Campfire Coffee, LLC
Campfire Coffee, LLC is a Tacoma, WA-based coffee roaster founded in 2019 that sells whole bean coffee roasted over open wood fires via DTC e-commerce, two retail locations, and a subscription service, with a mission to increase diversity in outdoor recreation through non-profit fundraiser partnerships.
- Company typePrivate
- Founded2019
- HeadquartersTacoma, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Campfire Coffee, LLC does
Campfire Coffee, LLC is a Tacoma, Washington-based coffee roaster and retailer founded in 2019 by Quincy and Whitni Henry. The company specializes in coffee roasted over open wood fires using a traditional "campfire" technique that predates industrial roasters, with the founders controlling the roast through sensory monitoring rather than computer-controlled systems. The company sells whole bean coffee, K-cups, pour-over packs, apparel, drinkware, and hot cocoa via a Squarespace online store, two Tacoma retail locations (1554 Market Street and 3628 S 35th Street), and a Coffee Club subscription delivering 12-oz bags every three weeks at $11.00 per shipment.
The business operates three GTM motions: direct-to-consumer e-commerce, a recurring subscription program with member discounts, and a community-led fundraiser model in which non-profit partners receive 50% of proceeds from custom-label coffee. The fundraiser program spans more than 10 named non-profit organizations focused on outdoor recreation, youth services, and conservation, including Camp Fire USA, Boys & Girls Clubs of South Puget Sound, Tacoma Tree Foundation, and Mountaineers. The founders also operate a registered non-profit, the Campfire Explorers Club, which provides outdoor gear libraries and education to underserved communities.
The company is founder-owned, bootstrapped (only $10,000 raised via GoFundMe in 2019), and operates with a small team of approximately 5 people. The founders handle roasting, operations, design, and merchandise production in-house. The company has been featured in Good Morning America, New York Times, NBC News, and regional outlets, with a brand positioning centered on Black ownership, accessibility to outdoor recreation, and diversity in the outdoors. Two additional Tacoma locations at Eastside Community Center and STAR Center are planned for 2025.
Campfire Coffee, LLC firmographics
Firmographics- Name
- Campfire Coffee, LLC
- Legal name
- Campfire Coffee, LLC
- Website
- https://welovecampfire.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Campfire Coffee, LLC is a Tacoma, WA-based coffee roaster founded in 2019 that sells whole bean coffee roasted over open wood fires via DTC e-commerce, two retail locations, and a subscription service, with a mission to increase diversity in outdoor recreation through non-profit fundraiser partnerships.
- Ownership category
- akta.pro rank
Campfire Coffee, LLC industry classification
Industry- Product category
- Specialty Coffee Roasting
- NAICS
- Coffee and Tea Manufacturing (311920)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)
- akta.pro secondary industries
- Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA)
Keywords
Where Campfire Coffee, LLC is headquartered
LocationHeadquarters
- HQ city
- Tacoma
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Campfire Coffee, LLC business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Others
Revenue model
- Product Sales - Coffee: Whole bean coffee sales through online shop and retail locations. Products include single origins, blends, and specialty roasts. Price range $13.99-$21.99 per bag.
- Coffee Club Subscription: Subscription service delivering 12-oz bags of whole bean coffee every 3 weeks. Members receive 15% off in-store purchases and 25% off online beans and merchandise. Recurring revenue model.
- Merchandise Sales: Apparel including hoodies ($19.99-$36.99), t-shirts ($12.99-$16.99), hats ($9.99-$12.99), and accessories. Handmade in-house or sourced from local makers.
- Fundraiser Partnerships: Custom label and custom bean fundraisers for non-profit organizations. 50% of proceeds donated to partner organizations focused on outdoor recreation, education, and underserved youth.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Coffee Cabin Subscription - $11.00 every 3 weeks |
| Subscription | Annual | Coffee Club Membership - 15% off in-store, 25% off online |
| Unit Pricing | Pay-as-you-go | Whole Bean Coffee - $13.99-$21.99 per bag |
| Unit Pricing | Pay-as-you-go | Apparel - $9.99-$36.99 |
| Subscription | One time/ perpetual license | Gift Cards - $10 to $100 |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Campfire Coffee, LLC product offering
Product offeringCore offering
Campfire Coffee roasts whole bean coffee using a traditional wood-fired campfire method and sells the roasted coffee through an online store, brick-and-mortar retail shops in Tacoma, WA, and a recurring subscription service (Coffee Cabin). The company also sells complementary apparel, drinkware, hot cocoa mixes, and accessory items, and runs a fundraiser program for non-profits that donates 50% of proceeds to qualifying organizations.
