Westhoff Privatrösterei seit 1868

What Westhoff Privatrösterei seit 1868 does

Westhoff Privatrösterei seit 1868 is a family-owned private coffee and tea roasting company headquartered in Bremen, Germany, operating under the legal structure Gebr. Westhoff GmbH & Co. KG with a separate production entity in Berlin. Founded in 1868 and led by three managing directors (Christian Bruns, Pauline von Mettenheim, Max J.W. Ültzen) via Gebr. Westhoff Verwaltungs-GmbH, the company roasts, blends, and processes coffee, tea, and cocoa exclusively for B2B customers — upscale gastronomy, hotels, and vending/large-scale caterers — using proprietary drum long-term roasting (Trommellangzeitröstung), freeze-drying (Gefriertrocknung) for instant products, and a sensory Aroma Wheel profiling system. Its product portfolio is organized under six sub-brands: Caffè Il Mio (Italian-style espresso and caffè crema), Café Manos (Fairtrade/EU-Bio certified coffee), Kaffeekultur (traditional filter coffee), Tea Dream (specialty tea in pyramid, loose, and bag formats), Choco Châlet (cocoa and drinking chocolate), and Profi Line (whole bean, filter, and soluble products for vending and institutional buyers), supplemented by a Serviceartikel range of porcelain, glassware, textiles, and accessories.

The company generates revenue through one-time sales of branded products, private label/OEM manufacturing for large-volume food-service buyers, and ancillary service articles — all distributed via direct B2B sales with EXW (ex-works) terms and quote-based pricing (no public price list; each product page carries a "Frage zum Produkt" inquiry form). Pricing and contracts are governed by German law with Bremen as exclusive jurisdiction, and the AGB restricts commercial relationships to entrepreneurs, confirming a B2B-only model with no D2C or retail channel. EU-Bio (DE-ÖKO-005) and Fairtrade certifications on selected Café Manos, Tea Dream, and Choco Châlet lines function as both compliance credentials and competitive positioning, while sustainability messaging and heritage storytelling drive top-of-funnel demand on the company website. Geographic reach is primarily Germany/DACH, with no disclosed international expansion or export operations, and the company maintains an active career portal recruiting sales and operations talent at its Bremen site.

Name

Westhoff Privatrösterei seit 1868

Legal name

Gebr. Westhoff GmbH & Co. KG

Website

https://westhoff.de

Company type

Private

Founded year

1868

Operating status

Operating

Headcount range

11–50 employees

Short description

Westhoff Privatrösterei seit 1868 is a family-owned Bremen-based coffee, tea, and cocoa roastery serving the German upscale gastronomy, hotel, and vending/institutional food-service sectors through proprietary brands (Caffè Il Mio, Café Manos, Kaffeekultur, Tea Dream, Choco Châlet, Profi Line) and private label manufacturing.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roasting & B2B Beverage Supply

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Beverages (2080)

akta.pro primary industry

Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)

akta.pro secondary industries

Private Label Beverage Manufacturing (Retail/Brand-Owned Formulations) (AFAFAIAL), Coffee & Tea Service Supplies Wholesale (AFAIALAH)

Keywords

• Private label coffee roasting
• Specialty coffee wholesale
• B2B coffee supply
• Fairtrade coffee distribution
• Food service beverages

Headquarters

HQ city

Bremen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Branded Coffee, Tea & Cocoa Products: Revenue from proprietary branded products sold to food service, hotel, and hospitality businesses. Product lines include Caffè Il Mio (espresso/caffè crema), Café Manos (Fairtrade/Bio coffee), Kaffeekultur (filter coffee), Tea Dream (specialty tea), Choco Châlet (cocoa), and Profi Line (vending/automated equipment solutions). Sales are driven via direct B2B relationships with restaurants, hotels, and caterers.
2. Private Label / OEM Manufacturing: The company manufactures products for the large-volume food service market under the Profi Line brand and also produces for private label customers. This represents a distinct B2B revenue stream targeting high-volume buyers seeking custom-branded coffee and tea solutions.
3. Service Articles and Accessories: Westhoff offers a range of service articles including porcelain, glassware, textiles, tea accessories, and convenience items for the food service industry, generating ancillary revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Westhoff Privatrösterei is a family-owned private coffee roastery founded in 1868 that manufactures and sells premium coffee (espresso, caffè crema, filter coffee, freeze-dried instant coffee), specialty tea (loose leaf, pyramid tea bags, bag formats), and drinking cocoa through a multi-brand portfolio (Caffè Il Mio, Café Manos, Kaffeekultur, Tea Dream, Choco Châlet, Profi Line). The company sells exclusively to B2B customers in the gastronomy, hotel, hospitality, and vending sectors, also offering private label/OEM manufacturing for large-volume buyers and complementary service articles (porcelain, glassware, textiles, tea accessories).

