Wesfarmers Health

What Wesfarmers Health does

Wesfarmers Health is a division of Wesfarmers Limited, one of Australia's largest diversified conglomerates, formed in 2022 when Wesfarmers acquired Australian Pharmaceutical Industries (API). The company operates across four business units: Retail (Priceline Pharmacy franchise network with 470+ stores nationally plus the Priceline beauty store brand and the atomica beauty-led retail pilot), Pharmaceutical Wholesale (API distributing to over 2,500 pharmacies with 24-hour delivery, plus the Soul Pattinson Chemist and Pharmacist Advice banner brands), Medical Aesthetics (MediAesthetics, Australia's largest non-surgical medical aesthetics provider, comprising SILK Laser Clinics with 140+ locations, Australian Skin Clinics, Clear Skincare Clinics with 90+ locations, and The Cosmetic Clinic in New Zealand), and Digital Health (InstantScripts, Australia's largest telehealth service with 3 million users and 10 million health services delivered since 2018, plus SiSU Health, the largest provider of cardiometabolic screening in Australia with a network of self-service health check stations deployed in Priceline Pharmacies).

Revenue is generated through franchise fees and retail sales across Priceline's national store network, wholesale distribution margins on pharmaceutical and health product volumes supplied to independent pharmacies, per-transaction revenue from medical aesthetics services at corporate and franchise clinics, and telehealth consultation revenue (InstantScripts charges approximately A$49 per online consultation). The company serves three primary customer segments: individual Australian consumers seeking health, beauty and wellness products and services (including the 9 million+ member Sister Club loyalty program), independent and franchise pharmacy operators across Australia, and medical aesthetics clinic franchise and joint-venture partners. The technology platform spans a clinical governance framework (Telehealth Code of Practice aligned with National Safety and Quality Primary and Community Healthcare Standards), AI-powered transcription and summarization tools within InstantScripts, integration with My Health Record for safe prescribing, and a cardiometabolic screening data asset of 3.6 million health checks used to produce Australia's Health Index.

Wesfarmers Health is headquartered in Docklands, Victoria, with additional support offices in Sydney and Norwood, South Australia, and operates seven pharmaceutical distribution centres across the country. The division employs 418 team members at the corporate level, with the broader Priceline franchise and clinic networks contributing significantly larger workforces. The portfolio is led by Managing Director Emily Amos and is part of the Wesfarmers Group alongside Bunnings, Kmart Group, Officeworks and other businesses.

Name

Wesfarmers Health

Legal name

Australian Pharmaceutical Industries Pty Ltd

Website

https://wesfarmershealth.com.au

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

251–500 employees

Short description

Wesfarmers Health is the health, beauty and wellness division of Wesfarmers Limited, operating Priceline Pharmacy (470+ stores), API pharmaceutical wholesale (2,500+ pharmacies), MediAesthetics clinics (SILK, Clear Skincare, 230+ locations), and InstantScripts telehealth (3M users) across Australia and New Zealand.

Ownership category

akta.pro rank

Product category

Health, Beauty and Wellness Retail

NAICS

Drugs and Druggists' Sundries Merchant Wholesalers (42421), Offices of Physicians (6211), Food (Health) Supplement Retailers (456191)

SIC

Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122), Retail-Drug Stores And Proprietary Stores (5912), Services-Health Services (8000)

akta.pro primary industry

Health & Pharmacy Omnichannel (CRAFAEAK)

Keywords

• Retail pharmacy services
• Pharmaceutical wholesale distribution
• Medical aesthetics clinics
• Telehealth services
• Health and beauty retail