Product overview
Campfire Coffee, LLC is a Tacoma, Washington-based coffee company specializing in campfire-roasted coffee products, outdoor apparel, and drinkware. Their core product line features whole bean coffees roasted over open flame in the traditional manner, including single origins from Mexico (Summer Camp), Ethiopia (Starry Night), Rwanda (Lakeside Livin'), and Colombia (Fireside Vibes Decaf), as well as signature blends like Mountain Top Espresso. They operate a subscription service (Coffee Cabin) delivering rotating roasts every three weeks. Their business model centers on partnerships with outdoor organizations through fundraiser coffees where 50% of proceeds support youth outdoor recreation and environmental causes. Beyond coffee, they offer outdoor-themed apparel (hoodies, t-shirts, hats, beanies), drinkware (enamel mugs, glass tumblers), and seasonal beverages including Cozywoods hot cocoa mixes. The company operates multiple Tacoma-area retail locations with expansion planned.
Differentiator
Problem solved
Functional benefit
Products and services
- Summer Camp Single Origin FTO Fair trade organic Mexican Chiapas single origin coffee roasted over a campfire. Notes: bright, citrusy, balanced. Sold as 12-oz whole bean bags.
- Starry Night Single Origin FTO Fair trade organic Ethiopian Yirgacheffe campfire-roasted coffee. Notes: berries, chocolate, clean, bold. Can be used as pour over, French press, or espresso. Sold as 12-oz whole bean bags.
- Mountain Top Espresso Blend Blend of Central American and East African coffees roasted over a campfire. Notes: chocolate, smoky, earthy. Designed for any brew method. Sold as 12-oz whole bean bags.
- Fireside Vibes Colombian Decaf Swiss water processed Colombian single origin decaf coffee roasted over a campfire. Notes: chocolate, cinnamon, sweet, nutty, chocolatey. Sold as 12-oz whole bean bags.
- Lakeside Livin' Rwanda Single Origin Single origin Rwandan coffee roasted over a campfire. Velvety, smoky, balanced with creamy texture and a hint of cocoa and vanilla.
- Campfire K-Cups 100% recyclable single-serve coffee pods available in Summer Camp, Starry Night, and Mountain Top espresso blend varieties. Sold in 10-packs.
- Coffee Cabin Subscription Subscription service delivering 12-oz bags of whole bean campfire-roasted coffee every three weeks. Includes rotating roasts plus featured coffees and subscriber-only bags. Members receive 15% off in-store and 25% off online purchases.
- Camp Fire USA Spark Roast Exclusive 8-oz whole bean medium + dark roast with notes of chocolate and spice. 50% of proceeds go to Camp Fire USA to support youth outdoor programming.
- Welovetrees Blend Blend supporting Tacoma Tree Foundation's mission to increase tree canopy in underserved Tacoma neighborhoods. 50% of proceeds go to the foundation. Earthy, rich, bold, and roasty.
- Tacoma Rowing STEM to Stern Roast Mexican single origin from Chiapas and Nayarit highlands, honey processed. Chocolatey, bold, well-rounded finish. Supports Tacoma Rowing's mission to make rowing more accessible and equitable.
- S'more to Explore Coffee Central American blend with 50% of proceeds supporting Boys & Girls Clubs of South Puget Sound Wilderness Adventure Camp summer programs for local youth.
- The Cozywoods Hot Cocoa - Original Gourmet cocoa mix designed to be mixed with hot water or milk for warming up after outdoor activities. Sold in 6.25 oz packages.
- The Cozywoods S'mores Hot Cocoa Gourmet s'mores-flavored cocoa mix intended for outdoor enjoyment. Sold in 8 oz packages.
