CLEAR
- Company typePublic
- Founded2010
- HeadquartersNew York, United States
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingSoftware
CLEAR firmographics
Firmographics- Name
- CLEAR
- Legal name
- Clear Secure, Inc.
- Website
- https://clearme.com
- Company type
- Public
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
CLEAR industry classification
Industry- Product category
- Biometric Identity Verification
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Investigation and Personal Background Check Services (561611), Security Systems Services (except Locksmiths) (561621)
- SIC
- Services-Services, Nec (8900)
- akta.pro primary industry
- Authentication (MFA/Passwordless/Biometrics) Platforms (BPAMAEAE)
- akta.pro secondary industries
- Identity Verification (ID, SSN Trace, KYC-lite) (BPACALAD), Decentralized Identity (DID) & Verifiable Credentials (BPAMAEAJ)
Keywords
Where CLEAR is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
CLEAR business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- CLEAR+ Annual Membership Subscription: Recurring annual subscription revenue from CLEAR+ Members who pay for access to CLEAR Lanes at airports, eGates, CLEAR Concierge discounts, sports/fan fast entry, and CLEAR Perks partner benefits.
- CLEAR Concierge Transaction Fees: One-time transaction-based revenue from premium CLEAR Concierge bookings priced at $99 per departure and $199 per arrival, providing curb-to-gate VIP airport assistance.
- CLEAR1 Enterprise Identity Platform: B2B revenue from the CLEAR1 secure identity platform sold to healthcare systems, federal agencies (CMS, GDIT), financial institutions, and rental/hospitality/workforce customers, including a $6M Medicare contract and strategic GDIT federal systems integrator agreement.
- American Express Co-Branded Card Partnership: Renewed multi-year partnership with American Express generating referral/transaction revenue when Amex cardholders enroll in CLEAR+ via bundled card benefits.
- TSA PreCheck Enrollment Services: Revenue from TSA PreCheck enrollment and renewal services provided by CLEAR as an authorized enrollment provider across 1,300 TSA PreCheck locations nationwide.
- CLEAR ID Freemium Digital ID: Free CLEAR ID product available in the CLEAR Mobile App that drives free user acquisition, app downloads, and conversion into paid CLEAR+ subscriptions while generating enterprise data-network value.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | CLEAR+ annual Membership with access to 150+ CLEAR Lanes and CLEAR Concierge |
| Transaction based/ take rate | Pay-as-you-go | CLEAR Concierge per-transaction pricing |
| Freemium | Pay-as-you-go | CLEAR ID free digital ID via mobile app |
| One time/ perpetual license | Pay-as-you-go | TSA PreCheck Enrollment provided by CLEAR |
Go-to-market motion5 records
Distribution channels9 records
Marketing channels8 records
CLEAR product offering
Product offeringCore offering
CLEAR operates a multi-layered biometric identity verification platform combining facial recognition, iris scanning, fingerprint biometrics, and document verification. Its consumer-facing CLEAR+ annual membership provides expedited access through 150+ airport lanes and 62 airports, complemented by CLEAR Concierge premium service, CLEAR ID free digital ID, and CLEAR Perks. The CLEAR1 enterprise identity platform delivers identity verification to healthcare systems, federal agencies, financial institutions, rentals, hospitality, and workforce customers via multi-signal verification integrated with Microsoft Entra, Oracle OCI IAM, and Samsung Wallet.
Product overview
CLEAR offers a unified secure identity platform spanning consumer travel services and enterprise identity verification. The core consumer offering is CLEAR+, the paid annual membership that provides biometric verification access at 150+ CLEAR Lanes across 60+ US airports, complemented by CLEAR Concierge (a premium VIP service), the reimagined CLEAR Mobile App (with 'Know When to Leave' timing, Uber ride booking, and digital ID at TSA), CLEAR ID (free digital ID), CLEAR Mobile (app-based lanes), CLEAR Perks (partner benefits), TSA PreCheck Enrollment, and CLEAR at Sports Stadiums (9 stadiums). On the B2B side, CLEAR1 is the enterprise identity platform built around multi-layered, multi-signal verification serving healthcare, financial services, rentals, hospitality, and workforce use cases — including dedicated modules for Age Verification, Biometric Verification, Digital Identity, Document Verification, Employee Verification, Identity Verification, KYC, and Patient Identity Management. Hardware components include the award-winning EnVe Pods and the newer eGates deployed across airports. CLEAR1 holds FedRAMP 'In Process' status at the Moderate level and integrates with Microsoft Entra.
Differentiator
Problem solved
Functional benefit
Brands
- CLEAR+: Annual membership product providing expedited access to 150+ CLEAR Lanes at airports across the U.S.
