We Save Lives
We Save Lives is a 501(c)(3) nonprofit advocacy coalition founded in 2011 by Candace Lightner, focused on preventing drunk, drugged, and distracted driving through awareness campaigns, education, and legislative advocacy with 60+ partner organizations.
- Company typePrivate
- Founded2011
- HeadquartersAlexandria, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
We Save Lives firmographics
Firmographics- Name
- We Save Lives
- Legal name
- We Save Lives
- Website
- https://wesavelives.org
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- We Save Lives is a 501(c)(3) nonprofit advocacy coalition founded in 2011 by Candace Lightner, focused on preventing drunk, drugged, and distracted driving through awareness campaigns, education, and legislative advocacy with 60+ partner organizations.
- Ownership category
- akta.pro rank
We Save Lives industry classification
Industry- Product category
- Traffic Safety Advocacy
- NAICS
- Social Advocacy Organizations (81331), Social Advocacy Organizations (8133)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Public Safety & Emergency Preparedness Education (CPR/First Aid/Disaster Readiness) (EDAAAFAJ)
- akta.pro secondary industries
- Consumer Rights & Public Interest Advocacy (BPAGAFAK), Youth Justice, At-Risk Youth & Violence Prevention Nonprofits (BPAGADAM), Nonprofit & Cause Communications (BPAFADAK)
Keywords
Where We Save Lives is headquartered
LocationHeadquarters
- HQ city
- Alexandria
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
We Save Lives business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Revenue model
- Donations and Contributions: As a 501(c)(3) tax-exempt nonprofit corporation, We Save Lives operates primarily through donations from individuals, organizations, and supporters who contribute to fund their advocacy programs and campaigns.
- AmazonSmile Program: Organization participates in AmazonSmile program where supporters can designate We Save Lives as their charity of choice when shopping on Amazon.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
We Save Lives product offering
Product offeringCore offering
We Save Lives is a 501(c)(3) nonprofit advocacy organization that delivers traffic safety education, awareness campaigns, and legislative advocacy focused on preventing drunk, drugged, and distracted driving (the "3 Ds"). The organization operates a coalition of more than 60 partner organizations at local, state, national, and international levels and runs named campaigns including National Passenger Safety Week, the 100 Safest Days of Summer, the Courage to Intervene Promise, Drop the A Word, and the Not An Accident Campaign. Offerings include educational videos (such as the international award-winning "Reflections from Inside"), PSAs, victim advocacy services, and direct engagement with state and federal legislators.
Product overview
We Save Lives is a 501(c)(3) non-profit advocacy organization (not a technology company) that operates a platform of awareness campaigns and educational initiatives focused on traffic safety. The core offering consists of advocacy programs including National Passenger Safety Week, the 100 Safest Days of Summer campaign, the Courage to Intervene Promise pledge, the Drop the A Word campaign, and the Not An Accident Campaign. Additional offerings include the award-winning Reflections From Inside video, PSAs and social media content, and victim advocacy services. The organization works with over 60 partner organizations at local, state, national, and international levels to reduce deaths and injuries on highways through education, advocacy, and partnerships, with a focus on the '3Ds'—drunk, drugged, and distracted driving.
Differentiator
Problem solved
Functional benefit
Products and services
- National Passenger Safety Week An annual awareness week (last week of January) that empowers passengers to speak up when their driver is distracted, impaired, speeding, or engaging in reckless behavior that could endanger lives. It is run in coalition with the National Road Safety Foundation and other partners and targets teens, parents, and the general public.
Quantifiable outcome
- 600,000+ lives saved through advocacy efforts
- +3 more outcomes
Companies that use We Save Lives
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
We Save Lives technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
We Save Lives partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and supporting.
- Not An Accident CampaigncoreNational alliance focused on reforming how coroners and public agencies classify preventable deaths. Partnership between We Save Lives and Stop Drug Homicide advocating for accurate death classification.
- National Distracted Driving CoalitioncoreFormed in March 2021 to address distracted driving. Coalition includes academia, nonprofits, government, advocacy, and industry partners including We Save Lives. Created National Action Plan to tackle distracted driving.
- National Road Safety Foundation (NRSF)coreLead co-organizer of National Passenger Safety Week and 100 Deadliest Days campaign. NRSF has been dedicated for more than 60 years to reducing crashes, deaths and injuries on nation's highways by promoting safe driving behavior through greater public awareness.
- Impact Teen DriverscoreLead co-organizer of 100 Deadliest Days campaign. Develops and facilitates evidence-based education to stop the number one killer of teens—car crashes, particularly those caused by reckless and distracted driving.
- Stop Drug HomicidecoreCo-founder of the Not An Accident Campaign with We Save Lives. Focuses on accurate classification of drug-related and impaired driving deaths as homicides rather than accidents.
- Brain Injury Alliance-New JerseysupportingFounded in 1981, provides education, advocacy, support, and hope for people with brain injury and their families in New Jersey.
- Florida Teen Safe Driving CoalitionsupportingComprised of more than 47 organizations, teens, parents and crash victims, committed to equipping teens with knowledge, skills, and resources for responsible driving behaviors.
- Gweedo Memorial FoundationsupportingFounded after the death of Joseph Conner Williams Guido at age 16 in an automobile crash. Mission is to raise awareness among new teenage drivers and their parents about dangers of destructive driving decisions.
