Proud To Be A Planner

What Proud To Be A Planner does

Proud To Be A Planner (legal entity: Revalidatie Planners B.V.) is a Dutch specialist staffing agency founded in October 2018 by Erik Braun and Morrison Lesger and headquartered in Amsterdam. The company recruits and deploys workforce management (WFM) planners, both employees and ZZP freelancers, to healthcare and education organizations across the Netherlands on temporary assignments typically running four to nine months. The firm operates through a multi-brand architecture: a parent brand plus seven sector-specific sub-brands covering home care (Thuiszorgplanners), education (Onderwijsplanners), hospitals (Ziekenhuisplanners), disability care (GHZplanners), rehabilitation (Revalidatieplanners), childcare (Kinderopvangplanners), and mental health (GGZplanners).

The core technology is the operational staffing platform rather than a licensed software product; planners are trained in industry-standard scheduling systems including Nedap ONS, SDB, HiX, Ortec Workforce Planning, Intus InPlanning, KidsVision, Assist Planner, and Untis. Proud Academy and a Studytube integration provide unlimited learning and customized onboarding programs, while a public knowledge center (Kenniscentrum) hosts webinars and articles on planning topics. The company also holds an AVG/GDPR compliance posture and an Excellent Place to Work certification awarded in 2025.

Revenue is generated through professional services: billed hourly rates for deployed employed planners, supplemented by managed service arrangements for ZZP freelancers, with weekend and holiday surcharges (150% Saturday, 200% Sunday/holidays). Pricing is quote-based for B2B clients, and disclosed candidate-side compensation ranges from €3,080 to €4,400 gross per month on a 36-hour basis, plus 25 vacation days, 8.33% holiday allowance, a 10.25% Individual Choice Budget, and pension. The go-to-market is enterprise field sales with a personal, region-aware matching model, supported by organic social, SEO-driven vertical websites, and educational webinars. The company is privately held with no external institutional investment.

Name

Proud To Be A Planner

Legal name

Revalidatie Planners B.V.

Website

https://werkenbij.proudtobeaplanner.nl

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Proud To Be A Planner is a Dutch specialist staffing agency that recruits and deploys workforce management planners to healthcare and education organizations across the Netherlands, operating through seven vertical-specific sub-brands and a centralized training academy.

Ownership category

akta.pro rank

Product category

Healthcare Staffing Services

NAICS

Temporary Help Services (56132), Temporary Help Services (561320)

SIC

Services-Employment Agencies (7361)

akta.pro industry

PRIMARYBPACAPAI

Workforce Management & Scheduling

Business & Public Services/HR, Staffing & Recruitment Services/Human Capital Management (HCM) & HR Tech

Keywords

• Healthcare staffing services
• Workforce planner placement
• Temporary planner deployment
• Education rostering services
• Medical scheduling staffing

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Staffing and Detachment Services: The company deploys employed staff and ZZP-ers (freelancers) to client organizations in healthcare and education sectors. Revenue is generated through hourly rates charged to clients for deployed planners. Pricing includes surcharges for weekend and holiday work (150% Saturday, 200% Sunday/holidays).
2. ZZP/ Freelancer Placement: Self-employed planners are matched to assignments at client organizations. The company facilitates connections between ZZP-ers and organizations needing planning expertise.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Proud to be a Planner is a Dutch staffing and detachment agency that recruits, trains, and deploys workforce management (WFM) planners to healthcare and education organizations across the Netherlands. The company places both employed planners and self-employed ZZP-ers (freelancers) on temporary assignments typically lasting 4-9 months, providing relief for illness, vacation, peak demand, or understaffing. Operations are organized through seven vertical-specific sub-brands covering home care, hospitals, mental health, disability care, rehabilitation, childcare, and education.

Product overview

Proud to be a Planner operates as a staffing and placement agency for workforce planners (WFM planners) in the healthcare and education sectors. The company consists of a main brand (Proud to be a Planner) plus seven specialized sub-brands targeting different sectors: ThuiszorgPlanners (home care), Onderwijsplanners (education), Ziekenhuisplanners (hospitals), GHZplanners (disability care), Revalidatieplanners (rehabilitation), Kinderopvangplanners (childcare), and GGZplanners (mental health). The parent company is Revalidatie Planners B.V. Services include flexible staffing, ZZP connections, and customized training through Proud Academy. The company also maintains a knowledge center with webinars and articles. The architecture is a multi-brand platform approach where the main brand manages overall operations while specialized sub-brands serve specific industry verticals.

