Weicken & Schmidt GmbH

What Weicken & Schmidt GmbH does

Weicken & Schmidt GmbH is a German specialist trade distributor (Fachhandel) headquartered in Dortmund, North Rhine-Westphalia, operating under the parent structure CMS Dienstleistungs-Gesellschaft within the CMS Gruppe. The company serves professional painters, construction tradespeople, specialist retailers, and industrial customers on a strictly B2B basis. It has operated for over 100 years and is managed by Tobias Kniep.

The company's product range covers paints and coatings, WDVS insulation systems, drywall, plasters, floor/wall/ceiling coverings, tools, machines, and consumables. It distributes recognized manufacturer brands including Festool, Flex, Leica, Mesto, Heylo, BMI, Janser, and Wolff, alongside its proprietary M-Plus brand. The business combines 10 physical branch locations across North Rhine-Westphalia with a 24/7 online e-commerce shop, supporting just-in-time replenishment for trade customers across the region.

The revenue model is conventional trade distribution: purchase from manufacturers, mark-up resale to B2B customers, with a multi-channel fulfillment layer spanning physical branches and online ordering. Forward-looking investments include a Digital Consulting Center / digital service capability and the proprietary M-Plus brand, indicating incremental moves toward higher-margin own-brand product and digitized customer engagement.

Name

Weicken & Schmidt GmbH

Legal name

Weicken & Schmidt GmbH

Website

https://weicken-schmidt.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

German specialist trade distributor (Fachhandel) serving professional painters, construction tradespeople, specialist retailers, and industrial customers across North Rhine-Westphalia through 10 physical branches and a 24/7 online e-commerce shop, offering paints, coatings, insulation, drywall, tools, and machinery from leading manufacturers.

Ownership category

akta.pro rank

Product category

Building Materials Trade Distribution

NAICS

Roofing, Siding, and Insulation Material Merchant Wholesalers (42333)

SIC

Wholesale-Lumber & Other Construction Materials (5030)

akta.pro primary industry

Automotive, Tools & Industrial Supplies (B2B) (CRAEAEAH)

akta.pro secondary industry

Retailer & Small-Store Supply (C-Store, Mini-Mart, Independent Retail) (CRAEAEAD)

Keywords

• Professional paint supplies
• Building materials distribution
• Drywall construction materials
• Trade tools and machinery
• Thermal insulation systems

Headquarters

HQ city

Dortmund

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Specialist Trade Distribution: B2B distribution of professional building materials, paints, coatings, tools, and machinery to painters, tradespeople, and construction professionals through physical branches and online shop. Products include colors/paints, WDVS insulation systems, drywall materials, plasters, floor coverings, wall/ceiling coverings, tools/machinery, and consumables from leading manufacturers.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Weicken & Schmidt GmbH is a B2B specialist trade distributor that resells professional building materials, paints, coatings, thermal insulation systems, drywall products, plasters, floor and wall coverings, tools, machinery, and consumables to professional painters, decorators, specialist retailers, and industrial customers. It operates 10 physical branches in North Rhine-Westphalia combined with a 24/7 online shop, and carries both third-party manufacturer brands (Festool, Caparol, Flex, Leica, Mesto, Heylo) and its own proprietary M-Plus trade brand. Sales are restricted exclusively to commercial customers, with prices quoted net of statutory VAT.

Product overview

Weicken & Schmidt GmbH is a specialized trade distributor (Fachhandel) for professional painters and construction trades, operating as a regional partner for craftspeople, specialist retailers, and industry in North Rhine-Westphalia. The company operates 10 physical locations and an online shop. Its product portfolio is organized into eight core categories: Farbe (paints and coatings), WDV-Systeme (external thermal insulation composite systems), Trockenbau (drywall construction), Putze & Spachtelmassen (plasters and joint compounds), Bodenbeläge (floor coverings), Wand & Deckenbeläge (wall and ceiling coverings), Werkzeuge & Maschinen (tools and machines), and Verbrauchsmaterialien (consumables). The assortment includes both third-party professional brands (Festool, Flex, Leica, Mesto, Heylo, Ansmann, BMI, Janser, Wolff) and the company's proprietary M-Plus brand. The product portfolio spans from raw materials like paints and plasters through to precision measuring instruments, power tools, dust extraction equipment, and diagnostic tools.

