Week In Week Uit

What Week In Week Uit does

Week In Week Uit (legal name: 'Week IN Week UIT - Uitagenda van Maastricht') is a web-based cultural events agenda platform serving Maastricht and the broader Euregio (South Limburg) region of the Netherlands. Founded in 1991, the company operates from Batterijstraat 48 in Maastricht with a 5-person team and maintains the website weekinweekuit.info. The platform aggregates events from over 25 named cultural venues — including museums (Bonnefanten, Marres, Museum of Illusions, Natuurhistorisch Museum), theaters (Theater aan het Vrijthof, AINSI, Parkstad Limburg Theaters), the Muziekgieterij concert hall, Lumière Cinema, galleries, and other cultural spaces — into a searchable calendar browsable by date, day of week, or venue. Event organizers submit events through a self-service registration form on the site, with submissions reviewed prior to publication, and consumers can subscribe to a weekly Thursday email newsletter highlighting the upcoming week.

The underlying technology is a standard web-based calendar and listing platform (built/served via pinsite.nl), with venue and agenda management pages and no documented APIs, mobile apps, integrations, or AI/ML components. The product surface is a single unified agenda and venue directory.

The business model centers on event and venue listings as the revenue stream, with cultural venues and event organizers described as the primary paying customers; however, pricing is not publicly disclosed and the consumer-facing experience is free. Distribution is entirely direct via the website and the Thursday newsletter. There is no evidence of institutional investors, venture backing, parent-company control, or formal ownership beyond the operating entity, and contact is routed through [email protected], suggesting affiliation with a local cultural network. No funding rounds, acquisitions, patents, awards, regulatory actions, or strategic partnerships are documented.

Name

Week In Week Uit

Legal name

Week IN Week UIT - Uitagenda van Maastricht

Website

https://weekinweekuit.info

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Week In Week Uit is a web-based cultural events agenda for Maastricht and the Euregio (South Limburg), aggregating listings from 25+ museums, theaters, cinemas, and galleries into a searchable calendar browsable by date or venue, supported by a weekly Thursday email newsletter.

Ownership category

akta.pro rank

Product category

Events Listing Platform

NAICS

Performing Arts, Spectator Sports, and Related Industries (711), Arts, Entertainment, and Recreation (71), Museums, Historical Sites, and Similar Institutions (712)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Cultural & Community Festivals (Ticketed) (THAJAFAI)

akta.pro secondary industry

Arts & Culture Community Festivals (Multidisciplinary Arts Weeks) (MPAGAEAG)

Keywords

• Events listing platform
• Cultural events calendar
• Regional venue directory
• Maastricht culture guide
• Events aggregation service

Headquarters

HQ city

Maastricht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Event listings and venue promotion: The platform serves as an intermediary between cultural venues/institutions and event-goers. Venues submit events through registration forms for publication on the agenda. Revenue is generated through event and venue listings, with venues and event organizers as the primary paying customers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Week In Week Uit operates a regional cultural events agenda (uitagenda) for Maastricht and the surrounding Euregio area, aggregating and publishing events from 25+ cultural venues and organizers into a single, searchable online calendar that helps consumers discover concerts, exhibitions, performances, and other cultural activities across the region.

Product overview

Week In Week Uit is a single unified cultural events agenda platform for Maastricht and the Euregio region. The platform serves as a comprehensive listing service where venues and event organizers can register events, and users can browse cultural activities by date, location, and category. The site features venue profiles, event submission capabilities, and newsletter highlights of upcoming events.

Differentiator

Problem solved

Functional benefit

Products and services

• Week In Week Uit Cultural Events Agenda

Named customers24 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights2 records

Broad incumbents

• Eventbrite: Global event ticketing and discovery platform. Comparable as an event aggregation and discovery layer for cultural events, but operates globally with ticketing as the core revenue model rather than listing services.
• Time Out: Global city-based cultural events and entertainment media platform. Comparable as a city-level cultural agenda and venue discovery platform but operating globally with editorial depth and ticketing integrations far beyond a regional uitagenda.
• Meetup: Global community-based event discovery platform. Comparable as an event discovery and aggregation layer serving local cultural and community events, but operates at global scale with broader event categories.

Direct peers

• Uitagenda Eindhoven: Regional Dutch cultural events agenda for the Eindhoven area. Closely comparable regional uitagenda platform with similar model of aggregating cultural events, theaters, museums, and venues for a specific Dutch city and surroundings.
• Den Haag Uitagenda: Regional cultural events agenda for The Hague. Comparable Dutch regional uitagenda offering event listings, venue directories, and weekly cultural event highlights for residents and visitors.
• Rotterdam Uitagenda: Regional cultural agenda for Rotterdam. Direct peer as a Dutch city-level cultural events aggregator with similar venue directory, event submission, and consumer-facing calendar features.
• Utrecht Uit: Regional cultural events agenda for Utrecht, Netherlands. Operates with the same model — aggregating cultural events from local museums, theaters, and venues into a unified calendar and discovery platform for residents and visitors.
• Iamsterdam / Uit in Amsterdam: Official Amsterdam city cultural events and attractions platform. Comparable as a major-city Dutch cultural agenda and venue discovery platform, though at substantially larger scale.
• Uitagenda.nl: National Dutch cultural events aggregator covering cultural events across the Netherlands. Directly comparable as a centralized cultural agenda platform serving Dutch cultural venues and event-goers, with broader geographic coverage than Week In Week Uit.

Emerging players

• Resident Advisor: Specialized electronic music and club events discovery platform. Comparable as a niche event agenda/listing platform targeting cultural event-goers, though focused on a specific cultural vertical (music/clubs) rather than multidisciplinary cultural events.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/week-in-week-uit

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Week In Week Uit