Wellness Hotel Step

What Wellness Hotel Step does

Wellness Hotel Step is a four-star hotel and conference center located in Prague 9, Czech Republic, operated by IC HOTELS s.r.o. The property provides 203 guest rooms alongside a substantial MICE (meetings, incentives, conferences, and exhibitions) infrastructure consisting of 10 halls with a combined capacity of approximately 2,500 attendees, and the venue reportedly hosts more than 1,000 events per year. It is a member of the six-property CZECH INN HOTELS chain and the Czech Leading Hotels association, and it operates an on-site wellness, spa, and recreation complex branded as the Infinit Step Water & Sauna World in partnership with specialist operator Infinit Step, supplemented by Nuad Thai massage, indoor golf, and bowling amenities.

The hotel runs a multi-segment revenue model combining accommodation, five food and beverage outlets, conference and event services, wellness/spa, bowling, and ancillary services such as a car wash and hair studio. Commercial outreach is conducted in four languages (Czech, English, German, Polish), with bookings accepted directly through the hotel's own website and phone channels, plus distribution via the CZECH INN HOTELS chain and Czech Leading Hotels network. Differentiated offerings include the proprietary Step Bohemia Beer brand and partnership-driven wellness operations.

The target customer base spans leisure travelers, corporate and association event planners, and day-use visitors drawn to the wellness, F&B, and recreation amenities. The asset competes within the Prague metropolitan hospitality market, leveraging its scale of conference facilities, multi-language demand generation, and chain-affiliation distribution to serve both domestic Czech demand and inbound German and Polish source markets.

Name

Wellness Hotel Step

Legal name

IC HOTELS s.r.o.

Website

https://wellness-hotel-step.cz

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Wellness Hotel Step is a 203-room four-star hotel and 10-hall conference center in Prague 9, Czech Republic, operated by IC HOTELS s.r.o. as part of CZECH INN HOTELS. It serves leisure travelers, MICE clients, and day-use visitors with rooms, F&B, wellness, and event facilities.

Ownership category

akta.pro rank

Product category

Hotel & Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (721110), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Large-Scale Headquarters Convention Hotels (THAGALAH)

akta.pro secondary industries

Destination Spa Resorts (THAGAMAA), Conference Retreat Hotels (THAGALAG)

Keywords

• Hotel accommodation
• Wellness spa services
• Conference event venues
• Restaurant dining
• Meeting facilities

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Accommodation (Rooms & Suites): 203 air-conditioned rooms and suites across 8 categories (Economy, Standard, Family, Deluxe, Standard Suite, Deluxe Suite, Panorama Suite, Presidential Suite) sold per night with check-in from 15:00 and check-out by 11:00. Rooms include amenities such as free Wi-Fi, satellite TV, minibar, safe, air conditioning, and hotel cosmetics. Primary revenue driver for the hotel.
2. Food & Beverage: Multiple dining outlets generating food and beverage revenue: Restaurant Bohemia (traditional Czech cuisine, own craft beer, 56 seats + 50-seat terrace), Lobby Bar (cocktails, premium coffee), Aroma Executive Lounge (executive breakfasts), Restaurant Galerie Praha (buffet breakfasts and dinners), and Bowling Bar (bar with hot/cold kitchen).
3. Conference & Events: 10 conference halls and meeting rooms with total capacity of 2,500 persons, including a 1,584 m² Exhibition and Congress Hall. Revenue from renting event spaces, event organization services (parties, teambuilding, weddings, galas), and associated catering. Over 1,000 events hosted per year.
4. Wellness & Spa: Revenue from the Infinit Step Water and Sauna World (25m pool, multiple saunas, steam bath, whirlpool), Thai massages (external operator Nuad), STEP massages (in-house), fitness center access, and racquet sports (tennis, squash, badminton, table tennis, indoor golf) with 50% discount for hotel guests.
5. Bowling Bar: 3 bowling lanes, billiards, table football, bar service, and warm/cold kitchen. Open Mon-Sun 18:00-01:00. Targets corporate team-building events.
6. Ancillary Services: Additional revenue streams include: private paid parking for up to 150 vehicles (outdoor and covered garage with camera surveillance), professional hand car wash service, and hair & cosmetic studio (25th and 26th floors).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Wellness Hotel Step operates a four-star hotel complex in Prague 9 offering 203 air-conditioned rooms across 8 categories, multiple dining outlets (Restaurant Bohemia, Lobby Bar, Aroma Executive Lounge, Galerie Praha, Bowling Bar), and a full-service wellness and sports center (Infinit Step) with 25m pool, sauna world, fitness, massages, and racquet sports. The hotel also runs conference facilities with 10 halls accommodating up to 2,500 guests and hosts over 1,000 events annually.

