SC Media Group

What SC Media Group does

SC Media Group is a privately held, founder-owned digital marketing agency headquartered in Lexington, South Carolina, with a secondary presence in Columbia. Founded in 2013 by CEO and Lead Web Designer Brett Dent, the firm operates as a full-service, one-stop marketing shop offering custom website design built from scratch (no templates), branding, search engine optimization (Local SEO from $750/month and Enterprise SEO from $3,000/month), Google Ads management, social media advertising on Facebook/Instagram/LinkedIn, and web hosting and maintenance as a recurring add-on.

The core technology stack is conventional rather than proprietary: WordPress-based custom development, SEO-optimized site architecture following Google's guidelines, certified Google Ads specialist tools, and paid social platforms. There is no disclosed API, SDK, or AI/ML capability. Delivery is project-based for web design and branding (typically $3k-$10k per project, 4-8 week timelines) and subscription-based for SEO and hosting.

The business model blends one-time project revenue with recurring monthly retainers, targeting small-to-mid-sized businesses (SMBs) as the primary segment and selectively serving larger enterprise/Inc 500 clients. Go-to-market is sales-led and inside-sales driven via phone, a multi-step web quote form, and scheduled consultation calls. The agency serves primarily the South Carolina and Southeast US market with a reported 300+ businesses served over its operating history.

Name

SC Media Group

Legal name

SC Media Group, LLC

Website

https://scmediagroup.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

SC Media Group is a privately held, founder-owned digital marketing agency in Lexington/Columbia, South Carolina, offering custom web design, branding, SEO, Google Ads, and social media advertising to small and mid-sized businesses across the Southeast US.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYMPAAACAK

Lead Generation & Performance Media (B2B/B2C)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Digital & Performance Marketing (SEO/SEM, Paid Social, Affiliate)

SECONDARYMPAAABAD

Paid Social Media Buying

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Media Planning & Buying Agencies

SECONDARYBPAFABAD

Paid Social Media Buying

Business & Public Services/Marketing, Advertising & PR Services/Media Planning & Buying

Keywords

• Web design services
• Search engine optimization
• Digital marketing agency
• Branding services
• Pay-per-click advertising

Headquarters

HQ city

West Columbia

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Web Design Services: Custom website design and development services built from scratch, typically ranging from $3k-$10k for redesign projects, taking 4-8 weeks to complete. One-time project-based revenue.
2. SEO Management Services: Ongoing SEO services with Local SEO starting at $750/month and Enterprise SEO at $3,000/month. Recurring monthly revenue model for keyword optimization, content creation, and performance tracking.
3. Google Ads Management: Management of Google Ads campaigns with certified specialists handling setup, optimization, and ongoing management. Revenue is project/management-fee based.
4. Web Hosting & Maintenance: Reliable web hosting and maintenance plans to keep sites fast, secure, and up-to-date, including performance monitoring, regular updates, and backups. Ongoing subscription-based revenue.
5. Branding Services: Logo design, brand collateral, visual identity systems, brand guidelines, naming/taglines, and branded video services. Project-based professional services revenue.
6. Social Media Advertising: Social media ad campaign creation and management on Facebook, Instagram, and LinkedIn platforms with audience targeting, ad design, copywriting, and ongoing optimization.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

SC Media Group is a full-service digital marketing agency that designs and builds custom websites from scratch (no templates), develops brand identities, and manages digital advertising campaigns including SEO (Local and Enterprise tiers), Google Ads PPC, and paid social media ads on Facebook, Instagram, and LinkedIn. The agency serves small-to-mid-sized businesses across South Carolina and beyond with a process that includes discovery calls, proposal/blueprint, design/launch, and reporting/growth. Revenue is generated through one-time project fees (typically $3k-$10k per website) and recurring monthly SEO and hosting subscriptions.

Product overview

SC Media Group is a full-service digital marketing agency offering a unified suite of services centered on web design and digital marketing. The core offerings include custom Web Design (built from scratch without templates), Branding (logo, visual identity, brand guidelines), Search Engine Optimization (Local and Enterprise tiers), Google Ads Management, Social Media Ads (Facebook/Instagram/LinkedIn), and Web Hosting & Maintenance as an add-on service. The company follows a structured process: Intro + Discovery Call, Proposal + Blueprint, Design + Launch, and Reporting + Growth. Founded in 2013, the agency serves over 300 businesses across Lexington and Columbia, South Carolina.

