Welocate BV

What Welocate BV does

Welocate BV is a Dutch private limited company founded in 2004 and headquartered in Amstelveen with an additional office in Amsterdam. The firm specializes in providing real estate and relocation services to expatriates moving to or living in the Netherlands, addressing the specific challenges non-Dutch residents face in navigating the Dutch housing market, legal requirements, language barriers, and bureaucratic processes. Its core offering is structured around four fixed-price plans: a Home Buyers Plan (€4,795), a Home Sellers Plan (1.2% of selling price), a Home Renters Plan (€1,495-€1,995 depending on tier), and a Landlord Rental Plan (€160/month subscription), each bundling estate agency, notary, appraisal, inspection, and Welocate 360° coordination services through a single point of contact. Complementary a la carte services include appraisal reports, construction checks, energy labels, notary services, tax advisory, translation, points reports, utility setup, and broader relocation services covering visa/permit support, bank account setup, school search, and cultural integration.

The company operates a service-based, human-driven intermediary model rather than a proprietary technology platform, with the only notable technical component being a vaguely described proprietary property search automation claimed to surface listings earlier than public channels. Revenue is generated through a mix of one-time fixed fees (buying and renting plans), transaction-based fees (selling plan at 1.2% of price), recurring subscriptions (landlord plan), and professional services fees (individual add-ons). Distribution combines direct sales (website, phone, WhatsApp, online meeting booking) with embedded channel partnerships — notably with the three largest Dutch retail banks (ABN AMRO, Rabobank, ING), a nationwide network of NVM- and Vastgoed Nederland-certified local agents, and mortgage advisors. Marketing is multi-channel across Google reviews, partner expat communities (IamExpat, Expat Republic, Dutch Review), social media, webinars, expat fairs, and referral. The firm operates with approximately 11 employees, serves hundreds of expats annually, and is founder-owned with no disclosed external institutional funding, subsidiaries, or M&A activity.

Name

Welocate BV

Legal name

Welocate BV

Website

https://welocate.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Welocate BV is a Dutch real estate services firm founded in 2004 that helps expatriates relocating to the Netherlands with buying, selling, renting, renting out, and broader relocation services via fixed-price bundled plans and a network of certified local agents.

Ownership category

akta.pro rank

Headquarters

HQ city

Amstelveen

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Home Buyers Plan: Fixed-fee service package for expats buying property in the Netherlands. Includes estate agent, building report, appraisal report, notary, and Welocate 360 service. Paid via notary at completion.
2. Home Sellers Plan: Fixed percentage fee (1.2% including VAT) of the final sale price. No upfront costs - payment only after successful sale.
3. Home Renters Plan: Fixed-fee packages for tenants: Premium (€1,495 for 5 viewings) and Premium Plus (€1,995 for unlimited viewings). Service fee payable once rental agreement is successfully concluded.
4. Landlord Rental Plan: Monthly subscription model at €160/month (All-in) or fixed 1-year contract (Standard). Includes full management services with no upfront costs and no charges for new tenants/contracts. Additional services like energy labels (€275) and rental appraisal reports available at extra cost.
5. Individual Services: A la carte services including appraisal reports, construction checks, energy labels, notary services, tax advisory, translation services, points reports, and utility setup. Prices available on request or at fixed rates.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Welocate BV provides fixed-fee real estate transaction and relocation services targeted at expatriates in the Netherlands. The company guides international clients through purchasing, selling, and renting residential property, and supports landlords renting to expats, working with a network of certified Dutch real estate agents and partner organizations.

Product overview

Welocate BV is a Dutch real estate services company specializing in helping expats with property transactions in the Netherlands. The company operates a platform-plus-services model centered around four core plans: the Home Buyers Plan (€4795 fixed fee), Home Sellers Plan (1.2% of selling price), Home Renters Plan (€1495-1995 tiers), and Landlord Rental Plan (€160/month subscription). These core offerings are complemented by individual add-on services including appraisal reports, construction checks, energy labels, notary services, translation, tax advice, and utility setup. The company also provides comprehensive relocation services. All offerings are priced transparently with fixed fees, and special arrangements exist for customers of ABN AMRO, Rabobank, and ING Bank.

Differentiator

Problem solved

Functional benefit

Brands

• Home Buyers Plan: Complete package for expats buying property in the Netherlands, including buying agent, construction report, appraisal report, notary, and Welocate 360 service at a fixed price of €4795.
• Home Sellers Plan
• Home Renters Plan
• Landlord Rental Plan
• Welocate 360° Service

Products and services

• Home Buyers Plan

Quantifiable outcome

• Most expats find a rental home within 2 to 6 weeks depending on budget, location, and season
• +3 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eleven partnerships are on record, tiered core, standard and minor.

