Wertekommission e.V.

What Wertekommission e.V. does

Wertekommission — Initiative Werte Bewusste Führung e.V. is a registered non-profit association (eingetragener Verein) headquartered in Bonn, Germany, founded in 2005 to promote dialogue on values-based leadership across German business. The organization convenes senior executives, managing directors, and board members around six defined core values: Trust (Vertrauen), Responsibility (Verantwortung), Integrity (Integrität), Respect (Respekt), Courage (Mut), and Sustainability (Nachhaltigkeit). Its primary constituents are C-level executives and senior managers from German enterprises, alongside academic and research institutions collaborating on longitudinal research. The association operates on a community-led engagement model rather than a commercial product model.

The organization's portfolio centers on five program lines. First, Werteforen are in-person panel discussions held across German cities — 64 events by 2025, expanding to 68 by 2026 — featuring executives and political guests at venues such as Villa Hammerschmidt. Second, the Führungskr把tebefragung is an annual executive survey conducted since 2007 in partnership with TUM School of Management and the Reinhard-Mohn-Institut, positioned as the only continuous survey of its kind in Germany. Third, the 'Werte und Leadership' monthly podcast, launched in 2020 with WestLotto sponsorship and moderated by Andrea Rexer, features prominent guests from business, politics, and society. Fourth, recurring national advertising campaigns have run in 2012, 2015, and 2025 featuring prominent German personalities endorsing the six core values. Fifth, publications include books such as 'Ihre Werte, bitte!' presenting survey findings. A newer 'Wertsache' brand-conversation format extends the dialogue into corporate brand contexts.

The business model relies on a mix of individual membership subscriptions, donations, and corporate Förderer (sponsor) contributions rather than commercial sales. Headcount is lean at seven employees, and the association operates as a legally independent Verein governed by a board (Vorstand) and supervisory body (Kuratorium). Distribution and engagement occur through direct participation at events, the website, social channels (Facebook, X, YouTube), and the podcast — with no disclosed AI, technology platform, or productized offering beyond the dialogue, research, and media formats themselves.

Name

Wertekommission e.V.

Legal name

Wertekommission – Initiative Werte Bewusste Führung e. V.

Website

https://wertekommission.de

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Wertekommission e.V. is a Bonn-based non-profit association founded in 2005 that convenes senior German business executives around six core values through Werteforen events, an annual executive survey, and a monthly podcast. It is funded by membership fees, donations, and corporate sponsors.

Ownership category

akta.pro rank

Product category

Professional Leadership Association

NAICS

Professional Organizations (81392), Other Similar Organizations (except Business, Professional, Labor, and Political Organizations) (81399)

SIC

Services-Membership Organizations (8600)

akta.pro industry

PRIMARYEDABAAAE

Organizational Culture & Values-Based Leadership

Education/Corporate Training & Professional Development/Leadership & Management Development

SECONDARYTHAHACAA

Association & Society Conference Management (Nonprofit, Professional Bodies)

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Professional Conference Organizers (PCOs) & Meeting Planners

Keywords

• Values-based leadership
• Executive leadership forums
• Business ethics research
• Corporate dialogue platform
• Professional association

Headquarters

HQ city

Bonn

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Membership fees: The organization offers membership opportunities for individuals who wish to support and participate in values-based leadership dialogue.
2. Donations: The organization accepts donations to support its activities and mission of promoting values-based leadership in German business.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Wertekommission e.V. is a non-profit association that convenes and sustains a continuous dialogue on values-based leadership in German business. It operates Werteforen (panel discussion forums held across German cities), runs the annual Führungskräftebefragung executive survey on values, produces the monthly "Werte und Leadership" podcast, and executes national values campaigns along with publications on value-oriented leadership. Members and Förderer (corporate sponsors) support the organization through dues, donations, and grants.

Product overview

Wertekommission e.V. (Initiative Werte Bewusste Führung) is a non-profit association that operates as a platform for dialogue and research on value-based leadership in Germany. The organization offers a portfolio of programs including the Werteforen (Value Forums) – over 68 in-person discussion events held across German cities featuring panel discussions with executives and policymakers; the annual Führungskräftebefragung (Executive Survey) conducted since 2007 measuring values perspectives among German business leaders; the 'Werte und Leadership' monthly podcast featuring prominent guests discussing values-driven leadership; the 'Wertsache' brand conversation format; nationwide values campaigns; and publications including research books. The six core values promoted are: Trust (Vertrauen), Responsibility (Verantwortung), Integrity (Integrität), Respect (Respekt), Courage (Mut), and Sustainability (Nachhaltigkeit).