Headquarters

HQ city

Docklands, Victoria

HQ country

Australia

HQ region

Oceania

Offices10 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Pharmacy Sales: Revenue from direct retail sales of health, beauty and wellness products through Priceline Pharmacy and Priceline stores. Priceline Pharmacy is a pharmacy, health and beauty store with over 470 stores nationally. Also includes sister brand atomica beauty-led retail with pilot stores in NSW, Victoria and WA.
2. Franchise Fees: Revenue from franchise partners operating Priceline Pharmacy stores under franchise agreements. Franchise partners benefit from nationally recognized brand, national promotional program, and Australia's biggest health and beauty loyalty program.
3. Pharmaceutical Wholesale Distribution: API distributes pharmaceutical, health, wellness and beauty products to over 2,500 pharmacies nationally. Ensures Australians have timely and affordable access to medicines within 24 hours. Operates Soul Pattinson Chemist and Pharmacist Advice banner brands.
4. Medical Aesthetics Services: Revenue from SILK Laser Clinics (over 140 clinics), Australian Skin Clinics, Clear Skincare Clinics (90+ clinics), and The Cosmetic Clinic (NZ). Services include laser hair removal, cosmetic injections, skin treatments, and body sculpting.
5. Telehealth Services: InstantScripts provides online medical consultations, prescriptions, pathology requests, and medical certificates through Australia's largest telehealth platform with over 3 million users and 10 million health services delivered.
6. Loyalty Program Memberships: Sister Club loyalty program with over 9 million members. Club Premium membership program for independent pharmacies. Priceline Sisterhood Foundation raises funds through store donations and supplier contributions.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels7 records

Core offering

Wesfarmers Health operates an integrated health, beauty and wellness portfolio across four business units: retail pharmacy (Priceline Pharmacy with 470+ stores and Priceline stores), pharmaceutical wholesale distribution (API serving over 2,500 pharmacies nationally, plus Soul Pattinson Chemist and Pharmacist Advice banner brands), medical aesthetics (SILK Laser Clinics with 140+ locations, Australian Skin Clinics, Clear Skincare Clinics with 90+ locations, and The Cosmetic Clinic in New Zealand), and digital health (InstantScripts Australia's largest telehealth service and SiSU Health cardiometabolic screening stations). The company also operates the Sister Club loyalty program with 9+ million members and the Sisterhood Foundation charity initiative.

Product overview

Wesfarmers Health is one of Australia's leading health, beauty and wellness companies operating across four distinct business units: Retail (Priceline Pharmacy with 470+ stores, Priceline, atomica), Pharmaceutical Wholesale (API serving 2,500+ pharmacies, Soul Pattinson Chemist, Pharmacist Advice, Club Premium), Medical Aesthetics (MediAesthetics comprising SILK Laser Clinics with 140+ locations, Australian Skin Clinics, Clear Skincare Clinics with 90+ locations, The Cosmetic Clinic in New Zealand), and Digital Health (InstantScripts Australia's largest telehealth service, SiSU Health cardiometabolic screening). The portfolio also includes the Sisterhood Foundation charity initiative. These businesses operate across retail, medical aesthetics, digital health and pharmaceutical wholesale industries, unified by the mission to make health, beauty and wellness experiences simpler, more affordable and easier to access.

Differentiator

Problem solved

Functional benefit

Brands

• Priceline Pharmacy: Pharmacy, health and beauty retail brand with over 470 stores nationally. Known for health, beauty and wellness products and services.
• Priceline
• Sister Club
• Sisterhood Foundation
• Soul Pattinson Chemist
• Pharmacist Advice
• Club Premium
• SILK Laser Clinics
• Australian Skin Clinics
• Clear Skincare Clinics
• The Cosmetic Clinic
• InstantScripts
• SiSU Health
• atomica
• Aesthetics Rx

