Wellbeing Lincs

What Wellbeing Lincs does

Wellbeing Lincs is a publicly funded, countywide preventative adult social care service operating across Lincolnshire, England. Established in 2018 and headquartered in Horncastle, it is funded by Lincolnshire County Council and delivered as a partnership of all Lincolnshire district councils. The service supports adults aged 18 and over who are at risk of losing independence, providing short-term intervention (up to 12 weeks per case) with the explicit goal of reducing and delaying escalation into statutory social care. Referrals are processed through Lincolnshire County Council's Customer Service Centre (phone and online), with case officers conducting initial contact within 24 hours and full assessments within 21 days.

The service operates three integrated offerings: a 24/7 Telecare Response Service (responders arriving within 60 minutes, charged at £2.85 per week), the provision and installation of Small Aids and Minor Adaptations (grab rails, ramps, kitchen gadgets), and Personalised Support Plans developed with assigned Case Officers. Underlying technology is minimal — intake, assessment and case management run through phone-based and web-based workflows supported by Lincolnshire County Council's portal, with light digital tooling (QR-coded feedback forms, digital annual reports). There is no proprietary technology platform, mobile app, or API integration disclosed.

Commercially, Wellbeing Lincs is a non-profit, government-state entity. The core support package is free at point of use to eligible residents, with revenue derived from Lincolnshire County Council block funding and modest fee-for-service income from telecare response subscriptions and charges for aids/adaptations. The service is not commercially positioned for growth or external investment; its January 2025 recommissioning reflects renewal of an existing public contract rather than market expansion.

Name

Wellbeing Lincs

Legal name

Wellbeing Lincs

Website

https://wellbeinglincs.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Wellbeing Lincs is a publicly funded, countywide preventative adult social care service in Lincolnshire, England. It supports adults aged 18+ to live independently through a 12-week case officer programme, telecare response, and home aids/adaptations, funded by Lincolnshire County Council and delivered by all district councils.

Ownership category

akta.pro rank

Product category

Adult Social Care and Preventative Wellbeing Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Personal Care & ADL Assistance (bathing, dressing, toileting, mobility) (HLADAGAA)

akta.pro secondary industry

Recreational Outings, Community Participation & Mobility Support (Non-Clinical) (HSABAAAI)

Keywords

• Adult social care
• Preventative wellbeing services
• Telecare response
• Independent living support
• Home aids adaptations

Headquarters

HQ city

Horncastle

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Lincolnshire County Council Funding: Primary revenue stream through public funding from Lincolnshire County Council to deliver countywide wellbeing and prevention services for adults across Lincolnshire.
2. Telecare Response Service: 24/7 response service for telecare customers at £2.85 per week. Responder visits within 60 minutes when alarm is raised and no family/trusted support available.
3. Small Aids and Adaptations: Provision and installation of small aids (grab rails, ramps, kitchen gadgets) and minor adaptations to support independent living. Charges apply for assessment and equipment.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Wellbeing Lincs is a publicly funded countywide preventative wellbeing service for adults aged 18+ in Lincolnshire, offering free personalised Case Officer-led support for up to 12 weeks, the supply and installation of small aids and minor home adaptations, and a 24/7 paid telecare Response Service at £2.85 per week with responder arrival within 60 minutes.

Product overview

Wellbeing Lincs is a single integrated social support service offering three interconnected service elements: Response Service (24/7 telecare response with 60-minute arrival), Small Aids and Minor Adaptations (equipment provision and installation), and Personalised Support Plans (Case Officer-led 12-week support). The service operates as a unified offering rather than separate products, combining direct support, signposting, and equipment to help adults in Lincolnshire live independently through life's changes.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Reduce and delay escalation to statutory services
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor and core.

• Mental Health MattersminorStrategic or Co-development Partner · 1 November 2019Third sector organisation running Lincolnshire's 24/7 Mental Health Helpline with support from locally based Crisis Teams. The helpline provides emotional support, advice and guidance for adults struggling with mental health issues.
• Lincolnshire District CouncilscoreStrategic or Co-development PartnerAll of Lincolnshire's district councils work in partnership to deliver Wellbeing Lincs services across the county. The service is delivered countywide ensuring equitable access regardless of location.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Royal Voluntary Service: National charity providing volunteer-led home support, companionship and wellbeing services for older adults — overlapping mission and non-clinical delivery model, though at much broader scale.
• Independent Age: National charity offering information, advice and support to older people on finances, care, and housing — overlaps with Wellbeing Lincs' advice/signposting and independent-living mission.
• Alzheimer's Society: Major UK charity supporting people living with dementia and their families through information, local services, and community programmes — overlaps with the long-term-conditions support segment of Wellbeing Lincs' case load.
• Housing 21: Major provider of retirement and extra-care housing with on-site wellbeing support and domiciliary care — overlapping independent-living support and aids/adaptations services at national scale.
• Tunstall Healthcare: Established UK telecare, alarm response and assisted-living technology provider; overlaps with Wellbeing Lincs' Telecare Response Service and aids/adaptations remit, but with proprietary hardware/software.
• Lincolnshire County Council Adult Social Care: Statutory adult social care commissioner and provider in the same county; commissions services like Wellbeing Lincs and operates overlapping assessment, aids/adaptations, and reablement functions.
• Carers Trust: UK-wide network supporting unpaid carers with information, breaks, and practical support — adjacent to Wellbeing Lincs' signposting and household-management support functions.

Direct peers

• Re-engage: Charity tackling loneliness and social isolation in older people through social activities and companionship — directly comparable focus on community participation and non-clinical mobility support.
• Age UK Lincolnshire: Local Age UK branch providing non-medical wellbeing, information and advice services to older residents across Lincolnshire — directly comparable in geography, target demographic, and preventative support remit.
• British Red Cross Independent Living Services: National non-medical in-home support, reablement and mobility aid service for people after hospital discharge or with long-term conditions — directly comparable short-term case-managed model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/wellbeing-lincs

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wellbeing Lincs