Differentiator

Problem solved

Functional benefit

Products and services

• Farbe (Paints and Coatings) Paint and coating product category including interior paints, primers, lacquers, stains and weather-protection paints, wood oils and waxes, facade paints, creative interior wall coatings, building protection, full and tinting paints, bases and pastes, and tinting concentrates; supplied to professional painters and decorators.
• WDV-Systeme (ETICS / Thermal Insulation Composite Systems) External thermal insulation composite systems (WDVS) comprising facade insulation boards, adhesive and smoothing compounds, renders, flat-facing bricks, fastening systems, facade profiles, and interior insulation systems for comprehensive building envelope solutions; supplied to professional trades and industrial customers.
• Trockenbau (Drywall Construction) Drywall construction materials including gypsum board (GK) plates, metal profiles, joint compound/spackle, and accessories for interior partitioning and ceiling systems; supplied to professional drywall installers and construction trades.
• Putze & Spachtelmassen (Plasters and Joint Compounds) Interior and exterior plasters and smoothing/joint compounds including interior plasters, exterior plasters, WDVS exterior plasters, interior fillers, exterior fillers, and corresponding profile systems; supplied to professional plasterers and tradespeople.
• Bodenbeläge (Floor Coverings) Full range of floor coverings including design floors, textile coverings, elastic coverings, laminate, parquet/cork, construction chemistry, and floor accessories for professional flooring installation; supplied to professional flooring installers and trades.
• Wand- und Deckenbeläge (Wall and Ceiling Coverings) Wall and ceiling covering materials including woodchip/rough fleece, paintable wallpaper, ready wallpaper, glass fabrics, decorative wall coverings, paste, adhesive, wallpapering background, decorative profiles, interior insulation, wall accessories, and point-of-sale materials; supplied to professional painters and decorators.
• Werkzeuge und Maschinen (Tools and Machines) Professional tools and machines including brushes and rollers, hand tools, wallpapering tools, flooring installer tools, measuring tools, compressed air tools, power tools, lighting and electrical accessories, airless devices, ladders and scaffolding, work clothing/safety footwear, work protection gear, workshop equipment, fastening technology, and sandblasting techniques; supplied to professional trades and industrial customers.
• Verbrauchsmaterialien (Consumables) Consumable materials including masking and adhesive materials, joint sealants, grinding and cutting products, stripping agents, thinners/diluents, and cleaning agents; supplied as recurring consumables to professional painters and tradespeople.
• M-Plus Proprietary Trade Brand Proprietary M-Plus brand product line offered by Weicken & Schmidt, spanning measuring tools, paint rollers, and painting/coating accessories; competes with third-party professional brands in the assortment while offering the company's own quality tier.
• 24/7 Online Trade Shop (E-Commerce) 24/7 online shop accessible at weicken-schmidt.de providing product catalog browsing, ordering, and account management for verified commercial/professional customers across North Rhine-Westphalia and surrounding regions.
• Physical Branch Retail and Consultation (10 Locations in North Rhine-Westphalia) Ten physical branch locations across North Rhine-Westphalia providing in-person sales, product consultation, and order pickup for commercial/professional customers; functions as both distribution points and customer service hubs.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• BayWa Baustoffe: German building materials subsidiary of BayWa AG serving trade and retail customers with broad-line construction products distribution. Overlaps with Weicken & Schmidt in construction materials but at broader scale and category depth.
• OBI Group Holding: Major German DIY and home improvement retailer with professional trade offerings. Comparable in serving tradespeople but with a consumer-DIY-centric model rather than B2B specialty trade.
• Eurobaustoff Handelsgesellschaft: Major German building materials purchasing cooperative serving specialist retailers and tradespeople. Overlaps with Weicken & Schmidt in construction materials distribution but operates at much broader scale and product scope.
• Bauhaus (BAUHAUS AG): Pan-European DIY and professional trade building materials retailer. Comparable for trade customer segments but operates as a broad-line mass retailer rather than a specialty Fachhandel.
• Hornbach Baumarkt: Major German DIY and trade retailer with strong professional painter/contractor focus. Competes with Weicken & Schmidt for the same tradesperson customer base but at far larger scale and broader product mix.
• Hagebau Handelsgesellschaft: German building materials and DIY retail cooperative with both professional and consumer trade offerings. Comparable distribution model for building materials but with significantly broader customer base including DIY.

Direct peers

• MEGA eG: Largest German purchasing cooperative for painters, plasterers, and tradespeople. Directly comparable as a B2B Fachhandel distributor to the same professional trade customer base, but operating nationally at significantly larger scale.

Regional players

• Keramundo (Saint-Gobain): German specialty retailer chain for tiles, sanitary, and building materials serving professional tradespeople. Comparable as a Fachhandel specialist retailer but with category focus on tiles and sanitary rather than paint and coatings.

Emerging players

• Farbe & Design (Schulz Farben): German specialty paint manufacturer and Fachhandel operator serving professional painters. Comparable as a specialty trade-focused paint distribution channel but with manufacturing integration.
• Malerversand24: Online-only specialty distributor for professional painters and tradespeople in Germany. Competes on convenience and price via pure-play e-commerce, contrasting with Weicken & Schmidt's branch-anchored hybrid model.

Market position

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/WeickenSchmidt
• LinkedInlinkedin.com/company/weicken-&-schmidt-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Weicken & Schmidt GmbH