- Students Against Destructive Decisions (SADD)supportingEmpowers and mobilizes students and adult allies to engage in positive change through leadership and smart decision-making around traffic safety.
- Teens in the Driver SeatsupportingPeer-to-peer safety program that educates teens about top five dangers of teen driving to help develop safer driving habits. Recognized by NHTSA.
- Youth of Virginia Speak Out (YOVASO)supportingEngages, educates, and empowers youth to influence a safe driving culture through leadership development and innovative outreach programs.
- Washington Regional Alcohol Program (WRAP)supportingWorks to prevent drunk driving and underage drinking in the Washington-metropolitan area through public education, health education programs and advocacy.
- Victim Advocates and Survivors NetworkcoreNetwork of mothers, fathers, brothers, sisters and others who have been affected by impaired driving. Volunteers help change laws and attitudes, get Governor's task forces, and advocate for policy changes.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
We Save Lives competitors and assessment
Company assessmentBroad incumbents
- AAA Foundation for Traffic Safety: Well-funded research and education organization addressing traffic safety broadly; overlapping cause but with a broader portfolio (research, teen, senior, impairment) and much larger institutional backing than We Save Lives.
- Responsibility.org (Foundation for Advancing Alcohol Responsibility): Industry-funded nonprofit advocating against drunk driving and underage drinking; comparable mission with vastly larger budget and broadcast reach, positioned as a counter-voice in impaired driving policy.
Direct peers
- Mothers Against Drunk Driving (MADD): Founded by the same person (Candace Lightner) and operating in the same drunk/drugged driving prevention space; MADD is the direct predecessor and closest comparable 501(c)(3) traffic-safety advocacy nonprofit with overlapping programs and donor base.
- Students Against Destructive Decisions (SADD): Coalition partner with shared focus on youth decision-making around traffic safety; comparable nonprofit model focused on teen-led education campaigns on impaired and distracted driving.
- Impact Teen Drivers: Co-organizer of the 100 Deadliest Days campaign; evidence-based teen driver-safety education nonprofit directly comparable in mission (reckless/distracted driving prevention) and target demographic.
- Teens in the Driver Seat: Peer-to-peer teen traffic-safety program recognized by NHTSA; directly comparable in audience (teen drivers) and method (peer education on top-five driving dangers), operates as a current coalition partner.
- National Road Safety Foundation (NRSF): Lead co-organizer of National Passenger Safety Week with We Save Lives; a 60+ year nonprofit focused on driver behavior and passenger safety education with comparable school/outreach programs and funding model.
- Stop Drug Homicide: Co-founder of the Not An Accident Campaign with We Save Lives; a nonprofit focused on accurate classification of drug-related deaths as homicides—a sub-vertical directly overlapping We Save Lives' advocacy priorities.
Regional players
- Washington Regional Alcohol Program (WRAP): Coalition partner focused on preventing drunk driving and underage drinking in the D.C. metro region; comparable mission and coalition model but narrower geographic scope than We Save Lives' nationwide footprint.
Emerging players
- Brain Injury Association of America: National advocacy and support organization for brain injury prevention and survivors; adjacent through impaired-driving crash outcomes (a leading cause of TBI) and shares coalition-style partnerships with We Save Lives.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
We Save Lives social profiles
Digital presenceWe Save Lives financial estimates
Financial estimateRevenue estimate
Valuation estimate
We Save Lives leadership team
Management profileNumber of profiles
Profiles1 record
We Save Lives funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
We Save Lives M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about We Save Lives
What does We Save Lives do?
We Save Lives is a 501(c)(3) nonprofit advocacy organization that delivers traffic safety education, awareness campaigns, and legislative advocacy focused on preventing drunk, drugged, and distracted driving (the "3 Ds"). The organization operates a coalition of more than 60 partner organizations at local, state, national, and international levels and runs named campaigns including National Passenger Safety Week, the 100 Safest Days of Summer, the Courage to Intervene Promise, Drop the A Word, and the Not An Accident Campaign. Offerings include educational videos (such as the international award-winning "Reflections from Inside"), PSAs, victim advocacy services, and direct engagement with state and federal legislators.
Is We Save Lives a public or private company?
We Save Lives is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was We Save Lives founded?
We Save Lives was founded in 2011. It employs 1 to 10 people.
Where is We Save Lives based?
We Save Lives is headquartered in Alexandria, United States, in the North America region.
How does We Save Lives make money?
Two revenue lines are on record. Donations and Contributions are the primary driver. The others are amazonSmile Program.
Who are We Save Lives's main competitors?
Broad incumbents on record are AAA Foundation for Traffic Safety and Responsibility.org (Foundation for Advancing Alcohol Responsibility). Direct peers are Mothers Against Drunk Driving (MADD), Students Against Destructive Decisions (SADD), Impact Teen Drivers, Teens in the Driver Seat, National Road Safety Foundation (NRSF) and Stop Drug Homicide. Washington Regional Alcohol Program (WRAP) is listed as a regional player. Brain Injury Association of America is listed as an emerging player.
Does We Save Lives have an API?
No public API is recorded for We Save Lives.
What industry is We Save Lives in?
We Save Lives's product category is Traffic Safety Advocacy. Its primary akta.pro industry code is EDAAAFAJ, Public Safety & Emergency Preparedness Education (CPR/First Aid/Disaster Readiness), with a secondary code of BPAGAFAK, Consumer Rights & Public Interest Advocacy. Its NAICS code is 81331 and its SIC code is 8300.