• ABN AMROcoreChannel Partner/ Reseller/ DistributorWelocate offers special pricing on mortgage-related products for ABN AMRO customers. Services include appraisal reports, construction checks, energy labels, and a free notary service, as well as the complete Home Buyers Plan package at preferential rates.
• RabobankcoreChannel Partner/ Reseller/ DistributorWelocate offers special pricing on mortgage-related products for Rabobank customers. Services include appraisal reports, construction checks, energy labels, and a free notary service, as well as the complete Home Buyers Plan package at preferential rates.
• ING BankcoreChannel Partner/ Reseller/ DistributorWelocate offers special pricing on mortgage-related products for ING Bank customers. Services include appraisal reports, construction checks, energy labels, and a free notary service, as well as the complete Home Buyers Plan package at preferential rates.
• NVM (Nederlandse Vereniging van Makelaars)coreTechnology or IntegrationWelocate exclusively works with certified, registered estate agents who are members of NVM, ensuring every transaction is handled safely, legally, and professionally under official Dutch property body standards.
• Vastgoed NederlandcoreTechnology or IntegrationWelocate exclusively works with certified, registered estate agents who are members of Vastgoed Nederland, ensuring compliance with official Dutch property body standards for safe and professional transactions.
• Local AppraisersstandardImplementation/ SI/ Consulting PartnerThird-party appraisers engaged to create official validated appraisal reports for mortgage applications and rental properties. Reports accepted by all banks and valid for National Mortgage Guarantee (NHG).
• Building InspectorsstandardImplementation/ SI/ Consulting PartnerCertified building inspectors conduct detailed construction checks, identifying possible defects and documenting short, medium, and long-term maintenance issues with associated costs.
• NotariescoreImplementation/ SI/ Consulting PartnerLocal notaries draw up transfer and mortgage deeds, conduct final inspections, ensure purchases comply with Dutch law, and register ownership at the government. Welocate offers free notary service for bank partners.
• Mortgage AdvisorsstandardChannel Partner/ Reseller/ DistributorWelocate works closely with trusted mortgage advisors and banks to connect clients with the right professionals. Process organized so advisors can unburden clients when applying for Welocate products.
• Local Real Estate AgentscoreChannel Partner/ Reseller/ DistributorNetwork of local agents for buying and selling properties. Welocate arranges everything at a fixed rate using agents with proven track-records. Agents handle search, viewings, negotiations, and contract review.
• Maatwerk Woondiensten BVminorStrategic or Co-development PartnerThird-party service provider referenced in privacy policy for provision of services to clients.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Others

• IamExpat: IamExpat is an English-language media and community platform for internationals living in the Netherlands, covering housing, jobs, and integration. It is one of Welocate's listed referral partner channels and an adjacent community player rather than a direct service competitor.
• InterNations: InterNations is the world's largest expat community platform, offering networking events, guides, and relocation content for internationally mobile professionals. It serves a heavily overlapping audience with Welocate and is a top-of-funnel information source, but does not deliver housing transaction services.
• Funda: Funda is the dominant Dutch property search portal for both sale and rental listings, operated by NVM. It is a key infrastructure layer for the Dutch real estate market and an enabling channel for Welocate's agents, but it does not directly compete in the bundled expat advisory space.
• Pararius: Pararius is one of the largest Dutch rental property portals, listing apartments and houses from professional landlords across the Netherlands. It is an enabling platform adjacent to Welocate's renter and landlord services, though it does not offer the bundled advisory service that Welocate packages.

Broad incumbents

• Crown World Mobility: Crown World Mobility is an international relocation company offering destination services, immigration, and household goods moving across multiple countries. It competes for the same expat customer base globally and in the Netherlands, but at much larger scale and with a corporate B2B focus.
• Santa Fe Relocation: Santa Fe is a global relocation and immigration services firm serving corporate clients and their relocating employees across 100+ countries. It overlaps with Welocate on expat destination services in the Netherlands, but operates as a broad incumbent serving enterprise accounts rather than expats directly.
• Sirva: Sirva is one of the largest global relocation and moving services companies, offering destination services including home finding, lease management, and settling-in support. It serves similar expat relocation needs globally and in the Netherlands, but as part of an integrated moving and storage portfolio.

Direct peers

• Settle (Settle-in): Settle provides digital-first relocation and housing services for internationals moving to the Netherlands, including rental search, mortgage advice, and settlement support. It directly competes with Welocate on the same expat customer base in the same Dutch geography, with a more technology-led delivery model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/welocate
• Instagraminstagram.com/welocate
• LinkedInlinkedin.com/company/welocate-bv

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Welocate BV