We Folk

Name

We Folk

Legal name

Olivia Gideon Thomson

Website

https://wefolk.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Pricing tiers

Distribution channels1 record

Marketing channels2 records

Core offering

We Folk is a multidisciplinary visual artist representation agency that manages and promotes a curated roster of photographers, filmmakers, and visual artists for commercial, editorial, and curatorial projects across fashion, fine art, and documentary genres. The agency also operates an online shop selling art books, monographs, and limited edition prints, and produces We Folk Originals, a curated series of funded collaborative mini-exhibitions.

Product overview

We Folk is a multidisciplinary visual artist representation agency that operates as a single unified offering combining artist management, curated collaborations, and an e-commerce shop. The core product is the agency's roster of photographers, filmmakers, illustrators, and visual artists who work across fashion, editorial, fine art, and documentary genres. We Folk Originals provides funded collaborative projects between the agency and artists. The Shop serves as a retail platform for art publications, monographs, and limited edition prints from represented artists including Viviane Sassen, Jonas Lindstroem, Iris de Moüy, Polly Brown, and Fumiko Imano.

Differentiator

Problem solved

Functional benefit

Products and services

• Artist Representation & Management Core representation service managing a curated roster of photographers, filmmakers, illustrators, and visual artists, facilitating commercial bookings, editorial commissions, and curatorial collaborations for fashion brands, publications, and cultural institutions.
• Shop (Art Publications & Prints) Online storefront selling art books, monographs, and limited edition prints from represented artists including Viviane Sassen, Jonas Lindstroem, Iris de Moüy, Polly Brown, and Fumiko Imano, with books typically priced £25-200 depending on format and edition.
• We Folk Originals Curated series of funded collaborative projects between We Folk, its represented roster, and other artists, presented as online mini-exhibitions with distinctive design, layout, and interaction.

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights3 records

Direct peers

• Webber Represents: Webber Represents is a London-based talent agency representing photographers, directors, and stylists across fashion and editorial — a closely comparable boutique model to We Folk with overlapping client base and artist categories.
• Jed Root: Jed Root is a London and New York talent agency representing photographers, stylists, and hair & make-up artists — overlapping roster categories and dual-market presence with We Folk.
• Art Partner: Art Partner is a leading artist and photographer representation agency with offices in London and New York representing high-profile fine art and fashion photographers — directly comparable to We Folk's roster-driven model and transatlantic footprint.
• Streeters: Streeters is a London-based talent agency for photographers, stylists and hair & make-up artists serving fashion, advertising and editorial — comparable boutique representation model to We Folk.
• CLM: CLM is a London creative talent management agency representing photographers, directors, stylists and hair & make-up artists across fashion and beauty — directly comparable in service mix and client overlap with We Folk.
• The Wall Group: The Wall Group is a global creative talent management firm representing photographers, stylists and creative directors for fashion and editorial campaigns — comparable to We Folk in operating model but at meaningfully larger scale.
• M.A.P. (Management Artists Photographers): M.A.P. is a London-based agency exclusively representing photographers across fashion, advertising, and fine art — directly parallel to We Folk's core service of representing visual artists for commercial and editorial commissions.

Emerging players

• Trunk Archive: Trunk Archive is a curated image licensing platform representing photographers for editorial and commercial use — adjacent to We Folk's representation business but operating via licensing rather than commission-based representation.
• Red Hook Labs: Red Hook Labs is a Brooklyn-based photography agency and publishing platform representing contemporary photographers across editorial, fine art, and commercial work — a partial overlap with We Folk's fine art and documentary roster.

Broad incumbents

• Magnum Photos: Magnum Photos is the historic international photographer cooperative to which Christopher Anderson belonged (2005–2023). Magnum operates at much greater scale in editorial and fine art representation, providing a structural incumbent benchmark for We Folk's documentary and fine art roster.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/wefolkagency
• LinkedInlinkedin.com/company/we-folk

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about We Folk