Differentiator

Problem solved

Functional benefit

Brands

• Thuiszorgplanners: Planning services for home care (thuiszorg), including WMO and intramural care
• Onderwijsplanners
• Ziekenhuisplanners
• GHZplanners
• Revalidatieplanners
• Kinderopvangplanners
• GGZplanners

Products and services

• WFM Planner Staffing & Detachment Services Deployment of employed workforce management planners to healthcare and education organizations across the Netherlands on temporary assignments (typically 4-9 months) to cover illness, vacation, peak periods, and understaffing. Planners are matched to clients based on sector expertise (e.g., Nedap ONS, SDB, HiX, Ortec systems) and geographic preferences.
• ZZP/Freelancer Planner Placement Matching of self-employed planners (ZZP-ers) seeking project assignments with healthcare and education organizations needing temporary planning expertise. Recruiters conduct intake conversations with candidates and facilitate introductions to client organizations.

Quantifiable outcome

• Assignments typically last 4-9 months, providing organizations with flexible coverage

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature2 records

Partnerships

Eight partnerships are on record, tiered core.

• Revalidatie Planners B.V.coreOthers · 2 October 2018The parent company Revalidatie Planners B.V. operates under multiple brands including RevalidatiePlanners, ThuiszorgPlanners, and GHZPlanners, along with subsidiary companies. This is the corporate structure of the organization itself.
• ThuiszorgPlannerscoreOthersSpecialized brand serving home care organizations, including WMO and intramural care sectors
• OnderwijsplannerscoreOthersSpecialized brand serving educational institutions with planning services for secondary education, vocational schools, and higher education
• ZiekenhuisplannerscoreOthersSpecialized brand serving hospital and medical center planning needs
• GHZplannerscoreOthersSpecialized brand for gehandicaptenzorg (disabled care) planning services
• RevalidatieplannerscoreOthersSpecialized brand for rehabilitation center planning services
• KinderopvangplannerscoreOthersSpecialized brand for childcare facility planning services
• GGZplannerscoreOthersSpecialized brand for mental health care (GGZ) planning services

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• ManpowerGroup Nederland: Global staffing firm's Dutch operations providing temporary, permanent, and workforce solutions across healthcare, education, and office/administrative verticals. Competes for similar assignment work at Dutch healthcare and education clients, but lacks Proud to be a Planner's planner-exclusive specialization.
• Brunel Nederland: Dutch specialist staffing firm placing professionals in technical, energy, and public-sector roles including healthcare administration. Comparable as a Dutch specialist staffing peer with project-based deployment model similar to Proud to be a Planner's 4–9 month placements.
• Randstad Nederland: Largest general staffing firm in the Netherlands, offering temporary and permanent placement across healthcare, education, finance, and industrial segments. Comparable as a competing supplier of flexible planners and admin staff to the same Dutch healthcare and education customers, though without the planner-specific specialization.
• Michael Page Nederland: International professional recruitment firm active in the Netherlands, placing mid-to-senior professionals across functions including healthcare administration and HR. Comparable as a competing recruiter into Dutch healthcare organizations, though focused on permanent placements rather than temp planner deployment.
• Tempo-Team Nederland: Major Dutch staffing brand (part of Adecco Group) providing administrative, industrial, and professional staffing across the Netherlands. Competes for the same healthcare and education administrative scheduling assignments, though it is a generalist without planner-only vertical focus.
• Yacht Nederland: Randstad subsidiary specializing in professional placements (IT, finance, HR) in the Netherlands. Comparable in placing higher-skilled professionals at Dutch enterprises including healthcare administration, though focused on white-collar professional roles rather than operational WFM planners.

Direct peers

• TMI (The Medical Institute): Dutch healthcare-focused staffing and recruitment firm placing medical and care professionals across hospitals and care institutions in the Netherlands. Highly comparable to Proud to be a Planner as a fellow specialist healthcare staffing agency serving overlapping client segments in the same domestic market.
• BKV Group: Dutch recruitment specialist focused on the healthcare and public-sector markets, placing nurses, physicians, and care professionals at hospitals, VVT organizations, and GGZ institutions. Directly comparable in vertical specialization (Dutch healthcare staffing) and customer overlap with Proud to be a Planner's healthcare sub-brands.
• Daan Holding: Dutch staffing group placing workers in healthcare, education, government, and administrative roles across the Netherlands. Comparable in deploying flexible staff to Dutch healthcare and education institutions, with a similar multi-vertical go-to-market.
• PDN (Personeelsdiensten Nederland): Dutch staffing agency providing temporary and flexible staffing solutions including to healthcare and public-sector clients. Comparable as a Netherlands-focused staffing firm competing for similar administrative and planning assignment work in healthcare.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/proud-to-be-a-planner

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Proud To Be A Planner