West Broadway Community Organization

What West Broadway Community Organization does

West Broadway Community Organization (WBCO) is a not-for-profit, charitable organization incorporated in May 1997 and headquartered at 748 Broadway in Winnipeg, Manitoba. Operating under a unique dual mandate as both a residents' association and a Neighbourhood Renewal Corporation, WBCO coordinates social, economic, and environmental development efforts across a defined catchment in the West Broadway neighbourhood, where 92% of households are renters. The organization delivers programming across five core areas: Good Food Club (food security through Good Food Boxes, farmers' markets, cooking classes, and social meals), Housing Initiatives (tenancy advice, property improvement grants, and the Five-Year Neighbourhood Housing Plan), Community Wellbeing and Safety (active transportation, harm reduction, police accountability), Greenspaces (six community gardens and permaculture learning sites), and Community Organizing (Small Grants Program, Directors Network, and marquee events).

WBCO's business model is grant-and-donation funded, with no fee-for-service revenue. Funding sources include core support from the Government of Manitoba and City of Winnipeg, foundation grants (Winnipeg Foundation, Jewish Foundation, TD Friends of the Environment, LITE Winnipeg), individual donations via CanadaHelps and PayPal, and pass-through administration of community small grants ($47,000 CAD distributed in 2025-26). Services are delivered free of charge through owned and partner facilities — the Broadway Neighbourhood Centre (185 Young St), Crossways in Common (222 Furby St), and six community green spaces — with a 7-person staff team supplemented by seasonal coordinators and volunteers.

The organization convenes the West Broadway Directors Network (15+ neighbourhood organizations) and provides administrative support to tenant and housing committees, positioning itself as the connective hub of the local community service ecosystem. Notable program outputs include 1,249 Good Food Boxes distributed annually, 82 community garden plots, and 300 food hampers (8,000+ lbs) distributed in January 2025 alone. WBCO operates with no proprietary technology platform, API, or app; its digital presence is limited to a content website and donation-processing integrations. Governance rests with a volunteer Board of Directors elected at the Annual General Meeting, with day-to-day operations led by Executive Director Kelly Frazer.

Name

West Broadway Community Organization

Legal name

West Broadway Community Organization

Website

https://westbroadway.mb.ca

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

West Broadway Community Organization is a Winnipeg-based not-for-profit charitable organization operating since 1997 as both a residents' association and a Neighbourhood Renewal Corporation, delivering food security, housing support, greenspace, and community organizing programming to residents of the West Broadway neighbourhood, where 92% of households are renters.

Ownership category

akta.pro rank

Product category

Community Development Services

NAICS

Civic and Social Organizations (81341), Community Food Services (624210), Other Community Housing Services (624229)

SIC

Services-Social Services (8300)

akta.pro primary industry

Community Centers & Neighborhood Support Services (BPAGAEAL)

akta.pro secondary industries

Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC), Community Foundations (BPAGAKAB)

Keywords

• Community development services
• Food security programs
• Housing support
• Tenant advocacy
• Neighbourhood revitalization

Headquarters

HQ city

Winnipeg

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales, Infrastructure

Revenue model

1. Individual Donations: WBCO accepts individual donations through CanadaHelps, PayPal, and cheque. Donations support various programs including Good Food Club, Spirit Park Permaculture Learning Site, Tenant Supports Program, and West Broadway Harm Reduction Outreach Project.
2. Government Grants and Core Funding: WBCO receives core funding from Government of Manitoba and other government sources. Additional support comes from various government programs including Urban Green Team funding, Reaching Home (End Homelessness WPG), and various provincial and federal grants.
3. Small Grants Program Administration: WBCO administers the West Broadway Small Grants Fund, distributing $47,000 in 2025-26 to community organizations for neighbourhood projects. This demonstrates capacity to manage grant programs on behalf of government and foundations.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

West Broadway Community Organization is a not-for-profit, charitable community organization that delivers social, economic, and environmental development programs in Winnipeg's West Broadway neighbourhood. Its core offerings include the Good Food Club food security program, Housing Initiatives (affordable housing preservation, tenancy advice, property improvement grants), Community Wellbeing and Safety programs (active transportation, harm reduction, police accountability), Greenspaces and Environment programming (community gardens, teaching gardens, composting), and Community Organizing activities (Small Grants Program, Directors Network, community events). All services are provided free of charge to residents of the catchment area.