Differentiator

Problem solved

Functional benefit

Products and services

• Web Design Custom website design and development service that builds every site from scratch (no templates) to capture each client's unique brand identity, values, and business goals. Projects typically range $3k-$10k and run 4-8 weeks. Aimed at small-to-mid-sized businesses and select enterprises seeking distinctive online presence.
• Branding Comprehensive branding services including logo design, brand collateral, visual identity systems, brand guidelines, naming and taglines, and branded video production. Intended for businesses seeking cohesive brand identity across marketing channels.
• Search Engine Optimization (SEO) Recurring SEO service offered in two tiers — Local SEO (starting at $750/month) for single-location businesses targeting local customers, and Enterprise SEO (starting at $3,000/month) for multi-location businesses targeting regional and national keywords. Services include website audit, competitive analysis, keyword research, content creation, on-page SEO, link building, Google Business Profile optimization, local citations, online reputation management, local landing pages, and performance analytics.
• Google Ads Management Google Ads (PPC) campaign management by certified specialists covering keyword research, ad copy creation, A/B testing, landing page design, bid management, retargeting, and analytics. Aimed at businesses seeking targeted lead generation and maximized ad performance through paid search advertising.
• Social Media Ads Social media advertising campaign creation and management on Facebook, Instagram, and LinkedIn platforms. Includes ad design, audience targeting based on interests/demographics/behaviors, copywriting, A/B testing, strategy optimization, budget management, and retargeting. Aimed at businesses seeking audience-targeted paid social campaigns.
• Web Hosting & Maintenance Subscription-based web hosting and maintenance plans providing performance monitoring, regular updates, backups, and technical support to keep client websites fast, secure, and up-to-date.

Quantifiable outcome

• Revenue increased upward of $70k since website implementation
• +4 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• OuterBox Solutions: OuterBox provides web design, SEO, and digital marketing services, primarily to e-commerce and B2B clients. Comparable in offering a combined web design + SEO + paid media stack to SMB clients.
• Big Leap: Big Leap is a digital marketing agency focused on SEO, content marketing, web design, and paid media for SMB and mid-market clients. Similar service breadth and customer profile to SC Media Group.
• SmartSites: SmartSites is a digital marketing agency offering web design, SEO, PPC, and social media services to SMB clients. Closely comparable in service mix, customer segment, and project-based pricing model to SC Media Group.
• Lyfe Marketing: Lyfe Marketing is a digital marketing agency offering social media marketing, social media ads, PPC, SEO, and web design to SMBs. Comparable service mix and SMB target customer to SC Media Group.
• Thrive Internet Marketing Agency: Thrive is a full-service digital agency providing web design, SEO, PPC, and social media marketing primarily to SMBs. It is a close comparable to SC Media Group in offering breadth and customer segment, though it operates nationally with a much larger team.

Broad incumbents

• Ignite Visibility: Ignite Visibility is an award-winning digital marketing agency specializing in SEO, paid media, social media, and website design. Comparable service stack to SC Media Group but with a national footprint and significantly more employees and revenue.
• WebFX: WebFX is a large, full-service digital marketing agency offering SEO, web design, PPC, and social media services to SMB and mid-market clients. It is directly comparable to SC Media Group in service mix and SMB orientation, but operates at significantly greater scale and national reach.

Regional players

• New Path Creative: New Path Creative is a regional web design and digital marketing agency serving SMB clients in the Southeast US. Comparable to SC Media Group in service stack and regional focus, but operates in a different geographic sub-market.
• Blue Water Marketing: Blue Water Marketing is a small regional agency offering web design, SEO, branding, and digital marketing to local businesses. Directly comparable in size, regional positioning, and service stack to SC Media Group, though in a different territory.

Others

• Digital Marketing Agency (DMA): The Digital Marketing Association is a trade body serving digital agencies, including regional shops like SC Media Group. It is comparable as an industry umbrella and benchmarking resource rather than a direct competitor.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/scmediagroup
• Xx.com/scmediagroup1
• LinkedInlinkedin.com/company/sc-media-group-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SC Media Group