WEST BAY HOMES Real Estate Development

What WEST BAY HOMES Real Estate Development does

WEST BAY HOMES is a multi-disciplinary, founder-led real estate development and custom design-build firm operating primarily in the west metro area of Minneapolis, Minnesota, with a subsidiary presence in Naples, Florida. The company is owned by Rick Vogelgesang (builder, developer, and licensed real estate agent with 30+ years of experience, 200+ completed custom homes, and $75M+ in transactions to his name) and Kelli Fontana Vogelgesang (interior designer and developer who joined in 2014), supported by a small team of approximately 9 employees. Its core business is producing highly customized new construction homes and executing large-scale remodeling projects for affluent individual clients in the Twin Cities market, with homes ranging from 4,906 to 7,711 square feet and priced from $650,000 for building packages to multi-million dollar estates at $4,000-$8,000+ per square foot.

The firm’s underlying capability is an integrated design-build methodology that combines architectural coordination, interior design, and construction management under a single boutique team, eliminating the layered handoffs typical of production builders and independent architect-contractor arrangements. The product portfolio includes named model lines (Victory, Heritage, Rainbow, Grayson, Skyla, Sky, Montauk, Dogwood, Eden, Deerbrook, Bell Oaks) and remodel projects (Trillium, South Bay, Lake Mod, Bluffs, Andover, Foxhall), plus the 17-lot Cedarcrest Stables land development in Eden Prairie adjacent to Bearpath Country Club. The company also generates licensing revenue through Kelli Fontana's tile collection launched with The Tile Shop in 2023.

The revenue model is one-time project-based, with three primary streams: custom home new construction sales (one-time license economics), large-scale remodeling projects (professional services), and land development lot sales with attached building packages. Sales are conducted directly by the founders without intermediaries; Rick Vogelgesang holds an active Minnesota real estate license and personally facilitates transactions. Marketing relies on model home showcases, Parade of Homes participation, an Instagram presence (@WESTBAYHOMES), earned media in luxury shelter publications, and client referrals. The customer base is concentrated in the affluent homeowner segment, with no enterprise or institutional clients and no disclosed revenue figures.

Name

WEST BAY HOMES Real Estate Development

Legal name

WEST BAY HOMES, LLC

Website

https://westbayhomes.net

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

WEST BAY HOMES is a boutique, founder-led custom design-build firm in Eden Prairie, Minnesota, producing highly customized luxury new construction homes and large-scale remodeling projects for affluent homeowners in the Twin Cities metro, with ancillary land development and a nationally distributed tile collection.

Ownership category

akta.pro rank

Product category

Luxury Residential Construction

NAICS

New Single-Family Housing Construction (except For-Sale Builders) (236115), Residential Remodelers (236118)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Residential Luxury / High-End Home Construction (IMAFABAJ)

akta.pro secondary industries

Custom Home Building (IMAFABAC), Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)

Keywords

• Custom home construction
• Luxury home building
• Residential remodeling
• Real estate development
• Design build services

Headquarters

HQ city

Bloomington/Eden Prairie

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Custom Home New Construction Sales: Design-build custom homes sold to affluent buyers. Revenue recognized upon home sale closing. High transaction values ranging from $650,000 to multi-million dollar estates.
2. Large-Scale Remodeling Projects: Comprehensive renovation and remodeling services for existing luxury homes. Projects include structural modifications, complete interior redesigns, and additions.
3. Land Development: Development of single-family home communities such as Cedarcrest Stables (17-lot development in Eden Prairie). Building packages sold to buyers who then contract West Bay Homes for construction.
4. Product Design and Licensing: Kelli Fontana Vogelgesang's tile collection partnership with The Tile Shop represents licensing and product design revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

WEST BAY HOMES is a multi-disciplinary real estate development and design-build firm that produces highly-distinguished custom new construction homes and large-scale remodeling projects in the Twin Cities metro area of Minneapolis, Minnesota. The firm develops properties holistically, combining custom architecture, interior design, and construction management, and also develops single-family home communities (such as the 17-lot Cedarcrest Stables in Eden Prairie) with building packages ranging from $650,000 to $1,300,000 and fully custom homes priced at approximately $4,000-$8,000+ per square foot.

