WerktuiG

What WerktuiG does

WerktuiG (legal entity Werktuig BV) is a Dutch B2B custom workwear company headquartered in Venlo, Netherlands, with 11 employees. It designs, produces, and manages corporate clothing for mid-market and enterprise clients across healthcare, transport, recreation/childcare, and agriculture/horticulture, positioning its offering as branded workwear that combines comfort, identity, and functionality rather than generic logo-on-shirt apparel. The company reports an active customer portfolio of more than 40 logos and named accounts including Funqtio (physiotherapy, four locations), Hermans Group (seven business units), Kempen Transport, and Nunhems.

The core technology stack combines a fully in-house atelier — covering embroidery, printing, and stitching from first sketch to final stitch — with the KMS (Kleding Management Systeem), a proprietary online clothing management platform that provides each customer with a personalized ordering environment, employee-level clothing overviews, and financial expense tracking. Production uses a curated selection of mid-to-high-end apparel brand bases (Tricorp, Helly Hansen, Snickers, FHB, and others) rather than private-label blanks, and the full process is vertically integrated within the Venlo facility. The platform architecture is a bespoke customer-by-customer SaaS-like portal rather than a public multi-tenant marketplace.

The business operates a B2B enterprise field-sales motion centered on physical showroom visits in Venlo, supported by a six-step customer journey from consultation and custom preview through KMS setup, in-house production, and delivery to either the office or employees' homes. Revenue is generated through two streams: one-time custom workwear manufacturing (softshell jackets, hoodies, t-shirts, polos) and recurring KMS subscriptions for ongoing reorders; brandwear, event clothing, merchandise, and corporate gifts extend the wallet into promotional use cases. Pricing is fully customized per engagement with no public disclosure, and customer acquisition relies on showroom experiences, case-study content, and direct outreach via phone, email, WhatsApp, and online appointment scheduling.

Name

WerktuiG

Legal name

Werktuig BV

Website

https://werk-tuig.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

WerktuiG is a Dutch B2B custom workwear company that designs, produces, and manages corporate clothing for mid-market and enterprise clients across multiple industries. It combines in-house embroidery and printing with a proprietary KMS ordering platform for recurring clothing management.

Ownership category

akta.pro rank

Product category

Custom Workwear Manufacturing

NAICS

Cut and Sew Apparel Manufacturing (3152), Cut and Sew Apparel Manufacturing (except Contractors) (31525)

SIC

Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Outerwear & Performance Apparel Cut & Sew (IMAOAEAB)

Keywords

• Custom workwear
• Branded apparel
• Corporate uniforms
• Embroidery printing
• Clothing management

Headquarters

HQ city

Venlo

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Workwear Manufacturing: Design and manufacture of custom workwear including softshell jackets, hoodies, t-shirts, and related apparel. Combines comfort, identity, and detail. Products feature embroidery and printing personalization. Serves businesses wanting clothing that reflects their brand identity.
2. KMS (Clothing Management System): Subscription-based clothing management system providing online ordering, inventory tracking, and financial reporting. Set up for each customer regardless of organization size. Generates recurring revenue from ongoing orders through the platform.
3. Brandwear and Event Clothing: Crew outfits, merchandise, and corporate gifts (relatiegeschenken). Same attention and quality as workwear. Expands product line beyond work clothing.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

WerktuiG designs and manufactures custom workwear for businesses, including softshell jackets, hoodies, t-shirts, polos, and shirts, with in-house embroidery and printing personalization. The company pairs this manufacturing service with its proprietary KMS (Kleding Management Systeem), an online ordering and clothing management platform tailored per customer. All production from initial sketch to final stitch is performed in the company's atelier in Venlo, Netherlands.

Product overview

WerktuiG is a Dutch workwear company that designs and produces custom company clothing with identity. The core offering consists of a Kleding Management Systeem (KMS) for online ordering combined with custom workwear design services including embroidery and printing, all produced in-house. They work with selected mid-to-high-end brands as the basis for custom designs. The product portfolio includes the KMS platform, custom design services, in-house embroidery/printing production, brandwear, event clothing, merchandise, and a showroom experience. Everything from initial sketch to final stitch is produced in their own atelier.

Differentiator

Problem solved

Functional benefit

Products and services

• KMS (Kleding Management Systeem) A proprietary, personalized clothing management system set up for each customer that provides an online ordering environment with images of the customer's personal collection, ordering convenience for head purchasers or individual employees, employee-level clothing overview, and financial expense summaries. Generates recurring revenue and supports ongoing reorders.
• Custom Workwear Design and Manufacturing Custom-designed work clothing that goes beyond standard polos with logos, creating garments with character that reflect company identity, comfort, and functionality. Includes softshell jackets, hoodies, t-shirts, polos, shirts, and related apparel, all produced in-house.
• Embroidery and Printing Services In-house embroidery (borduren) and printing (bedrukken) services where each design is carefully finished in WerktuiG's own atelier, ensuring logo placement, proportions, and sizes are accurate on apparel bases from curated mid-to-high-segment brands.
• Brandwear and Event Clothing Crew outfits, merchandise, and corporate gifts (relatiegeschenken) for events and client relationships, produced with the same attention and quality as the company's core workwear.

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Vistaprint (Cimpress): Global custom-products platform (Cimpress) with strong B2B design-and-print capabilities across apparel, signage, and merchandise. Comparable to WerktuiG in custom-decoration B2B, though vastly broader scope and primarily self-serve online.
• Alsico: Belgian-headquartered workwear manufacturer serving healthcare, industry, and cleanroom segments across Europe. Closest large regional incumbent to WerktuiG in Benelux B2B workwear, with broader product breadth and scale.
• CWS Workwear: Large European workwear and hygiene services provider offering rental, laundering, and managed uniform programs to enterprise clients. Comparable to WerktuiG as a broad incumbent in the B2B workwear space, though focused on rental/service rather than bespoke design.

Direct peers

• Spread Group (Spreadshirt): European custom apparel platform offering design, printing, and embroidery for B2B and B2C customers. Comparable to WerktuiG in the design-plus-decoration model and European footprint, though predominantly self-serve online rather than showroom-led.
• CustomInk: US-based B2B custom apparel platform that lets businesses design, decorate, and order branded clothing online. Closest direct peer to WerktuiG's custom B2B workwear motion, though larger and US-focused rather than Benelux/showroom-led.
• Anthem Apparel Solutions: Custom workwear and uniform manufacturer serving B2B clients with design, decoration, and program management. Operates a comparable custom-B2B model to WerktuiG, including ongoing program management akin to the KMS overlay.
• Stichd: European custom and licensed apparel producer (part of the Pummi Group) offering design, decoration, and supply for global brands. Comparable to WerktuiG in the integrated custom-apparel production model, though at significantly larger scale and broader geographic reach.
• LogoSportswear: B2B custom apparel platform for teams, schools, and businesses with online design tools and decoration services. Mirrors WerktuiG's bespoke-decoration and recurring-order B2B use case, with a similar mix of custom workwear and brand merchandise.

Others

• SanMar: Major North American apparel distributor supplying blank and decorated apparel to B2B decorators. Comparable ecosystem participant to WerktuiG, supplying base garments (like WerktuiG's Tricorp/Helly Hansen bases) into the custom-decoration market.

Regional players

• Tricorp Workwear: Dutch workwear brand supplying base garments to the European B2B workwear market. Both a comparable regional player in Dutch workwear and a current base-brand supplier to WerktuiG's custom designs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/werk-tuig

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WerktuiG