Differentiator

Problem solved

Functional benefit

Products and services

• Werteforen (Values Forums) Panel-discussion events held across German cities where executives and prominent guests from politics, business, and society discuss value-based leadership. Open to executive members, sponsors, and guests.
• Führungskräftebefragung (Executive Survey) Annual research survey measuring the 'pulse of values' among German business leaders, conducted in partnership with TUM School of Management and the Reinhard-Mohn-Institut. Findings are published and used in the organization's publications.
• Werte und Leadership Podcast Monthly podcast featuring prominent guests from business, politics, and society discussing values-driven leadership. Guests present three objects symbolizing important values, moderated by Andrea Rexer.
• Wertsache (Brandgespräch) In-depth conversation format ("Brandgespräch") about brand values and corporate responsibility, produced as part of the association's dialogue program.
• Werte-Kampagne (Values Campaigns) Nationwide advertising campaigns in print and online media featuring prominent German business personalities endorsing the six core values of the organization.
• Publikationen (Publications) Books and other publications on value-based leadership, including "Ihre Werte, bitte!" published by Gabler, presenting research findings from the annual executive surveys.

Quantifiable outcome

• Annual executive survey conducted since 2007 tracking values trends among German business leaders
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and supporting.

• Reinhard-Mohn-Institut für Unternehmensführung und Corporate Governance (Universität Witten/Herdecke)coreStrategic or Co-development Partner · 1 January 2012Collaboration on multiple executive surveys from 2012 onwards. The institute provides academic expertise for research on values and leadership, combining competencies in corporate governance with business ethics and leadership psychology.
• TUM School of Management (Technische Universität München)coreStrategic or Co-development Partner · 1 January 2007Annual collaboration on Führungskräftebefragung (Executive Survey) since 2007. The TUM School of Management, specifically the Professorship for Research and Science Management, provides scientific oversight for the annual survey on values among German executives. Also involves TUM Institute for LifeLong Learning.
• WestLottosupportingGTM or Marketing PartnerMonthly support for the 'Werte und Leadership' podcast since 2020. WestLotto sponsors the podcast featuring guests from business, politics, and society discussing values in leadership.
• Andrea RexersupportingOthersModerator and host of the 'Werte und Leadership' podcast since its launch in 2020. Leads conversations with prominent guests about values-based leadership.
• NetFederation GmbHsupportingTechnology or IntegrationDigital partner for website development and online campaigns. Developed and maintained the organization's website including relaunch in 2015.
• SC Media GroupsupportingTechnology or IntegrationDeveloped the values campaign creative materials, including the 2015 jubilee campaign.
• red cell DüsseldorfsupportingTechnology or IntegrationAgency partner for campaign conception and implementation for the 2012 values campaign.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bertelsmann Stiftung: One of Germany's largest operating foundations, engaged in research, policy, and corporate responsibility programs. Comparable to Wertekommission as a sizable German non-profit that convenes leaders and publishes research, though at a much larger scale and broader thematic scope.
• World Economic Forum (WEF): Global platform convening political and business leaders on values, governance, and stewardship. Comparable to Wertekommission as a values-driven leadership dialogue platform, operating at a global scale.
• Wirtschaftsrat der CDU e.V. German business-leader network engaged in policy dialogue. Comparable to Wertekommission in its executive-convening model, though politically aligned and broader in purpose.
• Bundesverband der Deutschen Industrie (BDI): Germany's main industry association, convening and representing business leaders on policy and economic issues. Broader in industrial scope but similar in its model of convening senior executives for dialogue and advocacy.

Emerging players

• Stiftung neue verantwortung (now Interface): German think tank convening leaders on technology, ethics, and policy. Comparable to Wertekommission as a mission-driven, non-profit dialogue platform with a research output, applied to a different (tech-ethics) domain.
• Werte.Netz.Werk: Small German initiative/network promoting values in business and society. Directly comparable to Wertekommission's mission-based values dialogue, at a smaller scale and broader constituency.

Direct peers

• Stiftung KlimaWirtschaft: German foundation of business leaders advancing climate and sustainability policy. Highly comparable to Wertekommission as a values-driven, leader-led platform, with a more focused climate/sustainability mandate.
• Aspen Institute Germany: German branch of the Aspen Institute running value-based leadership dialogue events for executives and political leaders. Closely comparable to Wertekommission's Werteforum format and its mission of fostering values-oriented leadership dialogue.
• Deutsche Gesellschaft für Personalführung (DGFP): German membership association for HR and people-management professionals, providing research, events, and dialogue on leadership topics. Directly comparable to Wertekommission in its focus on convening executives around leadership practice and producing research.
• Forum für Verantwortung: German platform convening executives on corporate responsibility and values. Closely comparable to Wertekommission's mission and event-based dialogue format, with thematic overlap in ethics and leadership.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/wertekommission
• YouTubeyoutube.com/channel/UCvJdB4X8lZ5qZ9l0Z9lZ9lQ
• Facebookfacebook.com/wertekommission
• LinkedInlinkedin.com/company/wertekommission

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wertekommission e.V.