- Starry Night Pour Over Pack Eco-friendly, space-saving pour over packs featuring Starry Night Ethiopia coffee for outdoor adventures. No special equipment needed beyond hot water and a mug. Sold as 8-packs.
- Summer Camp Pour Over Pack Eco-friendly pour over packs featuring Summer Camp Mexico Chiapas coffee for outdoor use. Sold as 8-packs.
- Campfire Apparel Line Outdoor-themed apparel including hoodies ($19.99-$36.99), t-shirts ($12.99-$16.99), and hats ($9.99-$12.99). Sizing up to 3XL available on some items. Handmade in-house or sourced from local makers.
- The Adventurer Enamel Mug Small enamel mug available in Yellow/Grey and White/Blue/Gray colorways, designed for outdoor use.
- Summer Camp Glass Tumbler 16.9 oz glass tumbler suitable for outdoor use. Designed to fit in backpack cup sleeves and car cup holders.
- Gift Cards Digital gift cards available in $10, $25, $50, $75, and $100 denominations. Usable in the online store only. Never expires.
Quantifiable outcome
- Go Fund Me raised $10,000 in less than one month (May 2019)
- +2 more outcomes
Companies that use Campfire Coffee, LLC
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Campfire Coffee, LLC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Campfire Coffee, LLC partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- Tacoma Tree FoundationcoreCo-developed Welovetrees Blend coffee. 50% of proceeds support Tacoma Tree Foundation's mission to increase tree canopy in underserved Tacoma neighborhoods. Partnership addresses environmental justice through urban forestry.
- Camp Fire USAcoreSpark Roast exclusive coffee supporting Camp Fire national youth organization. Camp Fire empowers youth and encourages outdoor diversity. First organization Campfire Coffee partnered with for fundraiser.
- Children's Therapy CenterminorSupported move-a-thon event. 50% of coffee sales donated to support children with special needs and families in the Puget Sound area.
- Boys & Girls Clubs of South Puget SoundminorS'more to Explore coffee fundraiser. 50% of proceeds support Wilderness Adventure Camp summer programs for local youth.
- Experience CampsminorCampfully Coffee fundraiser. Experience Camps provides community, care, support and outdoor experiences for kids who have lost a loved one. Camps in Maine, Georgia, California, Michigan and Pennsylvania.
- Friends of Outdoor SchoolminorExplorer's Roast coffee. Supports making outdoor school experiences more accessible for kids throughout Oregon.
- Stem to Stern RowingminorCustom STEM to Stern roast. Mexican single origin supporting rowing team accessibility programs and lowering barriers to the sport.
- Washington WildminorWild and Scenic coffee blend. Supports preservation of wild spaces and keeping lands wild.
- Wild SocietyminorWild Wake Up coffee. Supports backpacking and outdoor experiences for all ages and experience levels with no one turned away.
- Washington Department of Fish and WildlifeminorOrca Month partnership event hosted at Campfire Coffee June 20th. Aaron Provencio, Orca Outreach and Education Specialist, joined for education event about Southern Resident killer whales.
- MountaineersminorSupported organization working to inspire participation and conservation in the outdoors.
- EVOminorSupported outdoor recreation and education organization.
- Nisqually Land TrustminorSupported land trust protecting natural areas and wildlife habitat.
- Camp GallagherminorSupported summer camp organization.
- Tacoma RowingminorCustom coffee roast supporting Tacoma Rowing's mission of making rowing more accessible and equitable. Located near Campfire's Market Street shop.
Scale indicators6 records
Recent moves9 records
Expansion highlights5 records
Campfire Coffee, LLC competitors and assessment
Company assessmentBroad incumbents
- Blue Bottle Coffee: Specialty coffee roaster and cafe operator focused on freshness and craft. Directly comparable as a roastery-cafe hybrid selling single-origin beans via DTC e-commerce, though at vastly greater scale and with institutional ownership.
- Stumptown Coffee Roasters: A pioneering third-wave specialty coffee roaster with cafes and wholesale distribution. Directly comparable to Campfire as a craft roaster with a strong brand identity and retail presence, though operating at much larger scale and owned by a major conglomerate.
