WestaFrance

What WestaFrance does

WestaFrance (legal names: WESTAFLEX, WESTAFLEX-BÂTIMENT) is a French manufacturer and distributor of metal flexible conduits serving heating, ventilation, and industrial applications. Founded in 1958 and headquartered in Tourcoing, the company joined the Poujoulat Group in 1996 and operates as a commercial brand within the Cheminées Poujoulat ecosystem, described as a European leader in chimney flues and metal roof outlets. Its core products span flexible and rigid metal conduit systems, including insulated double-wall conduits, single-wall conduits, concentric conduits, roof outlets, hot air distribution systems, and ventilation duct systems in diameters from 20mm to 600mm. The portfolio extends to industrial-grade products (Galvaflex, CVTH, Starflex, Tubaginox, silencers, acoustic and thermal flexible conduits) and specialty items such as the Alumediflex medical sleeve for hospital gas pipelines (registered under the CLOPSI November 1997 technical note) and the Outsteel climate unit enclosure. Quality assurance is anchored in CERIC laboratory testing and CE marking under EU Construction Products Regulation 305/2011.

The company operates three industrial production sites (Tourcoing, Saint-Bonnet-de-Mure, Buzançais) covering nearly 20,000 m², supported by approximately 1,500 m² of stocked inventory at each of four relay service locations across France (Île de France, Nord Pas-de-Calais, Rhône-Alpes, Provence-Alpes-Côte d'Azur). Distribution is conducted through three digital platforms - Catalogue-Services for 24/7 ordering, Devis-Services for 3D design and quoting, and the Espace Pro partner portal - alongside the physical relay network and exports via the Cheminées Poujoulat network. Pricing is professional B2B, ex-works, with 45-day payment terms and Pro account access for business customers; revenue is not publicly disclosed. The customer base spans heating professionals, industrial companies, distributors and traders, HVAC companies, and chimney sweeps. From April 2025, WestaFrance products are progressively transitioning to the Cheminées Poujoulat brand identity, consolidating the group's market presence under its European-leader identity.

Name

WestaFrance

Legal name

WESTAFLEX / WESTAFLEX-BÂTIMENT

Website

https://westafrance.com

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

11–50 employees

Short description

WestaFrance is a French manufacturer and distributor of metal flexible conduits for heating, ventilation, and industrial applications, serving heating professionals, industrial buyers, distributors, and HVAC companies via four regional relay services and digital B2B platforms across France and Europe.

Ownership category

akta.pro rank

Product category

Metal Chimney Flues and Ventilation Conduits

NAICS

Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341), Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415)

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Steam & Air-Conditioning Supply (4961), Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564)

akta.pro primary industry

Ventilation, Ducting & Air Distribution Equipment (IMAHAKAG)

akta.pro secondary industry

Conduit & Raceway Systems (Metallic/Nonmetallic) (IMADAMAJ)

Keywords

• Metal chimney flues
• Flexible metal conduits
• Heating ventilation products
• Smoke evacuation systems
• Industrial ventilation ducts

Headquarters

HQ city

Tourcoing

HQ country

France

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Pricing tiers

Distribution channels4 records

Marketing channels6 records

Core offering

WestaFrance manufactures and distributes metallic smoke conduits and flexible metal conduits for heating, ventilation, and industrial applications. The product portfolio includes insulated double-wall conduits, single-wall conduits, concentric conduits, roof outlets, hot air distribution systems, and industrial ventilation products in diameters from 20mm to 600mm. The company also provides express custom parts fabrication, 3D design services, and technical support through a network of four service relay locations across France.

Product overview

WestaFrance is a manufacturer and distributor of metal chimney flues and flexible conduits for heating, ventilation, and industry. The product portfolio centers on flexible and rigid metal conduit systems including insulated double-wall conduits, single-wall conduits, concentric conduits, and roof outlets. Supporting product lines include hot air distribution systems and ventilation systems. The company also offers industrial-grade products such as Galvaflex, CVTH, Starflex, Tubaginox, Westalu 30, QTIR, silencers, and medical sleeves in diameters from 20mm to 600mm. Specialty products include Outsteel climate unit enclosures and renovation kits. The portfolio is complemented by service platforms: Catalogue-Services (online ordering), Devis-Services (3D design and quoting), and the Espace Pro Partner Portal. Services include express custom parts fabrication, delivery/pickup options, and industrial applications engineering.