Product overview

WEST BAY HOMES is a multi-disciplinary real estate development company that operates as a truly custom design-build team. The company's core offerings include custom new construction homes and large-scale remodeling projects, complemented by interior design services and real estate development. The portfolio consists of various home model lines (Victory, Heritage, Rainbow, Grayson, Skyla, Sky, Montauk, Dogwood, Eden, Deerbrook, Bell Oaks) ranging from 4,906 to 7,711 sq ft, as well as remodel projects (Trillium, South Bay, Lake Mod, Bluffs, Andover, Foxhall). The company also developed the Cedarcrest Stables 17-lot community in Eden Prairie, MN. Principal team members include Rick Vogelgesang (owner, builder, developer, agent) and Kelli Fontana Vogelgesang (owner, designer, developer), who collaborate on all projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom New Construction Homes

Named customers13 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• The Tile ShopcoreStrategic or Co-development Partner · 1 January 2023Kelli Fontana Vogelgesang partnered with The Tile Shop to develop and launch her debut tile collection. The collection includes patterned tiles (Inlay Proper line in Florence Lace, Naples Beach, Eden Ode, Dutch), mirrored tiles (Patina line in Gilded, Eclipse, Siren), ceramic tiles (Tommas in Carrara, Classico), mosaic tiles (Chain Reaction in Black on Black, Pearl Beige), and porcelain tiles (Kloe in Ivory, in Bloom). The partnership extends West Bay Homes' design influence nationally through Tile Shop's retail presence.
• DFP Planning + DesigncoreStrategic or Co-development PartnerArchitectural firm DFP Planning + Design collaborates with West Bay Homes on custom projects. Featured on Trillium remodel and other projects as the architecture partner, providing design expertise for custom residential projects.
• Charles CuddcoreStrategic or Co-development PartnerCharles Cudd is the original architect of the Valley View Estate (custom rambler completed in 2008). West Bay Homes worked with Charles Cudd during the 2021 reimagining of the estate, representing collaboration on high-end custom residential architecture.
• Ben Nelson (Architect)minorStrategic or Co-development PartnerBen Nelson collaborated with DFP Planning + Design as architect on the Bluffs remodel project (2017-2021), providing architectural expertise for the renovation of the Eden Prairie estate home.
• Spacecrafting (Photography)minorOthersSpacecrafting provided professional photography for Trillium remodel project, documenting completed work for marketing purposes.
• Liz Ramos (Photography)minorOthersLiz Ramos photographed the Victory model home project for West Bay Homes' marketing materials.
• Bearpath Country ClubminorOthersCedarcrest Stables development is located near Bearpath Country Club and the Minnesota River Valley, enhancing the desirability of the lots for prospective custom home buyers.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Anchor Builders: Luxury custom home builder serving the Minneapolis–St. Paul market with a portfolio of high-end custom and remodel projects. Comparable product mix and Twin Cities geography to West Bay Homes.
• Hendel Homes: Minnesota-based luxury custom home builder with a portfolio of architecturally distinctive single-family residences in the Twin Cities area. Comparable custom luxury product and west metro market overlap.
• Hartmann Homes: Minnesota-based custom home builder specializing in luxury single-family homes and large-scale remodels. Comparable custom-build focus and affluent Minneapolis-area buyer segment.
• Highmark Builders: Design-build custom home builder in the Twin Cities metro offering custom and semi-custom luxury homes. Comparable integrated design-build model and Minnesota geographic focus to West Bay Homes.
• John Kraemer & Sons: Minnesota-based luxury custom home builder serving the Twin Cities west metro. Directly comparable to West Bay Homes in geography, price point, and emphasis on architecturally distinctive single-family estates.
• Landschute Construction: Minnesota-based design-build firm offering custom new construction and remodeling in the Twin Cities. Competes for the same west metro luxury custom home buyer as West Bay Homes.
• Michael Abraham Homes: Minnesota custom home builder offering design-build services and luxury single-family homes in the Twin Cities. Comparable boutique custom builder positioning and target buyer to West Bay Homes.
• Charles Cudd Custom Homes: Luxury custom home builder in Minnesota, explicitly cited as a prior collaborator of West Bay Homes on the Valley View Estate. Comparable product (high-end custom single-family) and overlapping client base in the Twin Cities luxury market.
• TJB Homes: Minnesota-based custom home builder focused on luxury single-family construction in the west metro. Comparable scale, design-led positioning, and target affluent buyer segment to West Bay Homes.

Broad incumbents

• Visbeen Construction: Midwest-based luxury custom home builder with a national portfolio of high-end custom designs. Comparable custom luxury product and design-led approach, but with broader geographic reach than West Bay Homes' local focus.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/westbayhomes
• LinkedInlinkedin.com/company/west-bay-homes-real-estate-development

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WEST BAY HOMES Real Estate Development