West Coast Yachts

What West Coast Yachts does

West Coast Yachts is a privately held yacht brokerage firm headquartered in Newport Beach, California, that represents buyers and sellers of pre-owned recreational vessels in Southern California. The firm's core specialization is power yachts and sportfishers in the 30-70+ foot range, with listed asking prices spanning approximately $89,900 to $1,400,000. Following the 2023 acquisition of Dream Catcher Yacht Sales of Dana Point, the firm expanded into sailing and cruising vessels and added a second harbor office. The company operates with a lean team of approximately 8 employees, including roughly six brokers/listing agents (Chris Herman, Martin Cutting, Fernando Garduno, Miquuel Corelli, Philip Thompson, and others), all operating under owner Chris Herman who has 20+ years of brokerage experience.

The underlying technology is a conventional online listing platform (wcyachts.com) featuring boat search functionality, featured inventory showcases, a "recently sold" archive, and contact management, supplemented by custom-produced videos, photos, and brochures for individual listings. There is no proprietary AI, ML, or data flywheel component. Marketing is multi-channel: a website with blog content, an email newsletter, Instagram (@West_coast_yachts), Facebook, and recurring participation in regional boat shows including the Newport Boat Show and LA Harbor Boat Show.

Revenue is generated exclusively through brokerage commissions earned on individual yacht transactions (transaction-fee model). There are no subscription, listing fee, or recurring revenue streams. Go-to-market is direct, broker-led field sales with no institutional customer or B2B counterparties. The business is cyclical, exposed to discretionary luxury spending and broader recreational boating market conditions, and is privately held with no disclosed funding, revenue, or institutional ownership.

Name

West Coast Yachts

Legal name

West Coast Yacht Sales

Website

https://westcoastyachtsales.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

West Coast Yachts is a privately held Southern California yacht brokerage representing buyers and sellers of pre-owned power yachts, sportfishers, and sailing vessels. The firm operates harbor offices in Newport Beach and Dana Point, earning commissions on transactions facilitated by its team of brokers.

Ownership category

akta.pro rank

Headquarters

HQ city

Newport Beach

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Brokerage Commission: West Coast Yachts earns commissions on yacht sales and purchases they facilitate. As a yacht brokerage, they represent buyers and sellers in yacht transactions, earning a percentage of the sale price or fixed fees per transaction.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

West Coast Yachts is a full-service yacht brokerage representing buyers and sellers of power yachts, sportfishers, and (post-Dream Catcher acquisition) sailing and cruising vessels, primarily in the 30-70+ foot range. Operating from Newport Beach and Dana Point offices in Southern California, the company provides personalized broker-assisted transactions with custom marketing materials (videos, photos, brochures) for each listing.

Product overview

West Coast Yachts operates as a full-service yacht brokerage offering buying and selling services for power yachts and sportfishers in the 30-70 foot range. The company operates two locations: the Newport Beach headquarters (2600 Newport Blvd Suite 122, Newport Beach, CA 92663) and the Dana Point office (24450 Dana Point Harbor Dr #a1, Dana Point, CA 92629), with the latter serving the local Dana Point community. The Dana Point location was added through the acquisition of Dream Catcher Yacht Sales, which specializes in sailing and cruising vessels, expanding the company's capabilities beyond power yachts and sportfishers to include both power and sail transactions. The company provides personalized service with custom videos, photos, and brochures for listings.

Differentiator

Problem solved

Functional benefit

Products and services

• Yacht Brokerage Services

Quantifiable outcome

• Customer testimonials indicate successful transactions, including completing sales that previous brokers could not achieve in over a year

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Dream Catcher Yacht SalescoreStrategic or Co-development Partner · 1 January 2019West Coast Yachts acquired Dream Catcher Yacht Sales of Dana Point, CA in 2019. Dream Catcher has operated from the west marina in Dana Point since 1992 and is known as the sailing and cruising experts in the community. Kenzie Lobacz, who owned Dream Catcher since 2009, stepped aside from ownership and management to focus on selling for the new corporation. All Dream Catcher staff remain at the Dana Point office. The acquisition expands West Coast Yachts' reach and enables them to assist clients in both power and sail transactions.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• HMY Yacht Sales: Multi-location yacht brokerage specializing in sport fishers, motor yachts, and express cruisers with strong concentration in the 30-70+ foot range — directly comparable inventory mix and customer base to West Coast Yachts.
• Worth Avenue Yachts: Luxury yacht brokerage selling premium motor yacht and sport fish vessels through multiple U.S. offices; directly comparable transaction model and target customer to West Coast Yachts.
• Denison Yacht Sales: Large yacht brokerage with multiple U.S. locations actively buying and selling new and used power yachts and sport fishing boats; directly comparable business model to West Coast Yachts but at substantially greater scale and geographic reach.
• United Yacht Sales: Network-based yacht brokerage with broker-owners across the U.S., focusing on powerboats and sport fishing vessels in similar size bands to West Coast Yachts.
• Bluewater Yacht Sales: Multi-location East Coast yacht brokerage representing both new and pre-owned sport fishing and motor yachts; comparable inventory and buyer/seller brokerage model.
• Atlantic Yacht & Ship: Yacht brokerage representing a wide range of motor yachts and sport fishers for sale; comparable transaction-fee brokerage model.
• Galati Yacht Sales: Family-owned yacht brokerage representing new and brokerage yachts across multiple locations including California; comparable full-service brokerage model with similar vessel-size focus.
• Rick Obey & Associates: Specialized yacht brokerage focused on sport fishing and motor yacht sales; comparable niche and commission-based revenue model to West Coast Yachts.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/WestCoastYachts
• Instagraminstagram.com/West_coast_yachts
• LinkedInlinkedin.com/company/west-coast-yachts

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about West Coast Yachts