Products and services

• Priceline Pharmacy Pharmacy, health and beauty retail brand with more than 470 stores nationally, offering pharmacy dispensing, expert advice, vaccinations, health checks, and health and beauty products for Australian consumers.
• Priceline Health and beauty retail brand operating alongside Priceline Pharmacy stores, supported by the Sister Club loyalty program with more than nine million members.
• Australian Pharmaceutical Industries (API) One of Australia's leading wholesale pharmaceutical distributors servicing more than 2,500 pharmacies around the country, ensuring Australians receive their medication within 24 hours.
• Soul Pattinson Chemist Pharmacy brand with more than 50 stores in regional and metropolitan locations providing professional care, advice, and value for money for the whole family.
• Pharmacist Advice Banner for smaller pharmacies focusing on professional service and pharmacist advice, with more than 50 stores nationally concentrating on counselling patients on specific medication needs.
• Club Premium API's exclusive club for independent pharmacies offering a suite of flexible programs, tools and services to help run a successful, profitable business.
• SILK Laser Clinics Australia's leading laser, skin, cosmetic aesthetics and body clinic with over 140 clinics across Australia and New Zealand. Offers treatments including laser hair removal, cosmetic injections, skin treatments and body sculpting.
• Australian Skin Clinics Medical aesthetics clinic chain operating for over 22 years, originally founded as an acne clinic. Offers cosmetic injectables and skin treatments.
• Clear Skincare Clinics One of Australia and New Zealand's most experienced skin, acne, cosmetic injecting and laser hair removal clinics with more than 90 locations making advanced clinical treatments and effective skincare accessible and affordable.
• The Cosmetic Clinic New Zealand's experts in laser hair removal, cosmetic injectables and skin care treatments, providing safe and effective non-surgical treatments performed by qualified clinicians.
• InstantScripts Australia's largest telehealth service offering affordable and convenient 24/7 care. Provides online medical consultations with Australian-registered doctors, prescriptions, pathology requests and medical certificates through a digital platform.
• SiSU Health Number one provider of cardiometabolic screening services in Australia, providing highly accessible self-service health checks through SiSU Health Station machines located in Priceline Pharmacies.
• atomica Beauty-led retail offer with six pilot stores in market across NSW, Victoria and WA, featuring premium skincare and beauty brands.
• Sister Club Loyalty Program Australia's largest health and beauty loyalty program with over 9 million members. Includes Pink Diamond tier for top members offering exclusive benefits and rewards at Priceline and Priceline Pharmacy.

Quantifiable outcome

• 3 million Australians served through InstantScripts telehealth platform
• +7 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability3 records

Feature5 records

Partnerships

14 partnerships are on record, tiered core, strategic and minor.

• Pelvic Pain Foundation of Australia (PPFA)coreOthers · 3 June 2026Charity partner supporting women's health through Sisterhood Foundation. PPFA works to improve understanding, treatment and support for pelvic pain through education, advocacy, clinical collaboration and research. Flagship schools program PPEP Talk delivers age-appropriate education.
• Eating Disorders Families Australia (EDFA)coreOthers · 3 June 2026Charity partner and only national organisation providing support, education, advocacy and counselling solely for carers and families impacted by eating disorders. Funding supports capability-building and organizational expansion.
• OnePass Consortium (Bunnings, Kmart, Target, Officeworks)coreGTM or Marketing Partner · 14 April 2026New OnePass membership trial offering six months free delivery across participating Wesfarmers brands. Priceline Pharmacy participates with Sister Club members earning 2x points. Members also earn 5x Flybuys points at other participating brands.
• Catherine HousecoreOthers · 26 March 2026South Australia's only homelessness and recovery service for women. Sisterhood Foundation funding to revolutionise intake system to ensure response to every woman who calls, potentially scalable nationally.
• Lou's PlacecoreOthers · 26 March 2026Daytime drop-in centre in Redfern Sydney supporting women experiencing trauma, homelessness, domestic and family violence. Funding to build systems and infrastructure for sustainable growth.
• Netball AustraliacoreGTM or Marketing Partner · 25 February 2026Two-year partnership (March 2026) making Priceline Pharmacy the Official Pharmacy, Health and Beauty Partner of Suncorp Super Netball League. Netball is the most played team sport for women and girls in Australia with 49% female supporter base. Partnership includes in-stadium, broadcast, community and in-store activations.
• Google CloudstrategicTechnology or Integration · 19 February 2026Strategic collaboration bringing agentic AI solutions including Gemini Enterprise to Wesfarmers businesses, supporting more responsive and personalized customer interactions across retail and health operations.
• MicrosoftstrategicTechnology or Integration · 19 February 2026Multi-year strategic partnership to scale AI and cloud technology across Bunnings, Kmart Group, Blackwoods, Priceline and broader Wesfarmers Group, driving improvements in customer experience, merchandising, supply chain and team productivity.
• Mura Kosker SororitycoreOthers · 6 February 2026First Nations charity partner founded by women for women, advocating for human rights and improving family and kinship wellbeing in the Torres Strait. Supports integrated programs in family wellbeing, domestic violence response, and women's empowerment.
• Darwin Aboriginal and Torres Strait Islander Women's Shelters Indigenous Corporation (DAIWS)coreOthers · 6 February 2026First Nations charity partner providing safe and culturally competent services to women and children victims of domestic, family and sexual violence across Darwin region, NT, Kimberley WA.
• Monash UniversitycoreStrategic or Co-development Partner · 1 January 2025Research partnership producing the 'Women Deserve Better' report on health issues impacting Australian women and girls. Over 2,200 women and girls completed surveys for research informing Sisterhood Foundation strategy.
• Australian Red CrossminorStrategic or Co-development Partner · 1 January 2025Collaboration to boost workers' knowledge of workplace protections through Work Right Hub, Australia's first digital platform to prevent and address criminal labour exploitation.
• Australian Red CrossminorStrategic or Co-development Partner · 1 January 2025Work Right Hub partnership providing multilingual decision tree tool for supplier workers to discover services and access workplace rights information via QR code.
• SisterWorkscoreOthers · 1 January 2023$350,000 commitment over two years to help stimulate financial health and wellbeing for migrant, refugee and asylum seeker women in Victoria. API provides employment pathways through warehousing courses at SisterWorks Dandenong Empowerment Hub.