- Intelligentsia Coffee: Pioneering third-wave specialty roaster with cafes and wholesale accounts. Comparable to Campfire as a specialty roaster in the third-wave movement, though with a much larger established footprint and B2B coffee bar/program business.
Direct peers
- Verve Coffee Roasters: Specialty roaster with multiple West Coast cafes and DTC subscription. Directly comparable as an independently-scaled roastery-cafe with strong brand identity and a subscription program, similar to Campfire's positioning.
- BLK & Bold Specialty Beverages: Black-owned specialty coffee and tea brand focused on youth and community impact. Closely comparable to Campfire as a mission-driven Black-owned specialty coffee company with strong community partnerships and a similar DTC/subscription model.
- Counter Culture Coffee: Independent specialty coffee roaster with a strong sustainability and education mission. Closely comparable to Campfire as a values-driven specialty roaster doing DTC, subscription, and training/education; similar independent/scrappy culture.
- Equator Coffees: Specialty roaster with Bay Area cafes, sustainability focus, and strong DTC. Comparable to Campfire as a values-driven specialty roaster running cafes and a subscription program with a similar sustainability/community orientation.
Emerging players
- Alpine Start Foods: Outdoor-lifestyle coffee brand making instant and freeze-dried coffee for campers and hikers. Comparable to Campfire in the outdoor-adventurer customer segment and the portable-coffee use case, though with a different product format.
- Onyx Coffee Lab: Award-winning specialty coffee roaster with a growing retail and DTC presence. Comparable to Campfire as a craft-focused roaster that has won industry recognition and built a strong brand through quality and storytelling.
Regional players
- Manifesto Coffee: Tacoma-based specialty roaster and cafe. Comparable to Campfire as a directly local Tacoma peer competing for the same regional coffee drinker and outdoor-adjacent customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Campfire Coffee, LLC social profiles
Digital presenceCampfire Coffee, LLC financial estimates
Financial estimateRevenue estimate
Valuation estimate
Campfire Coffee, LLC leadership team
Management profileNumber of profiles
Profiles1 record
Campfire Coffee, LLC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Campfire Coffee, LLC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Campfire Coffee, LLC
What does Campfire Coffee, LLC do?
Campfire Coffee roasts whole bean coffee using a traditional wood-fired campfire method and sells the roasted coffee through an online store, brick-and-mortar retail shops in Tacoma, WA, and a recurring subscription service (Coffee Cabin). The company also sells complementary apparel, drinkware, hot cocoa mixes, and accessory items, and runs a fundraiser program for non-profits that donates 50% of proceeds to qualifying organizations.
Is Campfire Coffee, LLC a public or private company?
Campfire Coffee, LLC is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Campfire Coffee, LLC founded?
Campfire Coffee, LLC was founded in 2019. It employs 1 to 10 people.
Where is Campfire Coffee, LLC based?
Campfire Coffee, LLC is headquartered in Tacoma, United States, in the North America region.
How does Campfire Coffee, LLC make money?
Four revenue lines are on record. Product Sales - Coffee is the primary driver. The others are coffee Club Subscription, merchandise Sales and fundraiser Partnerships.
Who are Campfire Coffee, LLC's main competitors?
Broad incumbents on record are Blue Bottle Coffee, Stumptown Coffee Roasters and Intelligentsia Coffee. Direct peers are Verve Coffee Roasters, BLK & Bold Specialty Beverages, Counter Culture Coffee and Equator Coffees. Emerging players are Alpine Start Foods and Onyx Coffee Lab. Manifesto Coffee is listed as a regional player.
Does Campfire Coffee, LLC have an API?
No public API is recorded for Campfire Coffee, LLC.
What industry is Campfire Coffee, LLC in?
Campfire Coffee, LLC's product category is Specialty Coffee Roasting. Its primary akta.pro industry code is THAFADAE, Coffee Roasters with Cafe (Roastery Cafes), with a secondary code of CRAHAGAI, Specialty Coffee & Tea Retail (Beans, Leaves, Accessories). Its NAICS code is 311920 and its SIC code is 2080.