Welcome app
Welcome app B.V. is a Dutch social enterprise that provides a mobile-first digital integration platform connecting Dutch municipalities, local organizations, and newcomers (refugees, migrants) through activity discovery, community features, and multilingual information available in 20 languages.
- Company typePrivate
- Founded2016
- HeadquartersAmsterdam, North Holland, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Welcome app does
Welcome app B.V. is a Dutch social enterprise, founded in 2016 (originally as Blendin) and headquartered in Amsterdam, that operates a mobile-first digital integration platform for newcomers (refugees, asylum seekers, Ukrainians, and other migrants) settling in the Netherlands. The company operates as a subsidiary of Stichting Welcome app Nederland, a nonprofit foundation established in 2016, with the B.V. structure formalized between 2024 and 2025 and social enterprise status officially recognized under the Code Sociale Ondernemingen in November 2025.
The platform consists of three interconnected products: (1) a free mobile application (iOS/Android) built with React Native and Mendix low-code technology, offering activity discovery, a community Connect feature, a multilingual helpdesk, and information pages in 20 languages; (2) a web portal (app.welcomeapp.nl) that allows local organizations to register activities, manage profiles, and coordinate with other organizations; and (3) the Nieuwkomer Sociale Kaart (Newcomer Social Map), a directory of organizations and activities for municipalities, available as a standalone module from €500 per year. The platform is active in at least nine Dutch municipalities spanning North Holland, South Holland, Flevoland, North Brabant, and Limburg, with Amsterdam being the largest deployment (August 2025) connected to over 100 local organizations.
Welcome app's revenue model is a B2B/B2C hybrid. Municipalities pay annual subscription fees for the platform and Social Map, with pricing starting at €500 per year for the Social Map module. The mobile app is free for newcomers, locals, and organizations, creating a freemium funnel that drives organic adoption within municipalities. The go-to-market combines direct enterprise field sales to municipal decision-makers with community-led growth through local partnerships, activation events, and earned media. The company reports ~100,000 app downloads since the April 2022 relaunch, 530+ connected organizations, and claimed outcomes of 30% administrative time savings and 20-40% cost reduction for municipalities. The company is privately held with a small core team of 14 employees and received an undisclosed impact investment in March 2024.
Welcome app firmographics
Firmographics- Name
- Welcome app
- Legal name
- Welcome app B.V.
- Website
- https://welcomeapp.nl
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Welcome app B.V. is a Dutch social enterprise that provides a mobile-first digital integration platform connecting Dutch municipalities, local organizations, and newcomers (refugees, migrants) through activity discovery, community features, and multilingual information available in 20 languages.
- Ownership category
- akta.pro rank
Welcome app industry classification
Industry- Product category
- Newcomer Integration Platform
- NAICS
- Social Assistance (624)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Digital Access & Online Government Services for Immigrants (EDAAADAF)
Keywords
Where Welcome app is headquartered
LocationHeadquarters
- HQ city
- Amsterdam, North Holland
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Welcome app business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Municipal Subscriptions: Municipalities pay annual subscription fees for access to the Welcome app platform and the Nieuwkomer Sociale Kaart. Pricing starts at €500 per year for the Social Map. Contracts are multi-year with municipalities receiving full platform access, onboarding, and ongoing support.
- Free App for End Users: The mobile app is completely free for newcomers, locals, and organizations. This creates network effects and drives adoption, which in turn increases value for paying municipal customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Nieuwkomer Sociale Kaart for municipalities |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Welcome app product offering
Product offeringCore offering
Welcome app operates a multilingual digital integration platform consisting of a free mobile app (iOS/Android) and a professional web portal that connects newcomers, local organizations, and Dutch municipalities. Municipalities subscribe to the platform (starting at €500/year for the Social Map module) to streamline newcomer integration under the Wet inburgering 2021, while newcomers access activity discovery, community connections, a 24/7 AI helpdesk, and information pages in 20 languages for free.
Product overview
Welcome app is a unified digital integration platform composed of three interconnected products: (1) the Welcome App — a free mobile application (iOS/Android) for newcomers to discover local activities, connect with locals and other newcomers via the Connect feature, ask questions to a multilingual Helpdesk, and access curated information pages about life in the Netherlands, all available in 20 languages; (2) the Web Portal (Organisaties) — a web-based management interface through which local organizations post activities, manage their profiles, and coordinate with other organizations in the same municipality; and (3) the Nieuwkomer Sociale Kaart (Social Map) — a directory and mapping tool for municipalities and professionals to visualize the full ecosystem of newcomer-serving organizations and activities, available as a standalone module (from €500/year) or bundled with the platform. The platform operates across partner municipalities including Almere, Amsterdam, Den Bosch, Horst aan de Maas, Leiden, and Gouda.
Differentiator
Problem solved
Functional benefit
Products and services
- Welcome App (Mobile) A free mobile application (iOS and Android) for newcomers (refugees, asylum seekers, Ukrainians) to discover local integration activities, connect with locals, ask questions, and access reliable information in their own language. Available in 20 languages and used across partner municipalities in the Netherlands. Core features include activity discovery and booking (Do), Q&A/community chat (Connect/Meet), multilingual helpdesk (Ask), and information pages on housing, work, healthcare, and language (Know).
