What Trunk Archive does

Trunk Archive is a digital image and motion-licensing agency operated by Great Bowery Inc. The company licenses still photography, motion film, and video assets by iconic photographers such as Helmut Newton and Herb Ritts to registered users for editorial and commercial use. It is headquartered in New York with regional contracting entities in the United Kingdom, Germany, and Australia, enabling localized licensing across the Americas, EMEA, and Asia Pacific. Trunk Archive's core platform provides search, portfolio, and self-serve licensing functionality, and is supplemented by curated sub-brands and partnerships including Trunk Archive Decorative Projects (targeting hotel, cruise ship, and corporate interior spaces), The Interior Archive (an exclusive partnership with a British interior and architecture image library founded in 1994 by Karen Howes), and agency relationships with Art Partner and Gallery Stock.

The company monetizes primarily through transactional per-license fees structured around the scope of use (medium, territory, print run, and time period) as defined in each invoice, with a 6.75% handling fee included and net-30 payment terms. A secondary revenue stream comes from non-refundable research, lab, and handling service fees, and the company differentiates through complimentary image research and visual strategy consultation delivered by phone and email. GTM is a hybrid of self-serve website licensing for registered users and high-touch enterprise field sales supported by account registration, direct outreach, and a phone/email research desk. Target customers span interior designers, hoteliers, architects, real estate developers, art advisors, designers, publishers, agencies, and brands seeking museum-quality imagery for private residences, hospitality environments, architectural projects, and editorial or commercial use.

Name

Trunk Archive

Legal name

Great Bowery Inc.

Website

https://trunkarchive.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Trunk Archive is a New York-based digital image and motion-licensing agency, operated by Great Bowery Inc., that licenses iconic photography to interior designers, hoteliers, architects, publishers, agencies, and brands worldwide via self-serve and consultative sales.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Visual Content Licensing: Non-exclusive, non-sub-licensable and non-assignable licensing of visual assets (still photography, motion film/video) to registered users. License grants rights to reproduce, display, and use assets within specified scope including medium, territory, print run, and time period defined in the invoice.
2. Research and Handling Services: Fees for research, lab, handling, and other service fees which are non-refundable and payable according to invoice terms. A 6.75% handling fee is included in the price.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Trunk Archive operates a digital archive and licensing platform offering still photography, motion film, and video assets by iconic photographers including Helmut Newton and Herb Ritts. The company licenses these assets for editorial and commercial use under usage-defined terms specifying medium, territory, period, and print run. It complements licensing with complimentary image research and visual strategy consultation services.

Product overview

Trunk Archive operates as a digital image archive and licensing platform offering visual content licensing services. The core platform (Trunk Archive Core Platform) provides access to thousands of photographs and visual assets by iconic photographers including Helmut Newton and Herb Ritts. The company complements its main platform with specialized offerings including The Interior Archive X Trunk Archive partnership collection focused on interior and architecture imagery, and Trunk Archive Decorative Projects for curated collections targeting interior designers, hoteliers, architects, real estate developers and art advisors for decorating private residences, hotels, cruise ships and corporate spaces. All offerings include complimentary image research and visual strategy services.

Differentiator

Problem solved

Functional benefit

Brands

• The Interior Archive: Exclusive partnership with renowned British interior and architecture image library featuring thousands of images by the world's most admired interior photographers.
• Decorative Projects
• Gallery Stock

Products and services

• Trunk Archive Core Platform

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• The Interior ArchivecoreStrategic or Co-development PartnerExclusive partnership with The Interior Archive, a renowned British interior and architecture image library established in 1994 by Karen Howes. This partnership provides access to thousands of images by the world's most admired interior photographers. The collection serves as the go-to resource for designers, publishers, agencies and brands seeking exceptional interior imagery for editorial or commercial license.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• WireImage: Getty-owned entertainment and celebrity photo agency providing editorial licensing of celebrity and event imagery, overlapping with Trunk Archive's celebrity and fashion archive offerings.
• Alamy: Stock photography platform offering licensing of editorial and creative imagery from a large contributor network, competing with Trunk Archive in commercial and editorial licensing.
• Offset: A curated stock imagery collection focused on high-end editorial and commercial photography, closely matching Trunk Archive's positioning around premium, art-directed content.
• Art Partner: A high-end photography agency representing leading fashion, beauty, and advertising photographers, comparable to Trunk Archive's representation of iconic fashion and celebrity photographers.
• Gallery Stock: A curated stock imagery agency with an editorial and lifestyle focus, directly comparable in catalog positioning and licensing model; notably an existing partner agency of Trunk Archive.

Broad incumbents

• Shutterstock: Major stock imagery and footage licensing platform offering subscription and on-demand licensing for creative and editorial use, competing with Trunk Archive in commercial image licensing.
• Adobe Stock: Adobe's stock imagery marketplace integrated into Creative Cloud, offering a comparable licensing model for visual content used by designers, publishers, and brands.
• Getty Images: The largest global stock photography and editorial imagery licensing platform, with an iconic archive and enterprise licensing model directly comparable to Trunk Archive's premium positioning.

Emerging players

• EyeEm: A photography marketplace and contributor community offering stock and licensing for editorial and commercial use, with comparable transaction-based visual content licensing.
• Stocksy: Artist-owned stock photography cooperative offering curated, premium creative imagery with exclusive licensing, comparable in positioning to Trunk Archive's premium-only approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TrunkArchive
• Instagraminstagram.com/trunkarchive
• Xx.com/trunkarchive
• LinkedInlinkedin.com/company/trunk-archive

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trunk Archive