- CLEAR Concierge
- CLEAR1
- CLEAR ID
- CLEAR Mobile
- CLEAR Perks
Products and services
- CLEAR+ Paid annual membership providing access to 150+ CLEAR Lanes across 60+ U.S. airports. Members verify identity through biometric stations and bypass the standard TSA document-checking podium, proceeding directly to physical screening. Family members (17 and under) can join for free, and up to three additional people can be added to a single account.
- CLEAR Concierge Premium airport service providing a VIP experience with dedicated CLEAR Ambassadors who guide travelers from curb to gate, including baggage support and terminal navigation. Available at 32+ airports, with airport-wide availability at Miami International Airport for all travelers regardless of membership status.
- CLEAR Mobile App Reimagined mobile application providing an integrated travel companion from home to gate. Key features include Know When to Leave (calculates optimal departure time based on airport, traffic, and travel preferences), Uber ride reservation, CLEAR Concierge booking, CLEAR Vault document storage, digital ID access at TSA checkpoints, and CLEAR Perks.
- CLEAR ID Free digital identity feature in the CLEAR Mobile App that allows U.S. passport holders to verify identity at 250+ TSA checkpoints by presenting their phone (via tap or QR scan) instead of a physical ID. No CLEAR+ Membership required. Compatible with Samsung Knox security and Android 9.0+ devices.
- CLEAR1 Enterprise identity verification platform using multi-layered, multi-signal verification (beyond single or dual signals of traditional methods) that adapts to fight identity fraud. Serves 41M+ verified users and is used across healthcare, financial services, rentals, hospitality, and workforce use cases. Achieved FedRAMP In Process at Moderate level and integrates with Microsoft Entra, Oracle OCI IAM, and Samsung Wallet.
- TSA PreCheck Enrollment TSA PreCheck enrollment and renewal services provided by CLEAR as an authorized enrollment provider, allowing travelers to register for the trusted traveler program at CLEAR enrollment locations without an appointment.
- CLEAR Perks Member benefits program unlocking $500+ in partner benefits including expedited passport services, luggage shipment, travel planning, airport essentials, experiences, and wellness offerings.
- CLEAR at Sports Stadiums Sports stadium verification service at 9 stadiums nationwide enabling fans to enter arenas faster by showing a CLEAR-issued QR code via the CLEAR App, bypassing standard entry lines.
Quantifiable outcome
- 2x higher success rate even at the highest assurance levels vs. traditional identity verification
- +7 more outcomes
Companies that use CLEAR
Customer profileNamed customers27 records
Segments8 records
Ideal customer profiles5 records
CLEAR technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature9 records
CLEAR partnerships and signals
Strategic signalPartnerships
26 partnerships are on record, tiered property management integration partner, flagship mobile wallet integration, healthcare payer technology integration, major federal logistics partnership, flagship federal channel partner, flagship travel platform integration, business travel channel partner, flagship healthcare it integration, major rental fraud prevention integration, consumer health platform integration, federal identity verification cohort, major healthcare reference, major cloud platform integration, major mobility platform integration, flagship card partnership, flagship healthcare deployment, airline loyalty channel partner, flagship federal partnership, healthcare platform integration, major consumer platform integration, major enterprise deployment, enterprise cloud channel, featured airline partner, major rental car channel partner and rideshare verification partner.
- Inhabit (subsidiaries ResMan, Anyone Home, Razz, TenantTech, ValenceDocs, Western Reporting)property management integration partnerInhabit announced AI-powered fraud detection tools integrated with CLEAR across its property management subsidiaries to combat rental application fraud and improve operational efficiency.
- Samsung Electronics Americaflagship mobile wallet integrationCLEAR and Samsung launched "Samsung ID with CLEAR," integrating CLEAR's identity verification platform into Samsung Wallet for U.S. passport holders. The free digital ID works at 250+ TSA checkpoints and at BMO Stadium for age verification, secured via Samsung Knox with biometric authentication.
- Judi Health (formerly Capital Rx)healthcare payer technology integrationJudi Health integrated CLEAR1 identity verification into its Judi enterprise healthcare system to digitize patient intake and reduce manual verification redundancies.
- U.S. Department of Transportation (Motus) with Idemia Public Securitymajor federal logistics partnershipCLEAR provides data analytics for business validation in the Motus biometric registry for truck drivers and transport carriers, while Idemia handles biometric verification. 50,000 carriers registered within days of launch.
- General Dynamics Information Technology (GDIT)flagship federal channel partnerGDIT became CLEAR's preferred federal systems integrator for CLEAR1. GDIT has already incorporated CLEAR1 into its hybrid multi-cloud products supporting CMS, and the partnership targets deployment to federal health and civilian agencies through GDIT's Emerge Labs.