Product overview

West Broadway Community Organization is a not-for-profit community organization offering a portfolio of interconnected programs focused on social, economic, and environmental development in Winnipeg's West Broadway neighbourhood. The core programs include the Good Food Club (food security through food boxes, farmers markets, cooking classes, and social events), Housing Initiatives (affordable housing support, property improvement grants, tenancy advice), Community Wellbeing and Safety (active transportation, police accountability), Greenspaces and the Environment (community gardens, teaching gardens, composting), and Community Organizing (small grants, directors network, community events). These programs work together to support the neighbourhood's approximately 92 percent renter population through community development, capacity building, and direct service delivery.

Differentiator

Problem solved

Functional benefit

Brands

• Good Food Club: A program that empowers people to eat healthier, gain new skills, and build community while helping members access healthy, affordable food. Includes Good Food Box program, farmers market, cooking classes, and community meals.
• West Broadway Land Trust

Products and services

• Good Food Club A food security program empowering community members to eat healthier, gain new skills, and build community through affordable food access. Includes Good Food Boxes, the West Broadway Farmers' Market, cooking classes, and social gatherings. Targets West Broadway residents, with 1,249 Good Food Boxes distributed annually.
• West Broadway Farmers' Market A weekly outdoor farmers market held Wednesdays from July to mid-October at the Broadway Neighbourhood Centre field, offering local produce, meat, eggs, baked goods, honey, crafts, and artisanal goods to West Broadway community members.
• Housing Initiatives Comprehensive housing support program including the Five-Year Neighbourhood Housing Plan, property improvement grants, tenancy advice, housing workshops, housing search support, and stakeholder coordination for affordable housing preservation in the West Broadway neighbourhood. WBCO has been a leader in Winnipeg housing initiatives for over 20 years.
• Property Improvement Program Small matching grants for property improvements supporting housing stock longevity, historical character preservation, streetscape beautification, and energy efficiency in the West Broadway neighbourhood. Delivered through partnership with the City of Winnipeg.
• West Broadway Land Trust Community land trust initiative to preserve affordable housing and community spaces in perpetuity in the West Broadway neighbourhood.
• Community Gardens and Greenspaces Program WBCO manages six community green spaces including Spirit Park (200 Young St), Good Food Garden (185 Young St), Rock and Horse Park (152 Langside St), and others, offering 82 community garden plots, teaching gardens, and composting programs to neighbourhood residents.
• Small Grants Program Grant program supporting community building and connecting projects up to $5,000 per fiscal year. $47,000 was awarded in 2025-26, leveraging $55,053.93 in additional investment, supporting initiatives including clean-up events, gardening, cultural programs, and senior/youth programs.
• Community Events Coordination Coordination of marquee community events including the Snoball Winter Carnival, Spring Clean Up, March for Peace, Harvest and Holiday Suppers, and Summertime Family Fun Day, fostering neighbourhood engagement and social connection.
• Exercise Classes for Older Adults Gentle exercise classes including Chair Yoga, Meditation, and Back to Balance training, specifically designed for older adults and people with mobility limitations in the West Broadway neighbourhood. Includes free beginner-level classes such as GFC Yoga in the Park.

Quantifiable outcome

• 1,249 Good Food Boxes distributed to community members annually
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered major, core and minor.