Product overview

Wellness Hotel Step is a modern four-star hotel complex and part of the CZECH INN HOTELS chain. The hotel operates a unified hospitality platform offering 203 air-conditioned rooms and suites across 8 accommodation categories (Economy, Standard, Deluxe, Family Room, Standard Suite, Deluxe Suite, Panorama Suite, and Presidential Suite), comprehensive dining services through 5 restaurant and bar outlets (Restaurant Bohemia, Lobby Bar, Aroma Executive Lounge, Restaurant Galerie Praha, and Bowling Bar), extensive conference and event facilities with 10 configurable halls accommodating up to 2,500 guests, and a full-service wellness and sports center branded as Infinit STEP featuring water world, sauna world, fitness center, multiple massage services, racquet sports, and indoor golf. Additional amenities include hair/cosmetic studio, parking for 150 vehicles, and car wash services. The hotel targets both leisure and business travelers seeking combined accommodation, dining, relaxation, and sports experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Economy Room

Quantifiable outcome

• Over 1,000 events hosted per year, including conferences, trade fairs, galas, and concerts
• +3 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• CZECH INN HOTELScoreChannel Partner/ Reseller/ DistributorWellness Hotel Step is a member of the CZECH INN HOTELS hotel chain, which comprises 6 properties across the Czech Republic. This affiliation provides cross-marketing, a central booking platform (czechinn.cz), shared brand identity, and referral traffic among member hotels. The hotel displays the CZECH INN HOTELS logo prominently on its website and marketing materials.
• Czech Leading HotelscoreStrategic or Co-development PartnerWellness Hotel Step is a member of Czech Leading Hotels, a prestigious group of the finest hotels in the Czech Republic. This membership provides brand credibility, inclusion in premium hotel directories and booking platforms associated with the group, and positioning among top-tier Czech hospitality brands.
• Infinit Step (Vodní a saunový svět Infinit)coreTechnology or IntegrationInfinit Step operates the hotel's Water World (25m pool, relaxation pool, sauna world with 6 types, steam bath, whirlpool) and sports center (racquet sports: tennis, squash, badminton, table tennis, indoor golf). The partnership provides specialized wellness and sports facilities operated by a dedicated third-party specialist. Contact: [email protected], +420 733 141 630.
• IC HOTELS s.r.o.coreOthersIC HOTELS s.r.o. (address: Hybernská 1009/24, 110 00 Praha 1) is the legal operating entity of Wellness Hotel Step. The company handles HR functions (recruitment email: [email protected]) and overall hotel operations.
• Nuova SimonelliminorOthersThe hotel's Lobby Bar uses top-tier Nuova Simonelli espresso machines for coffee service, providing premium coffee offerings to guests.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Corinthia Hotel Prague: Four-star large-scale conference hotel in Prague offering extensive MICE facilities, multiple restaurants, and wellness amenities. Directly comparable to Wellness Hotel Step in its focus on combining accommodation with large conference capacity for the Prague MICE market.
• Hotel International Prague: Large four-star conference hotel in Prague offering extensive meeting space, multiple restaurants, and recreational facilities. Direct competitor in the Prague 4-star MICE segment with similar all-in-one resort positioning.
• Grandium Hotel Prague: Four-star hotel in central Prague with substantial conference and event facilities, multiple F&B outlets, and wellness amenities. Comparable to Wellness Hotel Step in targeting corporate MICE clients with bundled accommodation and event services.
• Aquapalace Hotel Prague: Four-star wellness-focused hotel in Prague adjacent to a large water park, with conference facilities, dining, and extensive aquatic/wellness amenities. Most comparable peer given its direct overlap on the wellness-led positioning and MICE capacity.

Regional players

• Carlsbad Plaza (Karlovy Vary): Luxury wellness and spa hotel in Karlovy Vary (outside Prague) with extensive spa, conference, and dining offerings. Relevant comparator for the wellness + MICE + luxury suite positioning, though operating in a different Czech regional market.
• Falkensteiner Hotel Prague: Four-star hotel in Prague operated by the Austrian Falkensteiner group, offering conference space, wellness facilities, and dining. Comparable mid-market MICE competitor with regional Central European operator background.
• OREA Hotel Pyramida Praha: Czech hotel chain property in Prague offering conference facilities, dining, and wellness amenities. Comparable as a domestic chain competitor serving the Prague MICE and leisure market at a similar tier.

Broad incumbents

• Hilton Prague: One of the largest conference hotels in Prague with significant meeting and event capacity, multiple dining outlets, and wellness facilities. A broad incumbent whose overlapping MICE and accommodation offerings make it a relevant competitive benchmark.
• InterContinental Prague: Luxury riverfront hotel in Prague with extensive conference facilities, dining, and wellness offerings. Represents the upscale end of the Prague MICE market where Wellness Hotel Step competes for corporate group bookings.
• Prague Marriott Hotel: International chain hotel in central Prague with significant conference and event space plus dining outlets. A broad incumbent representing the global chain competition for MICE and leisure demand in Prague.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hotelstep
• Instagraminstagram.com/stepwellnesshotel
• LinkedInlinkedin.com/company/wellness-hotel-step

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wellness Hotel Step