- Expedia Groupflagship travel platform integrationCLEAR+ and CLEAR Concierge are integrated into Expedia's travel platform for One Key members, offering tier-based pricing for CLEAR+ at 60+ U.S. airports. Announced as part of Expedia's broader push with Meta and Uber to own the full traveler journey.
- Perk (formerly TravelPerk)business travel channel partnerIndustry-first partnership offering business travelers preferred pricing on CLEAR+ membership, CLEAR Concierge, and TSA PreCheck. CLEAR+ membership grants travelers from 40+ countries access to 150+ CLEAR+ Lanes across 60 airports in the US.
- Oracle Healthflagship healthcare it integrationCLEAR1 integrated into Oracle Health's digital check-in solution that allows patients to verify identity and share health records via QR code as part of CMS' "Kill the Clipboard" initiative. AtlantiCare is the first health system to fully implement the integration.
- Snapptmajor rental fraud prevention integrationCLEAR1 is integrated into Snappt's Applicant Trust Platform for multifamily housing. The joint solution identified 5,400+ fraudulent applications and prevented $10M+ in potential bad debt within six months.
- Google Fitbit / b.well Connected Healthconsumer health platform integrationCLEAR provides identity verification for Fitbit users linking personal medical records (lab results, medications, clinical visit history) via b.well's health data platform as part of the federal "Kill the Clipboard" initiative.
- ID.me and Login.gov (CMS identity verification cohort)federal identity verification cohortCLEAR was selected alongside ID.me and Login.gov as one of three biometric identity verification options for Medicare.gov, providing multiple pathways (phone support, public computers, in-person verification) for beneficiaries without existing credentials or smartphones.
- Ochsner Healthmajor healthcare referenceOchsner Health adopted CLEAR to streamline patient identity access across its health system, rolling out the platform across patient and employee workflows.
- Oracle Cloud Infrastructure (OCI IAM)major cloud platform integrationCLEAR1 functions as an identity verification vendor for Oracle's Identity Assurance capability within OCI IAM, used for initial verification, one-time biometric enrollment, and periodic continuous verification prompts.
- Ubermajor mobility platform integrationCLEAR App integrates Uber ride booking for the "Home to Gate" experience; Uber also part of the Expedia/Airline ecosystem offering ground transportation across 70+ cities bundled with CLEAR+ airport packages.
- American Expressflagship card partnershipMulti-year partnership renewed in Q1 2026 offering CLEAR+ membership benefits to Amex cardholders. CLEAR+ reported "broad-based strength in American Express net adds" as a key driver of Q1 2026 bookings.
- Mount Sinai Health Systemflagship healthcare deploymentCLEAR1 deployed across seven hospitals, over 400 outpatient sites, and 600+ research/clinical labs in NYC. First health system in NYC to implement CLEAR's biometric identity verification, providing a single interoperable identity for patients and employees.
- Alaska Airlines / Atmos Rewardsairline loyalty channel partnerAtmos Rewards members can earn status points through CLEAR membership as a non-air partner activity, alongside Lyft rideshares, shopping, dining, and credit card spending.
- Centers for Medicare & Medicaid Services (CMS)flagship federal partnershipCLEAR1 was selected to power secure, seamless digital identity for Medicare.gov starting in early 2026. CLEAR became one of three identity verification options (alongside ID.me and Login.gov) for Medicare beneficiaries, with ~25% of new users choosing modern credentials in the first week of launch.
- Sharecarehealthcare platform integrationSharecare integrated CLEAR's secure identity platform into AskMD health navigation solution to serve over 75 million users in 2026 and support CMS's connected patient-centric health ecosystem.
- LinkedIn (Microsoft)major consumer platform integrationCLEAR1 powers digital identity verification on the LinkedIn platform, with Microsoft CEO Satya Nadella endorsing the partnership and LinkedIn reporting 60% increase in profile views, 50% in post reactions, and 30% more professional messages.
- T-Mobilemajor enterprise deploymentT-Mobile partnered with CLEAR to strengthen identity verification with a CLEAR1-based solution designed to better keep pace with evolving threats.
- Microsoft Entraenterprise cloud channelCLEAR1 is integrated inside Microsoft Entra for account recovery, enabling identity-first workforce authentication.
- Delta Air Linesfeatured airline partnerFeatured airline partner integrating CLEAR identity verification at airports and TSA checkpoints; CLEAR+ Members gain access to Delta-branded expedited security experiences.
- United Airlinesfeatured airline partnerFeatured airline partner integrating CLEAR identity verification at airports.
- Avis Budget Groupmajor rental car channel partnerAt 79 Avis and Budget locations, travelers can skip the counter and head straight to their rental car by verifying identity ahead of time with CLEAR.
- Lyftrideshare verification partnerCLEAR-verified riders receive a "Verified Badge" on Lyft that gives drivers confidence that riders are who they say they are; Lyft rides also count as Atmos Rewards status-earning activity.