Differentiator

Problem solved

Functional benefit

Products and services

• Insulated Double-Wall Conduits (Conduits isolés double paroi) Double-wall insulated metal conduits designed for chimney and smoke evacuation systems, providing thermal insulation for heating applications. For professional installers and heating professionals.
• Single-Wall Conduits (Conduits simple paroi) Single-wall metal conduits for smoke evacuation and ventilation in heating systems. For heating professionals and installers.
• Concentric Conduits (Conduits concentriques) Concentric conduit systems for combined intake and exhaust in heating appliances. For professional heating installers.
• Roof Outlets (Sorties de toit) Metal roof outlet systems for terminating chimney and ventilation ducts above the roofline. For heating installers and building contractors.
• Hot Air Distribution (Distribution d'air chaud) Systems for distributing heated air from heating appliances throughout buildings. For heating installers and residential/tertiary building contractors.
• Ventilation Systems (Système de ventilation) Ventilation duct systems for industrial and building applications, including air intake and exhaust. For ventilation contractors and industrial users.
• Fireplace Accessories (Accessoires autour du feu) Accessories for fireplace installation and operation including connectors and fittings. For heating installers and chimney sweeps.
• Outsteel Climate Unit Enclosure (French cache-clim) Metal enclosures for masking outdoor air conditioning and climate control units, branded as the French climate unit cover. For HVAC installers and building contractors.
• Galvaflex Flexible Conduit Flexible galvanized steel conduit for air distribution and cooling applications in industrial settings such as glass furnace collectors. For industrial users.
• CVTH Flexible Conduit Flexible conduit for transporting air-conditioned air in trains, from air handling units to diffusers in false ceilings. For rail and industrial HVAC applications.
• Starflex Industrial Evacuation Conduit Industrial evacuation conduit for smoke and fumes in various industrial applications. For industrial users.
• Tubaginox Stainless Steel Tubing Stainless steel tubing for industrial evacuation and smoke duct applications. For industrial users.
• Alumediflex Medical Flexible Conduit (Medical Sleeve) Medical flexible conduit for protecting medical fluid pipelines (oxygen, nitrous oxide) in hospitals and clinics, registered under CLOPSI technical note November 1997. For healthcare facilities.
• Silencieux (Silencers) Noise reduction devices for industrial machinery and building heating systems, available in aluminum or stainless steel, diameters 20-600mm. For industrial users and HVAC contractors.
• Catalogue-Services E-commerce Platform Online catalog platform enabling 24/7 ordering of all product references via catalogue-services.westafrance.com. For professional pro-account customers.
• Devis-Services 3D Design and Quoting Platform 3D design, planning, and quote estimation tool for chimney conduit studies, accessible at pro.westafrance.com. For professional installers and project designers.
• Espace Pro Partner Portal Professional partner portal for finding products (15,000+ references), preparing quotes and projects, 3D studies, ordering, delivery tracking, accessing technical documentation and installation tutorials, and training materials. For professional pro-account customers.
• Express Custom Parts Fabrication (Pièces spéciales express) Express custom parts fabrication service for specific project requirements, with paint finishes available in black or custom RAL colors. For professional installers and industrial buyers.
• Delivery and Pickup Service (Livraison / enlèvement) Delivery to construction sites or immediate pickup from service centers, with exchange and return of products at end of project. For professional installers and contractors.

Quantifiable outcome

• 24h delivery on construction sites
• +2 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Groupe PoujoulatflagshipStrategic or Co-development Partner · 1 January 1996WestaFrance joined the POUJOULAT group in 1996. The company is a commercial brand of Westaflex bâtiment, which is part of the Poujoulat Group. Products are now transitioning to the Cheminées Poujoulat brand, bringing European leadership positioning and enhanced visibility.

Scale indicators7 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Lindab: Large European manufacturer of ventilation ductwork, fittings, and air distribution products. Broader portfolio than WestaFrance but directly competes in galvanized steel ducts, fittings, and HVAC ventilation.
• Groupe Poujoulat (parent): Parent holding company of WestaFrance and the broader European leader in chimney flues and metal roof outlets. Comparable as the umbrella brand now absorbing WestaFrance's commercial identity.
• Velux Group: Building products incumbent with chimney and ventilation adjacencies through subsidiaries. Comparable in being a European building products company with established distribution, though broader in scope than WestaFrance.

Direct peers

• Muellex: Belgian manufacturer of flexible metallic hoses and ventilation/evacuation ducts. Comparable in industrial flexible conduit products for ventilation, smoke evacuation, and noise reduction applications.
• Schiedel: European manufacturer of chimney and flue systems (steel, stainless, ceramic). Directly competes with WestaFrance/Poujoulat in metal chimney flues for residential, commercial, and industrial heating across Europe.
• Onduct (Onderneming Systeemoplossingen): European supplier of flexible aluminum and stainless ventilation ducting for HVAC, industrial, and smoke extraction. Closely comparable product line to WestaFrance's Flexalu and industrial ventilation conduits.
• Jeremias: German-based manufacturer of chimney, flue, and ventilation systems. Competes head-to-head in double-wall insulated, single-wall, and concentric stainless/galvanized flue products across European markets.
• Ubbink: Netherlands-based manufacturer of ventilation, chimney, and roof outlet products. Directly overlaps with WestaFrance's portfolio of metal flue systems, ventilation ducts, and roof terminations.

Regional players

• Ducatillon: French distributor of HVAC, heating, and ventilation products to installers and professionals. Comparable as a French channel serving heating professionals, though primarily a distributor rather than manufacturer.
• Selkirk: North American manufacturer of chimney, venting, and HVAC distribution products. Comparable product portfolio (metal flue, ventilation, air distribution) but operates primarily in North America rather than Europe.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/westafrance

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WestaFrance