- Web Portal (Organisaties) A free web-based portal at app.welcomeapp.nl where civil society organizations, sports clubs, language schools, employers, and other local groups can self-register, post activities directly to the Welcome app, manage their profiles, view analytics, message participants, and collaborate with other organizations in the same municipality.
- Nieuwkomer Sociale Kaart (Social Map) An interactive social-map directory product for municipalities and professionals that maps all local organizations, initiatives, and activities serving newcomers in a given municipality. Enables quick referral, cross-organization visibility, and collaborative planning. Fully maintained and updated by Welcome app with organizations able to manage their own profiles. Available as a standalone subscription from €500/year per municipality, or bundled with the full Welcome app platform.
Quantifiable outcome
- 30% less time spent on administration by municipalities
- +4 more outcomes
Companies that use Welcome app
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
Welcome app technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature5 records
Welcome app partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered supportive and core.
- OranjefondssupportiveOranjefonds supports the social integration map of Welcome app, contributing to funding and visibility of integration initiatives.
- Refugee TeamcoreRefugee Team supports Welcome app's social integration mission, collaborating on programs that connect newcomers with local communities.
- Open EmbassycoreOpen Embassy supports the social map initiative, contributing expertise and networks for refugee integration programs.
- Mooiste Contact FondssupportiveMooiste Contact Fonds supports the social integration map, helping fund connection-building between newcomers and locals.
- Welkom in Den BoschcoreLocal integration initiative collaborating with Welcome app to implement the platform in Den Bosch municipality.
- Buurtteam AmsterdamcoreCommunity team providing neighborhood support services, partnered to deliver integration activities in Amsterdam.
- BoostcoreLocal organization in Almere providing integration support and activities for newcomers.
- ForwardInccoreOrganization supporting newcomers with employment and integration services in Almere.
- NewBeescoreOrganization connecting newcomers with local volunteers for integration support in Almere.
- WarmWelkomcoreWelcome organization providing integration support and community building in Almere.
- DockcoreSocial services organization supporting integration activities in Almere.
- VCAcoreOrganization providing integration support and community services in Almere.
Scale indicators9 records
Recent moves10 records
Expansion highlights6 records
Welcome app competitors and assessment
Company assessmentDirect peers
- JoinMyCity: German municipal integration platform connecting newcomers with local activities and information, structurally similar to Welcome app's municipality-focused integration model.
- Settlebot: Belgian AI-powered newcomer assistant offering multilingual Q&A and local information, the closest direct peer to Welcome app's AI helpdesk and information platform model.
- Refugee Talent Hub: Dutch platform connecting refugees to employment and integration support, addressing the same newcomer population with a more employment-focused platform.
- IAmExpat: Dutch expat community platform serving internationals with information, events, and services, overlapping with Welcome app's newcomer audience but skewing higher-income.
Broad incumbents
- Expatica: European expat information and services platform covering the Netherlands and other EU countries, operating at greater scale but with broader expat rather than refugee focus.
- UAF: Dutch foundation supporting refugee students with integration and education programs, addressing a narrower academic segment of the same newcomer population.
- Babbel: Global language-learning subscription platform with content tailored to migration and integration, an adjacent incumbent whose Dutch-learning product overlaps with Welcome app's language activities.
- VluchtelingenWerk Nederland: The largest Dutch refugee support NGO, providing integration services at scale and representing the established incumbent whose manual services Welcome app is digitizing.
Emerging players
- Open Embassy: Dutch refugee network providing community-based integration support; already a Welcome app partner but operates an overlapping digital community model for newcomers.
Regional players
- NewcomersNL: Dutch platform providing integration information and services for newcomers in the Netherlands, operating regionally with a content rather than platform-first approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Welcome app social profiles
Digital presenceWelcome app financial estimates
Financial estimateRevenue estimate
Valuation estimate
Welcome app leadership team
Management profileNumber of profiles
Profiles10 records
Welcome app funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Welcome app M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Welcome app
What does Welcome app do?
Welcome app operates a multilingual digital integration platform consisting of a free mobile app (iOS/Android) and a professional web portal that connects newcomers, local organizations, and Dutch municipalities. Municipalities subscribe to the platform (starting at €500/year for the Social Map module) to streamline newcomer integration under the Wet inburgering 2021, while newcomers access activity discovery, community connections, a 24/7 AI helpdesk, and information pages in 20 languages for free.
Is Welcome app a public or private company?
Welcome app is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Welcome app founded?
Welcome app was founded in 2016. It employs 11 to 50 people.
Where is Welcome app based?
Welcome app is headquartered in Amsterdam, North Holland, Netherlands, in the Europe region.
How does Welcome app make money?
Two revenue lines are on record. Municipal Subscriptions are the primary driver. The others are free App for End Users.
Who are Welcome app's main competitors?
Direct peers on record are JoinMyCity, Settlebot, Refugee Talent Hub and IAmExpat. Broad incumbents are Expatica, UAF, Babbel and VluchtelingenWerk Nederland. Open Embassy is listed as an emerging player. NewcomersNL is listed as a regional player.
Does Welcome app have an API?
No public API is recorded for Welcome app.
What industry is Welcome app in?
Welcome app's product category is Newcomer Integration Platform. Its primary akta.pro industry code is EDAAADAF, Digital Access & Online Government Services for Immigrants. Its NAICS code is 624 and its SIC code is 7373.