Scale indicators18 records
Recent moves11 records
Expansion highlights10 records
CLEAR competitors and assessment
Company assessmentDirect peers
- ID.me: Identity-verification platform competing head-to-head with CLEAR1 for federal contracts (both selected for CMS Medicare.gov) and serving healthcare, government, and consumer use cases with multi-factor biometric verification.
- Login.gov: U.S. General Services Administration-operated public identity provider and CLEAR's co-selected counterpart for CMS Medicare.gov verification; serves as the government's free alternative and potential share-taker in federal identity programs.
- Jumio: Identity verification and KYC platform serving financial services, healthcare, and online businesses with biometric, document, and liveness checks that directly overlap with CLEAR1's KYC and identity-verification modules.
- Onfido: AI-based digital identity verification provider offering document and biometric verification to financial services and enterprise clients, competing in the same KYC/AML and customer-onboarding use cases as CLEAR1.
- Idemia Public Security: Government-grade biometric identity provider co-developing the U.S. DOT Motus trucker biometric registry with CLEAR, competing in the same federal, transportation, and law-enforcement identity markets.
Broad incumbents
- Okta: Broader identity-and-access-management incumbent with workforce SSO, MFA, and customer identity products that overlap with CLEAR1's enterprise workforce use cases (Microsoft Entra integration is a competitor channel).
- Plaid: Data-network platform connecting consumer financial accounts to applications; overlaps with CLEAR1's KYC and consumer-trust use cases for fintech and financial-services customers.
- DocuSign: Listed as an integration partner of CLEAR1; broader identity, e-signature, and agreement-cloud incumbent whose identity verification (ID Verification) products partially overlap with CLEAR1's KYC and document-verification modules.
Emerging players
- Persona: Unified identity platform providing KYC, KYB, and biometric verification for marketplaces, fintechs, and healthcare organizations, with overlapping use cases in patient/customer identity and fraud prevention.
- Yubico: Hardware authentication-key provider whose YubiKey product competes for the same enterprise-workforce and federal identity-verification budgets as CLEAR1's employee-verification module.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat7 records
Key risks6 records
Key highlights6 records
Customer concentration
CLEAR social profiles
Digital presenceCLEAR compliance and trust
Trust signalCompliance6 records
CLEAR financial estimates
Financial estimateRevenue estimate
Valuation estimate
CLEAR leadership team
Management profileNumber of profiles
Profiles16 records
CLEAR funding detail
Funding detailFunding overview
Funding rounds7 records
Investors15 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CLEAR M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CLEAR
What does CLEAR do?
CLEAR operates a multi-layered biometric identity verification platform combining facial recognition, iris scanning, fingerprint biometrics, and document verification. Its consumer-facing CLEAR+ annual membership provides expedited access through 150+ airport lanes and 62 airports, complemented by CLEAR Concierge premium service, CLEAR ID free digital ID, and CLEAR Perks. The CLEAR1 enterprise identity platform delivers identity verification to healthcare systems, federal agencies, financial institutions, rentals, hospitality, and workforce customers via multi-signal verification integrated with Microsoft Entra, Oracle OCI IAM, and Samsung Wallet.
Is CLEAR a public or private company?
CLEAR is a public company. It is classified as public and is currently operating.
When was CLEAR founded?
CLEAR was founded in 2010. It employs 1,001 to 5,000 people.
Where is CLEAR based?
CLEAR is headquartered in New York, United States, in the North America region.
How does CLEAR make money?
Six revenue lines are on record. CLEAR+ Annual Membership Subscription is the primary driver. The others are CLEAR Concierge Transaction Fees, CLEAR1 Enterprise Identity Platform, american Express Co-Branded Card Partnership, TSA PreCheck Enrollment Services and CLEAR ID Freemium Digital ID.
Who are CLEAR's main competitors?
Direct peers on record are ID.me, Login.gov, Jumio, Onfido and Idemia Public Security. Broad incumbents are Okta, Plaid and DocuSign. Emerging players are Persona and Yubico.
Does CLEAR have an API?
Yes. CLEAR provides a Developer Resources portal at docs.clearme.com with getting-started documentation, supporting integration of CLEAR1 identity platform. Specific details about API type (REST/GraphQL), authentication methods, rate limits, or sandbox availability are not publicly disclosed in the source material. Developer documentation is at docs.clearme.com/docs/getting-started.
What industry is CLEAR in?
CLEAR's product category is Biometric Identity Verification. Its primary akta.pro industry code is BPAMAEAE, Authentication (MFA/Passwordless/Biometrics) Platforms, with a secondary code of BPACALAD, Identity Verification (ID, SSN Trace, KYC-lite). Its NAICS code is 518210 and its SIC code is 8900.