Den Haag
The Hague & Partners operates denhaag.com, the official multilingual tourism portal for The Hague, Netherlands, providing visitors with event listings, route planning, beach information, and museum guides in four languages as a municipal destination marketing organization.
- Company typePrivate
- Founded2018
- HeadquartersThe Hague, Netherlands
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Den Haag does
The Hague & Partners operates denhaag.com, the official multilingual tourism portal for the city of The Hague (Den Haag), Netherlands. Founded in 2018 and structured as a municipal destination marketing organization (DMO) under The Hague & Partners, the entity aggregates and disseminates visitor-facing information across tourism, events, cultural attractions, and convention promotion for the city. It serves domestic and international tourists — including day-trippers, families with children, culture and art enthusiasts, beach visitors, and royal/heritage-interest travelers — through a four-language platform (Dutch, English, German, French) plus physical retail and B2B channels.
The core platform is denhaag.com, supported by a portfolio of sub-products: a comprehensive event calendar (Agenda) with filters by date, category, district, and accessibility; a dedicated beach information portal covering Scheveningen, Kijkduin, and Zuiderstrand; curated cycling and walking routes with distance and duration; a museums and attractions directory (Mauritshuis, Kunstmuseum, Escher in Het Paleis, Madurodam, SEA LIFE, LEGOLAND, Louwman Museum); the physical Hague Info Store at Centraal Station and online webshop (shop.denhaag.com); an email newsletter; a real-time Ruimtemonitor for beach and road occupancy; a Binnenhof Renovation information center; a Tourist Tram hop-on hop-off service between city and beach; and a Travel Trade Portal for B2B resellers. The underlying technology stack is a multilingual CMS with light integration to Google Analytics and Facebook; no proprietary AI/ML, API, or SDK layer is disclosed. The organization is one of the few DMOs globally to combine a multilingual digital platform with a physical retail/info touchpoint at the central train station.
The business model is predominantly non-commercial. The Hague & Partners is a government/state entity funded primarily through the municipal budget of Gemeente Den Haag; visitor-facing services on denhaag.com are provided free of charge and no commercial pricing is disclosed. Modest commercial revenue is generated through merchandise sales (shop.denhaag.com), Tourist Tram fares, and implicit partnerships with local hotels, attractions, and travel-trade resellers. GTM motion is a hybrid of content marketing (multilingual site, blog, agenda), organic social (Instagram, Facebook, YouTube, Twitter/X, Pinterest, LinkedIn under "thisisthehague"), email/newsletter, and physical storefront conversion at Centraal Station — top-of-funnel awareness through digital and bottom-of-funnel conversion through in-person advisory and merchandise.
Den Haag firmographics
Firmographics- Name
- Den Haag
- Legal name
- The Hague & Partners
- Website
- https://denhaag.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- The Hague & Partners operates denhaag.com, the official multilingual tourism portal for The Hague, Netherlands, providing visitors with event listings, route planning, beach information, and museum guides in four languages as a municipal destination marketing organization.
- Ownership category
- akta.pro rank
Where Den Haag is headquartered
LocationHeadquarters
- HQ city
- The Hague
- HQ country
- Netherlands
- HQ region
- Europe
Markets served
Den Haag business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Distribution channels4 records
Marketing channels10 records
Den Haag product offering
Product offeringCore offering
Den Haag, operated by The Hague & Partners, provides official city tourism information and destination marketing services for the city of The Hague, Netherlands. The core offering is the multilingual denhaag.com tourism website covering events, attractions, beaches, dining, and practical visitor information, supplemented by a physical and online retail Info Store selling Hague-themed merchandise, and a Tourist Tram hop-on hop-off service connecting the city center to Scheveningen beach.
