded content.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

DIVE is an advertising agency specializing in cinema advertising, creating campaigns that combine on-screen advertising, experiential activations, sampling events, and branded content partnerships with major UK cinema circuits. The agency works with consumer brands to reach cinema audiences through tailored campaigns and has created proprietary initiatives such as Wild Spaces, which funds nature restoration projects in UK National Parks alongside cinema advertising placements.

Product overview

DIVE is an advertising agency specializing in cinema marketing, offering a portfolio of connected services including cinema advertising campaigns, the Wild Spaces environmental initiative, experiential marketing activations, and branded content creation. The agency's core offering centers on connecting brands with cinema audiences through on-screen advertising, events, and partnerships with major UK cinema chains including Everyman, Curzon, Picturehouse, and Showcase. The company also operates a consumer-facing mobile app for cinema discovery with location-based features and audio watermark technology.

Differentiator

Problem solved

Functional benefit

Brands

• Wild Spaces: A cinema advertising initiative that funds nature restoration projects in National Parks. Brands pay extra to fund environmental projects, with Wild Spaces episodes shown alongside cinema advertising.

Products and services

• Cinema Advertising Campaigns Full-service cinema advertising agency offering for brands seeking to reach audiences in cinema environments, including on-screen ad placements, media planning, campaign strategy, and execution across UK cinema circuits.
• Wild Spaces Proprietary cinema advertising initiative where participating brands' adverts are accompanied by documentary episodes showcasing environmental restoration projects in UK National Parks; brands fund the nature restoration work as part of their media spend.
• Experiential Marketing In-cinema and outdoor brand activation service including sampling events, immersive brand experiences, pop-ups, and partnerships with cinema venues, delivered in collaboration with UK cinema circuits.
• Branded Content Creation of bespoke branded content for cinema and digital platforms, including short films, documentary-style episodes, and promotional materials supporting brand campaigns.
• Mobile Application Consumer-facing mobile app enabling location-based cinema discovery, ticket information, and push notifications for nearby cinemas, with audio watermark recognition technology supporting targeted advertising capabilities.

Quantifiable outcome

• Emirates campaign delivered 123% of target on-screen admissions, +20% favourability, +71% consideration
• +6 more outcomes

Named customers16 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core, flagship and minor.

• Wild SpacescoreStrategic or Co-development PartnerWild Spaces is DIVE's proprietary cinema advertising concept that funds nature restoration projects in National Parks. DIVE created this initiative to offer brands a way to advertise in cinema while supporting environmental causes. The projects revive nature, boost biodiversity, and improve access to outdoor spaces.
• Everyman CinemasflagshipChannel Partner/ Reseller/ DistributorEveryman is a major UK cinema circuit that DIVE partners with for delivering brand campaigns. DIVE has executed numerous campaigns across Everyman's 49 venues including experiential activations, product sampling, and branded content partnerships.
• CurzonflagshipChannel Partner/ Reseller/ DistributorCurzon is an iconic independent cinema circuit in the UK with 90 years of history. DIVE has partnered with Curzon for premium brand activations including Kia's 90th anniversary celebrations, Volvo's Pulling Focus campaign, and Estée Lauder's Made to Last female filmmaker season.
• PicturehousecoreChannel Partner/ Reseller/ DistributorPicturehouse is a UK cinema chain that DIVE partners with for brand campaigns. Projects include The Singleton whisky partnership and Animal Friends dog-friendly screenings.
• Showcase CinemascoreChannel Partner/ Reseller/ DistributorShowcase Cinemas is a UK cinema circuit partnered with DIVE for brand campaigns including Citroën's Together Ticket sponsorship and The Collective's Totally Tots activations.
• The Luna CinemacoreChannel Partner/ Reseller/ DistributorThe Luna Cinema operates outdoor cinema screenings across the UK. DIVE has partnered with them for Birra Moretti's Italian-inspired bar activations and Little Moons' headline summer partnership.
• Rooftop Cinema ClubminorChannel Partner/ Reseller/ DistributorRooftop Cinema Club operates outdoor rooftop cinema experiences. DIVE partnered with them for 1664 Biere's autumn awareness campaign.
• Prince Charles CinemaminorChannel Partner/ Reseller/ DistributorPrince Charles Cinema is a cult cinema in London's West End. DIVE partnered with them for Beavertown's Halloween horror takeover featuring exclusive brand presence and events.
• Adventure CinemacoreChannel Partner/ Reseller/ DistributorAdventure Cinema operates outdoor cinema screenings nationwide. DIVE has executed Ring's smart home security campaign and popchips' noisy snack campaign with them.
• Pearl & DeancoreChannel Partner/ Reseller/ DistributorPearl & Dean is referenced in connection with Wild Spaces as the cinema advertising partner where Wild Spaces spots fund National Park restoration projects.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Mother London: Mother is a London-based independent creative agency of comparable size and reputation to DIVE. While it is a generalist creative shop rather than cinema-specific, it competes for the same brand creative budgets and is similarly positioned as a high-quality independent alternative to network agencies.
• Lucky Generals: Lucky Generals is an independent London creative agency comparable in scale and ambition to DIVE. It competes for the same enterprise creative briefs and partnership-led campaigns, and serves as a benchmark for an independent UK agency of similar size.

Others

• Thinkbox: Thinkbox is the marketing body for commercial TV in the UK. It is not a competitor but an industry resource that shapes how advertisers evaluate premium-screen media, including cinema. Its research and positioning work directly influences DIVE's competitive context versus TV and digital video.

Broad incumbents

• Jack Morton Worldwide: Jack Morton is a large global brand experience agency within the IPG network. It competes for the same enterprise experiential briefs DIVE wins (Volvo, Emirates, etc.) and represents the scaled incumbent version of DIVE's experiential capability, but operates across all venue types rather than specialising in cinema.
• Momentum Worldwide: Momentum is a global experiential and shopper marketing agency within the IPG network. It overlaps with DIVE on enterprise-brand experiential activations and partnership marketing, and offers a scaled alternative for brands that might otherwise engage a specialist like DIVE.
• Saatchi & Saatchi: Saatchi & Saatchi (Publicis network) is a long-established global creative agency that handles cinema buying and creative work for major brands. It overlaps with DIVE on enterprise clients (e.g. automotive, FMCG) and represents a network-scale alternative to a cinema-specialist agency.

Direct peers

• MKG: MKG is a US-rooted experiential marketing agency that designs immersive brand experiences and live events. Like DIVE, it operates at the intersection of creative campaigns and physical-venue activations, and competes for the same experiential brand budgets.
• Pearl & Dean: Pearl & Dean is the UK's leading cinema advertising sales house, representing cinema ad inventory across multiple UK and Ireland circuits. It is DIVE's most direct peer in the cinema advertising space, and is actually referenced in DIVE's own data as a partner on the Wild Spaces initiative.
• Amplify: Amplify is a London-based experiential and brand activation agency that creates in-venue, event-based, and sampling-driven campaigns — the same experiential layer DIVE delivers inside cinema environments. It is directly comparable on the activation/experiential side of DIVE's offering.
• Digital Cinema Media (DCM): DCM (part of Global) sells cinema advertising across the UK's largest cinema chains (Vue, Cineworld, Odeon). It competes with Pearl & Dean and represents the principal alternative route for brands to buy cinema advertising at scale, making it the closest direct competitor to DIVE's circuit-partnership model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/diveaagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DIVE