Westlawn-Hillcrest Funeral Home

What Westlawn-Hillcrest Funeral Home does

Westlawn-Hillcrest Funeral Home is a single-location funeral services provider located at 5701 Center ST in Omaha, Nebraska, operating as a sister site to the Westlawn-Hillcrest Memorial Park cemetery. The cemetery dates to 1910 and spans 180 acres with historically significant structures including the Westlawn Mausoleum (built 1913-1915) and the 1931 Singing Tower, while the funeral home itself opened on the cemetery property in 1998 to enable a fully integrated funeral, cremation, and burial experience at one site. The company is a member of the Dignity Memorial network, which is operated by SCI Shared Resources, LLC, a subsidiary of the publicly traded Service Corporation International (SCI) and encompasses over 1,900 locations serving more than 375,000 families annually across North America.

The business offers a full-service product portfolio organized around three core categories: traditional funeral services (preparation, viewing, ceremony, burial coordination), cremation services (cremation arrangements, urn selection, cremation memorial services), and cemetery property sales (ground burial, lawn crypts, mausoleum entombment, cremation niches, and private family hedge estates). Add-on modules include pre-planning with price locks (up to 10% discount and low-interest financing on trust-funded contracts), catering for receptions (refreshments from $595, light fare from $695, full fare from $895), grief support via a 24-hour Compassion Helpline, and digital memorial products such as online memorials, tribute movies, and memory books. The funeral home features a main chapel with flexible seating for 200 plus an intimate space for smaller services.

Revenue is generated through a mix of professional service fees (funerals, cremation coordination), one-time property sales (cemetery plots, crypts, niches, hedge estates), recurring pre-need contracts, and ancillary merchandising (catering, keepsakes, floral via Teleflora). Pricing for funeral and cremation services is quote-based rather than publicly disclosed; only catering and pre-planning discounts have published numbers. The go-to-market is sales-led and relationship-driven, with 24/7 phone availability, in-person consultations at the Omaha facility, in-home pre-planning visits, and virtual appointments. The customer base is two-tiered: at-need families (primary) and individuals planning ahead (secondary), with no enterprise or B2B segment. Marketing is delivered primarily through the Dignity Memorial digital platform, obituary listings, and coordination with local hospitals and hospices for end-of-life referrals.

Name

Westlawn-Hillcrest Funeral Home

Legal name

SCI Shared Resources, LLC

Website

https://westlawnhillcrest.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Westlawn-Hillcrest Funeral Home is a single-location funeral, cremation, and cemetery services provider in Omaha, Nebraska, operating on a 180-acre memorial park site as part of Service Corporation International's Dignity Memorial network of 1,900+ North American locations, serving local at-need and pre-planning families.

Ownership category

akta.pro rank

Product category

Funeral Services

NAICS

Funeral Homes and Funeral Services (812210), Cemeteries and Crematories (812220), Death Care Services (8122)

akta.pro primary industry

Places of Worship & Religious Facilities Operations (Cemeteries, Retreat Centers, Pilgrimage Sites) (BPAGAJAL)

Keywords

• Funeral services
• Cremation services
• Cemetery property
• Pre-planning arrangements
• Grief support

Headquarters

HQ city

Omaha

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Funeral Services: Traditional funeral services including preparation, viewing, ceremony, and burial coordination. Revenue generated through professional service fees, facility usage, and related merchandise.
2. Cremation Services: Cremation arrangements including cremation process coordination, urn selection, and memorial services. Revenue from cremation services and related products.
3. Cemetery Property Sales: Sale of cemetery property including traditional ground burial plots, lawn crypts, mausoleum entombment spaces, cremation niches, and private family hedge estates. Pre-planning options available with potential discounts.
4. Catering Services: Catering packages for celebration of life receptions including appetizers, light fare, and full meal options. Pricing starts at $595 for refreshments, $695 for light fare, and $895 for full fare.
5. Pre-planning Services: Pre-need funeral and cremation planning services with payment plan options. Offers up to 10% off cemetery property and funeral plans for pre-planned arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Westlawn-Hillcrest Funeral Home provides traditional funeral services, cremation arrangements, and cemetery property sales from its Omaha, Nebraska location, co-located with the 180-acre Westlawn-Hillcrest Memorial Park cemetery. Families can arrange viewings, ceremonies, burial or cremation, and memorial receptions (with on-site catering) in one place, plus pre-plan and prepay arrangements in advance. Grief support is offered through a 24-hour Compassion Helpline and an online memorial platform for obituaries, tribute movies, and memory books.