Product overview

Westhoff Privatrösterei seit 1868 operates as a family-owned private roastery offering a multi-brand portfolio across three core categories: premium coffees (Caffè Il Mio for Italian espresso, Café Manos for sustainable Fairtrade options, Kaffeekultur for classic filter coffee), professional vending solutions (Profi Line), and tea/cocoa beverages (Tea Dream, Choco Châlet). The company serves the foodservice, hospitality, and large-scale catering sectors with branded products and private label capabilities. Products are distributed exclusively to business customers (B2B) as evidenced by the AGB specifying applicability only to entrepreneurs.

Differentiator

Problem solved

Functional benefit

Brands

• Caffè Il Mio: Italian-style espresso and Caffè Crema brand offering varieties such as Espresso Elegante, Espresso Latino Rosso, Espresso Crema e Aroma, Espresso Gusto Speciale, Caffè Crema Delizioso, and Caffè Crema Suisse.
• Café Manos
• Kaffeekultur
• Tea Dream
• Choco Châlet
• Profi Line

Products and services

• Caffè Il Mio Premium Italian-style espresso and Caffè Crema brand featuring six varieties (Elegante, Latino Rosso, Crema e Aroma, Gusto Speciale, Delizioso, Suisse) designed for authentic Italian coffee experiences in the food service sector.
• Café Manos

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Gebr. Westhoff Verwaltungs-GmbHcoreOthersGebr. Westhoff Verwaltungs-GmbH (HRB 4460) is the managing general partner entity that represents the operating company Gebr. Westhoff GmbH & Co. KG, with three managing directors: Christian Bruns, Pauline von Mettenheim, and Max J.W. Ültzen. This is an internal governance entity rather than an external partnership.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• J.J. Darboven: Hamburg-based family-owned German coffee roaster producing Eilles, Darboven, and IDEE brands for food service and retail. Directly comparable as a mid-sized German family-owned roastery with multi-brand B2B food service focus and similar heritage.
• Melitta Professional (Melitta Group): German family-owned coffee company's professional solutions division serving hotels, restaurants, and offices in Germany. Comparable as a German family-owned roaster with B2B HoReCa focus, multi-brand portfolio, and similar heritage pedigree (founded 1908).
• Dallmayr: Munich-based German coffee and food service company with a long heritage, operating both retail catering and B2B coffee/tea programs for upscale gastronomy and hotels. Directly comparable as a premium-positioned German roastery serving the same HoReCa and private label segments.
• coffee perfect: German coffee service company specializing in B2B vending and HoReCa coffee solutions with full-service equipment programs. Comparable as a mid-sized German B2B coffee supplier targeting the same vending and large-institution customer segment served by Westhoff's Profi Line.

Broad incumbents

• Tchibo (Gastro Division): Hamburg-based coffee major with a dedicated Tchibo Gastro B2B division supplying hotels, restaurants, and offices across Germany. Comparable as a B2B coffee supplier to the HoReCa channel but at significantly larger scale and broader product portfolio including equipment.
• Segafredo Zanetti (Massimo Zanetti Beverage Group): Italian-headquartered global coffee group with strong HoReCa and vending presence across Europe. Comparable as a premium espresso-focused B2B supplier to hotels, restaurants, and vending operators, though at substantially larger scale than Westhoff.
• Lavazza Professional: Italian premium coffee company's HoReCa and OCS division operating across Europe. Comparable as a B2B premium coffee supplier targeting hotels and food service, but at much larger international scale and with integrated vending equipment offerings.

Emerging players

• Bonanza Coffee Roasters: Berlin-based specialty coffee roaster serving cafés, hotels, and restaurants across Germany with direct-trade and origin-focused positioning. Comparable as a German specialty coffee roaster serving the upscale gastronomy segment, though more focused on third-wave café culture than Westhoff's traditional HoReCa base.
• GEPA (The Fair Trade Company): German Fairtrade pioneer distributing organic and fair-trade coffee, tea, and cocoa. Comparable on the Fairtrade/Bio positioning axis that Café Manos and Choco Châlet occupy, though GEPA operates more as a trading/distribution model than a branded roastery.

Others

• Cafè do Brasil / Bravilor Bonamat (DE): Dutch-based beverage equipment manufacturer with strong German HoReCa distribution providing fresh-brew coffee and vending solutions. Comparable as an adjacent ecosystem participant supplying equipment that Westhoff's Profi Line coffee products are designed to work within.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/westhoff-privatr%C3%B6sterei-seit-1868

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

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Frequently asked questions about Westhoff Privatrösterei seit 1868