Product overview
Den Haag operates denhaag.com, a comprehensive official tourism website serving as the primary digital platform for The Hague city marketing. The offering includes the main multilingual website (Dutch, English, German, French), an event calendar (Agenda) with extensive filtering options, a beach information portal covering Scheveningen, Kijkduin, and Zuiderstrand, cycling and walking route guides, museums and attractions listings, the Hague Info Store (physical and online shop), newsletter subscription service, a real-time Ruimtemonitor for beach congestion monitoring, and the Tourist Tram hop-on hop-off service. The site also features content organized by districts (wijken), sports facilities, sustainability initiatives, nature areas, and family activities.
Differentiator
Problem solved
Functional benefit
Brands
- The Hague & Partners: The parent organization managing denhaag.com and related tourism websites for The Hague
Products and services
- Den Haag Tourism Website (denhaag.com)
Quantifiable outcome
- 11 kilometers of coastline directly accessible from city center within 15 minutes
- +5 more outcomes
Companies that use Den Haag
Customer profileSegments5 records
Ideal customer profiles2 records
Den Haag technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Den Haag partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights6 records
Den Haag competitors and assessment
Company assessmentBroad incumbents
- VisitBritain: National tourism agency for Britain, operating a multilingual destination platform with content depth and reach beyond a single city. Broader geographic mandate but same destination-marketing function.
- NYC & Company (nycgo.com): Official DMO for New York City; operates a multilingual visitor platform, event listings, and a merchandise / content shop. Larger in scale but the same municipal-DMO operating model.
- Brand USA: National DMO for the United States running a multilingual destination-marketing platform. Comparable destination-marketing mandate at a much larger geographic scale.
- Tourism Australia: National tourism organization running a multilingual destination-marketing platform with event content and route planning. Same destination-marketing model at national scale.
Direct peers
- Visit Flanders: Regional DMO for Flanders (Belgium) running a multilingual destination site with event listings and route content. Comparable in mandate, with regional rather than purely municipal scope.
- Rotterdam Partners: DMO and convention bureau for Rotterdam. Runs a multilingual destination platform with events calendar, route tools, and business tourism services—directly comparable to The Hague & Partners.
- Barcelona Turisme: Municipal tourism consortium for Barcelona. Operates a multilingual visitor platform, event calendar, and route content—comparable city-DMO model with broad visitor-services scope.
- Visit Copenhagen: Official DMO for Copenhagen running a multilingual destination site with agenda, route planning, and convention support. Strong structural analog to The Hague & Partners in scale and mandate.
- Amsterdam Marketing (Iamsterdam.com): Official DMO for Amsterdam; operates a multilingual visitor information platform, agenda, route planning, and merchandise shop. The closest Dutch peer in scope and operating model to The Hague & Partners.
- VisitBerlin: Official tourism marketing organization for Berlin. Operates a multilingual visitor platform with comprehensive event listings, route content, and merchandise—comparable DMO with similar mandate.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Den Haag social profiles
Digital presenceDen Haag financial estimates
Financial estimateRevenue estimate
Valuation estimate
Den Haag leadership team
Management profileNumber of profiles
Den Haag funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Den Haag M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Den Haag
What does Den Haag do?
Den Haag, operated by The Hague & Partners, provides official city tourism information and destination marketing services for the city of The Hague, Netherlands. The core offering is the multilingual denhaag.com tourism website covering events, attractions, beaches, dining, and practical visitor information, supplemented by a physical and online retail Info Store selling Hague-themed merchandise, and a Tourist Tram hop-on hop-off service connecting the city center to Scheveningen beach.
Is Den Haag a public or private company?
Den Haag is a private company. It is classified as state government owned and is currently operating.
When was Den Haag founded?
Den Haag was founded in 2018. It employs 51 to 100 people.
Where is Den Haag based?
Den Haag is headquartered in The Hague, Netherlands, in the Europe region.
Who are Den Haag's main competitors?
Broad incumbents on record are VisitBritain, NYC & Company (nycgo.com), Brand USA and Tourism Australia. Direct peers are Visit Flanders, Rotterdam Partners, Barcelona Turisme, Visit Copenhagen, Amsterdam Marketing (Iamsterdam.com) and VisitBerlin.
Does Den Haag have an API?
No public API is recorded for Den Haag.