Product overview

Westlawn-Hillcrest Funeral Home operates as part of the Dignity Memorial network, offering an integrated portfolio of funeral, cremation, and cemetery services. The core offering combines funeral services (traditional and personalized ceremonies) with cremation services, all supported by the adjacent Westlawn-Hillcrest Memorial Park cemetery spanning 180 acres. Additional services include pre-planning with pricing locks, catering for memorial receptions, grief support via the Compassion Helpline, and digital memorial products such as online memorials, tribute movies, and memory books. The funeral home features a chapel with 200-seat flexible seating and intimate spaces for smaller gatherings.

Differentiator

Problem solved

Functional benefit

Products and services

• Funeral Services

Quantifiable outcome

• 4.7-star customer rating from 1015 reviews

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Dignity MemorialcoreStrategic or Co-development PartnerWestlawn-Hillcrest Funeral Home is a member of the Dignity Memorial network of funeral, cremation and cemetery providers. Dignity Memorial is operated by SCI Shared Resources, LLC, a subsidiary of Service Corporation International. The network includes over 1,900 locations and serves over 375,000 families annually.
• Westlawn-Hillcrest Memorial ParkcoreStrategic or Co-development PartnerWestlawn-Hillcrest Funeral Home is a sister location to Westlawn-Hillcrest Memorial Park cemetery. The funeral home opened on the cemetery property in 1998, providing families the convenience of handling all funeral, cremation and burial needs in one place.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• NorthStar Memorial Group: US death-care operator focused on acquiring and operating cemetery and funeral home properties, including cremation gardens and mausoleums. Comparable to Westlawn-Hillcrest in combining cemetery real estate with funeral services.
• Foundation Partners Group: Privately held US funeral home and cemetery operator owned by Access Holdings. Comparable private-equity-backed roll-up model offering funeral, cremation, and cemetery services across multiple US markets with a focus on dignified service delivery.
• StoneMor Inc. Public death-care operator owning and operating funeral homes and cemeteries across the US. Highly comparable business model combining cemetery property sales with funeral services and pre-need contracts, similar to Westlawn-Hillcrest's integrated campus.
• Carriage Services: Public US death-care provider operating funeral homes and cemeteries with a portfolio model similar to SCI. Comparable in combining traditional funeral services, cremation, cemetery property, and pre-need financing under one corporate umbrella.
• Park Lawn Corporation: Canadian-based death-care operator with a growing US footprint of funeral homes and cemeteries. Directly comparable in combining cemetery property inventory (finite supply) with funeral and cremation services and pre-need programs.

Regional players

• Roeder Mortuary: Long-standing Omaha, Nebraska funeral home competitor offering similar funeral, cremation, and pre-planning services in the same local market. Directly comparable on customer base and service mix, though it operates as a regional independent rather than part of a national network.

Broad incumbents

• Dignity PLC: UK-listed funeral services operator (separate from SCI's Dignity Memorial brand) running funeral locations across the UK. Comparable as a multi-site funeral brand with pre-need plans, though operates in a different geography.
• Service Corporation International: Parent company of Westlawn-Hillcrest via the Dignity Memorial network and SCI Shared Resources, LLC. SCI is the largest North American funeral, cremation, and cemetery operator (1,900+ locations, 375,000+ families annually) and provides the network infrastructure, branding, and back-office that this site operates within.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/westlawn-hillcrest-funeral-home

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Westlawn-Hillcrest Funeral Home