• Bear Clan (West Broadway Chapter)majorStrategic or Co-development Partner · 1 January 2017WBCO formally invited Bear Clan to West Broadway in 2018, raising start-up funds, arranging meeting and storage space, and offering staff assistance. West Broadway's Bear Clan Chapter is Indigenous led and utilizes a caring, harm reduction approach. The chapter promotes safety, conflict resolution, mobile witnessing, and crime prevention.
• West Broadway BIZcoreStrategic or Co-development PartnerLong-standing partnership between WBCO and the West Broadway Business Improvement Zone. From sharing a building to sharing staff and programming, West Broadway represents genuine collaboration between social and economic interests. WBCO currently rents office space to West Broadway BIZ at 748 Broadway. Collaborative initiatives include storefront safety auditing and business support programs.
• Broadway Neighbourhood CentrecoreStrategic or Co-development PartnerBNC is a key partner facility where much of WBCO's Good Food Club programming takes place. Located at 185 Young St, BNC hosts farmers' market, community events, exercise classes, and kitchen programs. WBCO collaborates with BNC on food security initiatives, community programming, and neighbourhood events.
• Crossways in CommoncoreStrategic or Co-development PartnerWBCO is involved in visioning for the Crossways in Common multi-use facility at 222 Furby St. WBCO's Executive Director participates in the Crossways Strategic Planning Committee. WBCO supports the Volunteer Community Steward program at Crossways to maintain safe environment for service users.
• Westminster Housing SocietycoreStrategic or Co-development PartnerWBCO collaborates with Westminster Housing Society on tenant support services. Amanda Emms serves as Tenant Support Worker (WHS Support) as part of the housing team. WBCO provides administrative space for the Westminster Housing Tenants Committee to meet at 748 Broadway.
• West Broadway Housing Stakeholders CommitteecoreStrategic or Co-development PartnerWBCO provides administrative support to this forum for discussion, input, collaboration and guidance on local housing issues and proposed housing developments. The committee reports to the WBCO Board of Directors and includes representatives from non-profit housing providers, tenant associations, residents associations, and community organizations.
• West Broadway Tenants CommitteecoreStrategic or Co-development PartnerWBCO supports community organizing and advocacy by providing space for the West Broadway Tenants Committee to meet at 748 Broadway. The committee provides a voice for tenants on housing issues affecting the neighbourhood.
• Police Accountability CoalitionmajorStrategic or Co-development PartnerWBCO is a member of the Police Accountability Coalition (PAC), a large coalition of community-based organizations working towards justice and accountability in Winnipeg. PAC advocates for police accountability and reallocation of resources from policing to community-based alternatives.
• West Broadway Directors NetworkcoreStrategic or Co-development PartnerSince 2016, WBCO has hosted regular meetings with directors and decision-makers of neighbourhood organizations including Klinic, Resource Assistance for Youth, Art City, Wolseley Family Place, Nine Circles, Little Red Spirit, and One Just City. The network enables information sharing, collaboration, and neighbourhood-wide problem solving.
• West Broadway BIZ Storefront Improvement GrantminorChannel Partner/ Reseller/ DistributorWBCO partners with West Broadway BIZ to offer the Storefront Improvement and Safety Grant to local businesses. WBCO supports local businesses through workplace and storefront safety auditing and workshops, then refers businesses to BIZ for grant access.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• LITE Winnipeg (Local Investment Towards Employment): Winnipeg-based community organization that funds WBCO's food security work; operates complementary programs in employment, food security, and community investment within the same city.
• Vibrant Communities Canada: National network advancing place-based poverty reduction and community vitality initiatives; directly comparable to WBCO's neighbourhood renewal approach and convening role.
• BUILD Inc. (Building Urban Industries for Local Development): Winnipeg-based community development corporation focused on neighbourhood revitalization, employment, and affordable housing — directly comparable in mission, geography, and program mix to WBCO.
• North End Community Renewal Corporation: Winnipeg-based Neighbourhood Renewal Corporation serving the North End, with a comparable dual mandate of residents' association and renewal corporation work, providing direct program parallels to WBCO's housing, food security, and community organizing model.

Emerging players

• Makeway (formerly Tides Canada): Canadian charity that partners with place-based and community-led initiatives, including neighbourhood-scale work; comparable as a funder/convener ecosystem player that supports organizations with missions adjacent to WBCO's.

Broad incumbents

• Community Foundations of Canada: National umbrella for Canada's 191 community foundations; comparable as a broader incumbent funder and convener that supports neighbourhood-renewal and community-led development work similar to WBCO.
• United Way Winnipeg: Regional community-funder intermediary that funds and convenes Winnipeg social-serving nonprofits, including many of WBCO's peer organizations; comparable as a broader incumbent in the local social-services funding ecosystem.
• The Winnipeg Foundation: Manitoba's community foundation that funds WBCO and comparable neighbourhood-serving nonprofits; comparable as a broader incumbent in place-based community philanthropy.

Regional players

• NorWest Co-op Community Health Centre: Winnipeg-area community health and social services centre with comparable neighbourhood-level programming; serves a different catchment in the same city, making it a regional peer with overlapping service model.

Others

• Tamarack Institute for Community Engagement: Canadian institute focused on community engagement, collective impact, and neighbourhood-scale change; thematically aligned with WBCO's community development practice and convening role.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/west-broadway-community-organization

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about West Broadway Community Organization