Scale indicators15 records

Recent moves12 records

Expansion highlights7 records

Direct peers

• Chemist Warehouse: Australia's largest discount pharmacy chain, directly competing with Priceline Pharmacy and Priceline stores on health, beauty, and pharmaceutical product pricing and assortment at scale.
• TerryWhite Chemmart: National franchised pharmacy chain in Australia competing with Priceline Pharmacy for franchisee recruitment, retail share, and pharmacy services delivery in community settings.
• EBOS Group: Trans-Tasman pharmaceutical and animal care distributor with comparable wholesale and community health operations across Australia and New Zealand, overlapping with API's wholesale and Soul Pattinson/Pharmacist Advice banner activities.
• Blooms The Chemist: Australian-owned pharmacy banner and franchise group with comparable retail pharmacy positioning, supplier relationships, and consumer loyalty programs to Priceline Pharmacy.
• Sigma Healthcare: ASX-listed Australian pharmaceutical wholesaler and pharmacy banner operator (Amcal, Guardian, Discount Drug Stores). Direct competitor to API in supplying community pharmacies with similar franchise and banner models.
• Laser Clinics Australia: Australia's largest non-surgical aesthetics clinic network offering laser hair removal, cosmetic injectables, and skin treatments, directly competing with SILK Laser Clinics, Clear Skincare, and Australian Skin Clinics.
• National Pharmacies: South Australian-headquartered pharmacy banner with comparable retail pharmacy, optical, and member-services model that overlaps with Priceline Pharmacy and Soul Pattinson Chemist.
• Healthia: ASX-listed allied health and eye care provider with a growing medical aesthetics and clinics portfolio operating across Australia, offering partial overlap with the MediAesthetics business model.

Emerging players

• Doctor Care Anywhere: UK-born telehealth provider operating in Australia with online GP consultations, prescriptions, and referrals, competing head-to-head with InstantScripts in the direct-to-consumer virtual care segment.
• Eucalyptus: Australian digital health platform offering telehealth services across men's health, women's health, and weight management, competing with InstantScripts for the same digitally-native, vertically-focused care consumer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/wesfarmers-health

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wesfarmers Health